M0084 – Sistem Informasi dalam Manajemen
Essay – Group Assignment
Pertemuan – 17
Marketing Information Systems
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List the four P's of marketing.
What three types of marketing information did Philip Kotler report?
Define a marketing information system (MKIS).
List the input subsystems that a MKIS uses.
What are several different methods used to gather primary data in market research?
How do salespeople use laptops?
What are several ways an electronic promotion subsystem can enhance sales?
According to the Li, McLeod, and Rogers study, what trend is apparent in overall
MKIS support?
9. List five output subsystems and their functions in a MKIS.
10. Discuss marketing research software.