Overview
This   primary   course   in   the   brand   ambassador   certification   program   will   discuss   the   art   of   storytelling   and   develop   ways   to   integrate   this   into   your   writing   and   copy.
This   course   is   a   prerequisite   for   Advanced   Storytelling.
Objectives
The   objectives   of   this   introductory   course   are   as   follows:

Introduce   the   art   of   storytelling

Develop   a   process   to   integrate   story   and   facts

Identifying   when   storytelling   is   appropriate
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Communicating   the   brand   through   a   story
Activities
To   reinforce   lecture   and   class   discussions,   the   following   activities   will   be   used   in   the   class:

Hands   on   dissection   of   a   story   and   identifying   key   components

Reworking   actual   articles   to   a   storytelling   format

Hands   on   analysis   of   best/worse   case   studies   on   storytelling
Evaluation
Course   will   be   evaluated   by   attendance   and   post ‐ course   evaluation   forms
Brand   Ambassador   Certification   Program
Primary   Course
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