Visual Identity Primary Course Brand Ambassador Certification Program Overview This primary course in the Brand Ambassador Certification Program will discuss the various aspects of the brand identity and, through Q&A, touch on many of the more typical issues faced by university communicators. Objectives The objectives of this introductory course are as follows: •
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introduce visual identity program for the university discuss primary and secondary logo program introduce university typefaces and proper uses introduce color palettes and best practices. Activities To reinforce lecture and class discussions, the following activities will be used in the class: •
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introduction and hands-­‐on visit to online toolbox hands-­‐on use of typefaces for predetermined student word phrases, titles and headlines hands-­‐on analysis of best/worse case studies on color usage and logo placement. 1