At-a-Glance
Cisco Connected
Analytics for Retail
What Is Connected Analytics for Retail?
The new digital economy has changed how retailers must engage with
their customers. Customers want what they want, when they want it,
and they have multiple channels to get it. How do you know what your
customers want? And how can you make their buying process easier?
To find these answers, retailers need new innovation in the business.
One area of innovation in retail that promises significant profitability
gains is in-store analytics.
Optimize Retail Operations
and Transform Customers’
Experience with Analytics
Benefits
• Understand in-store
shopper behavior and
preferences
• Improve in store
engagement with your
customers
• Optimize staffing levels
• Reduce loss
• Maximize sales
In-store analytics provide insights into who your customers are and
what they do when they shop at your location. Cisco® Connected
Analytics for Retail (CAR) software provides insight on in-store shopper
behavior, customer preferences, and store operations, helping you
better understand your customers. With this knowledge you can provide
a more engaging, relevant shopping experience for your customers and
improve store operations. These outcomes help differentiate your brand,
increase customer loyalty, and reduce operating expenses.
The Power of Store Analytics
Traditional approaches to data management meant data had to be
moved to a central repository for analysis, making it difficult for retailers
to analyze time-sensitive data. Cisco’s differentiated edge compute
capabilities bring analytics to data wherever it is to provide the context,
information, and insight needed to make relevant business decisions
more quickly. This means it’s now possible for retailers to gather and
analyze data about customer activity in stores for insights on how to
create enduring customer relationships and compelling experiences to
differentiate their brand.
Cisco research shows that retail has high potential value to be gained by
using the Internet of Everything (IoE) to gather store metrics: up to 11
percent, or $1.584 trillion, in additional net profits. The key to realizing
this potential is innovation built on insight from your store data. With the
focus on digital models where decisions are formed from data, shopper
insights can be derived from analytics. However, most retailers are
still flying blind when it comes to understanding their customers in the
store.1 With Cisco’s edge compute capabilities, our analytics eliminate
this barrier, driving insight for faster decision making at the store level.
1
“How Location Analytics will Transform Retail” by Tony Costa, Harvard Business Review (March 12, 2014).
© 2016 Cisco and/or its affiliates. All rights reserved.
At-a-Glance
How is Connected Analytics for Retail Different?
• Connected and powerful infrastructure. To be able to access all
your data requires strength both at the center and at the edge of
your network. Cisco brings computing, analytics, insights, and action
to the data whenever you need it to make faster decisions. Using
data generated by video, Wi-Fi, and social media at the edge, CAR
generates visualizations and insights in real time, enabling retailers to
influence store operations and shopper experiences at the store level.
These improvements made in each individual store, day after day,
across multiple different locations create overall savings and revenue
growth for the entire company.
“Retail has high potential
value gains from using IoE
to gather store metrics: up
to 11 percent, or $1.584
trillion, in additional net
profits.”
-Cisco Consulting Services Research
• Analytics for business users. Our visualizations are business user
friendly. Whether you are a chief marketing officer, merchandiser, or
manager of retail operations, CAR presents insights in a simple and
easy-to-read format for consumption and analysis. We designed
the software for business users to be able to analyze and apply their
business knowledge to solve specific business problems.
• Diverse insights in a unified view. There are many customer
touchpoints in the retail channel such as social media, in store, and
mobile. CAR processes large amounts of data from Wi-Fi sensors,
video feeds, point-of-sale systems, and social media APIs to provide
a clear picture of customer behavior and activity in your stores.
Why Cisco?
The true value from data and analytics comes from acting on the
insights found when connecting the unconnected. Cisco brings together
data and analytics in a way no other company can. Not only does Cisco
connect more people, processes, data, and things than any other
company, but we can also bring analytics to the data wherever it is
located.
No matter how big or how remote, Cisco can turn information into action
almost instantly. We bring data access and analytics to the edge of the
network to provide you with information and insights: insights you can
use to change behavior, capture opportunity, respond to threats, and
improve your business.
For More Information
For more information about Connected Analytics for Retail, visit
www.cisco.com/go/ca-retail. To request a private briefing, contact us
at ask-retail-analytics@cisco.com.
© 2016 Cisco and/or its affiliates. All rights reserved. Cisco and the Cisco logo are trademarks or registered trademarks of
Cisco and/or its affiliates in the U.S. and other countries. To view a list of Cisco trademarks, go to this URL: www.cisco.com/
go/trademarks. Third-party trademarks mentioned are the property of their respective owners. The use of the word partner
does not imply a partnership relationship between Cisco and any other company. (1110R)
02/16