Cisco IBSG
Horizons
The Financial Impact of BYOD
A Model of BYOD’s Benefits to
Global Companies
May 2013
Cisco IBSG
Horizons
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Cisco IBSG
Horizons
IBSG Horizons BYOD Study Waves:
Global State of BYOD and Its Implications
Current Wave
IBSG
Horizons:
BYOD
IBSG
Horizons:
BYOD
U.S. Trends
Global Trends
Financial Impact
•  September 2012
•  4,892 IT leaders
•  Midsize + enterprise
•  8 countries + U.S.
(original survey
+ 312 midsize)
•  May 2013
•  Financial impact of
BYOD on companies
•  Maximizing ROI of
BYOD
•  6 countries
•  June 2012
•  600 IT leaders
•  U.S. enterprises
IBSG
Horizons:
BYOD
Source: Cisco IBSG, 2013
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Horizons
IBSG Horizons BYOD Financial Impact:
Assessment of Typical Firm
Cisco’s
BYOD
Experience
Primary
Research
Financial
Model
BYOD
Financial
Impact
Extensive
Literature
Review
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Horizons
Overview of Primary Research Scope
2,415
18
Mobile Users
Industries
  Exploration of BYOD benefits from the perspective of mobile users:
white-collar employees who use a smartphone, tablet, or laptop for
work at least sometimes
  400 surveys in each country: U.S., U.K., Germany, India, China, Brazil
  73% enterprise (1,000+ employees), 27% midsize (500-999
employees)
  29% executives, 71% knowledge workers (47% midlevel managers
and professionals, 24% other individual contributors)
Source: Cisco IBSG, 2013
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Horizons
BYOD Devices To Double by 2016
405
Million
Total expected number of BYOD
devices in all 6 countries by 2016,
growing from 198 million in 2013
105%
Total growth in number of BYOD
devices (27% CAGR), 2013-2016
1.3
BYOD devices per mobile employee
by 2016 (1.2 today).
Sources: EIU, 2013; Strategy Analytics, 2012; Cisco IBSG, 2013
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Horizons
Strong BYOD Growth Everywhere, but
China, U.S., India Are Biggest Markets
Estimated BYOD Devices in Global Workplaces,
2013-2016 (in Millions)
Millions
166
175
6-Country Total:
•  198 million BYOD devices (2013)
•  405 million BYOD devices (2016)
•  105% growth (27% CAGR)
150
125
108
100
75
63
76
71
2013
50
32
12
25
25
11
18
2016
8 12
0
CAGR
China
U.S.
India
Brazil
Germany
U.K.
38%
15%
33%
25%
18%
15%
Sources: EIU, Strategy Analytics, Cisco IBSG, 2013
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Horizons
Employees Are Bringing Multiple Devices,
and Paying To Do So
1.7
Average number of personally owned
devices used by each surveyed
BYOD employee
$965
Average out-of-pocket spending per
BYOD employee on personal mobile
devices used for work
$734
Average annual data plan spending
for BYOD employees who use the
plan at least partially for work
N=1,679 BYOD respondents
Source: Cisco IBSG, 2013
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BYOD Devices: Smartphone Leads, but
Tablets Are Closing the Gap
Percentage of BYOD Employees
Bringing Mobile Devices to Work
Laptop
Smartphone
Tablet
100%
90%
90%
81%
80%
60%
56%
60%
40%
82%
79%
72%
70%
50%
82%
81%
37%
54%
53%
49%
43%
41%
40%
33%
61%
59%
34%
32%
30%
20%
10%
0%
Average # of
BYOD Devices
Total
U.S.
U.K.
Germany
India
China
Brazil
1.7
1.8
1.6
1.7
1.7
1.8
1.8
N=1,679 BYOD respondents
Source: Cisco IBSG, 2013
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Horizons
Recognizing the Value: Employees Are
Paying To “BYOD”
Average Out-of-Pocket Spending to Date per BYOD User
on Devices, Yearly Spend on Data Plans (USD)
Device spend (total)
Data plan spend (per year)
1400
$1,234
$1,172
1200
1000
800
$965
$734
$901
$809
$1,099
$972
$909
$823
$770
$752
600
$447
$346
400
200
0
Total
U.S.
U.K.
Germany
India
China
Brazil
Source: Cisco IBSG, 2013
N=1,658 BYOD respondents who knew their device spend; N=1,620 BYOD respondents who knew their data plan spend
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Horizons
Why They BYOD: Efficiency, Flexibility,
and Initiative
#1
Can get more done with my own device
#2
Want to combine work and personal
activities or access personal
applications
#3
Need device for work, but company does
not provide it
N=1,679 BYOD respondents
Source: Cisco IBSG, 2013
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BYOD Devices Allow Employees To Do
More, Merge Work and Personal Tasks
Reasons BYOD Employees Bring Their Own Devices
(Percentage of Respondents)
Laptop
Get more work done on own device
Smartphone
56%
Combine work and personal lives
46%
Need it, but it is not provided
23%
25%
Prefer the interface / OS
23%
24%
Want to avoid restrictions / scrutiny
22%
22%
Corporate devices lack functionality
Company provides device, but want to use my own
18%
14%
N=624 laptop BYODers
Tablet
45%
46%
47%
44%
19%
13%
29%
26%
22%
20%
14%
N=1,361 smartphone BYODers
N=943 tablet BYODers
Source: Cisco IBSG, 2013
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Horizons
BYOD Makes Employees More Productive
and Innovative
81
Minutes per week saved in U.S.—
highest of all countries surveyed
(37-minute average)
36%
Save at least two hours per week
by using personal mobile devices
at work
53%
Have raised work productivity
through innovative work practices
enabled by their devices
N=1,663 BYOD respondents
Source: Cisco IBSG, 2013
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Horizons
BYOD Enables Efficiency and Innovation,
but Gains Are Uneven Across Countries
Net employee time gained
per week: 37 minutes
37 min.
81 min.
51 min.
4 min.
35 min.
34 min.
17 min.
40
Minutes per week
30
20
10
25 23
23
17
24
16
8
23
17
1415
14
12
9
5 3
3 4
2
4
0
8
1 1
2928
24
19
7 9
3 5 2
1 1
0
-10
-2 -3
-6
-8
-9
-13
-20
-5
-11
-10
-13
-9
-14-16
-23
-30
Total
U.S.
U.K.
Germany
India
China
Improved efficiency
New ways of working
Additional availability
Reduced administration
Downtime
More distractions
Better collaboration
N=1,679 BYOD respondents
Source: Cisco IBSG, 2013
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Brazil
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Horizons
Only 30% of Mobile Users Prefer
Corporate Devices
30%
$2,200
Would prefer to work in a corporateprovisioned environment*
Value placed on having a workplace
with a preferred mobile policy
60%
Use a corporate device because they
must**
51%
Use a corporate device for better
network access **
Source: Cisco IBSG, 2013
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*N = 2,415 respondents; **N = 736 corporate users
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Horizons
Strong Preference for BYOD in Most
Places, Especially in Asia
Percentage of Respondents
Prefer BYOD
Prefer corporate provisioning
70%
No preference
66%
63%
60%
50%
49%
46%
44%
41%
30%
38%
37%
40%
32%
30%
32%
31%
27%
24%
21%
32%
28%
20%
16%
16%
10%
10%
0%
18%
Total
U.S.
U.K.
Germany
Source: Cisco IBSG, 2013
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India
China
Brazil
N=2,415 all respondents
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Horizons
Why Employees Use Company-Issued
Devices Instead of Their Own
Percentage of Corporate Employees Who Use One or More
Company-Issued Devices for the Following Reasons
Laptop
Smartphone
Company requires company-issued devices
41%
Better access to company network
35%
Better access to IT support
34%
Tablet
40%
28%
31%
27%
Better access to company collaboration tools
30%
26%
19%
Better, faster device than I would get on my own
19%
Allowed to use company device for personal use
16%
N=707 corporate
laptop users
33%
31%
Better access to company applications
Cheaper to use company device
34%
29%
20%
18%
N=628 corporate
smartphone users
34%
38%
31%
23%
26%
15%
N=440 corporate
tablet users
Source: Cisco IBSG, 2013
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Horizons
Executives Are Driving Most of Current
BYOD Productivity Gains
3X
Factor by which the average BYOD
executive’s productivity gain
exceeds that of the average
knowledge worker (76 vs. 23
minutes)
61%
Executives with access to corporate
mobile apps, compared with 41% of
BYOD knowledge workers
Source: Cisco IBSG, 2013
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Horizons
Executive BYOD Productivity Gains Are
Three Times Those of Knowledge Workers
Productivity Gains for BYOD Executives and Knowledge Workers,
in Minutes per Week
Executives
120
100
80
60
40
20
0
-20
-40
101
99
76
Knowledge workers
73
84
82
62
37
33
23
18
2
16
-18
Total
U.S.
U.K.
Germany
China
Brazil
N=1,663 BYOD respondents
Source: Cisco IBSG, 2013
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India
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Cisco IBSG
Horizons
IT Is Provisioning Executives; Provisioning of
Knowledge Workers Is Less Frequent
Applications Permitted on Employee-Owned Devices
Executive
Knowledge worker
Corporate email and calendering
65%
Corporate collaboration applications
50%
Corporate office productivity applications
50%
Company-specific mobile "apps"
41%
Applications I bring to work
32%
72%
62%
61%
43%
N=2,415 respondents
Source: Cisco IBSG, 2013
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65%
61%
Corporate security applications
73%
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Cisco IBSG
Horizons
Reactive, Not Strategic: Most Companies
Have Implemented BYOD on Ad-Hoc Basis
Reactive
vs.
  Basic BYOD
enabled “as
demanded”
  Policies of
pushback and
containment
  Partial productivity
gains
Strategic
  Comprehensive
BYOD viewed as
strategic advantage
  Employees informed
and encouraged to
work their way
  Fuller productivity
gains
Source: Cisco IBSG, 2013
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Cisco IBSG
Horizons
Getting Strategic: The “Comprehensive
BYOD” Concept
Comprehensive BYOD includes:
Ability to monitor and remotely “wipe” corporate data
Automatic enforcement of corporate access and usage policies
Dual persona and device configuration
Ability to move between networks seamlessly and securely
Ability for users to log in using multiple devices simultaneously
Corporate collaboration tools that work on all end-user devices
Simple and user-friendly authentication for all device types
and brands
  Secure access to corporate network through wired, Wi-Fi,
remote, and mobile means







Source: Cisco IBSG, 2013
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Cisco IBSG
Horizons
Nearly Three-Quarters of BYOD
Respondents Have Only Basic BYOD
Percentage of Respondents Who Have Basic and
Comprehensive BYOD
Basic BYOD
Comprehensive BYOD
100%
90%
26%
23%
25%
28%
26%
77%
75%
72%
74%
U.K.
Germany
India
China
39%
80%
17%
70%
60%
50%
40%
74%
61%
30%
83%
20%
10%
0%
Total
U.S.
N=1,679 BYOD respondents
Source: Cisco IBSG, 2013
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Brazil
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Cisco IBSG
Horizons
For Many, BYOD Is Harder than Expected,
but Leaders Are Seeing Cost Benefits
TCO Savings IT Leaders Expect,
by BYOD Maturity Level
Percent savings on TCO
35
30
High hopes
25
20
15
10
5
0
Operational
efficiency
Reality check
1-2
3-5
6-8
BYOD maturity level (# of capabilities)
N=135 IT decision makers, U.S. firms only.
Source: Cisco IBSG, 2013
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Horizons
Overview of Financial Model and Analysis
Survey
•
•
•
•
Typical Enterprise
29% executives
71% knowledge workers
70% BYOD
30% non-BYOD
•
•
•
•
10,000 employees
5% executives
50% knowledge workers
45% other
Financial Analysis
12% of respondents
Company Has
No BYOD
Survey
Results
70% of respondents
Company Has
Basic BYOD
18% of respondents
Company Has
Comprehensive BYOD
Key Metric:
Annual value created per mobile employee
(= value per BYOD user x BYOD adoption
among mobile employees)
Source: Cisco IBSG, 2013
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Cisco IBSG
Horizons
Room for Improvement: Typical BYOD
Implementation Only 21% Along “Value Journey”
Annual Value per Mobile Employee Derived from
Basic and Comprehensive BYOD Programs
$1,300 still
on the table
$1,650
$350
Basic BYOD
Comprehensive BYOD
Source: Cisco IBSG, 2013
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Cisco IBSG
Horizons
Comprehensive Improvement: Big Gains,
No Matter What the Starting Point
Annual Value per Mobile Employee Derived from
Basic and Comprehensive BYOD Programs
Progress
along the
value journey
U.S. $
3,500
100%
3,150
3,000
2,250
2,500
2,000
1,650
1,500
1,600
950
1,000
500
80%
350
950
400
0
AVERAGE
U.S.
U.K.
1,050
100
0
Germany
40%
900
400
60%
300
20%
0%
India
China
Brazil
Value per mobile employee of "Basic BYOD"
Value per mobile employee of "Comprehensive BYOD"
Progress along the value journey (value of Basic BYOD / value of Comprehensive BYOD)
Note: Numbers have been rounded to the nearest $50.
Source: Cisco IBSG, 2013
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Cisco IBSG
Horizons
Migrating to Comprehensive BYOD:
Where the Gains Are
Impact of Moving from Basic to Comprehensive BYOD
$ / mobile employee / year
Start and end states
2,000
1,800
1,600
1,400
1,200
1,000
800
600
400
200
0
Basic BYOD
Corporate
Migrations
Positive impact
Current
BYODers
New Users*
Negative impact
Cost Savings
Investments Comprehensive
BYOD
$1,300 of Annual Value per Mobile Employee
Source: Cisco IBSG, 2013
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*“New Users” refers to non-mobile employees going mobile for the first time due to BYOD
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Cisco IBSG
Horizons
Migrating to a Comprehensive BYOD
Strategy Yields Significant Gains
Impact of Moving from Basic to Comprehensive BYOD
$ / mobile employee / year
$3,156
1,605
$2,219
Comprehensive BYOD
Current BYOD users
$1,656
175
970
407
127
115
204
111
359
$1,189
$956
111
Cost Savings
$925
1,048
392
96
167
129
49
70
88
6
709
425
54
38
100
125
109
151
113
277
-101
-104
-119
-86
-100
-110
AVERAGE
U.S.
U.K.
Germany
India
China
Brazil
Cisco IBSG © 2013 Cisco and/or its affiliates. All rights reserved.
Basic BYOD
Investments
544
690
-103
Source: Cisco IBSG, 2013
New users
Corporate migrations
206
388
943
$1,588
1,226
Note: Exact figures. In other slides, value of BYOD is rounded to the nearest $50.
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Cisco IBSG
Horizons
Comprehensive Investment Portfolio:
Software, Operations, and Policy/Security
Typical Cost Distribution of Upgrade to Comprehensive BYOD
Support &
Training
Telecoms:
4%
14%
Software:
37%
Policy &
Security:
26%
Network &
Operations:
Actual
investments
needed will
vary
according
to current
network
capabilities
19%
Source: Cisco IBSG, 2013
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Cisco IBSG
Horizons
Comprehensive BYOD Pays for Itself,
Apart from Productivity Improvements
Hard Cost Savings and Investments from
Basic to Comprehensive BYOD
Hardware / software cost saving
Telecoms cost saving
Support cost saving
Costs
Net direct benefits
US $ / mobile employee / year
140
120
100
80
14
17
17
54
57
45
60
16
14
16
101
46
103
16
104
0
39
32
52
50
61
51
8
AVERAGE
7
U.S.
Cisco IBSG © 2013 Cisco and/or its affiliates. All rights reserved.
U.K.
Cisco Public
2
9
Germany
53
45
40
26
110
100
86
40
20
44
119
India
2
1
China
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30
Cisco IBSG
Horizons
Developed Economies and Emerging
Markets Benefit in Different Ways
Share of total Comprehensive BYOD benefits
Productivity Value Realized as Companies Move
from Basic to Comprehensive BYOD
100%
90%
80%
14%
50%
40%
30%
17%
19%
22%
8%
14%
13%
7%
14%
1%
12%
17%
13%
13%
16%
12%
14%
11%
13%
14%
7%
15%
22%
24%
18%
10%
11%
4%
10%
3%
16%
11%
13%
8%
19%
11%
11%
19%
28%
23%
12%
20%
10%
18%
17%
17%
70%
60%
22%
9%
22%
15%
20%
0%
New ways of working
Collaboration
Innovation
benefits
Efficiency
Distractions
Administration
Downtime
Reduced
barriers to
productivity
Availability
While “new ways of working” plays a big role in the U.S., U.K., and Germany,
the most value for Emerging Markets comes from more basic benefits
Source: Cisco IBSG, 2013
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Cisco IBSG
Horizons
Knowledge Workers Gain Most from
Comprehensive BYOD
90
Minutes of expected productivity gain per
week by knowledge workers by moving
from Basic to Comprehensive BYOD,
versus 41 for executives
88%
Percentage of productivity gains that
will come from knowledge workers
in a typical firm
N=1,663 BYOD respondents
Source: Cisco IBSG, 2013
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Cisco IBSG
Horizons
Comprehensive BYOD: Improved
Efficiency, Innovation, Availability
Productivity Impact Sources for Knowledge Workers in
Basic and Comprehensive BYOD
184
200
150
Minutes / week
100
50
119
115
108
62
59
89
79
51
23
18
-24
0
4
-6
-50
-100
Basic Comp. Basic Comp. Basic Comp. Basic Comp. Basic Comp. Basic Comp. Basic Comp.
AVERAGE
Efficiency
U.S.
New ways of working
U.K.
Germany
Availability
Collaboration
Administration
China
Downtime
Distractions
Brazil
Total
N=1,663 BYOD respondents
Source: Cisco IBSG, 2013
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India
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Cisco IBSG
Horizons
“BYO-Laptop” Needs To Be Core Part of
Comprehensive BYOD Strategy
37%
$750
Percentage of BYOD employees
who bring their own laptop
Expected annual value per
employee from “BYO-laptop”
component of Comprehensive
BYOD strategy
Source: Cisco IBSG, 2013
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Cisco IBSG
Horizons
“BYO-Laptop” Is Important Component
of BYOD Strategy Globally
Value of BYO-Laptop in Comprehensive BYOD
3500
3,150
US $ / employee / year
3000
2500
2000
2,250
1,650
1,350
1500
1000
1,600
1,100
750
1,050
U.S.
U.K.
Germany
BYO-Laptop Value (None
700
350
250
AVERAGE
900
650
500
0
950
India
China
Brazil
Comprehensive BYOD)
Total Comprehensive BYOD Value
Source: Cisco IBSG, 2013
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Cisco IBSG
Horizons
IBSG Horizons “Economics of BYOD”
Study: Top Findings
  Employees are just getting started bringing their own devices to work.
By 2016, nearly a half-billion BYOD devices will be in use in across the six
countries surveyed.
  Less than one-third of respondents prefer corporate devices. Forty-nine
percent chose a fully self-provisioned work environment.
  Mobile users are willing to invest in BYOD. BYOD users have spent an
average of $965 on BYOD devices, plus $734 annually on voice and data
plans used at least in part for work.
  BYOD is delivering productivity gains around the world. Even with the
limitations of current BYOD deployments, employees save an average of 37
minutes per week of productive work time—but gains are uneven across
countries.
  Most companies have been reactive, rather than strategic, in enabling
BYOD, reacting to employee demands with a patchwork of BYOD.
Source: Cisco IBSG, 2013
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Cisco IBSG
Horizons
IBSG Horizons “Economics of BYOD”
Study: Top Findings
  Companies can gain an additional $1,300 annually per mobile user as they
move from Basic to Comprehensive BYOD.
  Moving from Basic to Comprehensive BYOD sparks employee-led
innovation in developed countries, and reduces productivity losses in
emerging markets.
  Comprehensive BYOD pays for itself. Hard-cost savings are posted in
hardware, service, and telecom.
  More choice, better network access could convert corporate device
users to BYOD. 36% of corporate device users would rather BYOD. The top
reasons corporate users do not BYOD already is that they are not permitted to
do so (51%) and because of limited network access and support for BYOD
devices (49%).
  “BYO-Laptop” should be a core part of a Comprehensive BYOD strategy.
IBSG estimates that laptops contribute nearly half of the estimated $1,650 of
potential value per mobile user.
Source: Cisco IBSG, 2013
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Cisco IBSG
Horizons
Call to Action
Basic BYOD is just the beginning
of the real opportunity
Develop a strategic,
comprehensive BYOD approach
BYOD suggests that technology
adoption can be reimagined
Encourage experimentation
and best-practice sharing
BYOD is all about productivity
gains and the future of work
Secure an executive sponsor
from outside the IT organization
Employee empowerment requires
high information security
Develop new policies and
approaches (cloud, virtualization)
BYOD can enable hard-cost
savings
Use BYOD as a trigger to rethink
entitlement, support approaches
Source: Cisco IBSG, 2013
Cisco IBSG © 2013 Cisco and/or its affiliates. All rights reserved.
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Cisco IBSG
Horizons
For More Information…
…Contact Cisco’s Internet Business Solutions Group
Richard Medcalf
Jeff Loucks
rmedcalf@cisco.com
jeloucks@cisco.com
Lauren Buckalew
Fabio Faria
labuckal@cisco.com
ffaria@cisco.com
Cisco IBSG
Horizons
Cisco IBSG © 2013 Cisco and/or its affiliates. All rights reserved.
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