Caroline Hannema
caroline.c.hannema@wmich.edu
EDUCATION
M.A. Sport Management
Western Michigan University, Kalamazoo, Michigan
B.A. Communication: Media Studies, minor in Psychology
Wheaton College, Wheaton, Illinois
 Cum Laude; Member of Lambda Pi Eta
Expected December 2015
May 2011
EXPERIENCE
Assistant to the Athletic Directors
August 2011 – Present
Hope College, Holland, Michigan
 Maintained over $20,000 in corporate sponsorships annually and developed promotional activities to support
record setting attendance at Hope College athletic events
 Created social media plan and established Hope College Athletics Facebook account which reached 1,000
“likes” in the first year
 Organized annual athletic events such as the “HOPEYs” award ceremony and National Girls and Women in
Sports Day Celebration
 Supervised Student-Athlete Advisory Committee (SAAC) and coordinated service projects to encourage
leadership development and community engagement
 Scheduled and managed student workers for athletic contests; coordinated athletic department student interns
 Served as Assistant Tournament Director for 2012 and 2013 NCAA Division III Women’s Basketball
Championship and 2012 and 2013 NCAA Division III Volleyball Championship
Assistant Swim Coach
August 2011 – Present
Hope College, Holland, Michigan
 Instructed and motivated swimmers to maximize personal performance
 Achieved recognition for contributing to a positive environment and experience for athletes
Special Events Intern
May 2011 – August 2011
St. Paul Saints Baseball, St. Paul, Minnesota
 Engaged in annual “Girls’ Night Out” campaign by securing outside vendors, promoting the event, and
delivered exceptional service to guests on the day of the event
 Created and distributed flyers for special events and helped with team’s grassroots marketing efforts to
enhance recognition in the community
 Provided outstanding front line game day service to fans with an emphasis on fun and creativity
Communications and Media Relations Intern
January 2010 – May 2010
Special Olympics Illinois, Glen Ellyn, Illinois
 Interviewed athletes and composed personal interest stories and press releases for posting to homepage of the
Special Olympics Illinois website
 Developed personal profiles for 69 Special Olympics Illinois athletes which highlighted their talent, mentors,
and families
 Captured video footage of special events and produced highlight videos for future promotional use and
posted videos on YouTube
SKILLS
 Mastery of Microsoft Office programs; Proficient in Adobe Photoshop
 Experience with Event Management Software (EMS)