SCHOOL CONSTRUCTIION
PROJECTS:
FROM REFERENDUM TO
RIBBON-CUTTING
February 22, 2012
Sheraton Inn, Dover Delaware
Importance of Effective Communication
“More often than not, failures in communication lie at the heart of problems in
organization, goal setting and productivity and evaluation” Jerome Lysaught
“No one can manage a modern organization who is not knowledgeable in
communication principles and techniques and skilled in their use.” Walter St. John
“Communication is an indispensable leadership proficiency for all principals”
NAESP
“The future of public education is dependent on effective communication and
relationship building” AASA
What do you want to communicate when you
conduct a referendum?
•There is a critical need for this referendum.
•There will be a tremendous benefit to the students
and the community.
•The district has a clear vision.
•The district has the competence and expertise to
fulfill all promises made in the referendum.
•What will this district be like in 5
years?
•What will this district be like in 10
years?
Develop
A
Master Plan
What Is A Building Plan?
ASD’s Comprehensive Building Plan includes history of the School
District’s construction needs as well as the next 10 year’s capital
improvement plan to meet projected growth in the district.
Past K12 Construction
History of Construction
2008 Appoquinimink High School Opening
2007 Alfred G. Waters Middle School Opening
2006 Redding Middle School Addition
2005 Cedar Lane ECC
2003 Brick Mill Elementary School
2002 Olive Loss Elementary School
2002 Meredith Middle School Addition
2000 Middletown High School Addition
2000 Appoquinimink ECC
1999 Cedar Lane Elementary School Addition
1997 Middletown High School
Population Increase 1995-2030
Data Source: WILMAPCO
A federally designated metropolitan planning organization.
Appoquinimink
Population
Housing Increase 1996-2016
Appoquinimink
Households
1996
2006
2016
Student Enrollment
Enrollment vs. Capacity
PreK / K
Elementary
Middle
High
Student Enrollment
PreK / Kindergarten Enrollment vs. Capacity
New ECC Opens
DEFICIT
Student Enrollment
Elementary School Enrollment vs. Capacity
DEFICIT
New Elementary School Opens
Student Enrollment
Elementary School Enrollment vs. Capacity
DEFICIT
New Elementary School Opens
Student Enrollment
Middle School Enrollment vs. Capacity
New Alfred G. Waters Middle School Opens
DEFICIT
Student Enrollment
High School Enrollment vs. Capacity
Appoquinimink High School Opens
DEFICIT
Future Projects
Referendum #1
New 840 Student Elementary School
Townsend Elementary Renovations
Olive B. Loss Addition
ACC Kitchen Addition
Referendum #2
New 1,600 Student High School
New Early Childhood Center
New 1,000 Student Middle School
Referendum #3
New 840 Student Elementary School
Master Schedule
Referendum #1 Schedule
Total: $ 36,596,516
State Share: $ 26,349,491
Local Share: $ 10,247,024
Referendum #2 Schedule
Total: $ 182,401,131
State Share: $ 131,328,815
Local Share: $ 51,072,317
Referendum #3 Schedule
Total: $ 36,607,960
State Share: $ 26,357,731
Local Share: $ 10,250,229
Possible Sites for New Construction
Includes Approved Development >2,000 Homes
White Hall
Bayberry
The Highlands
AHS
Odessa
Odessa National
West Town
Green Giant
Master Schedule
return to map
White Hall
2 Possible Sites
High School
and
Additional School
White Hall Site
return to map
Odessa
Possible
Elementary
School
or
K-Center
Odessa Site
return to map
AHS
Possible
Early Childhood
Center and
Elementary
School
or
Middle School
Appoquinimink High Site
return to map
Green Giant
Possible
Middle School
or
Elementary and
K-Center
Green Giant Site
Who should develop this master plan?
•School Personnel
•Board Members
•Parents
•Community Members
•Community Leaders
Critical Questions
• Are our buildings being utilized right now?
• What are our critical needs?
• If new construction is the answer, what can
be done to enhance our other buildings?
• What can we do to enhance our academic programs?
• What will our district be like in 5 years? In 10 years?
Part II
The Referendum Campaign
#1
Get the support of the
Board of Education
#2
Survey the Community
•Do voters understand the need for certain
projects?
•Are voters willing to raise their taxes to fund these
projects and at what dollar level?
•Are there any “hot” topics that could derail this
referendum?
#3
Build a Campaign Organization
•Identify a trusted community member to lead the
referendum campaign.
•Identify five strong campaign supporters.
•Plan a big “kick-off” event.
Possible Committees
Scheduling Committee: Schedules presentations
Presenter Committee: Trains presenters and assigns
presenters to presentations
Budget/Finance Committee: Raise funds so that the
referendum does not use school funds
Telephone Committee: Reminds supporters to vote on
election day.
Data Base Committee: Develops a list of positive voters
#4
Crafting a Winning Message
#5
Educate the Media
#6
Identify Your Supporters
(Gather this information at the presentations)
Referendum Presentation
Would you like to help?
If you’ve enjoyed this presentation and want to make sure the 2009 referendum is successful, we hope you’ll consider helping us spread the word. There are a
number of ways you can help. Even if you work during the day or have small children at home, you have valuable skills to share.
Your Name:
Email Address: Phone: Cell:
Ways you can be involved:
If you are willing to volunteer, please complete the information requested and give your form to one of our presenters, or email your responses to
referendum@appo.k12.de.us.
❏ I can help arrange for a presentation to an organization:_______________________________________________
❏ I am willing to send a note to friends/neighbors endorsing the referendum (samples can be supplied).
❏ I can call my friends and remind them to vote.
❏ I am willing to write a letter to the editor of our local paper.
❏ I can staff an information table at my student’s school.
❏ I can display a sign on my property supporting the referendum.
❏ I’m happy to have you remind me to vote too!
Feedback Form
Would you be kind enough to answer a few questions designed to provide some valuable feedback to our presenters?
Please give a numerical rating to each question: 5 = very high 4 = high 3 = average 2 = low 1 = very low
_____ Was the information in this presentation easy to understand?
_____ Was the information presented in a concise manner?
_____ Did the presentation answer all your questions?
_____ Do you feel that the presenters had a firm understanding of the issues?
_____ In general, do you feel that the presentation was effective in communicating the key features of the referendum?
Can you offer a suggestion about how we might improve this presentation?
#7
Develop a Fundraising Plan
(Gather this information at the presentations)
#8
Rally the Positive Voters
•Phone calls
•Special events on election day
#9
Use referendum committee
members as a part of a
referendum over site committee
#10
STAY IN THE REFERENDUM
MODE ALL YEAR LONG
YOU CAN DO THIS!!!