Fifth Annual ARC Conference, May 25-26, 1999
Making “Design-Right-First-Time”
Possible and Practical
Dr. ir U. Vandeurzen
Chairman, President and CEO
LMS International
The Race Is On...
Reducing time to market
Shortening development time
Slashing overall development costs
Yet, improving performance
Improving quality
Where is the real bottleneck in the
digital development process?
LMS
INTERNATIONAL
Empowering Engineering Refinement
The Bottleneck...
A beautiful design...
LMS
INTERNATIONAL
Empowering Engineering Refinement
The Bottleneck...
A beautiful design...
How will it handle?
Will it sound right?
How long will it last?
Will it deliver the passion?
...The pressure is on
engineering functional performance
LMS
INTERNATIONAL
Empowering Engineering Refinement
Traditional MCAE is not the answer
• It takes too much time
• It has too many limitations
for complex assemblies
• It is used after the facts
...It is not about more number crunching
LMS
INTERNATIONAL
Empowering Engineering Refinement
What are some of the
Critical Issues or Opportunities?
• Predicting the full system performance
• Engineering for subjective attributes
• Managing the conflicts between attributes
• Leveraging more information from existing designs
• Re-use of components
• ...
A radical change is not just desirable.
It is essential
LMS
INTERNATIONAL
Empowering Engineering Refinement
Enabling a “Process-Centric” Approach...
Concept & Planning
Design & Development
Concept & Planning
Verification
Production
Feedback, Assessment & Corrective Action
Pre-Program and Ongoing Technical Development
Concept
Design
Virtual
Prototype
Refinement
Physical
Prototype
Qualification
Supporting engineering decisions for critical
design attributes throughout the entire process
LMS
INTERNATIONAL
Empowering Engineering Refinement
Combining Key Engineering Disciplines into an
Application-Centric Solution
Durability
DurabilityEngineering
Engineering
Mechanical
MechanicalSimulation
Simulation
Road
Road
Noise
Noise
Vehicle
VehicleRide
Ride
Comfort
Comfort
Engine
Engine
Rumble
Rumble
LMS
INTERNATIONAL
Empowering Engineering Refinement
Empowering Engineering Refinement
Based on Test & Simulation
Forces From
Test
FE Model
Synthesis
Test Model
Simulation
Model
VIRTUAL REFINEMENT
Best of both worlds: loads, models, methodologies
LMS
INTERNATIONAL
Empowering Engineering Refinement
In Pole Position...
We envision an engineering process where
critical product qualities
are “refined” from concept to product,
to achieve “Design-Right-First-Time”
Solving the paradox:
Time to Market versus Product Performance and Quality
LMS
INTERNATIONAL
Empowering Engineering Refinement
LMS International
... Leading by Innovation
The fastest growing provider of
engineering solutions
Market leader in
Physical Test
Technology leader in
multi-disciplinary
Virtual Prototyping
LMS
INTERNATIONAL
Empowering Engineering Refinement
A Track Record of Growth, Profitability, and
Business Transformation
• 500 people in 15 offices
worldwide
• $100m revenues
• expanding by organic
growth and acquisitions
91 92
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• partnering with the best
in the industry
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98
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LMS
INTERNATIONAL
Empowering Engineering Refinement
Preferred Partner For
Leading Manufacturers Worldwide
AUDI
BMW
DAIMLERCHRYSLER
FIAT
FORD
GENERAL MOTORS
HARLEY DAVIDSON
HONDA
HYUNDAI
ISUZU
JAGUAR
LOTUS
MITSUBISHI
NISSAN
PORSCHE
PSA
RENAULT
ROVER
SAMSUNG MOTOR
SKODA
SUBARU
SUZUKI
TOYOTA
GOODYEAR
HARRISON
LEAR SEATING
LUCAS
ALLIED SIGNAL
ALLISON TRANSMISSION MAGNETI MARELLI
MICHELIN
AMERICAN AXLE
MONROE
AP PARTS
NAVISTAR
ARVIN CHESWICK
PIRELLI
BENDIX
RIETER
BORG WARNER
VALEO
BOSCH
WALKER
BRIDGESTONE
ZF
CALSONIC
COLLINS & AIKMAN
AERODYNE
CONTINENTAL
AEROSPATIALE
DAYCO
AGUSTA
DELPHI
ALENIA
DONALDSON
BMW ROLLS ROYCE
DUNLOP
BOEING
EATON
BRITISH AEROSPACE
FIRESTONE
CASA
GILLET
CESSNA
GKN
VOLKSWAGEN
VOLVO
DASA
DLR
DORNIER
EMBRAER
ESA-ESTEC
ESTEC
FORD AEROSPACE
HARRIS CORPORATION
HUGHES AIRCRAFT
IABG
LOCKHEED MARTIN
LORAL
NASA
NASDA
NORTHROP
ORBITAL SCIENCES CORP.
PRATT & WHITNEY
RAYTHEON
ROCKWELL ROCKETDYNE
SIKORSKY
SNECMA
TRW
WESTLAND HELICOPTER
LMS
INTERNATIONAL
Empowering Engineering Refinement
...Winning the Race
“The question today is not whether
you can re-engineer your processes.
The question is whether you can reinvent the entire industry model”
Dr. Gary Hamel
Co-author “Competing for the Future”
LMS
INTERNATIONAL
Empowering Engineering Refinement