Career Exploration Module – DAY ONE
Lesson Title
Career Module
Introduction
Cluster
Pathway
Marketing
Essential
Question
What is the
Marketing
Cluster?
TEKS
Career Portals:
1.A, 1.B, 2.A
Prior Student
Learning
Students should
already be
aware that there
are 15 other
career clusters
Estimated time
45 minutes
Objectives
- Discuss the Marketing cluster
- Identify and explore career opportunities within the Marketing Cluster
- Identify and discuss the 5 pathways within the Marketing Cluster
Materials/Equipment/Handouts Needed
- Introduction Slideshow (computer, projector, screen, etc.)
- Career Pathway Matching Activity
- Vocabulary List
- Conduct an Internet search of movie or television clips featuring
persons in marketing careers for introduction to Cluster
Introduction/Engage
- Show a brief clip from a recent television show or movie that involves
a person in a marketing career.
- Initiate a class discussion by asking what behaviors were observed,
or ask each student to give one example of a career in the Marketing
cluster without repeating another student’s response
Activities
- Lecture: Introduction Slideshow
- Discuss upcoming career module experiences and expectations
- Assignment: Career Pathway Matching Activity
- Review and distribute Marketing Career Module Vocabulary List
Lesson Closure
- Review the 5 Marketing Pathways using questioning techniques
- Review and collect Career Pathway Activity sheets
- Homework: Instruct students to begin searching for vocabulary list
definitions
Assessment
- Verbal responses to questions
- Completion of Career Pathway Matching Activity
Extension
- Challenge students to make a list of personal skills and interests
Accommodations for Learning Differences
- Accommodations Manual
- Guidelines and Procedures for Adapting Instructional Materials
- Sample Curriculum Customizations for Learning Differences
- Lesson Plan/Curriculum Modification Checklist
- Instructor Format for Curriculum Customization for Learning
Differences
Copyright © Texas Education Agency, 2014. All rights reserved
Day 1 of 10
Page 1
CAREER PATHWAY MATCHING ACTIVITY
Group Members: ______________________________________________________________
Class Period: __________________ Date: ______________ Score: ___________ out of 40

The Marketing Career Cluster is divided into five career pathways according to tasks that involve
planning, managing, and performing marketing activities to reach organizational objectives. The
five pathways of the Marketing Career Cluster are:
A. Merchandising
B. Professional Sales
C. Marketing Research
D. Marketing Communications
E. Marketing Management
Instructions: Using the list above, place the letter of the career pathway next to the occupation that it
relates to. Be prepared to explain your responses.
_______ 1.
Account Executive
_______ 2.
Store Manager
_______ 3.
Media Buyer
_______ 4.
Research Project Manager
_______ 5.
Creative Director
_______ 6.
Knowledge Management Specialist
_______ 7.
Director of Market Development
_______ 8.
Public Relations Manager
_______ 9.
Stock Clerk
_______ 10. Sales Executive
_______ 11. Graphics Director
_______ 12. Customer Satisfaction Manager
_______ 13. Project manager
_______ 14. Visual Merchandise Manager
_______ 15. Brand Manager
_______ 16. Research Associate
_______ 17. Merchandise Buyer
_______ 18. Sales Engineer
_______ 19. Customer Service Representative
_______ 20. Appraiser
_______ 21. Agent
_______ 22. Advertising Manager
_______ 23. Interactive Media Specialist
_______ 24. Planning Analyst
_______ 25. Product Promoter
_______ 26. Research Specialist
_______ 27. Sales Manager
_______ 28. Retail Marketing
Coordinator
_______ 29. Copywriter
_______ 30. Manufacturer’s
Representative
_______ 31. Forecasting manager
_______ 32. Business Development
Manager
_______ 33. Purchasing Manager
_______ 34. Merchandising manager
_______ 35. Planning Analyst
_______ 36. Marketing Manager
_______ 37. Product Planner
_______ 38. Promotions manager
_______ 39. Market Research Analyst
_______ 40. Manager Strategic Planning
Copyright © Texas Education Agency, 2014. All rights reserved
Day 1 of 10
Page 2
CAREER PATHWAY MATCHING ACTIVITY KEY
1. B
22. D
2. A
23. D
3. D
24. C
4. C
25. B
5. D
26. C
6. B
27. B
7. E
28. A
8. D
29. D
9. A
30. B
10. B
31. C
11. D
32. E
12. E
33. A
13. E
34. A
14. A
35. C
15. E
36. E
16. C
37. E
17. A
38. D
18. B
39. C
19. A
40. E
20. C
21. B
Copyright © Texas Education Agency, 2014. All rights reserved
Day 1 of 10
Page 3
VOCABULARY LIST
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
19.
20.
21.
22.
23.
24.
25.
26.
27.
28.
29.
30.
31.
32.
Merchandising
Marketing
Target Market
Buyer
Buzzword
Social Media
Search Engine Optimization
Online Retailing
Prototype
Promotional Material
Sponsorship
Pricing
Brand
Goods
Services
Utility
Marketing Plan
Demographics
Forecasting
Wholesaler
Customer Benefits
Product Features
Sales Quota
Prospect
Distribution
Marketing Channels
Packaging
Consumer
Budget
Motivation
Sales Process
Public Relations
Copyright © Texas Education Agency, 2014. All rights reserved
Day 1 of 10
Page 4