Lesson Plan — Unit Two Goods and Services
Course Title: Principles of Business, Marketing, and Finance
Session Title: Lesson Ten -Retailers in a Private Enterprise System
Performance Objective:
• Upon completion of this lesson, the student will explain the role of retailers in a
private enterprise system.
Specific Objectives:
• Identify economic indicators for consumer spending.
• Describe the role of business in the U.S. economy.
• Describe three major types of businesses.
• Differentiate between a direct and an indirect channel of distribution.
• Explain the main types of shopping locations.
• Describe different types of retailers.
Preparation
TEKS Correlations:
This lesson, as published, correlates to the following TEKS. Any changes/alterations to
the activities may result in the elimination of any or all of the TEKS listed.
• 130.112(c)(6)(D)
identify types of retailers
• 130.112(c)(3)(C)
summarize the characteristics of the private enterprise system
• 130.112(c)(6)(E)
explain the role of retailers in a private enterprise system
• 130.112(c)(8)(A)
explain the selling process
Interdisciplinary Correlations:
English
110.42(b)(6)(A) – Vocabulary Development
…expand vocabulary through wide reading, listening, and discussing
110.42(b)(6)(B) – Vocabulary Development
… rely on context to determine meanings of words and phrases such as figurative
language, idioms, multiple meaning words, and technical vocabulary
110.42(b)(7)(F) – Reading/comprehension
…identify main ideas and their supporting details
110.42(b)(7)(G) – Reading/comprehension
…summarize texts
110.42(b)(7)(J) – Reading/comprehension
…read silently with comprehension for a sustained period of time
Interdisciplinary Correlations:
Mathematical Models with Applications
111.36(c)(1)(A) – Knowledge and Skills
Copyright © Texas Education Agency, 2011. All rights reserved.
1
…compare and analyze various methods for solving a real-life problem.
111.36(c)(1)(B) – Knowledge and Skills
…use multiple approaches (algebraic, graphical, and geometric methods) to solve
problems from a variety of disciplines
111.36(c)(1)(C) – Knowledge and Skills
…select a method to solve a problem, defend the method, and justify the
reasonableness of the results
111.36(c)(6)(A) – Knowledge and Skills
…analyze methods of payment available in retail purchases and compare relative
advantages and disadvantages of each option.
111.36(c)(7)(A) – Knowledge and Skills
…analyze types of savings options involving simple and compound interest and
compare relative advantages of these options.
Accommodations for Learning Differences:
It is important that lessons accommodate the needs of every learner. These lessons
may be modified to accommodate your students with learning differences by referring to
the files found on the Special Populations page of this website.
References:
1. Intro to Business, Dlabay Burrow Klendl, South-Western Cengage Learning
2. Introduction to Business, Brown Clow, Glencoe McGraw-Hill
3. Marketing, Burrow, South-Western Cengage Learning
4. Online Resources: globaledge.msu.edu, worldnetdaily.com/news/article
Instructional Aids:
1. “Retailers in a Private Enterprise System” PowerPoint Presentation
2. Retailer Loyalty Report Assignment #1
3. Retailer Loyalty Report Assignment #1 Rubric
4. Name that Retailer Poster Assignment #2
5. Name that Retailer Poster Assignment #2 Rubric
6. Interview PowerPoint Presentation Assignment #3
7. Interview PowerPoint Presentation Assignment#3 Rubric
8. Shopping Mall Assignment Presentation
9. Shopping Mall Assignment Presentation Rubric
10. Internet
Copyright © Texas Education Agency, 2011. All rights reserved.
2
Materials Needed:
1. Construction paper
2. Scissors and glue
3. Poster board
4. Newspapers
Equipment Needed:
1. Computers for students to complete projects
2. Projector for PPT
Learner Preparation:
1. Ask students to list stores where they or their parents shop. Then include the
names of these stores when giving examples of types of retailers.
2. Split the class into teams. Give students a floor plan for a neighborhood shopping
center that has 20 stores. Ask students to write the names of stores that they
would include in this neighborhood shopping center and provide reasons for each
of their choices.
3. Conduct research about vending machines. Choose one company that sells their
product through the use of vending machines. Write 10 points about the vending
of this company’s product (How does an individual get involved with this
business? What is the initial investment? What kind of insurance protects the
vending machine? etc.)
Lesson Plan
Introduction (LSI Quadrant I):
1. Ask students to list three service businesses that their families use regularly.
What would their families do if those service businesses did not exist? Then
explain how service businesses are approximately 60% of the U.S. businesses.
2. Ask students to collect newspaper and magazine advertisements. Then students
must categorize each type of business advertised.
Copyright © Texas Education Agency, 2011. All rights reserved.
3
Important Terms for this Lesson:
• retail sales – sales of durable and nondurable goods bought by consumers
• intermediaries – businesses involved in selling the goods and services of
producers or consumers and other businesses
• channel members-the businesses that take part in a channel of distribution
• traditional retailers-department stores, discount stores, specialty stores,
supermarkets, and convenience stores developed over the past 100 years
• non-store shopping-mail order, vending machine, and Internet purchases
• retailer-purchases goods from a wholesaler and resells them to the consumer or
the final buyer of the goods
• e-commerce-electronic commerce through the Internet
• multi-channel retailer-when a store sells products in stores, by mail, and online
• bricks and mortar-stores and warehouses
• clicks-and-mortar-businesses that also use the Internet
Copyright © Texas Education Agency, 2011. All rights reserved.
4
Outline
Outline (LSI Quadrant II):
Instructors can use the PowerPoint presentation, slides, handouts, current events, the
Internet, and note pages in conjunction with the following outline.
MI
.
Outline
I. Retail Sales-sales of durable and nondurable
goods bought by consumers
A. Types of Businesses
1. intermediaries-businesses involved in
selling the goods and services of
producers to consumers and other
businesses
2. service business-carries out activities
that are consumed by its customers
(does not offer products for sale)
a. fastest growing part of the economy
b. more than 60 percent of all U.S.
employment
c. new types of service businessesInternet service providers, web
designers, online businesses
B. Retailer
1. channel member
2. direct channel of distribution-products
move from the producer straight to the
consumer with no other organizations
participating
3. indirect channel of distribution-includes
one or more other businesses between
the producer and consumer
4. retailers-the final business organization
in an indirect channel of distribution for
consumer products
C. Traditional Retailers
1. department stores-Nordstroms, Macys
2. discount stores-Walmart
3. specialty stores (limited-line retailers)Ace Hardware and Foot Locker
4. super markets-HEB
5. convenience stores-gas station with a
mini mart
D. Contemporary Retailers
1. specialty superstores-Home Depot,
Office Depot
Copyright © Texas Education Agency, 2011. All rights reserved.
Notes to Instructor
Consumers buy
most of their goods
and services from a
wide array of
retailers. Service
businesses are very
popular in the United
States.
Most people do not
go directly to a
farmer to purchase
produce. We depend
upon retailers for
most purchases.
Each channel
member, including
the retailer, plays a
major role in getting
goods and services
to the final customer.
Traditional retailers
can be found in
shopping malls
across America.
Shopping malls have
felt changes in
consumers buying
patterns influenced
by Internet sales.
5
2. warehouse club-no-frills outlet
3. factory outlets or off-price stores-T.J.
Maxx, Stein Mart
4. superstores and hypermarkets-Kroger
5. showroom retailers-display samples of
their products and take orders from
customers-Service Merchandise
E. Non-store Shopping
1. mail order
2. vending machines
3. Internet
Specialty
superstores like the
Home Depot have
become increasingly
popular because
individuals like the
idea of a one-stop
location for all home
improvements,
garden, appliances,
and other home
needs.
Copy and paste Multiple Intelligences Graphic in appropriate place in left column.
Verbal
Linguistic
Logical
Mathematical
Visual
Spatial
Musical
Rhythmic
Bodily
Kinesthetic
Intrapersonal
InterPersonal
Naturalist
Existentialist
Application
Guided Practice (LSI Quadrant III): Give students a list that contains the categories of
retail stores in sections C, D, and E. Then give students five minutes to write the name
of a store for each category. This activity is a good ice breaker for the lesson about
retailers.
Independent Practice (LSI Quadrant III):
1. Retailer Loyalty Assignment: Ask students to interview 10 people to determine
their choice of retailers for groceries, gas, clothes, dining out, and birthday gifts.
The surveyed individuals must explain reasons for their loyalty. After students
complete their survey, they write a one- to two-page paper to report their results.
The paper must include a graph for the survey results
2. Name that Retailer Poster Assignment: Ask students to design a poster that
gives clues about a popular national retailer. The clues cannot include the name
of the retailer and must challenge other students. The actual name of the retailer
Copyright © Texas Education Agency, 2011. All rights reserved.
6
should be on the back of the poster and covered with a piece of paper. The
posters will be used in class for a review game.
3. Interview Assignment: Ask students to interview an individual who has a career
in the retail industry. Students should ask questions to determine the education
required for a retail career, commitment needed for a retail career, likes and
dislikes for a retail career, challenges faced by retailers, and future trends for the
chosen retailer. Students will prepare a PowerPoint presentation that includes the
information they gained from the interview.
Summary
Review (LSI Quadrants I and IV):
Q: What is an intermediary?
A: The intermediary is a business involved in selling the goods and services of
producers to consumers and other businesses.
Q: Which type of business is the fastest growing in the United States?
A: Service businesses are the fastest growing in the United States.
Q: What is a direct channel of distribution?
A: A direct channel of distribution occurs when products move from the producer
straight to the consumer with no other organizations participating.
Q: Why are prices higher at a convenience store?
A: Prices are higher because the convenience store carries a limited quantity of
merchandise.
Q: Why have specialty superstore become popular?
A: Consumers like to make one stop for all of their needs; the superstore provides this
convenience.
Q: What is a factory outlet store?
A: A factory outlet store carries large quantities at lower prices. Clothing outlet stores
carry end-of-the-season or last seasons styles at lower prices.
Q: What type of retailer is a luxury automobile dealership?
A: The luxury automobile dealership is a showroom retailer. Consumers choose a car
that frequently has to be special ordered.
SHOPPING MALL ASSIGNMENT
Ask students to visit their favorite shopping mall and list ten stores that are located in
the mall. Then students must categorize each type of retailer. Ask students to
prepare a PowerPoint presentation that gives information about each of the ten
retailers, explains the categorization of each retailer, and describe advertising used
by each retailer.
Evaluation
Informal Assessment (LSI Quadrant III):
1. Instructor will observe students during Independent Practice.
2. Instructor will assist students as needed.
Formal Assessment (LSI Quadrant III, IV):
Assigned Rubrics will be used to assess assignments 1, 2, and 3 for Independent
Practice (LSI Quadrant III).
Copyright © Texas Education Agency, 2011. All rights reserved.
7
Extension/Enrichment (LSI Quadrant IV):
1. Ask students to conduct research on the way that people shopped in the 1800s
to mid-1900s. Students must comment on some of the cultural, geographic,
economic, and social factors that contributed to these customs.
2. Ask students to visit a department store or the online catalog of an Internet
business. Students must identify five products that have been marked down, with
the original and sale price listed. Then students must calculate the percentage
markdown and explain possible reasons for the lowered prices.
3. Conduct research to determine the top sales of automobiles in the United States.
List the top three auto sales in the United States, research each company, and
write three paragraphs to explain each company and its appeal to Americans.
Copyright © Texas Education Agency, 2011. All rights reserved.
8
Retailers in a Private Enterprise System
Independent Practice Assignment Sheet
Retailer Loyalty Assignment #1: Interview 10 people to determine their choice of
retailers for groceries, gas, clothes, dining out, and birthday gifts. The surveyed
individuals must explain reasons for their loyalty. After you complete your survey,
write a one- to two-page paper to report the results. The paper must include a
graph for the survey results.
Name that Retailer Poster #2: Design a poster that gives clues about a popular
national retailer. The clues cannot include the name of the retailer and must
challenge other students. The actual name of the retailer should be on the back
of the poster and covered with a piece of paper. The posters will be used in class
for a review game.
Retail Interview Assignment #3: Interview an individual who has a career in the retail
industry. Ask questions to determine the education required for a retail career,
commitment needed for a retail career, likes and dislikes for a retail career,
challenges faced by retailers, and future trends for the chosen retailer. Then
prepare a PowerPoint presentation that includes the information they gained from
the interview.
Shopping Mall Assignment: Visit your favorite shopping mall and list ten stores that
are located in the mall. Categorize each type of retailer. Prepare a PowerPoint
presentation that gives information about each of the ten retailers, explains the
categorization of each retailer, and describe advertising used by each retailer.
Copyright © Texas Education Agency, 2011. All rights reserved.
9
Retailers in a Private Enterprise System
Retailer Loyalty Assignment Research Paper Assignment #1 Rubric
Student Name:
_____________________________________________________
20
15
10
5 or less
Organization
Information is very
organized with wellconstructed
paragraphs and
subheadings.
Information is
organized with wellconstructed
paragraphs.
Information is
organized, but
paragraphs are not
well-constructed.
The information
appears to be
disorganized. 8)
Quality of
Information
Information clearly
relates to the main
topic. It includes
several supporting
details and/or
examples.
Information clearly
relates to the main
topic. It provides 1-2
supporting details
and/or examples.
Information clearly
Information has little
relates to the main
or nothing to do with
topic. No details
the main topic.
and/or examples are
given.
Amount of
Information
All topics are
addressed and all
questions answered
with at least 2
sentences about
each.
All topics are
addressed and most
questions answered
with at least 2
sentences about
each.
All topics are
One or more topics
addressed, and most were not addressed.
questions answered
with 1 sentence
about each.
Sources
All sources
(information and
graphics) are
accurately
documented in the
desired format.
All sources
(information and
graphics) are
accurately
documented, but a
few are not in the
desired format.
All sources
(information and
graphics) are
accurately
documented, but
many are not in the
desired format.
Some sources are
not accurately
documented.
Diagrams &
Illustrations
Diagrams and
illustrations are neat,
accurate and add to
the reader's
understanding of the
topic.
Diagrams and
illustrations are
accurate and add to
the reader's
understanding of the
topic.
Diagrams and
illustrations are neat
and accurate and
sometimes add to
the reader's
understanding of the
topic.
Diagrams and
illustrations are not
accurate OR do not
add to the reader's
understanding of the
topic.
CATEGORY
Total Score _______
Maximum 100 Points
Copyright © Texas Education Agency, 2011. All rights reserved.
10
Retailers in a Private Enterprise System
Name that Retailer Poster Assignment#2 Rubric
Student Name:
_____________________________________________________
CATEGORY
20
15
10
5 or less
All but 1 of the
required elements
are included on the
poster.
Several required
elements were
missing.
Required
Elements
The poster includes All required elements
all required elements are included on the
as well as additional poster.
information.
Content Accuracy
At least 7 accurate
facts are displayed
on the poster.
5-6 accurate facts
3-4 accurate facts
Less than 3 accurate
are displayed on the are displayed on the facts are displayed
poster.
poster.
on the poster.
Attractiveness
The poster is
exceptionally
attractive in terms of
design, layout, and
neatness.
The poster is
attractive in terms of
design, layout and
neatness.
The poster is
acceptably attractive
though it may be a
bit messy.
The poster is
distractingly messy
or very poorly
designed. It is not
attractive.
Knowledge
Gained
Student can
accurately answer all
questions related to
facts in the poster
and processes used
to create the poster.
Student can
accurately answer
most questions
related to facts in the
poster and
processes used to
create the poster.
Student can
accurately answer
about 75% of
questions related to
facts in the poster
and processes used
to create the poster.
Student appears to
have insufficient
knowledge about the
facts or processes
used in the poster.
Most graphics are in
focus and the
content easily
viewed and identified
from 6 ft. away.
Most graphics are in Many graphics are
focus and the
not clear or are too
content is easily
small.
viewed and identified
from 4 ft. away.
Graphics -Clarity Graphics are all in
focus and the
content easily
viewed and identified
from 6 ft. away.
Total Score _______
Maximum 100 Points
Copyright © Texas Education Agency, 2011. All rights reserved.
11
Retailers in a Private Enterprise System
Retail Interview PowerPoint Assignment #3 Rubric
Student Name:
_____________________________________________________
20
15
10
5 or less
Content
Covers topic in-depth
with details and
examples. Subject
knowledge is
excellent.
Includes essential
knowledge about the
topic. Subject
knowledge appears
to be good.
Includes essential
information about
the topic but there
are 1-2 factual
errors.
Content is minimal
OR there are several
factual errors.
Organization
Content is well
organized using
headings or bulleted
lists to group related
material.
Uses headings or
bulleted lists to
organize, but the
overall organization
of topics appears
flawed.
Content is logically
organized for the
most part.
There was no clear
or logical
organizational
structure, just lots of
facts.
Attractiveness
Makes excellent use
of font, color,
graphics, effects, etc.
to enhance the
presentation.
Makes good use of
font, color, graphics,
effects, etc. to
enhance to
presentation.
Makes use of font,
color, graphics,
effects, etc. but
occasionally these
detract from the
presentation
content.
Use of font, color,
graphics, effects etc.
but these often
distract from the
presentation content.
Originality
Product shows a
large amount of
original thought.
Ideas are creative
and inventive.
Product shows
some original
thought. Work
shows new ideas
and insights.
Uses other people's Uses other people's
ideas (giving them
ideas, but does not
credit), but there is
give them credit.
little evidence of
original thinking.
Presentation
Well-rehearsed with
smooth delivery that
holds audience
attention.
Rehearsed with
fairly smooth
delivery that holds
audience attention
most of the time.
Delivery not smooth, Delivery not smooth
but able to maintain and audience
interest of the
attention often lost
audience most of the
time.
CATEGORY
Total Score _______
Maximum 100 Points
Copyright © Texas Education Agency, 2011. All rights reserved.
12
Producers in a Private Enterprise System
Shopping Mall Assignment PowerPoint Presentation Rubric
Student Name:
_____________________________________________________
20
15
10
5
Comprehension
Student is able to
accurately answer
almost all questions
posed by classmates
about the topic.
Student is able to
accurately answer
most questions
posed by classmates
about the topic.
Student is able to
accurately answer a
few questions posed
by classmates about
the topic.
Student is unable to
accurately answer
questions posed by
classmates about
the topic.
Content
Shows a full
Shows a good
Shows a good
understanding of the understanding of the understanding of
topic.
topic.
parts of the topic.
Preparedness
Student is
completely prepared
and has obviously
rehearsed.
Student seems
pretty prepared but
might have needed a
couple more
rehearsals.
The student is
Student does not
somewhat prepared, seem at all prepared
but it is clear that
to present.
rehearsal was
lacking.
Speaks Clearly
Speaks clearly and
distinctly all (10095%) the time, and
mispronounces no
words.
Speaks clearly and
distinctly all (10095%) the time, but
mispronounces one
word.
Speaks clearly and
distinctly most ( 9485%) of the time.
Mispronounces no
more than one word.
Often mumbles or
can not be
understood OR
mispronounces more
than one word.
Props
Student uses several
props (could include
costume) that show
considerable
work/creativity and
which make the
presentation better.
Student uses 1 prop Student uses 1 prop
that shows
which makes the
considerable
presentation better.
work/creativity and
which make the
presentation better.
The student uses no
props OR the props
chosen detract from
the presentation
CATEGORY
Does not seem to
understand the topic
very well.
Total Score _______
Maximum 100 Points
Copyright © Texas Education Agency, 2011. All rights reserved.
13