ECSU Summer School Policies and Procedures SUMMER SCHOOL POLICIES AND PROCEDURES GUIDE October 1, 2007 (amended 1/ 27/11) 1 ECSU Summer School Policies and Procedures SUMMER SCHOOL POLICIES AND PROCEDURES GUIDE Elizabeth City State University INDEX Mission Statement Calendars Scheduling Class Size Course Policies Course Minimum Enrollments/Cancellations Excess Class Complement Faculty Workload and Compensation Guidelines Letter of Intent The Block Schedule Compensation for Supervision of Internships Logistical Budget Allocations Selection/ Compensation and Duties of Summer School Chairs Course Evaluation Distance Education Student Registration Student Billing/ Fees/ Refunds Summer School Advisory Committee Job Description: Director of Summer School Marketing Page 3 4 5 5 6 6 7 7 8 9 10 11 11 10 12 13 14 14 15 16 2 ECSU Summer School Policies and Procedures MISSION STATEMENT In support of the mission of Elizabeth State University (ECSU), the Summer School Program is committed to educating and preparing individuals for Baccalaureate Degree programs in arts and sciences, selected professional and pre-professional areas, and Master's Degree Programs in Elementary Education, Biology, School Administration and Mathematics. Elizabeth City State University offers a challenging and supportive environment that prepares its students, for knowledgeable, responsible participation and leadership in an ever changing, technologically advanced global society. The University promotes excellence in teaching as its primary responsibility to meet the needs of the students and citizens of the state. Through its teaching, research and community outreach, the university seeks to identify and address the needs of northeastern North Carolina with particular attention to supporting its environmentally sensitive economic development. The goal of the Summer School Program is to offer a wide range of undergraduate and graduate courses needed by the greatest number of ECSU students to fulfill their general education and degree requirements. In addition to regular day-time courses, offerings include a variety of distance learning and evening courses. Students attend the summer session for a variety of reasons: o To accelerate their progress toward a degree; o To take courses which they missed during the regular academic year; o To satisfy course deficiencies; o To concentrate on one or two particularly difficult courses; o To take advantage of the summer sessions' smaller classes and atmosphere; o To change academic or geographic environment; o To enrich their cultural and intellectual pursuits; o To pursue their graduate education aspirations; and, o To enhance their career prospects. 3 ECSU Summer School Policies and Procedures CALENDARS Summer School will be comprised of three (3) separate and distinct sessions: • One (1) ten-week main session • One (2) five- week supplemental session Dates for the Summer School sessions will be established by the Associate Vice Chancellor for Academic Affairs, in consultation with the Director of Summer School and within the constructs of ECSU calendaring guidelines. Each session of Summer School will have its own specific operating calendar, as established by the Registrar in consultation with the Director of Summer School. Dates will be set within each Summer School session for each of the following actions: • • • • • • • • • Registration deadline without late fees Residence Hall Availability Class Schedules Refund calendar Holiday Schedule Withdrawal with refunds and without refunds Drop/add calendar Course cancellation dates Examination Schedule (mid-term and final) Table “1” contains a sample summer school calendar and establishes the approved format. Elizabeth City State University Sample Summer School Calendar June 2- July 16, 20XX (Session I) Mon – Thurs March 31 - April 11, 20XX Session 20XX (currently enrolled students only)Academic Advisement/Pre-registration for Summer Monday, June 2, 20XX Residence Halls Open Registration for Summer School at K.E. White Center, 8:30a.m – 6:00p.m. Tuesday, June 3, 20XX Classes Begin at 8:00 a.m. Wednesday & Thursday June 4- 5, 20XX Late Registration Friday, June 6, 20XX Last Day to Change Course(s) Wednesday, June 11, 20XX Last Day to Withdraw from the University and receive a refund Tuesday - Wednesday, June 24- 25, 20XX Mid-Term Friday, June 27, 20XX Last Day to Withdraw from Courses with Grade of "W" Friday July 4, 20XX Official Holiday Monday, July 7, 20XX Last Day to Withdraw from the University with a Grade of "WD" Monday - Tuesday, July 14- 15, 20XX Final Exams Wednesday, July 16, 20XX Final Grade Reports due in the Registrar's Office by 3:00 p.m. End of Summer Session 4 ECSU Summer School Policies and Procedures FINAL EXAMINATIONS: Final examinations, obligatory in most courses, are given the last two days of the session. Special examinations to suit the convenience of individual students will not be given. Classes Meeting From – To 08:00 a.m. - 09:30 a.m. 10:00 a.m. - 11:30 a.m. 12:00 p.m. - 01:30 p.m. 02:00 p.m. - 03:00 p.m. 04:00 p.m. - 05:30 p.m. Day Final Exam Date/ Time Monday Tuesday Monday Tuesday Monday 08:00 a.m. - 10:00 a.m. July 14 08:00 a.m. - 10:00 a.m. July 15 12:00 p.m. - 02:00 p.m. July 14 12:00 p.m. - 02:00 p.m. July 15 02:00 p.m. - 4:00 p.m. July 14 Table “1” Scheduling All departments are required to submit a preliminary Summer School course offering schedule not later than the 15th of December and a finalized course offering schedule not later than February 28th to the Office of Summer School. These course offering schedules will contain as a minimum; • Name and Nomenclature of the course • Instructor • Number of Semester Hours • Time and days (utilizing the block schedule) • Course Location The Office of Summer School will submit the combined preliminary and finalized course offering schedules in accordance with the schedule and deadlines established by the Registrar. All Summer School course offerings, class schedules (e.g., class periods) will adhere to the requirement of 900 contact minutes per one hour-credit course, including the final examination. Contact-minute requirements for laboratory courses, internships, etc. are guided by standards established by the University. All course enrollments should adhere to the class size guidelines as outlined in Table 2. Exceptions to these requirements should be submitted in writing to the appropriate Dean. If approved, the Dean will forward the exception to the Director of Summer School who will notify the Registrar to make appropriate adjustments to course limits. Faculty compensation will be pro-rated for approved classes below the minimum and above the maximum class capacity. Each independent study will be a separate section based on number of hours of credit and instructor. 5 ECSU Summer School Policies and Procedures Each section will carry a separate number code as the instructor of record will be designated for grading and payroll purposes. Independent Study proposals must be signed and submitted by the end of the stated registration period (i.e., the period with late penalties) in order for the students to avoid late fees (late registration and late payment fees) and faculty to be paid. Instructors teaching on-line during Summer School may teach up to three (3 hour) on-line courses per summer (both sessions combined), (maximum of nine hours). Exceptions to this limit should be submitted in writing with a rationale for request to the appropriate Dean. If approved, the Dean will forward the exception to the Director of Summer School. Summer schedules will be announced no later than December 1 prior to the summer school term(s). Class Size Table “2” provides an overview of required class sizes as related to faculty compensation. Class sizes are to be set to "Standard Course Limit." Exceptions must be requested in writing, approved by the appropriate dean, and submitted to the Director Summer School. For details on faculty compensation, see "Workload and Compensation Guidelines. For details on course cancellation policies, see "Course Minimum Enrollments/ Cancellations. Class Capacity TYPE COURSE Undergraduate Graduate Online Teacher Partnership Internship MINIMUM 10 5 10 10 1 MAXIMUM 25 12 25 25 25 Table “2” Course Minimum Enrollments/Cancellations Course cancellations are coordinated by the Director of Summer School in consultation with individual faculty and in accordance with cancellation dates as established by the registrar and student billing. Generally, these cancellation dates are established as the end of week 1 or by the date established by the Registrar. The registrar will at that time automatically cancel all courses that have “zero” enrollment. Individual faculty members make the decision regarding course continuation or cancellation in concert with the Director of Summer School due to low enrollment; no course is cancelled without first consulting with the faculty member teaching the course. The decision to continue or cancel a course is made in consultation with the Director of Summer School no later than the first day of the second week of summer school. Course cancellation dates are noted and forwarded to the registrar. In no case will a class be retained until the first class day of any Summer School session and then cancelled solely if enrollment does not meet the faculty member's expectations. 6 ECSU Summer School Policies and Procedures Compensation is guaranteed at the enrollment level established at the date of stabilization on course continuation/cancellation, with the exception of internship supervision, which will be paid at actual enrollment levels. Should the enrollment subsequently increase, compensation will increase based on established compensation schedules (see Table 3). Should the enrollment decrease, faculty compensation will not be decreased, but will remain at the level established on the date of stabilization regarding course continuation/cancellation. With less than full enrollment, a prorated portion of the full salary will be paid. (See Faculty Workload and Compensation Guidelines). Excess Class Complement Excess Class Complement is defined as: A class size exceeding 150% of minimum class enrollment. The policy regarding excess class complement is as follows: "Faculty members teaching more than one course and having excess class complement in one course can expect to have this excess applied to a second course in the same session only when the enrollment of 5 undergraduate or 3 graduate students exists in the second course." The course enrollment/compensation guidelines, as outlined in Table “2”, and Table “3” establishes specific required maximum course enrollments and related compensation levels (also see Table “3”). Faculty Workload and Compensation Guidelines Instructors may teach up to two (3hour) courses (6 semester hours) per session. Exceptions to this limit should be submitted in writing with a rationale for request to the appropriate Dean. If approved, the Dean will forward the exception to the Director of Summer School Therefore, the maximum number of on-site or on-line courses any individual faculty member may teach during Summer School is any equivalency of 6 hours operating at maximum enrollments. If a faculty member is supervising internships, then he/she may teach an additional course or courses if the total credit hours generated in a combination of internship supervision and course instruction do not exceed the maximum credit hours generated as previously cited. A Letter of Intent (LOI) will be prepared by the Office of Summer School and forwarded to each instructor not later than April 30th specifying each course (name and nomenclature) and the projected compensation level. (See Letter of Intent) The projected compensation level will be based on instructor rank and credit hours taught without adjustment. As outlined in Table “3”, compensation for on-site or on-line teaching is based on a combination of class size, faculty rank and student enrollment beyond the standard course limit as illustrated in Table “2”. Faculty compensation rates are reviewed annually and are subject to cost of living adjustments. The Director Summer School will establish faculty compensation three-four days after late registration for all Summer School semesters. 7 ECSU Summer School Policies and Procedures Official contracts and information on pay dates will then be processed and forwarded to the faculty. If there is a last-minute change in faculty assignment, the Director of Summer School must be notified immediately so that the contract and payment process for the replacement faculty can be initiated. Faculty teaching courses with enrollments of less than ten (undergraduate) or five (graduate) will receive a pro-rated level of compensation, a 10% reduction per student enrollment less than ten (undergraduate) or a 20% reduction per student enrollment less than five (graduate). Faculty will be compensated at the same reduction per-student rate for both on-site courses and online courses. The reverse will apply for classes exceeding the maximum (as listed in Table “2”). Faculty teaching courses with enrollments of more than 25 (undergraduate) or 12 (graduate) will receive an adjusted level of compensation, a 10% increase per student enrollment of more than 25 undergraduate or 20% per student enrollment of more than 12 graduate. Letter of Intent Each Instructor identified to teach a course during the Summer School will be issued a Letter of Intent (LOI) not later than 10 business days prior to the first day of class. This LOI will list as the minimum; the name, number, credit hours, and length of each course and the expected compensation. The compensation in the letter of intent is based upon academic rank, the number of credit hours. LOI’s will be delivered through traditional or electronic mail. Original signatures (physical or electronic) will signify the instructor’s agreement to teach the courses listed based on the minimum enrollment of ten (10) or more students for undergraduate courses or five (5) or more for graduate courses is required. The University reserves the right to cancel courses which do not have a minimum of five (5) people per undergraduate course or a minimum of three (3) people per graduate course enrolled. Adjunct Faculty Administrative and Logistical Support All issues involving the appointment/ hiring process, office space provided, telephone access, computer access, keys, office hours, university parking fees, e-mail address, teaching load, syllabi, textbooks, photocopying, access to university polices, and other administrative/ logistical matters in support of adjunct faculty members teaching during Summer School will be prescribed by existing university and individual school policy. Sample Summer Faculty Salary Scale Rate per Credit Hour RANK Professor Associate Professor Assistant Professor Visiting Assistant Professor Lecturer Adjunct Instructor UNDERGRADUATE FACULTY 20XX $845.00 $755.00 $665.00 $665.00 $604.00 $604.00 8 ECSU Summer School Policies and Procedures RANK Professor Associate Professor RANK All Ranks GRADUATE FACULTY 20XX $966.00 $906.00 DISTANCE LEARNING (GRADUATE/ UNDERGRADUATE) 20XX $906.00 Table “3” 9 ECSU Summer School Policies and Procedures The Block Schedule A block schedule format will be used for all formal classroom instructions. These block schedules are set in line to achieve the required 900 minute contact time and must be strictly followed. Block scheduling presents an organized, easy to understand format that prevents schedule conflicts and confusion. No student will be allowed to register for classes with duplicate block numbers. Online classes will be exempt from block scheduling. Instructors are encouraged to follow these schedules maintaining strict attendance. Instructors are permitted to alter block scheduling in order to meet specific laboratory requirements. Extended scheduling (laboratory) should be approved by the individual chair person. A sample block schedule is included at “Table 4” Summer School Time Period Schedule (2011) Main Session (10-Week) 3 hour Class Time Days Mon- Fri Time Period 1 2 3 4 5 6 7 Start 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM End 9:00 AM 11:00 AM 1:00 PM 3:00 PM 5:00 PM 7:00 PM 9:00 PM 2 Hour Class Time Days Mon-Th. Time Period 1 2 3 4 5 6 7 Start 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM End 9:50 AM 10:50 AM 12:50 PM 2:50 PM 4:50 PM 6:50 PM 8:50 PM 1 Hour Class Time Days T/Th. Time Period 1 2 3 4 5 6 7 Start 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM End 8:45 AM 10:45 AM 12:45 PM 2:45 PM 4:45 PM 6:45 PM 8:45 PM Table “4” 10 ECSU Summer School Policies and Procedures Compensation for Supervision of Internships The rate paid will be based on 1/10 of posted compensation rate (based on the faculty rank) times the number of hours supervised. Internship supervisors are expected to abide by specific guidelines, as established by policy (below). The maximum amount that can be earned in the supervision of internships in any given summer and by any individual faculty member is the equivalent of three (3) sections of 3 credit internships, with ten students enrolled in each section (classroom or online) 3 × 3 × 10 × $60.00 = (a total of $5,400). However, if the appropriate dean recognizes extenuating circumstances that may require an individual faculty member to supervise more than this amount, then the dean may approve an overload and submit said overload, in writing, to the Director of Summer School. Compensation will then be adjusted at a per-student rate over and above the maximum amount noted. Individual departments may identify as many internship supervisors as are needed to meet student demand. These policies apply to all forms of supervised internships. Internship supervisors for summer interns will perform the following minimum Expectations: • Meet during the previous fall and/or spring semesters to orient internship applicants and verify the eligibility of the applicants. • Plan and facilitate the placement of students who satisfy eligibility criteria. • Maintain regular contact with the interns after placement, including making site visits within the northeastern North Carolina and Southeastern Virginia regions. • Sustain periodic contact with the on-site supervisors of the interns. • Foster a constructive relationship at the internship site and act on behalf of the mutual interests of all concerned. • Assign grades based on departmental expectations. • Establish and conduct appropriate assessments as approved by the department chair and dean. • Academic departments have exclusive prerogative to determine the following academic procedural matters. o Approve faculty as internship supervisors. o Select or approve internship sites. o Establish the internship approval process including verification of eligibility. o Specify grading and determine the evaluation process of the students Departments set the maximum limits for internship sections. Any exceptions to these policies regarding internship duties are to be approved by the appropriate dean and submitted to the Provost for approval and to the Director of and Summer School for eventual implementation. 11 ECSU Summer School Policies and Procedures Logistical Budgets . Separate operating and logistical budget allotments for departments offering courses in Summer School are established through the Summer School budget, a funding source separate from State-generated funds. As such, specific guidelines apply, as outlined in the remainder of this section. Budgets allotments are set and distributed by March 1st to all departments for course offerings during the coming Summer School sessions to support at least 30 undergraduate credit hours or at least 24 graduate credit hours. Logistical budgets are established by the Director of Summer School based on $10 per offered (departmental) credit hour is established as the minimum budget allotment, however, an evaluation of projected needs, past budgets, and past expenditure levels will be taken into consideration. Adjustments will be made, if necessary, after final enrollments are posted for the first session of Summer School. Budget allotments are to be used for supplies and logistical departmental needs in support of summer school. Supply requisitions utilizing these budgets will be prepared and forwarded to the Office of Summer School not later than April 1st by each department chair. Requisitions not received by the establish suspense date will not be accepted and the departmental budget allotments will be forfeited. Copies of submitted requisitions will be forwarded to the appropriate dean. Expenditure of summer funds is left to the discretion of the department chair. Funds from Summer School budgets cannot be transferred into departmental "regular" operating accounts. Selection and Duties of Summer School Chairs Summer School department chairs will be selected at the discretion of the individual dean. The summer school department chair should when possible be the incumbent or incoming chair. Summer chairs will be paid at the levels identified in the letter of intent in addition to instructor compensation when applicable.. Letters of Intent will be prepared for summer chairs in accordance with the policies established above under “WORKLOAD AND COMPENSATION GUIDELINES” stating said position and department assigned. Departmental chairs are responsible for the following: • The timely adherence of all deadlines established above in regard but not limited to course offerings, budget allocations, etc. • To act as the official spokesperson and liaison for assigned instructors. The Office of Summer School will in turn direct all communications with assigned instructors through the departmental chair. • Provide a copy of the course syllabus used for each course offered. • Serve as the first line problem solver for his/her department. • To ensure university policies and procedures regarding classroom and online instruction are strictly adhered to. • To ensure that each course being offered through his/her department meets the minimum requirement of 900 contact minutes per one hour-credit course, including the final examination. • The adherence to posted mid-term and final examination schedules as well as the timely posting of associated grades. 12 ECSU Summer School Policies and Procedures • • • The distribution and administration of course evaluations. To make random visits to classrooms and gain periodic access to online classrooms during the summer sessions paying special attention to new instructors (both physical and virtual). Complete a reminders and checkout form for each instructor assigned prior to the end of summer school. Summer School chairs will be furnished with a “Summer School Chair Packet” not later than May 15th. This chair packet will contain as a minimum the following: • • • • • Summer School schedule and examinations schedules A current list of directors, Advisory Committee members, and Chairpersons Summer School Logistical allocations Applicable policies, declarations, reports, memos, permits, forms and documents Reminders and check-out procedures Course Evaluations Departments will use the University's standard "Student Evaluation of Instruction" instrument to evaluate courses. On-line courses will use the instrument as developed by the Director of Distance Education. Because not all faculty teach during Summer School, the results of course evaluations should not be incorporated, formally or informally, into annual faculty evaluations. Departments should use Summer School course evaluations to evaluate and improve future course instruction. Distance Education Faculty members are eligible to teach online courses after completion of the following 4 steps: 1. Faculty will complete of all five Blackboard professional development workshops. These workshops include: a. Bb Content Areas Introduction b. Bb Management of Course Options c. Bb Course Tools d. Bb Grade book e. Bb Test and Surveys These modules have been divided into five sections in an effort to provide comprehensive and detailed professional development workshops for each area of the Blackboard learning management system. For more information about Blackboard and the workshop descriptions see Professional Development. 13 ECSU Summer School Policies and Procedures 2. Faculty will use the “Blackboard Development Checklist for Online Courses” form as a checklist to verify they have included all of the required items in their online course in Blackboard. The purpose of the Blackboard Development Checklist for Online Courses is to provide a consistent organizational/navigational format and to provide content guidelines for faculty to incorporate when transferring a face-to-face course to the online environment. 3. Faculty will complete sections 1 and 2 of the “Request for Approval to Teach an Online Course” form. Send the “Request for Approval to Teach an Online Course” form to the Office of Distance Education via email (Kim Stevenson or Loretta Powers ), fax (3426), or campus mail (Campus Box 924) once the course is ready for review. Note: The “Request for Approval to Teach an Online Course” form must be completed for each course a faculty member plans to develop as an online course. Whether you have taught online or not in the past, all faculty are now required to complete the "Request for Approval to Teach an Online Course” form for any online courses you plan to develop and teach. 4. The Office of Distance Education will use the Blackboard Development Checklist for Online Courses form to verify that your course meets the requirements to be delivered as an online course. a. If your course meets the requirements to be delivered online, your Request for Approval to Teach an Online Course form will be forwarded to your department Chair to approve for online delivery. The form will then be forwarded to the Dean for final approval for online delivery. The Chair will submit the course to the registrar's office to be offered online during the desired semester by the approved Instructor. b. If your course does not meet the requirements to be delivered online and needs to be revised, your Request for Approval to Teach an Online Course form will be returned to you with the Blackboard Development Checklists for Online Courses attached. Items that did not meet the requirements should be revised. Once revisions have been made, notify the Office of Distance Education that your course is ready for review. Student Registration Summer schedules will be announced as of March 1, with registration for all summer sessions beginning on the first week of April and ending at dates established by the Registrar in consultation with the Director of Summer School. See the "Calendars" section of this policy guide for more information. Student course loads (for both graduates and undergraduates) should be limited to nine semester hours in Summer School. Exceptions to these limits should be approved by the student's academic advisor, department chair, dean and The Director of Summer School. This approval document will allow the registrar to use established procedures for overriding of credit hour limits per semester. 14 ECSU Summer School Policies and Procedures Students enrolling in on-line courses must adhere to all policies regarding registration. Any exceptions are outlined in the section on "On-Line Courses." All requests for actions beyond the guidelines of the Registrar must be submitted directly to and approved by the Director of Summer School within the confines of University guidelines regarding academic policies. Student Billing/Fees/Refunds . No bills are distributed for Summer School. Students are expected to pay their tuition and fees prior to the first day of class. Students are entitled to a full refund of tuition if they withdraw from Summer School prior to the beginning of the late registration period, a date established by the Registrar in consultation with the Director of Summer School. If a student withdraws from a course during free drop/add and enrolls in another course during Summer School sessions, then he/she will not be liable for any charges related to enrollment in the previous course. Tuition refunds for Summer School will be pro-rated as published in the Summer School Calendar. For special courses of short duration…policy applied on a pro-rata basis in a manner consistent with the policy. All students enrolled in an on-line course during Summer School are required to attend an on-site orientation or complete a web-based orientation conducted by the instructor prior to the beginning of the term. The orientation session provides important course information, includes instruction on the use of the Blackboard Learning System, and introduces the instructor to the students. Students wishing to drop an on-line course during the free drop/add period may, in lieu of their actual presence on campus provide a written request to the Registrar indicating the student's desire to withdraw and must include the student's signature. Summer School Advisory Committee The ECSU Summer School advisory committee is composed of 14 key faculty and staff members. These are appointed memberships based on position and are chaired by the Director of Summer School: The Associate Vice Chancellor of Academic Affairs Deans of all four Academic Schools The University Registrar and Assistant Registrar Director of Admissions & Recruitment Director of Distance Learning Director of Graduate Studies Chair of General Studies Director of University Relations President of the SGA (Student Government Association) Director of Housing & Residence Life The ECSU Summer School Advisory Committee is responsible for the orderly discussions of all relevant issues that effect operation, growth, and efficiency of the Summer School program. 15 ECSU Summer School Policies and Procedures The committee operates under established parliamentary rules and procedures that meet semi-annually (additional meetings are scheduled when needed). Policies and procedures are amended or adopted to facilitate short and long range strategic planning. The Summer School Advisory Committee will review current policies relating to Summer School. The Advisory Committee will also recommend marketing strategies and implement initiatives to generate an increase in summer school enrollment as well as the number and types of courses available to students during these academic terms. The key benefit realized from maintaining an advisory committee is our ability to solicit opinions from diverse viewpoints and gauge how our implementation decisions affect their particular sphere of influence. The Summer School Advisory Committee shall have two officers: a Chair and a Secretary. The Secretary will be elected by members of the Advisory Committee. The secretary’s key duty is to record and post committee minutes. The Chair will be a nonvoting member of the Advisory Group. Regular meetings of the Advisory Group will meet once during each academic semester. Additional meetings may be called by the Chair of the Advisory Committee. The Advisory Committee may, at its discretion, invite additional individuals with particular expertise to participate in its deliberations. A simple majority of the voting membership shall constitute a quorum, and recommendations of the Advisory Committee must be approved by a simple majority of the members present and voting. Job Description: Director of Summer School The Director of Summer School will perform the following duties: • Provide general administrative oversight of the Summer School. • Work closely with department chairs to develop Summer School course schedules. • Coordinate, in conjunction with the College deans, the evaluation/assessment of all Summer School offerings. • Coordinate and implement marketing strategies for Summer School in order to increase enrollments and revenues. • Coordinate, with the Registrar the day-to-day operating strategies Summer School. • Develop and distribute individual department operating budgets for Summer School. Review and act upon requests from students regarding requests for decisions outside the normal operating guidelines of Summer School (e.g., requests for refunds, requests for waiver of late fees, etc.). • Chair the Summer School Advisory Committee. • Manage the marketing budget for Summer School • Prepare and submit a complex analysis of summer school activities deriving “lessons learned” and presenting recommendations that will further improve The Office of Summer School’s ability to provide the right courses and create the right environment for the continued success of the program. 16 ECSU Summer School Policies and Procedures Marketing The Director of Summer School shall coordinate and implement a dual level marketing program consisting of: Strategic Marketing to determine how Summer School competes against its competitors in the market place. Our particular aim is to generate a competitive advantage relative to our competitors. Operational Marketing to execute marketing functions in order to attract and keep students and to maximize the value derived for them, as well as to satisfy the student with prompt services and meeting the student’s expectations. Operational Marketing includes the determination of the marketing mix, techniques and strategies to fulfill the following goals: • • The creation of a quality "product" in the development of a learning environment that combines quality courses and effective, student-friendly policies and procedures; The dissemination of timely, effective advertising and communication to a wide variety of publics that may be prospective students utilizing print, radio, television and other media. A copy of this manual as well as a list of official Summer School will be posted on the ECSU Website www.ecsu.edu {Forms and documents} {Summer School} 17