Purposeful business
Companies that are more purposeful
get better results
They’re healthier, and more resilient too. That’s because they’re clear on who
they are. What they do. And why they do it.
A purposeful business
At BT, being purposeful in everything we do will help us achieve our goal of
sustainable, profitable revenue growth. That means transforming beyond being
a responsible and sustainable business, to being united behind a compelling
vision of value for our customers, our business and society.
Using our purpose to deliver our goal and business strategy
Programme governance
BT Group board
Board Committee for
Sustainable and
Responsible Business
Operating Committee
Sustainable Business Leadership Team
BT Group-Wide ‘Purposeful Business’
Plan Delivery owned by Lines of Business
Focused on measurable benefits
Our three focus areas
That means being
number one for service
for all our customers.
Putting our customers first
We want to make it easy for customers to do business with us.
Whether that’s by creating great tools to help us do our jobs
better, or recruiting 2,500 new engineers to speed things up,
we’re making great strides towards delivering the superior
service customers expect from us. But we still have more to do
to be truly Customer First.
Helping our customers stay
safe online
We’re always working to keep our customers and their families
safe when they use the internet. Like the free BT Parental
Controls feature we offer, and the website Internet Matters we
helped set up. We also promote safer internet thinking to our
people - and it’s paying off. Last year they delivered internet
safety workshops to 2,200 people, directly helping parents,
teachers and children.
That means helping
10 million socially
disadvantaged people get access
to better healthcare, learning or
employment opportunities.
And helping our customers cut
their emissions by at least three
times our own carbon
impact.
Making better products for
our customers
The Home Hub 5 is our most environmentally-friendly yet,
using up to 30% less power compared with previous hubs.
Its award-winning slim design means it can be posted
through our customer’s letterbox.
No more waiting in. No more second delivery attempts.
No more wasted car journeys to the Post Office.
Providing access for those who
need it most
We want to make sure the most vulnerable people in society can
access our services. That’s why we offer housing associations a
cost-effective way to provide their tenants with access to the
internet, connecting over 9,000 buildings last year. And for
customers at home, we now offer BT Basic Broadband, building on
our well-established affordable phone service.
Valuing digital inclusion
Connecting communities in the UK
We’re bringing BT Wi-fi to 70 libraries and community
centres across some of the most deprived areas in England
as part of a partnership with Barclays. But we know access is
only one barrier to getting people online. So our volunteers
work with local people to develop the confidence and skills
they need to take their first steps online.
Connecting communities around
the world
Our Connecting Africa project with SOS Children’s Villages has
improved access to services like healthcare and education for
around 73,000 people. So far, we’ve connected 20 remote
villages in nine African countries using satellite technology.
And we’re not stopping there. We’ll be connecting more
villages this year, bringing new IT services to medical centres.
Working for the environment
As well as reducing our own carbon impact, we’re helping our
customers do the same. For example, by making our products
more environmentally-friendly, and providing conferencing services
so they don’t need to travel as much.
And internally, our community of 10,000 environment champions
work hard to help us be a more energy-conscious business.
Our 3:1 methodology
Carbon abatement
In 2014/15 BT products and services identified as having a carbon
abatement benefit for our customers, generated £3.4 billion of revenue
globally.
Methodology
Carbon
saved
(Case study Report)
Current
product
volumes
Total
carbon
abatement
Data centre services
Cloud Contact
One Cloud
Flexible working services
Copper cable recycling
BT Connect Payments online transactions
BT SafePay online transactions
TRIAD
Broadband enabled dematerialisation
Super-fast broadband enabled dematerialisation
Broadband enabled SME use of Cloud Computing
BT Fleet Engine Remapping
Included services
Field Force Automation
Audio conferencing
Video conferencing - Telepresence
Inbound Calling
Broadband enabled Telecommuting
Broadband enabled e-commerce
BT Vision
Managed Mobility
How the internet of things can create a better world
Smart Cars
Smart Social Care
Smart Energy
Smart Transport
Smart City
Smart Enterprise
Real life examples of BT creating a better world
• In Cornwall we have 1,200
telehealth and 11,000 telecare users
• 93% of patients getting a benefit,
making their trips to the GP more
appropriate or reducing need to be
seen by a clinician.
• £155,705 has been saved by avoiding
57 admissions from a cohort of 100
patients
• 6:1 investment return.
• Ethical hacking over WIFI/4G
• Artificial intelligence to monitor
planned attacks
• Secure distribution of software to
vehicles
• Safe removal of malware from vehicles
• Unique in car gateway being
developed with Formula 1 partner to
search for abnormalities, and connect
safely to cloud service
• State-of-the-art Data Hub Intelligent planning and usage of
resources across city
• An integrated, open environment
for big data
• Supports development of
consumption and behaviour models
• Digitally enabled growth with
14,500 jobs safeguarded
• New business opportunities - £36m
for Milton Keynes by 2026.
• Department of Transport – UK’s
first ‘internet-connected’ road
• JUMPA – Journey Planning &
Prediction
• Traffic Incident Alerting
• Travel Dashboard
• Driver Behaviour
• Driver assist
BT’s strategic pathway
Smart economy
Business smart
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Smart buildings
Traffic management
Smart toll roads
Smart parking
Energy generation
Public services delivery
Smart information
e-Education
Smart energy grid
Smart services
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Remote healthcare
Public eServices
Environmental monitoring
Assisted living
Public security CCTV
Public transport
Social networks
Neighbourhood networking
Local energy networks
Smart policing
Infrastructure
Smart technology
Home services
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Smart meters
Home Security
Ambient Devices
Media Hub
Home Networks
Building monitoring
Communications
Entertainment
Energy management
Case study - Smart parking
Benefits
What is smart parking?
Sensors that determine which spaces are
occupied giving councils the ability to
monitor/manage parking spots in real-time and
design policies accordingly
Sensors in parking
bays detect when a
car is parked
Repeaters
gather sensor
signals and
relay them to a
data centre
1 Based
2A
Parking info sent
to smartphone
app or local
authority
dashboard
Reducing traffic
congestion &
pollution
Providing drivers with real-time and
location based information on
parking availability, smart parking
can yield up to 30% reduction in
traffic congestion
Cost saving
An automated and remotely
controlled parking system could save
councils up to 50%1 in warden and
parking system running costs
Improving the
parking
experience
Providing drivers with several
applications such as: locating
parking spots, paying by phone,
setting timer for meter expiry time,…
Reducing
parking
violations
System displays real-time parking
violations in a given area and relay
that to traffic wardens thus increasing
compliance rates2
on a study by Streetline; a US based company that is leading in the field of smart real-time parking solutions
study shows that without smart parking, no more than 8% to 10% of parking payment violations are ticketed
Case study - Smart street lighting
Benefits
What is smart lighting?
A system that enables street lamps to
connect, gather data, and relay it to a
central platform for analysis & control thus
yielding higher efficiencies for councils.
1
2
Pollution
reduction
UK councils are under increasing
pressure to meet regulatory target of
cutting down CO2 emissions by
40%
by 2020
Cost saving
Remote dimming and monitoring
yields energy savings of 20-60%1
and reduces maintenance costs by
20-40%1
Public safety &
traffic
monitoring
Mass notification systems installed
on the poles alert pedestrians during
emergencies. Sensors detect traffic
blockage and pedestrian activity
for public transport management
Digital signage
Message boards can be used to offer
parking guidance, send detour
messages in cases of road
blockage, or emit customized
advertising messages
Saving percentages are based on case studies by Echelon; one of the largest providers of smart street light solutions worldwide
Monetary figures based on a report by the Royal Automobile Club (RAC) foundation for Motoring; %s based on a study by Streetline
That means helping to
raise £1 billion for good
causes, as well as inspiring
two thirds of our people
to volunteer.
And helping five million
children get a better
education to become
tech literate.
Making every penny count
We’re always looking for ways we can use our technologies to
help others – like BT MyDonate, our free online fundraising
service where every penny donated goes directly to charity. But
it’s not just individual fundraisers who use our commission-free
service. We also support big telethon appeals from the likes of
Comic Relief and the Disasters Emergency Committee, building
on the long-standing partnerships we’ve forged with them.
Building a better world through sport
When we launched BT Sport, we set up The Supporters Club to
help disadvantaged young people through sport - both in the UK
and overseas.
With the help of BT Sport customers, our people and key
partners like Comic Relief, we’ve raised over £4 million so far.
And we change lives. Together we work to improve achievement
in school, tackle exploitation and abuse, and increase skills,
opportunities and employment.
Sharing our skills, three days a year
Giving our time by volunteering is good for the person
taking part, good for society and good for BT. We
encourage our people to take up to three working days a
year to volunteer their time – from supporting charities
and local clubs, to mentoring or becoming school
governors. And it all adds up. Last year, our people spent
53,000 days volunteering for good causes.
Creating a culture of tech literacy
We want to inspire young people to move from just consuming
technology to understanding how it works – and how they can
use it for the good of society. Working with schools and other
partners, we want to improve the tech education of five
million children by 2020. As well as empowering them, we’ll
be developing our future workforce. And safeguarding the
nation’s economic success.
Human rights and data privacy
Everyone is entitled to basic rights, whoever they are and wherever they live. Our
statement of business practice, The Way We Work, gives guidance to our people,
suppliers and anyone working on our behalf, on how we expect them to behave.
And as we handle huge amounts of our customers’ data, we’re open, honest and
transparent about what we do with it.
KPI update (year end March 31 2015)
“It is by creating value for our customers
and society that we will satisfy the needs
of our shareholders – and deliver
sustainable profitable revenue growth”.
Gavin Patterson, CEO, BT