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BT Group plc
Annual Report 2015
Chairman’s introduction
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Building our global presence
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Sir Michael Rake
Chairman
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5/15/2015 1:46:47 AM
Overview
The Strategic Report
Purpose and strategy
Delivering our strategy
0ur lines of business
Group performance
Governance
Financial statements
Additional information
3
Overview
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Our goal and strategy
Our business model
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Our business model
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outputs and outcomes is on page
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5/15/2015 1:46:48 AM
4
BT Group plc
Annual Report 2015
Our purpose
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We use the power of
communications to
make a better world
We are improving our business.
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We make a major contribution
to society, businesses
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to invest for the future while
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Who we are and what we do
We are one of the world’s
leading communications
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In the UK we are delivering one
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We provide managed networked
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We are the leading provider of
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Every day we touch the lives of millions
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We are Europe’s largest
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PC_FRONT.indb 4
5/15/2015 1:46:54 AM
Overview
The Strategic Report
Purpose and strategy
Delivering our strategy
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Group performance
Governance
Financial statements
Additional information
Our goal and strategy
Our business model
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External environment
Governance
Our purpose
To use the power of communications to make a better world
Our goal
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Our strategy
Broaden and deepen our customer relationships
Transform
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customer service
Inputs
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growth
Outputs &
Outcomes
Value creation
TV and
content
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Our culture
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voice
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Leading
global
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A healthy organisation
Our values
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Risks
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Our business model inputs
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Our business model outputs
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Our Governance
on page
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Our Risks
on page
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5/15/2015 1:46:55 AM
BT Group plc
Annual Report 2015
Key performance indicators
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Year ended 31 March
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2012
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Year ended 31 March
Customer service improvement
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%
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2014
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5/15/2015 1:46:56 AM
Overview
The Strategic Report
Purpose and strategy
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Group performance
Governance
Financial statements
Additional information
7
Financial highlights
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p
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2,400
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6,018
6,116
5,840
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6,000
4,000
2,000
2,000
2013
2014
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2015
2014
2015
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28%
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a
Adjusted revenue by line of business
Year ended 31 March 2015
11%
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2014
5,119
2,700
2,600
2,300
5,791
11,580
£m
8,000
2,800
2,100
reported
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2015
Net debt
At 31 March
£m
2,900
2,200
6,143
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12,171
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Year ended 31 March
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2014
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Year ended 31 March 2015
41%
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2015
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Year ended 31 March
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Overview
The Strategic Report
Purpose and strategy
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5/15/2015 1:47:04 AM
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BT Group plc
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BT Group plc
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