E-Commerce At Your Door Step
A Vision Driven by Standards
Edmond J. Blausten
April 24, 2001
E-Commerce at Your Door Step
A Vision Driven by Standards
My Hope for Today
• Understand What I See:
– Transition from Bricks & Mortar to E-Street.
• What I Want To Sell
• What I Need So I Can Sell
• Understand My Concerns:
– Perception
– Road Blocks
• Ideas for Tomorrow
– Where/How Standards Can Play
Edmond J. Blausten
Transition to E-Street
• Today
– Focused On My Customer
– Targeted Product Line to Meet Needs
– Ascribe to All Applicable Laws, Standards,
Regulations, Registrations & Certifications
– Know my Environment
• Tomorrow
– No Change
Edmond J. Blausten
Shifting to "Glocalization”
• Glocalization - Global Localization
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I build to sell here
I build to use here
I build for there
I build for use there
“You can have it in any color, so long as it’s black”
Henry Ford
Edmond J. Blausten
Glocalization - But Can We?
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Too Many Variables!
Too Many Unknowns!
Defacto vs Dejure Standards
Multiple Channels
– New Opportunities
– Compounded Problems
Edmond J. Blausten
New Channels or New Market?
• Internet - New Channel #1
• IP Convergence - New Channel #2
• Multimedia Technology - New Method
Global Availability = Enormous Complexity
+ Huge Opportunity!
Edmond J. Blausten
Internet (IP Based Net) Rule 101
On the Internet nobody knows you’re a Dog!
Edmond J. Blausten
© New Yorker Magazine
Fraud Prevails!
• Biometrics Technology Today estimates that cellular
telephone fraud currently costs USD 1 billion per year
worldwide, while calling card fraud through theft of
cards and identity abuse is estimated to be as much as
USD 1.1 billion globally.
Edmond J. Blausten
Authentication = Compounded Problems
"Wireless technology promises anywhere,
anytime Internet <IP-based Network>
access. But wireless e-business won't
move beyond niche applications anywhere
or anytime if spotty security, immature
standards, patchy service and user
authentication shortcomings aren't directly
addressed."
InternetWeek
Edmond J. Blausten
E-Commerce or Me-Commerce?
•First major authentication requirement:
Telephone Banking
•Methods:
Caller Line ID &
User Passwords
•Future Drivers:
PDA/Mobile Convergence
and Wireless Application
Protocol (WAP, iMode +
IMT 2000)
But Caller ID and User/Source ID’s Don’t Exist!
Edmond J. Blausten
E-Commerce or Me-Commerce?
When Authentication and Non-repudiation is
Accomplished:
• Programmable wireless phones will likely replace PCs as the
principal means of access.
• Most applications currently classified as “e-commerce”, will need to
be adapted to the needs of the mobile environment (“Me-Commerce”)
to recognize Authentication criteria.
Edmond J. Blausten
Commerce -> E-Commerce -> Me-Commerce
• No Common Bridge
• Each Channel Handled Differently
• Unique Solutions Drive Higher Costs
Isn’t There a Common Standard Answer Possible??
Edmond J. Blausten
Uniform Currency or Cashless Society?
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Common Currency (UND)
Worldwide / Sovereign Rights
Dynamic Conversion (‘SpotOn’)
Mondex Cash Alternative
But Even Cashless Doesn’t Identify Who or Where!
Edmond J. Blausten
Liability & Right to Information
• If You are My Customer, Can’t I:
– Know Your History
– Know Your Preferences
– Track Your Activities
• Share This Information?
– It’s “Mine”
Or Is It??
Edmond J. Blausten
Industry Position
© LCI Technology, Inc.
Trust and Dependence - Our Issues of Concern!
Edmond J. Blausten
UN Position
Universal Declaration of Human Rights
Whereas recognition of the inherent dignity and of the equal
and inalienable rights of all members of the human family is
the foundation of freedom, justice and peace in the world...
The General Assembly, Proclaims:
Article 12
No one shall be subjected to arbitrary interference with or
invasion of his privacy or correspondence.... Everyone has the
right to the protection of the law against such interference,
invasion or attacks.
© 1998
Edmond J. Blausten
21st Century Position
One Moment while
loading….
Edmond J. Blausten
21st Century Summary
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Privacy Concerns Prevail
Fraud Prevention Authentication Issues Audit / Tracking / Accountability
Edmond J. Blausten
Wishes for Common Mechanisms
and Definitions
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User Location Identification
Information Communication Standards
Billing / Charging Signaling Standards
Audit / Tracking Guarantees / Standards
Authentication / Validation Standards
Trust & Dependence: Non-Repudiation
Edmond J. Blausten
Thank you for your attention.
I hope this has planted some
good ideas and seeds for
thoughts.
Edmond J. Blausten