Science and the Public 6th Annual Conference: ‘A Quarter Century of PUS: Retrospect and Prospect’ 2-3 July 2011 Kingston University Kingston Upon Thames, Surrey Abstracts Miquel Carandell Baruzzi The “Orce Man” Against the “Deficit Model”. The "deficit model" is dead. The popularization of science that denied the participation of public in the production of scientific knowledge is definitely a too simplistic model. Science communication can not be explained as the two-stage model where scientists develop new knowledge and after, journalists simplified this knowledge for the public. New views considered a role in science communication for the publics, now seen as a wide range of different entities. Further, these publics must be seen as a crucial factor in the shaping of scientific knowledge. The "Orce Man" is a very intriguing and unique case study to grasp this approach. In 1983, the cranial fragment VM-0, found at Venta Micena (Orce, Granada), was attributed to an hominid by Gibert, Moyà-Solà and Agustí. VM-0 it's a 10 centimeters fragment with parts of the parietal and occipital bones. It was called "the Orce Man" by Spanish mass-media were it had a great impact. Scientists themselves gave pressconferences and wrote their own newspaper articles. One year later, the same cranial fragment was attributed to Equus by other scientists as reported by the newspaper El País. Three years later, a scientific paper was published dealing with this attribution. Moyà-Solà and Agustí were the authors of this paper. Only Gibert continued to claim the human nature of VM-0. Gibert was somehow marginalized by his colleagues. The mass-media, especially newspapers, were the scenario for the scientific debate. Due to the public controversy, political institutions refused excavation petition and funding to Gibert, and Venta Micena's excavations were stopped for nearly twelve years. The "Orce Man" case shows how popularization of science, started by scientists themselves looking for funding, validation and reputation, is far more than a way to minimize public ignorance. Publics and the media answer to a scientific controversy have a decisive influence in the shaping of scientific research. 1 Alice Bell (Imperial College) On the tribes of science blogging: "ScienceBlogs is a high school clique, Nature Network is a private club". Science blogging is often seen as an opportunity for science to be made more open, to involve non scientist stakeholder groups and/or other scientists outside a researcher‟s immediate expert group. Or, to put this in terms in some STS theoretical framework, that blogs facilitate the treatment of science as a form of “boundary object” for many eyes to contemplate. However, in action it is possible to see a range of barriers to such involvement. It is noticeable that much science blogging is largely “downstream” communication of published research papers and/ or campaigning over scientifically uncontroversial issues. There are also the sometimes "tribal" nature of science blogging – it‟s cliques, networks, fractions and dependence on brands – referenced in the paper's title (taken from discussion on the Scholarly Kitchen blog). Thus, in STS parlance, we might read science blogging more as an opportunity for quite straightforward “boundary work”. Taking advantage of the reflexsive nature of many bloggers, I qualitatively examine the ways in which bloggers themselves perceive their own identities with respect to two cultural clashes often associated with the field: journalists vs blogger and scientists vs the public. Do bloggers feel as if they are working as scientists, popularisers, educators, journalists and/ or publics? How do they see their audiences and the relationships they might build? Do science bloggers conceive of themselves as providing an opportunity for public engagement/ dialogue, or are they producing a rather traditional form of popular science, largely aiming to disseminate knowledge. 2 Bipana Bantawa (University of Oxford) How can 'dialogue' be reconceptualised in a citizen science context? Citizen science is becoming an increasingly popular mode not only to engage with the non-professional enthusiasts, but also to get some science done. Although data deluge might have been the driving force behind seeking help from volunteers, running citizen science projects requires innovative practices on the part of the scientists as they attempt to make the scientific process more open. It calls for understanding of the amateur mind. Not often do scientists have to wonder and discuss how would the public understand the scientific method, especially since their scientific results could be at stake. Practices that facilitate this kind of thinking require a different kind of expertise, which may be suggested to be relational in nature. I argue that our understanding of nature of the dialogue between science the public needs to be reconceptualised in the context of citizen science. Practices within science become more complex as the interaction with the public increases and exploration of those interactions in terms of dialogue as an academic study has value beyond the academic arena. Theorising the relationship between science and society in a different light not only bear implications for methodologies in empirical research, but also it might be instrumental in informing practices within science and the policies that influence practices that produce scientific knowledge. The ideas to be presented will be drawn from preliminary data from an ethnographic study of examining the practices in Galaxy Zoo, a web-based citizen science initiative. 3 Christophe Boete (Unaffiliated) Genetically Modified Mosquitoes for Malaria Control: Relations between Scientists and Public Opinion, Consultations and Critical Engagement. Technological advances in molecular biology have led to the idea of a potential use of genetically modified mosquitoes for malaria control in the near future. There are however a number of obstacles that might impair this approach. If the ecological and evolutionary issues constitute obviously real challenges to the successful deployment of this high‐tech method, biological questions are not the only issues and we should really learn form previous experiences in vector control. The ethical and social aspects related to the possible release of transgenic mosquitoes and the public perception of biotechnology are indeed major questions to be addressed. Related to this point, I have conducted a survey whose aim is to determine how scientists working on malaria perceive the public opinion and how they consider public consultations on their research dealing with malaria. Among its major results, the survey reveals that if malaria researchers agree to interact with a non‐scientific audience, they (and especially the ones from the North) remain quite reluctant to have their research project submitted in a jargon‐free version to the evaluation and the prior‐agreement by a group of non‐specialists. This might appear quite striking considering that most of the researchers consider working on topics with potential applications. Such a study, by considering the links between the scientific community and the public(s) reveals the importance to favour the emergence of structures that could lead to a better involvement of non‐specialist public(s) in the actual debates linking scientific, technological and public health issues in Africa. 4 Elizabeth Bohm (British Medical Association) Take two aspirin and call me in the morning - The public understanding of health and the role of the patient in modern medicine As part of the public understanding of science there has been a specific journey that has happened within the public understanding of health. The advent of the internet has democratised medical information allowing patients to turn up knowing more than their GP about their condition. Expectations on patient involvement in decision making about their own care have changed but also about decisions involving healthcare services and systems which have created mechanisms and forums for including the „patient voice‟. This is of particular interest as the Health and Social Care Bill proposes the biggest restructuring of the NHS since its creation in 1948. This paper will look the journey travelled in the public understanding of science - from the „deficit model‟ to current understandings of the relationship of the public with science. This will be paralleled with the journey that has happened in healthcare, examining at the role of the patient and the public in healthcare and healthcare systems, the changing relationship between the public and public health and a brief look at where healthcare may be going. This will touch on the changes that have been proposed for the NHS as how this fits with the public understanding of health. 5 Angela Cassidy (University of East Anglia) „Evidence based‟ to „evidence led‟ policy? Science in public, expertise and policymaking in the bovine TB debate In 2008 the findings of the Randomised Badger Culling Trial (RBCT), the largest field experiment ever carried out in the UK, were published. Contrary to widespread expectation, the results of this of this ambitious, expensive and lengthy piece of policy driven science proved to be unexpected, counterintuitive, complex and uncertain. The findings were immediately contested in the public sphere of the mass media by a range of actors, including the Government‟s own Chief Scientist, and have subsequently been reinterpreted by the new Coalition Government in their recent proposals for the control of bovine TB (bTB) through badger culling. Actors on all sides of the badger/bTB debate have configured and reconfigured their positions with respect to evidence, uncertainty and expertise over the fifteen year period prior to, during and following the RBCT, but have not changed their stances on bTB. This paper will discuss developing relationships between science, evidence, policy and politics over this time, and contrast the differing performances of scientific and veterinary expertise in the mass media and policy domains. Despite the best efforts of all involved, managing bovine TB still involves making policy and other decisions under conditions of irreducible uncertainty: what can this case tell us about the role of the public sphere in mediating such chronic, ongoing and polarised science/policy debates? 6 Oliver Escobar (University of Edinburgh) Science, deliberation, and policymaking: The Brain Imaging Dialogue as upstream engagement Neuroscience has become one of the most exciting scientific areas of the last decade. Brain imaging techniques are an excellent example of the dual nature of technology. On the one hand, new breakthroughs promise an array of future medical wonders. On the other, uses of the technology for non-medical purposes (neuromarketing, neuro-security, etc) are raising substantial concerns around privacy, moral and ethical issues. Scientific communities and policy networks around the UK have come to recognise the importance of fostering „upstream public engagement‟, that is, early public dialogue and deliberation around potentially controversial scientific advances in order to avoid the kind of public outrage and media misrepresentation that has jeopardised other research agendas in the past. This paper presents the case of a deliberative process that took place in Scotland in 2010. The Brain Imaging Dialogue (BID) brought together scientists, health practitioners, philosophers, ethicists, religious representatives, socail scientists, citizens, policy makers and legal experts in a series of events about new uses of brain imaging technology around the world. The BID represented an effort to create a deliberative community of inquiry to discuss the implications of current and future uses of this emerging technology, and, on the basis of such dialogue, inform policy deliberation in Scotland. This paper tells the story of the process from an independent insider perspective, focussing on the dilemmas emerging in fostering cross-disciplinary deliberative dialogue, as well as on the challenges of forwarding the results to parliamentary decision-making arenas. 7 Claudia Geyer, Katrin Neubauer & Doris Lewalter (TUM School of Education, Fachgebiet Gymnasialpädagogik) Public understanding of science via research areas in science museums - the evaluation of the EU-Project Nanototouch The EU-Project Nanototouch is a Europe-wide initiative that aims to create innovative environments in science museums to encourage public understanding of science. Based on common ground theory (Clark, 1996) and Public understanding of research (e.g. Field & Powell, 2001), this is done by relocating academic laboratory environments and research work in science museums and science centers. For this purpose museum-university-cooperations were founded in different European locations (Munich, Milano, Naple, Tartu, Göteborg) and research areas in the associated museums and science centers were established. By doing so the public gets the opportunity to watch especially trained researchers from the field of nanotechnology during their daily work, to ask questions, and to discuss with them. The evaluative research of the project focuses on the acceptance and effects of the research areas. In every location at least 100 visitors were surveyed after their visit of the research area by questionnaire (total n=533). Additionally a detailed analysis of the visit was conducted by applying qualitative interviews with 17 visitors on one exemplary research area. Within our talk we present results regarding the motivational and cognitive effects of such a visit and parameters concerning the person and the situation. The results are discussed in terms of an effective application of research areas in museums. 8 Beverley Gibbs (University of Nottingham) The Role of Intermediaries in the Making of Scientific Citizenship Whilst the shadowy figure of the scientific citizen is prevalent in academic and state discourse, we have not found it easy to illuminate this problematic individual. Continually evolving ideas as to what „scientific citizens‟ might look like, where they might be found and how they emerge or are made are somewhat patchy and problematic. Why does citizenship –already a highly contested concept – need this further nuance? This talk draws out and critically evaluates typologies of adult scientific citizenship from the literature including the work of Callon, Elam & Bertilsson, Epstein, Irwin, Jasanoff, Michael, Mouffe and Wynne paying particular attention to the often unarticulated rights, responsibilities, obligations and liberties that such citizens embody. Mechanisms for – and barriers to – exercising such citizenship are considered and the role and impact of (non-mass) mediators from civil, state and commercial sectors of society are highlighted. Ideas of scientific citizenship have spanned the early (but persisting) „imposed‟ PUS modes of public education, through cure-all models of democratic dialogue to more emergent genres of assemblages and social movements. The bounds of these theoretical findings are then tested by applying them to the contemporary engagement landscape that exists between publics and science in Scotland with respect to low carbon technologies. The talk concludes by outlining a programme of exploratory empirical work to research the roles of these intermediaries and their performative effects on scientific citizenship. 9 Miguel Gomes (University of the West of England) New Forms of Art, New Forms of Engagement? The research presented here consisted in evaluating two media art, or sciart, exhibitions at Thinktank Science Museum, Birmingham. The artworks evaluated were Data_plex and Headlines… by Michael Takeo Magruder. The exhibitions were held at the experimental sciart corridor at Thinktank, and the feasibility of turning the corridor into a permanent sciart gallery was also a research focus. This study intended to capture narratives pertaining to various actors in the process: the institution (through members of staff), the artist and the visitors. Methodology involved semi-structured interviews with members of all three groups (staff, artist and visitors). The evaluation of Headlines... also involved a questionnaire. The artworks evaluated gathered mostly positive opinions from the visitors, but elements of frustration and indifference have also been identified. Sciart received consensual support from the visitors, and was seen as a pertinent engagement vehicle by the artist and Thinktank staff. There is, however, much more to be said on the matter of science as an artistic practice, or on the role of that art within a science museum. In this paper, the author aims to share some results of the evaluation. Additionally, a brief reflection on the role of science in art, and vice-versa, and also on the notion of science as culture, will be presented. 10 Miguel Gomes and Pedro Casaleiro (Science Museum of the University of Coimbra) Behind the Glass The Science Museum at the University of Coimbra, Portugal, has been established in late 2006. Its permanent exhibition features instruments and objects and hands-on exhibits, combining a “science centre” fashion with a museum collection. The phenomena portrayed in this exhibition are related with light and its interaction with matter, and although many exhibits are interactive, scientific instruments are also on display. In 2010, the scientific collections from the University were put under the Science Museum management, as a part of the second stage of the Science Museum project. A unique collection of 18th and 19th century scientific instruments from the Physics Cabinet was part of that collection transfer. The Physics Cabinet has remained it was used in the 18th century. Visitors have no physical interaction with the instruments while they are guided though the space and hear about the history of physics revealed by the instruments exhibited. As the governing paradigm on scientific museology shifts towards interactivity, this paper focuses on the role an 18th century physics cabinet can play in 21st century science communication. A brief analysis of the juxtaposition of two different exhibition styles (the interactive permanent exhibition and the physics cabinet) is presented, along with the evaluation of guided tours to the physics cabinet with school groups. A reflection on the engagement value of the historical connection between scientific experimentation and entertainment is also presented. 11 Robert Hatch (Kingston University) “Organic = Good, GM = Bad”: A case study of science education mismanagement The widely held opinion that Organic food is good and GM food is bad permeates both society and media in Britain today. A comparison of how these opinions have developed in Europe and the USA acts as a useful example of how public science education can be informed more by commercial and media interests than it is informed by actual science. Public education about both Organic and GM foods is biased: in both cases interested parties have controlled the narrative to either support or oppose the science behind Organic/GM products. These biased views permeate government thinking, media thinking and can eventually lead to a culture in which oversimplified, unscientific positions about technologies are held. Here science education has failed as one of the main roles of science education should be to facilitate individuals in their own objective analysis of technologies. Important lessons must be learnt from the GM vs. Organic debate if the public are to be educated in a both a fair and appropriate manner when it comes to science. Durant, R.F., Legge, J.S. (2005) Public Opinion, Risk Perceptions, and Genetically Modified Food Regulatory Policy Reassessing the Calculus of Dissent among European Citizens. European Union Politics 6 (2): 181–200 Magkos, F., Arvaniti, F., Zampelas, A. (2006) Organic food: buying more safety or just peace of mind? A critical review of the literature. Crit Rev Food Sci Nutr. 46 (1): 23-56. 12 Inga Kroener (Lancaster University) „Caught on Camera‟: the media representation of CCTV in relation to the 7th July 2007 London Underground bombings On 7 July 2005, four bombs went off in London – three of which exploded on tube carriages on the London Underground and one of which exploded on the No.30 bus at Tavistock Square. All of the bombs were carried in person by suicide bombers. In the immediate aftermath of the bombings, newspapers focused on the use of CCTV during the investigations. This paper looks at the dichotomy which exists in the press media during this time: one the one hand „selling‟ CCTV as a technology which, if installed to a greater extent throughout the Underground, could have prevented the bombings; and on the other hand, as a „witness‟ to the events (in terms of retelling the story in terms of the ordinariness and mundanity of the actions of the people involved), with the implication that the bombings were not preventable. The paper situates these differing representations of CCTV in the wider context of UK policy on CCTV and the notion that is pushed forward of a „passive public‟ in need of protection. 13 Marek Kukula (Royal Observatory Greenwich) Deep Impact, Dark Matter and the Deficit Model In March 2011, to promote its latest exhibition, the Royal Observatory Greenwich produced a lurid B movie-style poster showing a fiery asteroid on a collision course with London. The exhibition itself, although accessible and entertaining, was a scientifically rigorous exploration of the origins of the Solar System. But the playful way in which the subject was marketed served to illustrate the unusual status of astronomy and certain other areas of Big Science when it comes to public engagement. Like other science subjects – biotechnology, climate change – astronomy enjoys a high profile in the media and in popular culture. But, apart from occasional questions about funding and the odd clash with religious fundamentalists, its lack of obviously controversial applications leaves it largely free from negative associations. And there is another difference: when engaging with the public astronomers are made acutely aware of a hunger for information across a wide range of audiences. The public themselves seem to have identified a knowledge deficit which they are eager to rectify by asking questions and listening to the answers. The practice of communicating astronomy remains strongly informed by innovations across the field of public engagement. But techniques in astronomy engagement are often closer to those employed in the arts, focussing on its inspirational value as well as its ability to make us examine our view of ourselves. In this paper I‟ll explore these issues and ask whether the peculiar circumstances of astronomy might hold some lessons for public engagement in other areas of science. 14 Catharina Landstrom (University of East Anglia) Why experts fail to change public misunderstandings of scientific uncertainty The substantial body of knowledge and the range of analytical approaches generated over 25 years of studying the public understanding of science enables this paper to turn the question on its head, asking instead how scientists and experts understand the public. We employ a Critical Discourse Analysis (CDA) approach to formulate an empirically based critique of how experts understand the public understanding of scientific uncertainty in relation to climate change. Conducting interviews with UK experts we found that they considered the public to have a poor understanding of scientific uncertainty and that the topic is misrepresented in the media. Our study shows the deficit model to be alive and becoming fused with ideas about dialogues between scientists and publics over scientific uncertainty and climate change. We also found that the experts‟ understandings of scientific uncertainty differed relative to their fields of practice. In addition, finding it difficult to communicate uncertainty experts avoid discussing the issue outside of their own communities of practice, while efforts to communicate with the public are mainly trying to educate lay audiences in probability theory. We regard the lack of shared meaning among experts and among experts and wider publics, as a consequence of a missing public discourse. Using the CDA framework to contextualise the interviews we are able to rethink the discrepancy between scientific and vernacular meanings of „uncertainty‟ and suggest new ways of addressing the problems caused by a lack of shared language in the communication of climate science. 15 Bruce V. Lewenstein (Cornell University) Natural Science Meets Social Science: The NRC‟s 2009 Report on “Learning Science in Informal Environments” One strand in the "Public Understanding of Science" community carries the label "informal science education" (for example, the U.S. National Science Foundation's funding stream for popular science productions is called the "Informal Science Education Program"). ISE operates focuses on "learning outcomes" for individuals, schools, families, and society. The evidence base that describes informal science, its promise, and its effects is informed by a range of disciplines and perspectives, including field-based research, visitor studies, and psychological and anthropological studies of learning. This talk summarizes a 2009 report prepared by the U.S. National Research Council on Learning Science in Informal Environments, for which I was one of the co-leaders. The report draws together disparate literatures, synthesizes the state of knowledge, and articulates a common framework for the next generation of practice in and research on learning science in informal environments across a life span. The report is the product of a 3-year study by the U.S. National Research Council‟s Committee on Learning Science in Informal Environments. Contributors include recognized experts in a range of disciplines--research and evaluation, exhibit designers, program developers, and educators. They also have experience in a range of settings--museums, after-school programs, science and technology centers, media enterprises, aquariums, zoos, state parks, and botanical gardens. This talk summarizes the report, but also calls attention to aspects of the report where the social study of science allows us to reflect on what constitutes a “scientific” approach to public understanding of science. 16 Simon J. Lock (UCL) Lost in Translation? Discourses of public engagement and legitimacy in the UK The transition over the past twenty-five years from a „deficit model‟ of public understanding of science to a „dialogue model‟ of science and society is largely accepted as canon within the academic, political and practitioner circles involved in debates over the public‟s relationship with science, often with the added assumption that the conceptual argument for a public engagement agenda has been won. This paper is based on testimonies from key actors involved in the evolution of the recent public understanding of science arena, and an examination of documentary evidence, which suggest, however, that this transition has not been total, or straightforward. This paper considers the post-2000 phase of “science and society” which is dominated by the emergence of a new language of engagement and dialogue within public understanding of science circles. While much of the new language used by scientists, science communicators and policy makers is similar to that used previously only by social scientists, thus suggesting some convergence of the rhetoric of public understanding of science, this paper argues that instead we see the specific meanings assigned to these terms in a social scientific context getting „lost in translation‟ as they are taken up by other professions and used to achieve other purposes. What is evident within this new language, therefore, is a multiplicity of meanings of „the public‟, and „science‟, as well as different usages of the terms „science communication‟, „dialogue‟ and „engagement‟. Thus the new dominant discourse of „science and society‟ post 2000, far from ushering in a new age of consensus on how to manage the relationship between the public and science through dialogue, is as contested a cultural space as ideas around PUS had been previously. 17 Lukas Otto, Marion Rahnke, Joachim Marschall and Michaela Maier (University of Koblenz-Landau) Effects of science TV-shows on peoples‟ understanding of science: Results from an online field experiment Public understanding of what constitutes sound scientific evidence lies at the heart of scientific literacy (Gott & Duggan, 1998). But do laypersons view evidence as tentative and uncertain like scientific experts do, and what is the role of science news media in shaping their understanding of evidence? This paper examines if and how different journalistic representations of scientific research findings change recipients‟ perception of scientific evidence in a large-scale online field experiment. N=450 participants of a population-based online panel were exposed to six TV show video clips (one per week) presenting evidence of molecular medicine as either uncertain or as unambiguous. We report the effects of this treatment on subjects‟ perceived uncertainty of scientific evidence and knowledge about the scientific process (one of the most important measures to gain scientific literacy; Pardo & Calvo, 2004), mediated by personal characteristics such as level of education. Results show that perception of scientific evidence is moderately effected by science TV-shows: Participants watching the "uncertain" treatment have significantly higher scores on the Uncertainty of Scientific Evidence scale (Marschall, Otto, & Maier, 2011) than subjects watching "certain" science TV-shows or the control group. Furthermore the knowledge of scientific methods (e.g. what is a control group) highly affects the beliefs about scientific evidence. Even education has no additional explanatory power over knowledge of scientific methods. In sum we can conclude that there are mid-term media effects on beliefs about science. 18 Sai Pathmanathan (Ignition*) Informal Science Education vs. Informal Science Education This presentation aims to explore the differences and similarities between informal science education in the UK and abroad, particularly in the US. Whilst this is not a formal piece of research (yet!), this session will offer the opportunity to showcase various pilot schemes and initiatives in both countries aiming to promote informal approaches to the teaching and learning of science. In particular highlighting new schemes for incorporating arts into STEM (science, technology, engineering and mathematics) education. With many confused over the „STEM‟ acronym (and some countries choosing „TEMS‟), will the new „STEAM‟ („A‟ for „Arts‟) acronym ever catch on? How many of these initiatives are informal science, and what exactly do we mean by „creativity in science education‟? Those present will be invited to share their own experiences of informal science learning and creativity in science education. 19 Daniel Peplow (University of Washington) and Sarah Augustine (Suriname Indigenous Health Fund) Community-Directed Participatory Action Research by Native Amerindian Wayana in Southeast Suriname This project asked the question, “how can Western researchers engage traditional indigenous communities in Suriname, South America, in public health research. The approach used was a combination of Participatory Action Research methods and the methods described by Linda Tihiwai Smith in Decolonizing Methodologies. This project employed a research framework where „Western‟ researchers became participating observers in an indigenous-led Western research initiative. While factors that appealed to indigenous communities were identified, obstacles inherent to Western culture were also encountered. Critical theory proved that no researcher is free of bias. Despite the contributions of critical theory to the reformation of scholarly research, it does not question the superiority of Western knowledge. This limits the relationship between the Western academy and indigenous communities since the Western academy, as an institution, controls the means for disseminating knowledge. Under these conditions, Western researchers must simultaneously employ the strategy described above to provide the space necessary for indigenous people (i.e. research subjects) to be leaders in a research project and, at the same time, they must maintain their objectivity and exercise the academic freedom necessary to meet the rigors of peer reviewed journals. Tangible evidence of the conflict inherent to this approach was exemplified in comments from jurors for an international public health journal who claim it is “impossible to replicate communitydirected studies” without independently controlling the study design. If true, then the potential for indigenous people to become engaged in Western research initiatives lies somewhere between being disengaged and participating as unequal partners. 20 Ana-Maria Raus and Ines Hülsmann (Maastricht University) Following the Story of the Pacemaker: from 'Clean Room' to Exhibition Space In this paper we research current modes of communicating science to the public in the Netherlands. Following an object from medical technoscience, the pacemaker, we discuss the role of technology in the interaction between scientific research centres and science museums. We are looking at two science museums, one with a traditional setting, the other with an 'edutainment' approach of presenting scientific knowledge. In addition, we investigate the collaboration between the latter and a scientific research centre to see what form knowledge transfer can take. The focus is on the dialogue between the different actors involved in the popularisation of science, as well as the ensuing mediation processes. We want to open up for discussion how the pacemaker acquires different functions in the translation of scientific knowledge from one context to another. The exchange of competencies from 'clean room' to exhibition space makes apparent the different ways meaning gets transformed during the interaction of the different fields. This is problematic especially due to the diverging aims put forward by the institutions involved in the diffusion of specialised knowledge. Our approach is based on Latour's Actor-Network Theory (ANT) and ethnographic research methods. 21 Hauke Riesch, Chi Kong Chyong and David Reiner (University of Cambridge) Public perceptions of Carbon Capture and Storage: Results from the NearCO2 survey Carbon Capture and Storage (CCS) is a relatively little-known and understood technology intended to reduce carbon emissions from conventional power plants by capturing their CO2 emissions and storing them deep underground in depleted natural gas reservoirs or other suitable sites. The NearCO2 project has been trying to find out perceptions of specific projects that are currently being planned in five European countries through a large scale survey on members of the local and national public as well as selected stakeholder groups (journalists, local politicians, members of environmental NGOs). The aim of the research is is to define public information needs regarding CCS and unravel the factors shaping public opinion about CCS. What is particularly needed is an understanding of how the perceptions of CCS relate to the locality where specific projects are being planned, and what are the particular local contingencies that shape reactions towards CCS. The survey finds for example that knowledge and acceptance about CCS are more negative the closer the respondents live to the proposed projects, and that specific projects are perceived as more negative than the technology in general. Worries about the risks of CCS are predominantly about unforeseen events, whether the technology can even in theory be tested and how we can know what the storage will be like in 100 years. We conclude that any planned CCS project will need to take into account the local contingencies and needs, as well as think about communicating and being honest about risks that are not easily assessable through conventional risk assessments, since these often fail to capture the unknowns and “unknown unknowns” that people are worried about. 22 Kate Roach (University of Nottingham) Enchanting Science Much scholarly work has focused on a single fictional image of the scientist (as irrational, over-rational or mad) and interprets it as symptomatic of public attitudes toward science. It is at this point that investigations of fiction and debates about the public understanding of science intersect and, in a way, short-circuit. There is a temptation to equate one image with one meaning and one attitude toward science and to overlook the complexities of science representations, their meanings and the attitudes that they may reflect and influence. In this paper, I will explore a complex of scientific themes in two popular, generic fictions that appeared long before and after the period in which the Bodmer report raised concerns about public attitudes toward science. Bram Stoker‟s Dracula (1897) and Stephanie Meyer‟s Twilight (2005) are stories that mingle magic and science, and in so doing raise issues of enchantment and disenchantment. The notion that science, or rationalism, has a disenchanting effect on society and the mindset of its people was famously proposed by Max Weber in 1918. Indeed, fears of disenchantment are inherent in both vampire stories. Yet, each story also tells of some form of heroic vampire hunter, who enchants science, restores order and sends a powerfully pro-science message. The intricacies of enchanted science and rationalized magic that recur in stories separated by long time periods, suggest that these themes have a cultural significance, not least, a sophistication, beyond PUS. Is science always, and at once, rational and magical? 23 Roundtable: Science and Public: Researchers in practice? Convener Angela Cassidy (University of East Anglia) Participants (provisional): Simon Lock (UCL); Jason Chilvers (UEA); Alice Bell (Imperial); Claire Wilkinson (UWE) This panel session will use the conference theme as a stopping off point to open a conversation about the roles played by 'science and public' researchers in practices of public engagement, participation, policymaking and communication. Despite the highly influential role S&P researchers have had on changing the broader realm of (natural?)science-society relations, as a field we seem to have been remarkably unreflexive in addressing our own positions as „experts‟ in this domain, or in changing the ways in which we address public participation and communication in our day to day research. Each of the panel members will speak briefly of their experiences researching, participating and communicating about S&P research. We will then open the session to general discussion, in which we hope to address some of the following questions: What makes an „expert‟ in participation? How can we improve relations with policymakers? How do we better communicate key ideas in the field? Why do so few S&P researcher engage in public communication? How do make sure our own attempts at „engagement‟ are truly conversational, and how do we best take on ideas from outside of the field? 24 Stephen Sillett and Jennifer Jimenez (Aiding Dramatic Change in Development) Socio-Drama Topography: A Method to Engage Communities in Dialogue and Inform HIV/AIDS Programming Introduction Our project, exploring peer influence and vulnerabilities of youth infected or affected by HIV and AIDS, was conducted through a 4 day school-based workshop in rural South Africa. Consideration of the fatigue caused by humid 30C heat, hunger and affects of HIV/AIDS – along with the need to be sensitive to cultural-specific terminology and desire to honor the long-term trusting relationships the local Zulu facilitators have built with the children and their parents – all directed our decision in using the unique method of Socio-Drama Topography (SDT). Method SDT leads the youth through consensus mapping of the physical areas where peer influence is likely to occur, exploring examples through non-verbal dialogue in image theatre exercises. This dialogue is extended through visual art and photo card activities, which lead to opening up discussions for solutions in role-play scenes. This methodology is community based, allowing the participants to direct the content explored, in a way that can be owned and does not carry an overtly western, and by implication colonizing scientific rhetoric. Conclusions SDT is easily adaptable to a variety of dialogical considerations. The multiple steps involved help to build trust, open dialogue and allow for an in-depth exploration of issues. The extensible nature of the SDT process allows different modes of communication to be introduced and provides students with access to multiple levels of engagement. 25 Theatrescience: Rebecca Gould, Jeff Teare (Co-directors), Anthony J. Pinching (Peninsula School of Medicine and Dentistry), Simon Turley (Ridgeway Specialist Science College) Theatrescience has created theatre and drama based on biomedical science (HIV, CFS/ME, Cholera, Bilharzia, Dementia, Bipolar Disorder, etc.), and engaged in diverse public engagement activities since 2002, producing shows and presenting at conferences in four continents. We have developed a successful modus operandi, based on creative partnerships between scientists and theatre practitioners, and on public engagement through performance, workshop and discussion. Our work has ranged from educative drama in rural Ugandan schools to plays in Bangalore and London theatres, and at the Eden Project in Cornwall. Most of our work has been video-ed and independently evaluated, with powerful individual feedback e.g. (Eden) “It moved me to tears, and its high relevance and insight into the different natures of dementia were enlightening” (see www.theatrescience.org.uk). However, we are keenly aware of the dangers of muddling the role of drama as entertainment with that of education. The drama has to work as drama, with authenticity of both the science and the human narratives. We do not teach science nor try to make the general public more amenable to controversial scientific developments. Our workshops, education projects and theatrical productions are however based on a deep reading of the personal impact of some of the moral, political and economic issues raised by contemporary biomedical science, and what they might mean to „being human in the twenty-first century‟. We would like to share our experiences and debate „science engagement‟ with others doing related work. We would prefer to do this through a short drama presentation/workshop and discussion. 26 Chris Toumey (University of South Carolina) Public Knowledge of Science. The US National Science Foundation collects and publishes data every other year in the form of the Science & Engineering Indicators. Chapter Seven is titled “Public Attitudes and Understanding”. During the preparation of the 2010 Indicators, there arose a concern about two particular measures of public knowledge of science, and how well they capture the phenomena reported in Chapter Seven. One part of addressing this concern was to convene a workshop at NSF in October 2010 to reevaluate the conceptual framework for the Chapter Seven data. That workshop discussed the framework known as “civic scientific literacy” (CSL) that had previously guided the process of collecting data for Chapter Seven, and the workshop also identified certain areas that needed improvement. In particular, it was agreed that the process of measuring and reporting public knowledge of science should start with the question of what knowledge a person in the public needs, whether for civic engagement with science and science policy, or for making individual decisions about one‟s life or health, or for feeding one‟s curiosity about science. This starting point is different from that which informed the “civic scientific literacy” framework: there the principal purpose was to measure public knowledge as a reflection of scientific knowledge in general. The revised framework is known as “science in the service of citizens and consumers” (SSCC), and it entails a series of consequences for how we think about relations between the public and scientific knowledge. This presentation traces the relationship between discourses of CSL and SSCC in the US, and perhaps enables us to compare that with discourses in the UK, e.g., the Bodmer Report and the critique of the Bodmer Report. 27 Giuseppe A. Veltri (Institute for Prospective Technological Studies) Viva la nano-revolución! A semantic analysis of Spanish national press This study analyses nanotechnology‟s anchoring and codification in the Spanish national press to determine in which thematic contexts this technology has been discussed. Latent semantic analysis was applied to identify themes based on semantic clusters and their longitudinal evolution. This analysis was carried out on a corpus of more than 600 articles from the most important Spanish national newspapers and includes articles from 1997 to 2009. Findings indicate an overall positive coverage and dominant thematic clusters related to national policies, economic development and business opportunities. Surprisingly, controversies on nanotechnology are present in early years of coverage but later become marginal. 28