Online Northwest 2012
February 10, 2012
Uta Hussong-Christian
Jane Nichols
Laurie Bridges
Evviva Weinraub
 eReader trends
 Study details
 Participant eReader experience and feedback
 Study roundup
 NOT addressing
 eBooks trends
 Tablet readers
Image from Flickr: B Tal
“It's the name given to that moment in an epidemic
when a virus reaches critical mass. It's the boiling
point. It's the moment on the graph when the line
starts to shoot straight upwards.” M. Gladwell
eReader Ownership - U.S. Adults
20%
18%
16%
14%
12%
10%
8%
6%
4%
2%
0%
Information from Pew Research. +/- approx. 2% points.
30%
25%
20%
18-29
15%
30-49
10%
50-64
65+
5%
Information from Pew Research. +/- approx. 2% points.
Jan-12
Dec-11
Nov-11
Oct-11
Sep-11
Aug-11
Jul-11
Jun-11
May-11
Apr-11
Mar-11
Feb-11
Jan-11
Dec-10
Nov-10
0%
25%
20%
15%
White
10%
5%
0%
Information from Pew Research. +/- approx. 2% points.
African American
Hispanic
35%
30%
25%
20%
Some High School
15%
High School
10%
5%
0%
Information from Pew Research. +/- approx. 2% points.
Some College
College Graduate
35%
30%
25%
20%
< $30,000
15%
$30,000-$49,999
$50,000-$74,999
10%
$75,000+
5%
Jan-12
Dec-11
Nov-11
Oct-11
Sep-11
Aug-11
Jul-11
Jun-11
May-11
Apr-11
Mar-11
Feb-11
Jan-11
Dec-10
Nov-10
0%
Information from Pew Research. +/- approx. 2% points.
Tipping Point
Laggards
16%
Late Majority
34%
Early Majority
34%
Early Adopters
13.5%
Innovators
2.5%
Kobo
Nook
Kindle
 2 months
Sony
 4 eReaders
 30 librarians & press staff
Number of Participants
22
25
20
15
10
8
(27%)
5
0
yes
no
(73%)
8.0
7.2
Average Downloads
7.0
6.0
5.0
4.0
3.0
2.9
2.6
2.0
1.0
0.5
0.5
0.0
public library public library- osu libraries
kindle
0.0
osu libraries- other vendors
kindle
Download Source or Type
documents
What has been
the biggest
hurdle in
using your
eReader?
Did you attempt to
download a book from
[provider] onto your
eReader? Please describe
your experience.
How difficult has it been to
use your eReader [give
rating]? Please explain.
What innovative or
creative thoughts
have you had about
how to improve
your eReader
experience?
Getting to Know You
Finding content
Accessing content
Transferring/syncing content
Getting device going
Instructions/getting started
Preconceived ideas
Using content on device
Misc
Promotions
0
10
20
30
40
50
Number of Comments
60
70
80
Finding Content
Accessing Content
I found a book finally. Finding
something that was really an
ebook proved to be harder than
I expected
Um, it looks like all of the
formats are not Kindle
compatible.
…trying to figure out why
my library card wouldn't
work, that was the hard part.
Transferring/
Syncing Content
Getting Device
Going
It wouldn’t go directly into the
software the ereader provided.
I had to download it onto my
desktop and pull it into the
software so there was an extra
step there.
But figuring out how to
navigate in the thing was
frustrating. And the display
was not immediately
intuitive…
Instructions/Starting
Preconceived Ideas
Well, it ought to be easier in my
in my opinion and maybe it is
very simple but I’m not one
who likes to read a lot of
directions…if I can’t figure it
out, then it’s not worth figuring
out.
With the touch pad interface,
its interesting, I don’t even
have a smart phone, yet
somehow I’ve absorbed that
culturally and that’s what I
expect it to do. So I still find
myself poking at the screen,
occasionally.
Using Content
Promotions
I didn't like the result of the
book that I chose because it
was in PDF format and I could
not get used to having to scroll
around.
…at first I was like aw man…I
don’t want the advertisements.
But actually I kind of like
them; I’ve gotten a few good
ones…
103
62
66
47
kindle
kobo
nook
sony
Image from Flickr: Annie Mole
Purchase books
Kobo
Nook
Out of
copyright
&
Overdrive
Pdf
Highlight,
notetake,
bookmark
Wifi
3G
Extras
Yes
Load,
scroll to
read
Yes
Wifi
Social media integration;
touch screen; e-ink; Kobo
sync
Barnes &
Noble, Google
Books, epub
Yes
Load,
scroll to
read
Yes
Wifi
Share books w/nooks; e-ink;
touch screen; sync
Barnes &
Noble, Google
Books, epub
Yes
Load &
reflow*
Yes
No
Tethering; e-ink, touch
screen
Yes
Load,
scroll to
read
Yes
Yes
Share some books; e-ink;
keyboard; Whyspersync
Kobo, Google
Books, epub
Sony
Kindle
Amazon,
no epub
*for non-scanned pdfs
Image from Flickr: Dan4th
uta.hussong-christian@oregonstate.edu
laurie.bridges@oregonstate.edu
jane.nichols@oregonstate.edu
evviva.weinraub@oregonstate.edu
Kindle
Keyboard
(wi-fi/3G)
Kobo
Touch
(wi-fi)
Nook
Simple
Touch
(wi-fi)
Sony
PRS-350
(touch)
Carmody, T. (2012, January). E-Readers. Wired, 20(1), 45. Retrieved from
http://go.galegroup.com/ps/i.do?id=GALE%7CA279139793&v=2.1&u=s8405248&it=r&p=PPBE
&sw=w
Enevoldsen, C. (28 October 2011). Social commerce – what we can learn from Kobo, aNobii
and Foursquare [blog post]. Retrieved from http://cenevoldsen.com/2011/10/28/socialcommerce-what-we-can-learn-from-kobo-anobii-and-foursquare/
Gladwell, M. (2000). The tipping point: How little things can make a big difference. Boston: Little,
Brown.
Kobo. (2011). Kobo introduces Reading Life. Retrieved from http://vimeo.com/17575879
Rainie, L. (2012). Tablet and e-book reader ownership surge in the holiday gift-giving period.
Pew Internet & American Life Project: Pew Internet. Retrieved from
http://www.pewinternet.org/Reports/2012/E-readers-and-tablets/Findings.aspx
Raphel, M. (2 February 2012). Ebook talks: First report [blog post]. Retrieved from
http://www.americanlibrariesmagazine.org/e-content/ebook-talks-first-report