'7 Ly I or- 23944

advertisement
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23944
I
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JAN., 1931
Vol. XI, No. 4
20c The Copy
$2.00 The Year
Official Stations of the Oregon Motor Association
For Free Emergency Road Service, Consult Separate List of Official Mechanical
Service Stations.
Chiloquin, Oregon
Chiloquin Garage and
Machine Shop
Club Cafe
Albany, Oregon
Hotel Albany
Imperial Cafe
Albany Auto Clinic
Service Garage
Arlington, Oregon
Hotel Arlington
Hotel Vendome
Arlington Service Station
Arlington-Roosevelt Ferry
Snell & Lemon Garage
Ashland, Oregon
Lithia Springs Hotel
Hotel Ashland
Automotive Shop Garage
Lithia Springs Auto Camp
Plaza Cafe
Porters Service Station
Astoria, Oregon
Hotel Astoria
Hotel Elliott
Astoria-North Beach Ferry
Union Pacific Ferry
Imperial Grill
Baker, Oregon
Hotel Baker
Geiser Grande Hotel
Bowns Garage
Universal Motor Co.
Depot Garage
Clatskanie, Oregon
Larsen's Super Service Station
Condon, Oregon
Hotel Condon
Gearhart, Oregon
Gearhart Service Station
LaFayette, Oregon
Belden's Garage
Gold Beach, Oregon
LaGrande, Oregon
Sunset Inn
Rogue River Cafe
Government Camp, Oregon
Battle Axe Inn
Clark's Service Station
Mercer Brockman Garage
Shelley's Garage
La Grande Hotel
Sacajawea Hotel
Oregon Trail Auto Camp
Pine Cove Auto Camp
and Cottages
Collins Super Service Station
The Tiflin Restaurant and
Confectionery
Grants Pass, Oregon
Redwoods Hotel
Hotel Del Rogue
Latourell, Oregon
Red Arrow Auto Camp
Latourell Falls Garage
Coquille, Oregon
Riverside Auto aCmp
Sexton Mountain Auto Camp Maffet's Villa
Coquille Service Station
Rommel's Service Station
Hotel Coquille
Oldings Garage
Lakeview, Oregon
Cave Shop Grille
Cornelius, Oregon
Coffee Shop
Hotel Lakeview
Hunters Hotel
Cornelius Garage
Frances Lange Super Service
Hermiston, Oregon
Corvallis, Oregon
Hermiston Service Station
Hotel Benton
Lostine, Oregon
Hotel Corvallis
Dean Crow Service Station
Hillsboro, Oregon
Jeffs Super Service Station
Russells Garage
R.
J.
Higdon
Motor
Co.
Groves Motor Service
Mckenzie Bridge, Oregon
Noons Mechanical Ser. Garage
Wagners Cafe, Inc.
Cedar Wood Tavern
Hilisdale, Oregon
Union Service Station
Simmons Hillvilla
Wa Wauna Court Cottage
Camp
Bandon, Oregon
Hotel Westlund
Capps Motor Co.
Jerry's Sweets and Eats
McMinnville, Oregon
Hotel Yamhill
Hood
River,
Oregon
Cottage Grove, Oregon
Tourist Cafe
Columbia
Gorge
Hotel
Roy Fogel Service Station
Hotel Bartell
Hood Hotel
Cottage Grove Service Station Mt.
Clifton
Park
Service
Station
Golden Rule Auto Camp
and Light Lunch
Madras, Oregon
Gray Goose Restaurant
The Guide Cafe
Bellamy House
Main Street Garage
Crater Lake, Oregon
Turks Texaco Service
Hot Lake, Oregon
Crater Lake Lodge
Hot Lake Sanatorium Hotel
Beatty, Oregon
Beatty Store
MaIm, Oregon
Creswell, Oregon
Ilarpole Service Station
Bend, Oregon
Dram, Oregon
Pilot Butte Inn
Lone Pine Auto Camp
Feely's Coffee Cup
and Service Station
Motor Inn Garage
Bert's Service Station
Roy's Rock Pile Ser. Station
0. I. C. Cafeteria
Echo, Oregon
Hubbard, Oregon
Ames Auto Park & Serv Stn.
Independence, Oregon
Dix's Super Service Station
Jim's Service Station
MaIm
Hotel
Marshfleld, Oregon
Chandler Hotel
College Inn Cafe
Coos Bay Battery and Service
Station
Highway Ser. Station & Camp Jefferson, Oregon
Terminal Modern Stucco
Medford, Oregon
Cabins
Spark's Ranch Hotel
Enterprise, Oregon
Hotel Holland
Hotel Jackson
Hotel Gotter
Junction City, Oregon
Hotel Medford
Boulder, Oregon
Known Nation-Wide
Benton-Lane Park, (5 Miles Merricks
Camp
Eugene, Oregon
Alderdale Ferry
North on West Side Hy.)
Colonial
Garage
Eugene Hotel
Lewis Super Service Station
Hotel Osburn
Sixth St. Super Ser. Station
Brookings, Oregon
Keno, Oregon
Bartle Court Apts.
Crater Lake Service Station
Howard Apt. Camp
Chetco Inn
Pine Tree Auto Camp
Texico Super Service Station
Cabin City Auto Camp
Franklin Cafe
Seavers Eugene Auto Camp
Crowsons Restaurant
Packard Garage
Burns, Oregon
kiamath Falls, Oregon
and Fountain
Day and Nite Garage
Hotel Welcome
New Willard
Sunrise Super Service Station
Homer E. Ash Service Station Hotel
Burns Garage
Valley
Hotel
and Camp
Baird's Service Station
Hotel Hall
Smith & Watkins Super
5 miles north
Klamath
Falls
Auto
Camp
Service Station
Holmes' Service Station
Cannon Beach, Oregon
Klamath View Auto Park
1
mIle
south
Imperial
Garage
Ecola Hotel
Petersen Bros. Service Station Winema Auto Camp and
Miller, Oregon
Smith & Watkins
Service Station
Stiles on the Deschutes on
Eugene Auto Sheet Metal Wks Johnson's
Super
Serv.
Station
Canyonville, Oregon
the Old Oregon Trail
Eugene Storage Battery Co.
Monarch Service Station
Deer Park Inn
Eugene Vulcanizing Works
Davis & Sons Service Station
E. E. Wyatt, Inc.
Central
Super
Service
Station
The Anchorage
Monmouth, Oregon
Bob Ryan's Top Co.
Central Point, Oregon
Imperial Cafe
Pelican Grille
Hallidays Garage
Mammy's Cabin
Central Point Service Station
Blue River, Oregon
Peter Pan Cafe
Chemult, Oregon
Chemult Hotel
Palmer Service Station
Fort Klamath, Oregon
Fort Klamath Hotel
klaniath Junction, Oregon
Monroe, Oregon
Klamath Junction Camp and Monroe Garage
Monroe Service Station
Service Station
Additional Lists of Official Stations on Inside Back Cover.
The Orego n Motorist
A Monthly Motor Magazine
Exploiting the Scenic Wonders of Oregon and the Pacific Northwest
"The Playground of a Nation"
Published Monthly by the
OREGON STATE MOTOR ASSOCIATION
Publication Office
Eugene, Oregon
Executive Office
Terminal Sales Building
Portland, Oregon
Phone 1663
Phone AT. 5257
44 Tenth Ave. West
J. E. ShELTON, Editor.
Entered as Second Class Matter, December 7, 1923, at the Postoftice at Eugene, Oregon, Under the Act of
March 3, 1879.
20 Cents Per Copy
Vol. XI.
$2.00 Per Year
JANUARY, 1931
OFFICERS
B. McDaniel, President
W. R. McDonald, Vice-President
C. Stettler, Treasurer
J. E. Shelton, Secretary and Gen. Mgr.
No. 4
IN THIS ISSUE
DIRECTORS
Multnomah CountyExecutive Board
District
B. McDaniel
C; Stettler
C. E. Francis
Ralph Coan
W. R. McDonald
A. M. Work
J. A. Crittenden
Dr. R. G. Moss, St. Helens
Phil Elker, Salem
J. A. McLean, Eugene
Edgar McDaniel, North Bend
C. E. Gates, Medford
Frank Prince, Bend
A. B. Robertson, Condon
W. C. Perkins, La Grande
Ray Conway, Public Relations Dept.
A. E. Shearer, Touring Department.
Myer C. Rubin, Legal Department.
W. C. Findlay, Advertising Manager
Oregon Motorist.
C. H. Gunther, Manager Membership
Department.
Headquarters Office
Terminal Sales Building.
S
Branch Offices
Baker
Bend
Coquille
Corvallis
Eugene
Klamath Falls
La Grande
Medford
Ontario
Pendleton
Salem
Touring Bureaus
Albany
Hood River
Roseburg
The Dallas
S
Page
Highway Billboards
5
Oregon's Representatives in the "Hall of Fame"
Jason Lee
John McLoughlin
6
Highway Timber Borders
8
7
The School Boy Patrol
11
Editorial
12
Dr. McDaniel Speaks of Highways
13
A Gain of 1200 Members in 1930
13
Mechanical First Aid a'id Towing Service
For A. A. A. Members
19
Where to Get State-Wide Mechanical First
Aid and Towing Service
20
S
Official Stations of the Oregon State Motor
Association
Inside Front and Inside Back Covers
I'
the telephone is your
guardian on any
motor trip
Oo
1)
o&
1Jci14o -
3owJjot
o;o9Jh'M rA
1AAY1M
ja
In Emergencies
REMEMBER that you
are only as far from
help as the nearest
8 ISO
Auto and Driver
Auto and 2 passenget.. 1.65
1owFais
TELEPHONE
Auto and 3 pssenn. 1.80
Auto and 4pansengen. 1.95
Auto and S pe,ssngetl . 2.10
Save you money
frflt bortG
Along the highway-Watch for the public telephone signs
ZiLet
rj
cw
noa.d W.A
-
orL. LArLd
LAJ*at t-
9-
qit4t. (1h4
NE PACIFIC TELEPHONE
AND TELEGRAPH COMPANY
m
U.S.
"See America Firsi"
ADX*TO. COU
For All Makes of Automobiles
M.
B. FISCH
Auto Sheet Metal Works
Tue MOORE HOTEL
Second at Virginia
SEATTLE
Official A.A.A.
Fireproof
oo Rooms
N THE CENTER OF TIlE CITY'S AOTIVITJJIIS
Convenient to Theatres and Shopping District
RATES
FENDERS - RADIATOR HOODS
AND TANKS REPAIRED
Rooms without Bath-41.50 and up
Rooms with Bath$2.00 and up
Garage Across the Street
Will call for and deliver your car. If coming from the
South, get on Second Avenue and proceed to Moore Hotel.
If coming from the North, turn right on Virginia Street
and proceed to Moore Hotel.
Enjoy Our
Wonderful
Swimming
Finest
In the
Northwest
Pool
Coffee Shoppe open all nightPopular Prices. Stop with
0 FF IC I AL
REMODELING OUR SPECIALTY
15th St., near Flanders
Phone BR. 2299
Portland, Ore.
us while in Seattle. We will make you feel at home.
Golf privileges.
WALKER BROTHERS, Operators
The Orego ii Motorist
FiibUs&?d MortMly by the OREGON STATE MOTOR ASSOCIATION
VOL. XI
EUGENE, OREGON, JANUARY, 1931
No. 4
ighway
iliboards
by R. GZV. ç5AWYER
Editor's Note:"Judge" R. W. Sawyer needs no introduction to the motorists of Oregon. Highway enthusiast
and leader in activities relating to state parks and roadside beautification, he is a recognized authority on the
subject of "Highway Billboards."
Protection of roadsides from all (leface1nent by
advertising signs, large or small, is a strict require.
ment of this office, affecting all National forest
lands in Oregon. In addition many hundreds of
applications are rejected annually ioi filling sta-
tions or small commercial enterprises along highways. Such small enterprises often set forth a bairage of signs advertising their wares and create a
jarring note on a highway otherwise appealing in
its beauty of natural setting. Where summer homes
and other recreational developments are kept in
the baekound and where cleanliness and humpairuneuit of natural conditions are effective we can
develop to the highest the charms inherent in the
mountain highway system of Oregon.
C. J. BUCK
Regional Forester, North Pacific Region
JN
THE editor's note that precedes the article "Outdoor
Advertising on the Highway" by H. Paul Dueber in
the December 'issue of the Oregon Motorist, it is
stated that I had "consented to prepare an article giving
another side of the Highway Advertising question." This
Interested as he is in outdoor advertising Mr. Dueber
nevertheless recognizes that a certain type of display is
objectionable. This, to use his words, is "the miscellaneOUS jumble of odd-shaped signs and structures which con-
stitute so much of the display along the highways." This
accord with the critics of roadside advertising helps to
limit the field of discussion. It is further limited by the
agreement of the industry (at least so far as Foster &
Kleiser Co. is authorized to speak for it) that scenic highways should be kept free from outdoor advertising. However, the lack of any formula establishing just what is a
"scenic" highway and what a "commercial" highway
minimizes the effect or value of this agreement.
Mr. Dueber's defense, then, is of organized outdoor
advertising on commercial highways of his own or his
company's definition. As evidence of the good intentions
of the industry he quotes the three canons of its code of
ethics, these being:
is the article. Instead, however, of presenting merely "another side" of the question I am taking advantage of the
opportunity accorded of replying directly to Mr. Dueber
and at the same time setting down, to the best of my
ability, the argument against roadside advertising in
non-commercial locations.
It may be assumed that Mr. Dueber has made the best
case possible for advertising on the highway. His own
recognized ability, coupled with his long connection with
the leading outdoor advertising company on the Pacific
coast, give weight to his utterance on behalf of the indus-
try. He speaks with authority in presenting the argument for outdoor advertising.
"Keep Your Ei.'e on the Road." Signs are designed to
attract attention and are usually placed at curves where
every bit of the motorist's attention is needed.
I trust that I do not go
beyond the proprieties of the
occasion when I point out
that the result as worked out
by Mr. Dueber affords a
generous opportunity for
outdoor advertising display
on the highways.
Now there can be no
doubt but that the main
trunk highways carry a
large volume of commercial
traffic, meaning thereby
trucks, buses and private
cars driven on strictly busiA intersection and curve the distrating billboard creates an additional danger.
"i. Not to create a hazard to traffic by the erection
of any structure.
Not to place or post advertising copy on rocks,
posts, trees, fences or barricades.
To refrain from tacking, pasting, tying or the
pleasure cars on these highways are in the minority, except on Sunday when the rule
is reversed. These facts, however, give no warrant to the
advertiser to line the roadside with his panels and boards
and displays. On every trunk highway in Oregon there
are scenes of surpassing beauty that should be kept free
from advertising disfigurement. Accept the Dueber argument and this cannot be because, forsooth, the great volume of traffic is commer-
erection of signs of any description except the erection of
structures which conform to engineering standards."
At this point it becomes
of interest rand importance
to discover what is Mr.
So far as the tourist is concerned, beautification
Dueber's definition of a
of Oregon
,JL
roads is an absolute necessity,
to say.
.-.
CJflL tL'
nothing of the value to the home people who travel
"commercial" as opposed
our highways. They themselves appreciate the
to a "scenic" highway. He
beauty and the cleanliness of the highways as much
says: "Their (the highas anyone else. It is something of which they feel
ways) essential purpose is
prou(i, and it naturally attracts the attention of the
tourist coming into the state.
to speed up travel between
cities. Our highway system must expand to reach
into those sections not now
served with proper trans-
portation facilities, in
order to provide a rapid
means of transportation
from these agricultural
ness affairs. Tourist or
A survey recently made, ha aroused the civic
consciousness to the value of roadside develop-
nient, and I believe it will be the means of placing
Oregon among the leading states in such work, not
only for beautifying the highways but for keeping
them clean of rubbish and unsightly objects.
E. B. McDANIEL
President, Oregon State Motor Association
cial.
I cannot accept the prop-
osition that the outstandj--- _t
ing beauty
of the Oregon
countryside as seen from
the highways need not be
_l___
preserved from the activity
of organized outdoor advertising if the major use
of the highway is a commercial one. The fact that
one drives on business is no
reason for denying him
the opportunity of enjoy-
ing the scenery that his
route may provide. Commercial pursuits are not so
concentration points for railroad shipments. Obviously.
then, such a highway becomes commercial in its primary
aspect." That is his closest approach to a statement of
what he regards as commercial in the way of highways.
In what follows, for two paragraphs, if I understand
them, he seeks to lay the foundation for calling almost
all highways commercial because their improvement will
bring "garages, auto camps, soft drink stands, restaurants and advertising signs" as well as new
towns and cities. "However, the laterals and
intersecting highways," Mr. Dueber says,
gross that those who engage in them become immune to
beauty. Nor is there justification for denying to the tourist such beauty as the country may afford merely because
he is in the minority.
If the rule that Mr. Dueber lays down were followed
fine scenery would never be safe on a highway whose use
was chiefly commercial. A rule, I submit, that permits
such a result is not a sound one. The sound rule and the
will for many years to come offer scenic
attractions." The implication of these words
is that the day will come when there will be
no scenic attractionsonly billboards.
Out of the foregoing something of an
answer begins to emerge. It is that main
trunk highways are commercial, particularly
as business develops along them. There is no
definition of a scenic highway, as such, but
secondary routes "will offer scenic crttractions," presumably until "garages, auto
camps, soft drink stands, restaurants and advertising signs" make these highways commercial.
4
Scenic Highways Are Not Always Kept Free of Commercial Signs.
The Oregon Motorist
rule urged by those who would preserve the beauties and
the amenities of our roadsides is that outdoor advertising
should be confined to commercial locations, meaning locations within or immediately adjacent to cities and towns.
The proper test is the test of locality, not highway use.
But there is something besides scenery and roadside
beauty involved in this question and that is the matter of
safety. Mr. Dueber points to the industry's principle that
hazards shall not be created by the erection of any struc-
ture but in practice, it is to be noticed, almost as little
attention is paid to safety as to scenery. Whatever the
advertisement may be, whether part of the miscellaneous
jumble of odd shapes or a structure conforming to engineering standards, it is designed to attract attention
.4 very large part of the t.raffic upon our main
highva s is recreational and pleasure travel. Righway service for this kind of traffic Is not complete
until the roads have been made attractive and
pleasant as well as strong and smooth.
Expenditures for roadside beautification are
nierited oii esthetic grounds oiil y, but there are few'
;tates in which the tangible return in the form of
increased gasoline taxes will not more thaii repay
the cost, and t.his is particularly true in states that
re the mecca of large numbers of persons from
cther states, seeking recreation and enjoyment.
The Federal Goverinnent stands ready to pay
half the cost of the improvement of roads in the
F'e(leral-aid system.
highway designed to attract attention becomes a traffic
hazard and the danger is greatest at points that in themselves are hazards such as curves, railroad crossings and
road intersections.
In spite of the industry's standard referred to above
it is at curves in particular
that the greatest clusters
THOS. H. MacDONALI)
Chief, U. S. Bureau of Public Roads
This is axiomatic, else the industry is taking money
under false pretenses. Now anything adjacent to the
or indeed, for the industry to use them at all after it has
adopted the standard referred to above.
Further comment on Mr. Dueber's article is impossible because to make it would necessitate taking it paragraph by paragraph if not
sentence by sentence, to
of roadside display are
point out how careless he
the inside but nevertheless
those of the people who
would advertise on the
highways. Plans for the
is of all rights beyond
found - not, it is true, on
at a point of extra traffic
hazard to which they contribute an added portion.
At 40 miles per hour the
preservation of our natural
scenery, he says, "must
automobile travels 58.6
give due deference to the
is low for many drivers to-
elsewhere, in effect, that
rights of business" and
feet per second. This rate
t h e o n e interest to be
day and scores of thou-
san4s of dollars are being
spent by the highway
authorities to eliminate
Commercial Signs Attached to Existing StructureNote
Railroad Crossing.
themselves to make automobile operation safe at these
and greater speeds.
It is an anomaly to permit advertising at these points,
A considerable portion of the traffic upon the
main highways of Oregon Is for recreation and
pleasure. I feel that the natural beauty of Oregon
is judged to a certain extent by the wonderful
scenic views made accessible by our highways.
Oregon is abundantly blessed with a thousand and
one wonders. Our natural resources should not be
hidden, but should be made possible for all to behold.
The movement for roadside improvement, which
is gaining some headway throughout the United
States, has been progressing in Oregon for some
time. I would commend this movement most hearti1y. Many of the highways of Oregon are being
beautified and also the surrounding territory
cleared so that the natural scenes may be visible
for all people. It would be a mighty line thing if
Oregon might become nationally known and
famous, not only as a state with excellent highways, but also one with beautiful roadsides and
with the natural scenic grandeurs visible to all who
might be passing along.
I believe that all of this will add to the happitors to the confines of this vast "l'laygrouinl of
ness of the people and also attract many more visi%. W. NORBLAI)
Governor of Oregon
January, 1931
vertiser.
That, I submit,
is not
the correct view.
hazards in the highways
America."
served is the highway ad-
The one interest to be served is the public interest
and the public interest is in the elimination of roadside
advertising. I make this assertion on the strength of the
vote in Massachusetts where a measure providing for the
regulation of advertising in sight of a public highway
was overwhelmingly approved by the people. I assert that
in any state where the question comes to the people they
will follow the Massachusetts example. If the outdoor
advertising industry were not itself so sure of this fact it
would not strain every nerve as it does to prevent popular
votes on the question.
The public interest is to have the highways the public's money has built maintained free from disfigurement
and from traffic hazard.
The public interest is to have the wonderful scenery
of Oregon unmarred by advertising.
The public interest is to have the state so developed
as to make it most attractive to the tourist and the prospective settler. Roadside advertising does not make the
state attractive.
These are days when there is intense competition for
the tourist dollar. In every magazine rival claims for the
favor of the public are set forth. Colorado is in coinpetition with California, New England with Quebec, France
with Switzerland, ocean towns with mountain resorts.
golf with dude ranching. Oregon seeks the favor of the
tourist as eagerly as any. How can it be secured? How
can the state meet the competition of all the rest of the
(Continued on page i8)
world and win the tourist to
epresentativ es
(9regon's
/ason Lee
by Rev. John Parsons, D. D.
The President is authorized to invite each
and all of the States to provide
and furnish statues in marble
or bronze, not exceeding two in
number for each State, of de.
ceased persons who have been
citizens thereof, and illustrious
for their historic renown or
from distinguished civic or military service, such as each State
shall determine to be worthy of
this national commemoration;
and when so furnished, the
same shall be placed in the old
ness, gentle without
weakness; his mind
was large, and responsive to all the pure aspirations of the human
conscience; his spirit
was brave, tireless, in-
domitable; and his
character was sincere
Hall of the I-louse of Represen-
and exemplary, be-
apart as a National Statuary
Hall."Act of Congress July 2,
bracing.
tativeswhich is hereby set
1864.
nevolent and all - em-
This young man
served as a lever to uplift the Oregon country and roll it in another course. The
late T. T. Geer, a native son and former governor of the
state, relates that in his young manhood he became a
student in the Oregon Institute, a school founded by
Jason Lee, and one of the instructors was pointed out to
him as Lee's daughter. "Recall," said he, "that I did
not know who Jason Lee was, mId many times since I
have deeply regretted that I did not know more about his
great career in Oregon during its earlier days." But in
his mature life Mr. Geer wrote a book on Oregon, and
this is what he said of the great pioneer missionary:
"It is impossible to go behind Jason Lee in Oregon
history. Back of him there is a wildno schools, no
churches, no agriculture, no homes.
"Indeed, there was no civilization.
Jason LeePioneer, Patriot and Father
of American Civilization in Oregon.
F ANY individual deserves to be canonized for his
grand work in 'Old Oregon'" wrote C. B. Bagley
of Seattle, "it should be Jason Lee," which saying
is a good text for this story.
Jason Lee stood in the forefront of Oregon history.
"His spirit is here," said Harvey W. Scott, "and the work
he set in motion is a possession here forever." Competent
judges have called him the father of American civilization in Oregon, and he impressed upon the Willamette
valley a character for religion and literary aspiration
which remains to this day.
Lee is what Emerson called a sufficient man, a man
equal to his office. When he arrived in Oregon he was
thirty-one years old, and intended seemingly for great
things. Nature gave him a constitution like iron. His person was tall, being six feet three inches high, and well
developed; his complexion was blond, with light hair and
grayish-blue eyes; his manner was grave without dull-
"There were trappers, fur-traders, a few white men
with native wives, adventurers without purpose in life.
"But Lee, with his companions, on the sixth day of
October, 1834, pitched their tents on the banks of the
Willamette River, ten miles below where Salem now is,
and proceeded to found the Methodist Mission, from
whence at once began to radiate the influence of Christianity in all the Oregon Country."
One writer called this the "Oregon sunrise," and in
truth it was. Oregon was in the dawn of a new day.
Let another distinguished Oregonian speak of Lee's
place in the early history of Oregon. Mr. Thomas A. McBride, speaking as chief justice of the Oregon supreme
court, said:
"Jason Lee was a man of vision. . . . He combined the
fervor of the missionary, the foresight of a seer, and the
patriotism of a loyal citizen. Looking over the untilled
but fertile prairies of the Willamette he saw in them the
future homes of a community of his fellow citizens, and
without abating in any degree his zeal as a missionary
he set himself to the task of saving this fair domain for
(Continued on page 14)
his country.
The Oregon Mooris
in the "6JCall of 6jame
/ohn 5'CcJough1in
by Judge Charles H. Carey
That, in view
of the valuable and effective
services rendered this common-
wealth in the early and formative period of its history by Dr.
John McLoughlin and Rev.
A
HUNDRED years
agreed to occupy jointly.
in the far west was Dr.
ment continued until
1846, and during the
notable figure
Jason Lee, it is the Judgment of
John McLoughlin,
they should be named, and they
Hudsons Bay Com-
this legislative assembly that
are hereby named, for the dis-
tinguished honor of having
their statues placed in the Hall
of Fame' of the national capitol
was signed in i8i8, they
ago the most
then chief factor of the
pany, stationed at old
Fort Vancouver on the
This peaceful arrange
later part of that period
there was a great inflow
of American settlers.
Missionaries came
to
work for the conversion
at Washington, D. C., as repre-
Columbia River. He
was put in charge of
gon, 1921page 821.
the Company's affairs
Indian population. and
were soon followed by
Mountains soon after
a consolidation of interests was effected between that
company and its active rival in fur trading, the Northwest Company, and at the same time the principal trad-
others who located farms
and laid out towns.
sentatives of the State of Oregon."Genera I Laws of Ore-
west of the Rocky
ing post on the Columbia was changed from Fort George,
at the mouth of the river, to near the site of the United
States Military post, as it now exists, at Vancouver, Wash.
Here a stockade and fort flying the British flag was
maintained from March i, 1825, until British claims to
sovereignty were surrendered in accordance with the
treaty of 1846, between Great Britain and the United
States. And here, Dr. McLoughlin exercised baronial
powers and was a benevolent autocrat and masterful
leader for over twenty years.
When he built Fort Vancouver. there were few white
men and almost no Americans among them in the Coluni-
bia valley. Both the United States and Great Britain
claimed the country, and by treaties, the first of which
and education of
the
Many of those who
reached Oregon from the
United States, especially
those who made the long
journey across the plains,
arrived in a destitute
Dr. Johi, i'IcLaieghliii.
Photograph taken fro,;z a
daguerrotype. The original is in tile Library of
the Leland Stanford ('ni-
veTs ity.
condition. The policy of
I)octor McLoughlin's fur
trading company, whose headquarters was in London,
was to maintain the country as a great preserve and to
discourage settlement, and even to discourage the intrusion of rival traders. It was especially objectionable to
have the region occupied by Americans. But I)r. McLoughlin was high minded and noble. He treated the
new arrivals with hospitality and generosity. He sent
boat loads of supplies to meet them on the way, and those
who came down the Columbia to Fort Vancouver found
a cordial welcome awaiting them. Many were given a
start at farming with seed or cattle; all had the benefit
f his knowledge of the country and his wise advice as
to location. In fact, if it had not been for his philanthropy
and charity, many of the first corners would have starved.
1)r. McLoughlin became a member of the Catholic
church by conversion while living at Fort Vancouver, but
it was he who received Rev. Samuel Parker, the Presbyterian scout, with hospitality, and it was he who advised
rason Lee and his Methodist brethren to locate the Willamette Mission, on the fertile Mission bottom, at Champoeg: and he lent them boats and men to enable them to
transport their goods and to get a cabin built in the new
country. He did not encourage rival traders, but Jedediah
smith. Nathaniel J. \Vveth. and other Americans who
came for the purpose of conlpetmg with his company,
found him both hospitable and just. The numerous
Safe or Strong Box of Dr. Jo/zn JWcLoiighlii. This relic
'is in the possession of the Oregon Historical Society.
January, 1931
accounts of early explorers, traders and settlers abound
with stories of his liberal treatment of strangers in the
land. And because of his hu- (Continued 0/i page' 14)
¶7Cighway
91MB ER
çIjORDERS
by C. J. BUCK
Regional Forester, (I. S. Forest Service
Editors Note:ln the following article the policy of
the Fort Service relative to the exchanging of timber
lands and the setting aside of timbered reserves is set
forth by Regional Forester, Mr. C. J. Buck.
Mr. Buck is well qualified to write on this subject,
having occupied an executive potition in the Forest
Service for a number of years. He became administrative
head of the Forest Service in the Northwest district during the past year.
In Oregon numerous highways pass through Federal.
owned land and in the February issue of the Motorist
H. B. Van Duzer, Chairman of the Highway Commission
will tell of the efforts that are being made to have the
timber bordering on these highways placed in a permanent reserve.
begins before the road is builtthe problem of location
both as to developing views and to traversing attractive
surroundings tending to develop the theme. Success in
location means a study on the ground of possible results,
a study which, although tied in closely with engineering
possibilities and costs, is yet one which often develops
beneficial changes in location, often with little or no
increase in cost.
Our present-day public demand for fast highways,
which involves long curva-
T
HE STATE and federal
ture radii, wide roadbeds
governments are mak-
with consequent deep cuts
and high fills, is a threat
ing a heavy investment in Oregon's high-
to the higher attractive
possibilities in scenic development. This is true in
whatever type of country
the road may be, but the
damage is greater in gen-
ways. These highways have
very definite attractions in
scenery, whether of the
mountain, desert or seashore type. These attractions result in benefits both
in business and in human
There are many forms
eral the steeper the terrain.
The Columbia River Highway and the Mount Hood
Loop, as instances, are both
very sensitive to scenic impairment through raises of
of possible desecration of
roadside attractions, such
as bill-boards; advertising
highway construction
standards.
These problems of loca-
signs; nondescript, un-
tion and construction al-
sightly structures; borrow
pits of earth and gravel for
road work; burned forests;
glaring advertising color
schemes in filling stations
ways deserve consideration
enjoyment and apprecia-
tion, making more healthy
people and better citizens.
before final decisions are
made. With a road built,
the problems of conservation and restoration of the
beauties confront us; and
the first problem for wise
consideration is the location and effect of possible
and road houses; heavy
cuts and fills necessitated
by building wide, straight
highways over steep terrain in place of the more
attractive narrow, winding
A Pleas itt Drive
roads built on the contours
of the land; unrestricted logging operations carried on
by the road-side; elimination of "blind spots" by removing trees from points inside sharp curves to reduce traffic
hazards.
Each road is a problem in itself, first in development
of its motifs, whether of sea views, mountain views,
orchard land and country-side, or sagebrush and desert,
and then of its various possible attractions. That problem
8
and probable widening
and changes in location.
Within a decade or two
at the most, and sometimes almost at oflce, changes
in location are made varying from a few hundred feet
to several miles. Such changes are going on all the time,
and nothing is more discouraging to the landscape and
recreation engineer. The casual traveler often notes little
of such changes, but the road-side planne?s plans are
sometimes brought to naught. As an instance evident to
everyone, we have the timber-border strip a mile long
Tñe Oregon Motorist
obtained in exchange by the Forest Service near Lava
Butte south of Bend, at a cost of several thousand dollars.
Since this timber strip was surrounded by cutover lands
of value for timber production, it was possible to arrange
for its preservation and inclusion within the Deschutes
National Forest, and the opportunity was seizedbut
the highway was soon changed and now passes through
but one end of the timbered strip! Very little was accomplished by saving those magnificent yellow pines. Possibilities of road changes are a real problem as changes
are not isolated. On the other hand, an example of a timber border strip which has served a high purpose in roadside beautification is the very first one I had to do with,
some 22 years ago. Upon the recommendation of the local
bare limbs is not so beautiful; besides, it is a fire hazard
which endangers surrounding forests. Some experience
with the character of the particular tree disease, whether
fungous or entomological, enables the forester to select
on the ground the doomed individuals and remove them.
The removal of such diseased, insect-attacked, highly
susceptible and dead trees is a sanitation cutting and improves the forest. Removal of dead trees is also justified
to prevent traffic accidents and the spread of fire.
There are many technical problems involved in selecting and preserving highway timber borders. The objec-
tive is the retention over a long period of years of a
healthy, beautiful, natural forest. Preservation of beautiful specimens is one objective, but beyond that and more
is to preserve the forest character of the country. Typog-
raphy, character of the forest, amount and location of
young timber growth, and presence of disease all in various combinations create new effects in short distances.
These problems are receiving attention on the national
forests wherever timber sale areas approach the highways. Often preservation of such timbered areas means a
heavy economic loss. Such loss, where not too great for
the benefits secured, is felt to be a proper consideration
in the management of national forest properties. There
are many gradations of loss involved as well as of bene-
fits secured. The test of the greatest good to the most
people in the long run is thoroughly applicable. Many
areas will meet this test, such as the Government Mineral
Springs tract on the Columbia National Forest near
Wind River above Carson, Washington, where two million feet, B. M., were saved and where the public use in
camping and picnicking alone amounts to over ten thousand people a year. Those fir trees actually make possible
a recreation area of great value. On the road to Breiten-
Trees Bordering Eastern Oregon Road
forest ranger, I arranged for such a strip to be reserved
from a timber sale on the Crater Lake Highway along
Anna Creek near the Kiamath Falls entrance to Crater
Lake National Park. Today it stands presenting a solid
bank of mixed pine and fir forest to the traveler.
Improvement cuttings in 1909 permanently enhanced its
beauty and value.
And here let me say something about improvement
cuttings. I feel there should be a wider and better under-
standing of the idea back of cutting down a tree in a
forest which has been reserved for its natural beauty and
attractiveness. Trees have diseases just as people have,
and like people certain older or weaker ones are the most
susceptible. Like people, they transmit those diseases to
the other susceptible individuals. What a forester calls
improvement or forest sanitation cuttings are necessary
to preserve the forest. A dying forest with red needles or
January, 1931
bush Hot Springs in the Santiarn National Forest, the
preservation of timber borders of ten million feet worth
4o,000 very materially added to the logging costs of
adjoining timber. The benefits here, while considerable,
are not nearly so great. Little frequented mountain roads
in unattractive areas may have no scenic value worth
preserving by roadway timber reservations, while on
areas like those adjacent to the Mount Hood Loop road,
scenic and recreation values are high and economic sacrifices are perfectly justifiable.
So much for timber borders on national forest lands.
The road-side problem is being attacked, recreation plans
are made after ground study, reports and maps are prepared, signed and sealed, looking to future developments
in recreation and timber utilization, and necessary safeguards are established. Every recreation plan and every
timber application is scrutinized for its effect on recreation and scenic values.
There are other defacements almost as bad as ruthless timber cutting, fully as bad while they persist, such
as advertising signs, thousands of which must be torn
down each year as they are erected even without permit,
and dirty camps and unsightly, ramshackle buildings.
Who has not been offended by them? As for gas filling
stations, hundreds of applications for permits are denied
in a year on the national forests because of lack of real
public need of the service, and to preserve the mountain
roadsides in a natural condition. Filling stations are
often a defacement, and are usually crowded as closely
as possible to the highway. Summer homes on national
forest land are kept withdrawn from the road-side, as
are other structures such as resorts needed for public convenience.
The development and preservation of highway beauty
means careful planning, and developments of all kinds
should adhere to that plan. Careful and wise planning
can accomplish a great deal. Along the Mount Hood
Loop on government ground alone some 400 summer
homes and clubs have been developed, all withdrawn in
a dignified position from the highway, well screened
from the traveler by intervening trees and natural shrubbery, except for subsequent highway changes. It has also
being acquired in exchange for national forest stumpage.
been possible to furnish electric light to these homes with-
valuable timber borders along fine highway stretches.
out traversing the length of the highway with a power
transmission line. The line is there and gives service, but
being at a distance it does not mar the natural appear-
Some areas have much higher public values than
others. Judicious investments on the higher valued areas
are indicated by the studies of several investigators.
As a sound public policy, the indications point to
buying first those areas suitable for park purposes or
where some dominant recreational values are involved, as
beside waterfalls, streams or view points; and only sec-
ondarily and providing funds are available, the more
A highway timber border is fundamentally a high-
way matter, and the public response in Oregon to
ance of the highway.
Several proposals have been made in Oregon the past
few years looking to the acquisition by the public of high-
way timber borders through private lands before logging. These proposals are due to the fact that the effective attack on the problem at present is largely limited
to the national forests, state parks, a limited number of
timber-border areas bought by the State Highway Commission, and a limited number of areas acquired by the
Forest Service in exchange for government timber. The
private timber owner is not willing to sacrifice the heavy
economic values involved without return; the funds available to the state must either be kept within limits or high-
way construction work must be foregone. The public
mind fails to grasp the economic values involved. An
example or two of these values will suffice. Consider as
an example the wonderful timber belt along the AshlandKlamath Falls Highway. Using rough figures, say there
are thirty miles of highway within this fine timber belt.
The timber is largely yellow and sugar pine and fir, and
runs, say, 25 M per acre and is worth $4.50 per M. The
purchase of the trees in a strip i000 feet wide would
involve 121 acres to the mile, or three million feet, B. M.
Assuming that 25% of this stand would be removed in
sanitation and improvement cutting with benefit to the
forest and the scenery, we have 24 million feet, or
1 25.00 per mile. The thirty miles would cost some one
over 3oo,000.00. This is one road out of many hundreds
of miles of timbered state highways. A study on the
ground of the Sunset Highway in Washington through
a fir forest showed a stumpage cost to purchase the timber of over $700,000.00 for twelve miles. Such examples
bring out the fact that many millions of dollars would
have to be invested if the living forests were to be preserved along Oregon's highways.
Private owners have had the expense of their investment and interest, fire protection, and annual taxes paid
to the community. It is idle to expect that they will transfer hundreds of thousands of dollars in stumpage to the
public. Neither is the federal government through the
national forests able to bear such a burden. The great
economic value of the national forests in Oregon will be
that of a regulator, stabilizer and promoter of Oregon's
lumber industry of the future. That value would be nullified if national forest timber resources were translated
into long, narrow stretches of trees for scenic highway
beauty; Timber production, through forestry and forest
management under scientific methods of sustained yield,
with its stabilizing effect on community life, is possible
only on compact tracts of land held for timber growing.
Highway timber borders are local problems, and the
national forests should carry only their local share. Such
acquisitions are sometimes possible where intermingled
with cutover and second-growth timber lands which are
I0
.Sta,id of Young Trees
the appreciation of enhanced beauty by borders of living
forest has resulted in amendments to the Oregon highway code which permit the use of state highway funds
in such expenditures. A similar provision has been proposed by some as suitable in connection with the federal
aid legislation. Such an amendment to the federal law
would contemplate that each state within certain limits
could, if it chose, so provide for the purchase of timber
borders. The high economic values, the high values of
timber stumpage at present and even more so during
future years, will doubtless result in the logging of the
timber along many highways. A major effort of our road
building agencies can well be directed to rehabilitating
such logged stretches by fell- (Continued on bage I 5)
The Oregon Motorist
9he
atrol
SCHOOL BOY
Editor's Note:Mary L. Fulker-
son is County School Superintendent of Marion County. With the
cooperation of the State Superintendent of Schools, the Secretary
by 7Y(ary £. Julkerson
(
but not by any means least, to
un i sts \\ he are forced to share
the highway with pedestrians
morning and evening. Oftimes
Jie chiidren, themselves, have
of State's Office, the American
Legion, the Parent-Teachers Assn.,
and the Oregon State Motor Assn.,
she has surpervised the installation
of the School Boy Patrol in the
schools of Marion County.
not taken it as seriously as have
heir elders. They have yen-
With the experience gained in
this work the participating organizations are planning to make the
School Boy Patrol available to
other counties as quickly as the
ulecl forth in high glee, happy
a h2 murni ig over the dawn
f a nv clay and the mystery
work can be organized.
concerning what it
would
bring: happy in the evening
ARION COUNTY'S good
M roads include many
miles of pavement on
the main highways. One huiidred nineteen village and rural
schools are located near these
much traveled roads, and traffic hazards are plentiful.
Ever since the advent of the
automobile in the rural communities, the schooLauthorities
have endeavored to teach the
observance of traffic laws so
that accidents might be avoided
when children are going to and
from school.
We.have been reasonably
successful in keeping pupils off
the highway during, play hours
where the school grounds are
adjacent to it. It is only by
eternal vigilance on the part of
'r,(zi,t I1' /v Lui/;I//L
1' pproximate!y three years ago Officer
Lansing of the State Traffic Division becanic
i:'terested in the School Boy Patrol movep:eat and organized Oregon's first School Boy
Patrol in the city cf Baker Experience and
tudy led him to develop and enlarge tha
afety education idea until his activities and
knowledge along this line attracted the attention of persons in other sections of the state.
In September, 1930, Sergeant Lansing
was transferred from Baker to the headquarters of the State Traffic Division in Salem and
was placed in charge of safety educational
work. In that capacity he has had charge of
estabishing the School Boy Patrol in Marion
County and has personally instructed and
trained the various patrolmen selected in
each school. His success in this work can be
measured by the approval of Mrs. Fulkerson.
the author of this article, who is County
Superintendent of the schools where Sergeant
Lansing has established the School Boy
Patrol.
the teachers, however, that this
has been accomplished. Constant supervision of the play
ground is necessary to insure safety.
The problem of safety in going from the home to
school in the morning and returning at night has caused
much anxie; to parents, teachers, supervisors, and last.
that arduous tasks were behind
them and home, mother and a
hot, savory meal ahead. It has
heen a common occurrence for
u e adventurous spirit, feel-
ing himself to be the captain
of his soul, to openly defy the
oncoming mote r St to do the
worst
'Ihis, of course, necessi-
tates the application of brakes
and cautious driving to avoid
striking the daring chap. On a
frosty morning, the slippery
pavement makes the setting of
brakes a dangerous procedure
anti the injured is more often
the defied instead of the defier.
Merely spanking the boy will
not mend broken bones.
When we do all we can to
help ourselves in a righteous
assistance often comes
when we least expect it. Thus it
cause,
I was in Marion County as the
opening of school last September. The Secretary of State and the State Traffic Division
had also been trying to solve the same problem but I did
not know it.
The Oregon State Motor Association had been losing
sleep over the same difficulty (Continued on uge 15
Tue School Boy Patrol in Marion County. Left: The Patrol at Silverton. Right: The Patrolman Takes Charge.
January, 1931
it
The
Oregon Motorist
.1. E. SHELTON
Editor
W. C. FINDLAY, Advertising Manager
is fair and just that Multnomah county should be the
recipient of a similar far-seeing program in the year
I3 1.
Leave The Gas Tax Alone
OF the special taxes imposed upon the automo-
fLLbile are spent in building and improving Oregon's
A Suggestion
roads and the Oregon motorist is well satisfied with his
bargain.
Several suggestions have been made that money from
the gas tax be diverted for other purposes and these suggestions have aroused prompt and vigorous protest on
the part of highway enthusiasts.
Dr. E. B. McDaniel, President of the Oregon State
ACK in 1917, when a tractor was needed to plow
3 through the puddles which then passed for Oregon
roads, the motor car owners of Multnomah county led a
concerted agitation for the construction of state high-
stated:
"The Board of the Oregon State Motor Association
have declared emphatically that motor vehicle taxes must
be spent on the roads and that any diversion of highway
editorial
ways.
"Nothing doing," replied the residents of out-state
Oregon. "We're not going to build boulevards for the
rich automobile owners of Portland."
There was justice in that response. Therefore, John
Yeon, pioneer member of the Motor Association and a
ring-leader of the Portland highway enthusiasts, engineered a diplomatic dicker, to-wit: "Establish a system
of state highways. Multnomah county will build its own
roads; and by this action will donate its share of highway revenue toward construction of highways in outlying districts of the state."
The dicker was accepted. Multnomah county kept its
promise. In the 14 years that have since elapsed, Multnomah county has turned over a net 3o,000,000 toward
the building and maintenance of out-state highways.
A generous action? Yes and no. It was good business.
Good business because all roads lead, eventually, to Portland.
And there's the present difficulty. All roads, such as
they are, lead into Portland. But the highways of the
metropolitan district are overcrowded, dangerous, and
inadequate to meet the demands of traffic. Multnomah
county, while turning over $30,000,000 to the state, neglected its own highways to that extent. Furthermore, the
state highways leading into Multnomah county are now
antiquated and in serious need of reconstruction.
In consideration of this situation the highway commission at its last meeting relieved Multnomah county of
a part of the load. State highways within the county were
taken over by the commission, thus placing Multnomah
county on an equal footing with other counties of the
state.
It's a new deal, and a fair deal, for the bulging metrOpolitan district. The highway commission has thus recognized and assumed the responsibility of assisting Multnomah county in its fight with the traffic which now overburdens the entrances into Portland.
May the Oregon Motorist suggest that the moment is
opportune for a comprehensive survey of the highway
situation in the environs of Portland; a survey in which
state, federal, county and city engineers cooperate; a
survey which will enable all agencies to follow an intelligently planned program for years to come.
Such a forward-looking state-wide program was made
possible by Multnomah county in the years 1917-30. It
12
Motor Association, speaking in unmistakable terms
funds is wrong in principle and if put in effect might
seriously threaten the continuance of the present orderly
construction of highways."
The needs of the Oregon state highway system for
the next five years will undoubtedly require all of the
proceeds of the gas tax but when there is more money
than is needed for highway purposes, the tax will have to
be reduced to keep faith with the motoring public. The
motorist has paid this tax uncomplainingly because he
has been led to believe that the money was necessary for
roads. Diversion of the gas tax for other purposes would
be breaking faith with the motorist who at present pays
over eleven million dollars each year into the highway
fund.
the year the Oregon State Motor Associa-
tion has gained over 1200 in membership! This has
OJJRING
enabled us to extend our existing services and to add
several new ones.
Towing and emergency road service are now available to members anywhere in the United States and Canadathis service insures you of friendly assistance when
ever and where ever you need it.
p
-'
NOTICE OF ANNUAL MEETING
Members Attention!
In accordance with the by-laws, notice is here-
by given that the regular ANNUAL MEETING
of the Oregon State Motor Association will be held
at Headquarters Office, Terminal Sales Building,
Twelfth and Morrison Streets, Portland, Wednes-
day evening, January 21st, 1931, at 8:oo P. M.,
for the purpose of election of officers and the transaction of such other business as may come before it.
A nominating committee has been appointed by
the President and will submit a report on the date
mentioned.
As this is the only notice that will be given of
the meeting scheduled, members are requested to
govern themselves accordingly.
Respectfully,
-
J. E. SHELTON,
Secretary.
The Oregon Motorist
Dr. McDaniel Speaks of
HIGH WAYS
N TRAVELING over the State of Oregon
and conversing with motorists in the various sections of the state, I find that Ore-
but necessary according to the attitude of the vari-
administration of its highway program.
We have spent over One Hundred Thirty Million
ous sections of the
state. In counties
bordering on other
gon is pretty well satisfied with the
Dollars on our highway system and with increased
Federal Aid matched by bond issues on the part of
the state we are making progress toward the completion of the system. In a larger sense, however,
the state highway system of Oregon will never be
finished.
Roads built twelve years ago were built on the
engineering standards in effect at that time and
today these roads are obsolete. As a result, we are,
each year, removing the bottle necks on the roads
which are obsolete because of the demand of modem traffic. As time goes on, the unsafe condition
of old roads will require more reconstruction so
that it can well be said that the highway system of
Oregon may be constructed but it will never
be
finished.
Motorists recognize this everywhere and it is
readily admitted, even in sections of the state where
the original program has as yet not been completed,
states, the inconvenience of differ-
ent traffic regulations is considerable and when the
tourist may be in
two or three states
the same day each with different regulations and
different enforcement procedure it can readily be
seen that a handicap to motor travel has been
created which must be eliminated.
Following the suggestion of the Motor Association, Governor Norbiad has issued an invitation to
the governors of all Western states to suggest to
the various legislatures that representatives of the
Roads and Highways Committee meet at Salem
during the last week of January to see if more uniform laws and regulations may be had in the Coast
states.
that certain major expenditures in reconstruction
must be made to take care of existing traffic
demands.
*
*
*
Uniform traffic regulation and enforcement
throughout the Western states is not only desirable
z41'
President.
A Gain of 1200 Members in 1930!
Isn't that a good record?
Of course, there is a reasonPeople find that it is far better to carry their troubles as a group, because it is cheaper and safer to face difficulties in that manner. Therefore, your Motor Association is growing.
Many members have taken a great interest in getting their friends to join the group and, as a result,
during the past year, we were able to offer a more extensive service through the addition of several new
services.
The aim of the Motor Association is to turn every dollar received from you in a service which is of
vast benefit to you and the motoring public. Our plans for 1931 include the introduction of more services,
which, we are sure, will meet with your approval.
The road sign department, the engineering department, the research department, and the public relations department are constantly serving you and your friends, helping to make Oregon better known and
more attractive.
More MembersMore Service.
OREGON STATE MOTOR ASSOCIATION.
J. E. SHELTON, Manager.
January, 1931
13
Jason Lee
(Continued from pzge 6)
"That he was the father of the first movement for
organized government here there can be no doubt. Born
and reared within a few miles of the scene of his efforts,
I know this to have been a generally accepted fact, stated
by those who worked with him, and for, and toward the
same end. And these men spoke from actual knowledge
and not from tradition.
by contest of his right as a foreigner to hold his land at
Oregon City after the Oregon country became an American possession. But, he continued until the end to con-
duct himself with dignity and uprightness. Since his
before the Champoeg celebration. He and his helpers
death, historians have united to praise his character and
his conduct, and all agree that he was the outstanding
figure of his time, and that no man is more deserving of
veneration by those that have inherited the earth in the
Oregon country, where he was one of the first to take up
a permanent residence, and one of the most potential in
making the region habitable by white settlers. He died at
Oregon City, September 3, 1857, and is buried there, in
the Roman Catholic churchyard. His portrait, painted for
the Oregon Pioneer Association, was given by that body
to the State of Oregon, and it now hangs in the Capitol
building, in Salem.
The Legislative Assembly has designated Dr. John
McLoughlin as one of the two distinguished men of Oregon whose statues shall be placed in the Statuary Hall,
in the Capitol at Washington. The other chosen was Rev.
Jason Lee, the missionary who was assisted by him on
coming to Oregon, in 1834. It remains for the appropriation to be made to provide for the expense, so that Oregon's representation in the Valhalla of Americ;'s great
men may be complete. It is hoped that this will have the
attention of the Legislative Assembly at the coming ses-
wrote the first petition to Congress, praying the govern-
sion.
"As one of the early inheritors by right of birth of
the blessings of that free commonwealth, which he labored
so successfully and earnestly to build, I hail him the ideal
Christian, the faithful patriot, the father of American
civilization in Oregon !"
The words of McBride and Geer may seem wild, but
they are supported by an array of facts. If firstness matters much, Lee has a long list of credits. He preached the
first gospel sermon in the Oregon country west of the
Rocky Mountains, first in the valley of the Columbia, and
first in the Willamette valley. He started primary
schools in several places and organized the first institution of higher learning in the territory, which grew into
Willamette University. He spoke at the first civic meet-
ing held in the Oregon country on July 4, 1837, four
years before the meeting at American Lake and six years
ment to extend its laws over the territory of Oregon,
which was signed by the settlers and presented to the
Congress in the fall of 1837. He made the first overland
trip to the United States in the interest of American col-
onization of Oregon and the first appeal in person to
Washington, which antidated that of Dr. Marcus Whitman by five years. He presided over the first meeting
looking toward the establishment of a civil government
in Oregon, which was held at Champoeg in Feb., 1841.
So it came to pass, as Edgar B. Piper said, that
"Jason Lee's voice crying in the wilderness reached
Washington and Jason Lee's presence there started the
legislative machinery for an active assertion of American rights."
Comfort
ornctiI
For the Traveling Public
At the-
HOTEL BENTON
Corvallis, Ore.
-
Al Pierce, Mgr.
John McLoughlin
One of the Finest Hotels In the Northwest
Fire Proof
All Outside Rooms
(Cntiriued fr6m page 7) mane and kindly acts coming
to the knowledge of his superiors in London he finally
lost his position and was retired to private life. He had
taken the responsibility of succoring those in want. They
were an hungered, and he gave them meat; they were
thirsty and he gave them drink, they were strangers and
he took them in. Naked, he clothed them, sick, and he
IN PORTLAND
visited them.
McLoughlin always dealt justly with the natives, and
during his twenty years as Chief factor there were no
wars among the tribes, or against the whites, although
both before and after this period there were numerous
Indian wars and massacres. He was firm, but just, and
even after the Americans predominated in numbers his
influence with the tribes was supreme. His word was law,
and he needed no armies to maintain peace.
Kinney-Rome DeLuxe Springs and
Sealey Mattresses
INDIA TIRES
Are Sold By
INDIA TIRE
COMPANY
375 East Burnside
He took up a land claim at the falls of the Willamette, and when he retired he went there to live. He laid
IN Rotoway Auto Laundry Plant
out Oregon City and built a mill and a comfortable
East End of Buruside Bridge.
dwelling house. While, at first, he opposed the creation
of the Provisional Government, pending the settlement of
international questions as to sovereignty and boundary,
nevertheless, he fell in with the plan later, and gave the
new government his support. His last years were clouded
Phone Lancaster 1163.
'4
SERVlCESAIFS
The Oregon Motorist
Highway Timber Borders
the Motor Association. I have called upon them for assist-
planting native tree species. In a decade or two the young
response has been so prompt and kindly that I consider
them almost a part of my office force and wonder how I
managed before I knew of the advantage to be gained in
co-operating with them.
(Continued from page io) ing the dead trees and by
trees will form screens over the stumps and logging
debris, thereby restoring the natural conditions to a considerable degree. The expenditure of $8 to $12 per acre
in this manner should prove well worth while. The plant-
ing and care of shade trees on a cooperative basis between the states and the federal government is now provided for in the federal highway act.
The School Boy Patrol
(Coriinued from bge ii)
and again I did not know
it. But when Secretary Hoss called for a conference with
state and county school heads I began to see the rainbDw
of promise. The conference resulted in the establishment
of the School Boy Patrol as an experiment in the county.
As soon as possible after the State Fair, the Traffic
Division assigned Sergeant Walter Lansing to direct the
ance so often during the last three months and the
(
Earl Sandln
Guy Johnson
Just Around the Corner from A.A.A. Office
A. G. Dunnagan
LIBRARY GARAGE
Automobile Repairing
Washing and Polishing
Steam Heated.
Tires and Accessories
StorageDay and Night Service.
BEacon O11
Eleventh and Yamhlll
Portland, Oregon.
Official
BRAKES
project and the campaign opened. The Oregon State
Motor Association furnished the captain, lieutenant and
patrol badges and the Sam Browne belts by way of equip-
ment, also monthly posters and safety lessons to each
school. The traffic officer went out to the school and gave
suggestions for organizing the Patrol and as soon as the
Electro Brakometer
Lockheed Hydraulic Parts and Service.
Monroe Shock Absorbers - Drum Truing
Wheel Aligning - Brake Specialists.
equipment had been sent from the county office he
returned and gave instructions to the boys concerning
their duties.
The plan is really working wonders and has taken a
ALTER, Inc.
ANKHEAD &
load of responsibility off the shoulders of both parents
and teachers. The boys are proud of their regalia and the
responsibility placed upon them. They attend strictly to
HEEL ALIGNING
RAKE SERVICE
Portland's Finest Brake Station.
75 North Eleventh at Everett.
Complete Brake Service.
business when on duty as patrolmen.
One unexpected but extremely gratifying result is
that the older boys, who often were prone to tease and
annoy the little ones, on the highway and playground,
now consider themselves protectors rather than persecutors when the teacher is busy elsewhere.
What we older people were unable to accomplish has
been done for the children by the children themselves. It
Umatilla Ferry
seems to take a boy to understand and handle a case
Umatilla Ore., to Plymouth, Wash.
where boys are involved.
The little ones are learning to look upon the Patrol
boys as their big brothers and a spirit of comradeship
Saving 80 miles between Spokane, Washington,
and Portland, Oregon.
rather than enmity is being established.
The Traffic Officer was once considered a "bug-a-boo"
to be feared. His appearance was the signal to get under
Continuous Day and Night Service.
cover, it is not so now. The children like to have him
come to school. As he visits them from time to time to
RATES
give instruction to the Patrol, he becomes acquainted with
the children. They have found out that the "Traffic Cop"
is the children's friend.
To date over forty schools in the county have established the School Boy Patrol and others are being organized as rapidly as possible.
I have only praise for the State Traffic Division and
- 12-Car Capacity -
From Daylight to Dark, Car and Passengers $1.00
1.50
From Dark to 9 P. M., Car and Passengers
2.00
From 9 P. M. to Daylight
W. B. Switzler,
L
Prop.
Authorized Factory Service For Your Equipment
Official
PORTLAND
1ECTRIC
Co
SEATTLE
Batteries
Carburetors
Speedometers
Ignition
Starters
Ninth To Tenth On Glison Street
January, 1931
'5
I
PATRONIZE THESE PLACES WHILE TRAVELING ON THE PACIFIC HIGHWAY
BRITISH COLTJMBIA
Vancouver, B. C.Hotel Grosvenor.
WASHINGTON
SeattleVance Hotel.
OREGON
-VAN OU VER B C
NANAIMO
N
NEwirs.
PortlandLENOX Hotel.
PortlandNortonla Hotel.
PortlandImperial Hotel.
PortlandRoosevelt Hotel.
PortlandMultnomah Hotel. EugeneHotel Osburn.
CAL1FORIA
CorningHotel Maywood.
San FranciscoHotel WhitOaklandOakland Hotel,
comb.
Los AngelesHotel Savoy.
PasadenaHotel Constance.
FresnoCalifornian Hotel
YrekaYreka Inn.
EurekaEureka Inn.
ftNGELE
MARySILE.
EVrRETI.
MORA.
I
\
\
\
i
BbTELL
\
SEATTLE !1&RLANO
\
'I;
(
\ \ \
TAçoMA'
'
\. NISQUALtY
1$N
I1OQJ1M
I
SUMNER
.OLYMPIA
I
iiL I
LpENTRALIA.
I-i E NA LIS S
41T RA/N/tc
NATL PARK
TOLEDO.
M1_ONI- JEw CASTLE
(ELSO
t
IMPERIAL HOTEL
Portland, Oregon.
TENINO
HOTEL GROSVENOR
Vancouver, B. C.
ASTORiA
)
SEASID
,cALAMA
RAINIER
\.LACENTER
SALMON1
cREE.ANcvZ_n:
o1
TILLAMOOIK°
/
LENOX HOTEL
Portland, Oregon
1flflJ
/
) )flj
(/1)31
CRESWELL.
J (/7/'
t
/ /t/
Seattle, Wash.
JUN?;4ON.11.._r1
(bI/
I
VANCE HOTEL
DRAIN.
. .
-.
.1
NOBEND
7
UARSHflELD
ROSEBURG
) jLogui.
CRATER LAKE
S
BANOO
-.
CANYONVILLE:
GRANTS
GaL.
PASS1
SEAC
WILITCOME HOTEL
San Francisco, Calif.
ASiLANQ_
CRESCENI
NORTONIA HOTEL
Portland, Ore.
I
.Izr.JrnI:(.I. YRE:KA
GAZELL
MT SNASTA
WE:
/SEA.
FORTLJNAS
(/f(
WEAVERVILLE
REDOING
tO
HOLMES
ALL C4LIFOPN#4 A,rnrsse
ANDERSON
onocir(Ma
HOTEL OSBURN
Eugene, Ore.
HOTEL ROOSEVELT
Portland, Ore.
I
I
A GOOD HOTEL
GOOD hotel offers accommodations for every purse-
$t(ppos/rt
-it offers just what YOU wantthat's why it is a
good hotel.
The hotels represented in this group especially recommend themselves as the type offering every possible comfort
and convenience to make your journey a pleasant one.
It will pay you to remember these hotelsit will be to
your advantage to show your membership card when registering. It will add a great deal to your pleasure to stop
at hotels where by personal selection the service has been
11 ;)j
roporL,4,D
M
HOLMES
RE D DING
JIAFTONi
ANDERSON
COTTONWOOD
GARBERVILLE
/11//I
/
LASSEN
NA7L PAP
RED BLUFF
A YTON V IL LE
T C I-lAM A
CORNING
(9UHIAH
CHICO
WILLOWS
NORMAN
MAXWELL
" HOPLAND.
CLITS
found to be "just right."
CLOVFLRDALE
A dverlisement
LOS MOLINOS
VINA
ORLAND
DURHAM
WILLIAMS .. OR IDLEY
TUBA CITY
AR BU C PL C
MARTS VI LLE
\
WHEATLAND
SANTA ROSA \HEALDSSURG
LINCOLN
'
/PETALUMAs
P0 SE V IL LE
(UUL
SAN RAFAEL
CROCI<CTT
SAN7/
5AN MA1tO
SAN ANDREAS
STOCKTON
I//lI
ALOALTO
I/f/Ill
.ARA
MANTECA
SAN
JOSE
SANTA RUZ
2ROY
iIicyi
Los Angeles, Calif.
C,ALT
ALAMEDA
/ 1/1/1(1
/
(P
BERHELEV..
OAKLAND
FRANCISCO
I
SACRAMENTO
VALLEJO
5AUA1IT
MONTERE#
O
TURLOC
MORGAN
HILL
SAN JUAN
SALI HAS
VOSEM/
NAT'LP4
MODESTO
LIVINGSTON
MERCED
MARl POS':
CHOWCHILLA
GONZALES
M ADERA
SOLIDAO
E RN DON
KI4G CITY
I
YREKA INN
Yreka, Calif.
Santa Maria, Calif.
lI NGSBURG
BRADLE
I
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\PASOROpL[S
ATAcAoçnO
TU LA RE
PRISMI
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GE LA N 0
APROYO
TA MO 5 A
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GOSHE'
SAN MIGUEL
\SAN LI.JIS OBISPc
SANTA MARIA INN
iVA 7 L
PAR/
SELMA
N AR DO
\I
GEM GAN
FRESNO
FOWLR
LUCAS
SANTA MARIA
(
\
hOTEL MAYWOOD
Corning, Calif.
AKERS FIELD
LOS ALAMOS
BULL 'TON
SAN CRUCES'
GRAP VINE
\\\\GOLLTA
MOJAVE
SANDBURGS
SANTABARBARA. ONTECITO
SAN FERNANDO
EUREKA INN
BUPBAN(
Eureka, Calif.
GLENDALE
HOLLYWP'OD
LOSANGELES
PASADENA/
ONA
WHITTIER
SANTA ANA
VIN
I
I
SAN JUAN
CAPISTRANO
OCEANSD
oçL MAP
LA.JOLL
'P
SAN bIEGc.'
OAKLAND HOTEL
Oakland, Calif.
CALIFORNIAN HOTEL
Fresno, Calif.
/
2/!
NATIONALóTY.
CHULLAVIST S
TIA,IIJAN'. ,,
MEXICO,
0
Highway Billboards
(Continued from page 5) herself? By being different,
by maintaining the differences that stand out today. In
many respects Oregon is unique, but by every bit of
advertising that is put out on the roadside she is lowered
to the class of the other states that permit the same thing.
Wherever one goes he finds the same advertising of cigarettes, automobiles, tires, gasoline. Imagine Oregon
with none of it. What a difference that would make between Oregon and the other states? How Oregon would
stand out!
The time is coming.
Arrow
Towing Service
471 ALDER STREET, ORTLAND.
One pedestrian is killed in the United States every
eight hours, a satisitcian says. That pedestrian must get
awfully tired of it.El Paso Times.
Day and Night Service.
Call, Eugene, 507.
Call, Portland, BEacon 4712
143 EAST 11TH AVENUE, EUGENE.
Station
Official
Finest and Latest Equipment To Handle
Any Kind of a Wreck.
We Do All the Towing for the Oregon State
Motor Association.
Explore America's Great Scenic Wonder
.
IllIllIllIll
JIIlIIrIl!IIIr!Ir
IDeath Valley
Rainbow-hued mountains raise their gorgeous,
weird splendor against the sky. Panoramas of
twisted, tangled and indescribably beautiful
vistas are fraught with mystic and historic
lure.
In the heart of this immensity of space and
desert and mountains is FURNACE CREEK
INN, proffering unexcelled cuisine and accommodations. Open fireplaces in every room;
every room with private bath; an all-grass
golf course, tennis, swimming pool and saddle
horses provide recreation. Motor tours of the
Valley if you desire.
Easily accessible by motor, train or plane.
For complete information and maps, write:
DEATH VALLEY HOTEL CO., Ltd.
1014 Central Building.
Los Angeles
3mprrtat Jotrl
Broadway at Stark and Washington
OREGON
PORTLAND
Every Service For Your
Automobile
"Any Car Washed in 15 minutes for $1.50"
Official A. A. A.
15th Street Auto Laundry
An Entire Block of Automotive Service.
BRdwy. 1566.
15th and Davis Sts.
PORTLAND, OREGON.
OFFICIAL
A Modern Hotel with Moderate Prices
- European Plan This Hotel affords a delightful stopping place
for Tourists and Commercial Men
RATES
Rooms without Bath, 2.00 and Tip
Rooms with Bath, $2.50 and Up
PHIL METSCHAN
OTTO METSCHAN
President
Asst. Mgr.
A
THIS MAGAZINE FROM THE PRESS OF
Shelton-Turnbull-Fuller Co., Printers
44 Tenth Ave. West.
Eugene, Oregon
/
t8
The Oregon iWooris1
hi
MECHANICAL FIRST AID AND TOWING
SERVICE FOR A.A,A. MEMBERS
SERVICE FURNISHED FREE TO MEMBERS OF THE OREGON STATE
MOTOR ASSOCIATION WITHIN ZONE LIMITS, SUBJECT TO THE RULES
AND REGULATIONS GOVERNING SUCH SERVICE.
Rules and Regulations Governing the Service
(MEMBERS ARE REQUESTED TO FAMILIARIZE THEMSELVES WITH THESE RULES)
Free Mechanical First Aid and Towing Service is effective only within a ten-mile radius of designated Service
Stations.
Should a member's car become disabled anywhere within the limits of a Mechanical
Emergency First Aid Road Service in Zone Limits will
be Rendered under the following condition8:
If a member's car stops and cannot be started because
of some mechanical trouble,
when on the street or high-
First Aid and Towing Ser-
Service to Members of Affiliated Clubs
personal or telephonic request of such member, at
Service Stations of the Oregon State Motor Association will render Mechanical First Aid and Towing Service to members of affiliated A. A. A. motor
clubs traveling in Oregon under the same condi-
vice zone (impassable streets
or roads excepted), upon the
any time, day or night, Sundays or holidays included, a
completely equipped towing
car in charge of competent
mechanics will be promptly
dispatched to the point designated by the member and
the disabled car will either
be started or towed to the
Service Station without
charge to the member.
It must be understood that
Mechanical First Aid and
Towing Service is available
only when member's car is
wrecked or in such a dis-
abled condition that it can-
not be SAFELY operated
under its own power to a
place of shelter, and when
it is possible to tow it either
on its own four wheels, or
on two of its wheels, by use
of crane or dolly. If car is in
any MINOR troubles which
makes it impossible for automobile to be operated will be
adjusted. If such adjust-
tions and in the same manner as is provided for
members of the Oregon association with the exception that AFFILIATED CLUB MEMBERS ARE
ments cannot be completed
within 30 minutes, however,
Under the terms of a reciprocal arrangement
justment, cleaning clogged
gas line, loose battery connections, or any minor repairs, which can be com-
REQUIRED TO PAY SERVICE STATION FOR
SERVICE RENDERED AT SPECIAL MEMBER'S
RATE. Payment for such service must be made at
time service is rendered.
agreed on between the California State Automobile
Association, Automobile Club of Southern California, the Automobile Club of British Columbia, the
Automobile Club of Washington, the Inland Automobile Club and the Oregon State Motor Association, Mechanical First Aid and Towing Service will
be rendered to the members of any one of the six
clubs traveling in another club's territory under the
same conditions as set forth above.
Various rules governing Mechanical First Aid
and Towing Service are in effect with the hundreds
of other A. A. A. motor clubs throughout America.
Some of the larger clubs render a FREE service to
such condition that it must
be oated in by truck, such
ALL A. A. A. club members, others give it at a
regular rates.
Should a member's car be
saving.
service will be charged for at'
way, a service car will be
promptly dispatched to the
place directed by you and
special rate, but in every case Three A members are
granted service at a rate which means a substantial
wrecked in a collision, and in
the event member carries collision insurance he must pay service station at regular rates
for service and collect from insurance company.
then disabled car will be
towed to service station.
Emergency First Aid Road
Service includes such minor
repairs as correction of ignition trouble, carburetor ad-
pleted within 30 minutes.
Included in this service is
the changing of tires for both
men and women.
When tire changing seris desired, however, it
will only be given where
there is a serviceable spare
vice
tire on car. In no event will
tire repairs be made on the
road.
Under the head of emergency service also is included
the delivery of gas and oil,
for which member must pay
cash to service man, at the
market price. In the event
new parts are required, free
delivery of same will be made, but parts must be paid for
on delivery at market prices.
Free Mechanical First Aid and Towing Service, within the rules and regulations of the service, may be secured
by members of the Oregon State Motor Association by calling the nearest Official Mechanical Service Station of this
organization.
In calling for service, state first that you are calling for ASSOCIATION FREE SERVICE, then give your name,
residence address, number of your membership card, make and type of your car, where it is disabled and what you
think the trouble is. You will then return to your car, as no work will be clone on a car except in the presence of the
driverthis for your protection, for to put a disabled car in running condition when unattended invites theft. Service
stations are instructed not to tow in unattended cars.
IMPORTANT NOTICE:A11 Cars For Service, Day or Night, in the Portland Zone
CALL ATWATER 5257, OR BEACON 4712.
When calling for Towing Service, outside City of Portland, remember that car is towed FREE to SERVICE STATION ONLY. It member desires that car be taken elsewhere, after arrival at Service Station,
he must pay for service at regular rates. In Portland zone car will be towed anywhere desired inside zone.
(List of Mechanical Service Stations Shown On Opposite Side.)
REVISED TO JANUARY 1, 1931
Where to Get Statewide Mechanical First Aid
and Towing Service in Oregon
LIST OF MECHANICAL SERVICE STATIONS UNDER CONTRACT WITH THE OREGON STATE MOTOR ASSN.
MEMBERS SHOULD CARRY THIS LIST WITH THEM, OR IN CAR AT ALL TIMES
LIST REVISED MONTHLY
CALL NEAREST STATION FOR SERVICE.
ALBANY-BURT & KLAPOTZ
MACH. SHOP, 1st and Washington. Tel. 442; (nite) 344-i,
568-k.
AMITY-MASSEY'S SUPER SEE
GARAGE.
Tel. Amity Exch.
ARLINGTON-SNELL & LEMON.
ASHLAND-KLAMATH FALLS
Hy, (One Mile East Green
Sprgs. Summit), UNCLE TOMS
SERVICE STATION. Tel. Medford Exch.
AUTOMOTIVE SHOP, 100 Main
Street. Tel. 44.
ASTORIA-GALLANT AUTO Co.,
533 Duane St. Tel. 289.
ATHENA-ATHENA GARAGE. Tel.
352.
AZALEA-IJARTLES GARAGE. Tel.
Glendale Exch.
ENTER P RISE-RODGERS GARAGE. Tel. 14.
ESTACADA-COOKE MOTOR Co.
Tel. Estacada Exchange.
EUGENE-A. A. A. EMEROENCY
TOWING SERVICE, 143 K. 11th
Ave. Tel. 507.
FALLS CITY-BROWN'S GARAGE.
Tel. 291.
FLORENCE-i. C. PONSLER
S. Commercial. Tel. 362.
MOTOR Co. Tel. 252 or 253.
MAUPIN-MAUPIN GARAGE. Tel.
SANDY-SMITH'S GARAGE. Tel.
Main 222.
FOREST GROVE-TUCKER'S
41. Nite, 46.
GARAGE. Tel. 7; Nite, 303-R.
McMINNVILLR-PROSER RESOAPPOOSE-CITY O,&sas. Tel.
PAIR SHoP. Tel. 286-J.
FORT KLAMATH-RAINBOW
GARAGE. Tel. 172.
FOSSIL-MISENER BR0. GARAGE.
F RE EWATER-COLLIER MOTOR
Co.. Tel. 761.
GARIBALDI-STEWARD & KEUM-
LATJF. Tel. 57-i.
6th and Broadway. Tel. 420. GASTON-HIGHWAY SERVICE
Nite, 223.
BAKER-UNIVERSAL MOTOR Co.,
STATION.
BANDON-BANDON MOTOR Co.,
INC. Tel. 552.
BBAVERTON-MARSH'S GARAGE. Tel.
eayerton 4903.
BEND - BONTRAGER'S GARAGE,
131 Greenwood Av. Tel. 195.
Nite, 294 or 67-J.
I3LACHLY-TRIANGLE LAKE
GARAGR. Tel. 55,555.
BLUE RIVER-COOLEY'S MOTOR
SERVICE.
Ranch.
Tel. Call Sparks
BLY-GAYHEART GARAGE.
BONNEVILLE - SHERMAN'S
GARAGE, Col. River Highway.
Tel. Bonneville Exchange.
RHODODENDRON - RHODODENDRON SERVICE GARAGE, On
Tel. 322.
Loop Hiwy. Tel. Zig-Zag RE
MALIN-TULE LAKE GARAGE,
RIC1iREALL- RICKREALL GARMain Street. Tel. 2-3.
AGE. Tel. 6-F-3.
MAPLETON-MAPLETON GARROSEBURG-STEPHENS AUTO
AGE.
Co. Tel. 582, Day or Nite.
MARCOLA-MARC0LA GARAGE.
GARAGE. Tel.
MARSH F I EL B-BLACK MOTOR RUFUS-RUFUS
Wasco 28-F-14.
Co., 525 S. Bdwy. Tel. 440
SALEM-MARION AUTO Co., 235
Nite, 660 or 483-L.
MADRAS-CHESTNUT MOTOR Co.
GLKNCULLFIN-R. C. A. GARAGE. Tel. Portland, BRoadway
9732-i-i.
GLEN DALE-CENTRAL GARAGE
& MACHINE SHOP. Tel. 18-4.
GOLD BEACH-BLACK CAT GARAGE. Tel. Gold Beach. Exch.
GOLD HILL-GOLD HILL GARAGE. Tel. 11-L.
GRANDE RONDE-PIONEER
AUTO Co. Tel. G. R. Exch.
GRANTS PASS-CAMPBELL AND
GRISHAM. Tel. 170-453.
GRE S H A M-GRESHAM GARAGE.
Tel. 232; Nite, 706 or 52-X,
4-F-4.
SCOTTSBURG - SCOTTSB1JRG
GARAGE. Tel. Scottsburg Exch.
6th and Ivy Sts. Tel. 219.
SEASIDE-CHESTER A. GROAT,
MILL CITY-SANTIAM GARAGE.
318 S. 7th St. Tel. 335.
Tel. Mill City Exchange.
SHANIKO-SHAIIIKO GARAGE.
MILTON-ZERKA5 GARAGE. Tel.
Tel. 121.
MEACHAM -MRACHAM GARAGE.
Tel. Exch.
MED F 0 RD-COLONIAL GARAGE,
1183.
SHERIDAN-CLYDE E. NILES
MIST-MIST GARAGE.
GARAGE. Tel. 4051.
MITCHELL-'MIzENE & WILSON. SHERWOOD-Six CORNERS GAR-
MOLALLA-W D. SCHUTT GAR-
Gresham Exchange.
HAINES-HOWDEN GARAGE.
Tel. 54.
AGE. Tel. Brookings Exch.
BROOKS - BROOKS]DE GARAGE. HAL F WAY-HALFWAY GARAGE.
Tel. Exchange.
mile north of Brooks. Tel.
HALSEY-ARROW GARAGE. Tel.
35-F-32.
216. Night or Day.
Tel. 9.
BURLINGTON-TOM'S BURLINGTON GARAOE. Burlington RE- H AR RISBURG_LHIGHWAY GAR- NEHALEM-BOSCH MOTOR Co.
AGE. Tel. 263.
N ES KO WI N-NESKOWIN GARchange 300.
AGE. Tel. Cloverdale Exch.
H RB O-OTTS SERVICE STATION.
BURNS-YELLOWSTONE CUTTel. Oloverdale Exchange.
NEWBRRG-MOORE MOTOR Co.
OFF GARAGE. Tel. 45.
Tel.
Red 7.
CAMAS VALLEY-B. R. RICH- HEPPNER-FERGUSON CHEVROLET Co. Tel. Heppner Exch.
NEW PINE CREEK-k. C. YINTER SERVICE STATION. Phone
YARD'S
GARAGE.
HERMISTON-BLACK & WHITE
Camas Valley Exchange.
GARAGE. Tel. Hermieton Exch. NEWPORT-SUNSET GARAGE,
CANBY-G. W. WHITE MOTOE
Co. Tel. 3301. (Nite) 3302. HILLSBORO-HARMS & BROCK,
Coast & Agnes St. Tel. 4802.
1050 2nd. Tel. 2382. NIte, NORTH BEND-GORST & KING
CANYONVILLE-PACIFIC HIGH2224-2354.
GARAGE.
WAY GARAGE.
CARLTON-R. & 0. MECHANI- HOOD RIVER-JOHN CONNELL. NORTH POWDER-MOTOR SERTel. 2211. Nite, 3322.
CAL SERVICE.
VICE GARAGE. Tel. 25.
C H IL 0 QUIN-CHILOQUIN GAR- HUNTINGTON-ks FORT'S GAR- NY S S A-POWELL SERVICE STAAGE. Tel. Day or Night. 201.
TION. Tel. 16. Nite, 99.
AGE & AUTO Co. Tel. 132.
CLATSKANIE-SILVA AUTO Co., INDEPENDENCE - INDEPEN- O A KLA ND-OAKLEY'S GARAGE.
Tel. 362.
DENCE GARAGE. Tel. 12.
Bridge St. Tel. 305.
JEFFERSON-HIGHWAY GAR- OAK RIDGE-NELSON'S MOTOR
OONDON-SHELLY'S GARAGE
AGE; 2nd & Church. Tel. 293.
Co.
COQUILLE-Z. C. STRANG GARAGE. Tel. 71.
ONTARIO-GLOBE SEE. STATION.
JEWELL-POPHAM & MEYERS.
CO RB B TT-CORBETT GARAGE. JOHN DAY-TOURIST GARAGE.
OREGON CITY-C. G. MILLER
Tel. 173 Corbett.
JUNCTION CITY-EAST SIDE
Co., INC. Baars and Allen.
C OR VA L LIS-En HUNSPERGER
SERVICE. Tel. 822; Nite, 1013.
Tel. 53. Nite, 183-J.
GARAGE. Tel. 679.
KEEN CREEK-(i7 Miles S.-E. OSWEGO-DICK'S GARAGE. Tel.
2040.
of Ashland) -KEEN CREEK
COTTAGE GROVE-STURGES
B KG OKINGS-BROOKINGS GAR-
GARAGE. Tel. 14; Nite, 102-Y.
CRANE,-IRV-ING'S SERVICE RE-
SUTHERLIN - SUTHERLIN GARAGE, Main Street. Tel. Suther-
lin 4.
SWEET HOME-WINKLER'S
GARAGE.
TAFT-TAFT GARAGE. Tel. 8X7.
THE DALLES-TneToN & MANCHESTER. Tel. 119; Nite, 866.
TILLAMOOK-MOTOR INN GAR-
AGE, First Ave. and First St.
Tel. 95.
TIMBER-1TIMBER GARAGE. Tel.
Timber Exchange.
TOLEDO -PETERSON BROTHERS
GARAGE. Tel. 3602.
TUALATIN-TUALATIN GARAGE.
UMATILLA-UaIATILLA GARAGE.
Tel. 47-W-3.
Main St. Tel. 242. Nite, 243.
UNION-OREGON TRAIT. GARAGE,
UNITY-LoG CABIN GARAGE.
VALE-L. K. BULLOCK GARAGE.
Tel. 95. Nite, 203.
VERNONIA-KEER MOTOR Co.
VENETA-BUCKS GARAGE.
Tel. Vernonia Exchange 612.
PAISLEY-GRAHAM & MCCALL WA LB P0 RT-WALDPORT GARGARAGE.
AGE. Tel. 15.
SHOP. Keno Exchange.
PEDEE - FEED M. JOHNSON WALLOWA - ALLEN GEESE
GARAGE. Pedee Exchange.
KERBY-KERBY GARAGE & SERCHRV. Co. Tel. Wallowa Ex.
SERVICE STATION.
KENO-CHET'S BRAKE & MOTOR
PAIR
Tel. Crane Exchange.
CRESCENT-RED FRONT GARAGE. Tel. Crescent Exchange.
VICE STA. Tel. Kerby Exch.
CRESWELL,-CRESWELL GAR- KLAMATH FALLS-MOTOR INN
GARAGE. (Howard S. Abbee.)
AGE. Tel. 165; Nite, 163.
515 Klamath St. Tel. 294-J.
CULVBR-BECKWITH GARAGE
SEE. STN. Tel. Culver Exch.
KLA MATH JUNCTION-JUNCDALLAS-'CITY GARAGE. Tel.
TION GARAGE. Tel. Ashland.
1503.
1-F-5.
DAYVILLE- DAYVILLE GARAGE. KNAPPA-NELSON'S GARAGE.
Tel. 2-F-12.
DRAIN-MOTOR INN GARAGE.
Tel 222.
LA GRANDE-AUTO ELECTRIC
SERVICE Co., 1515 Adams Ave.
DUFUR-DUFUR GARAGE.
Tel. 212-W. Nite, 347-M.
EAST MULTNOMAH COUNTY
-B. & 13. GARAGE. Tel. Tabor
PERKINS MOTOR Co., 4th and
Adams. Tel. 500.
4568 or Tabor 6402.
EDDYVILLE - MIDWAY GARAGE. LAKE VI EW-LAXEVIEW GARAGE.
Tel 9-F-12.
Phone LA N GLOIS-LANGLOIS GARAGE.
493-306.
Tel. Langlois Exchange.
ELKTON-ELKTON GARAGE. LEBANON-KIRKPATRICK MOT-
ELGIN-HUGS GARAGE.
Tel. 16.
AGE. Tel. Sherwood 4252.
Tel. 41-F-4.
SILVEBTON-ALLEN BRO. GARAGE, 513 North Water St. Tel.
AGE. Tel. Main 5903.
Main 19. Nite, Green 2471.
MONROE-MONROE GARAGE. Tel. SISTERS-SISTERS GARAGE. Tel.
Monroe Exchange.
Sisters Exchange.
MO R 0-FRED PICKEYT MOTOR SPRAGUE RIVER - SPRAGUE
Co. Tel. Main 532.
RIVER GARAGE.
MOSIER-M0SIER GARAGE. Tel. SPRAY-F. C. COOKS GARAGE.
75.
Tel. Spray Exchange.
MT. HOOD-MT. Hoon GARAGE, SPRINGFIELD - SPRINGFIELD
On Loop Highway. Tel. ParkGARAGE. Tel il-J. Nite, 11-M.
dale 282.
STAN F I ELD-STANB'IELD GARMT. VERNON-MT. VERNON
AGE. Tel. 271.
GARAGE.
T ON-HUNT-TATE MOTOR
MYRTLE GREEK - MYRTLE STAY
Co., 2nd & Ida St. TeL 594.
CREEK GARAGE. Tel. 2405. ST. HELENS-ERICKSON MOTOR
Nite, 202.
Co. Tel. 214.
MYRTLE POINT-k. R. PEARCE SAINT PAUL-P. A. BERNARD
GARAGE, Fourth and Spruce.
MOTOR Co. Tel. St. Paul RE.
AGE.
MONMOUTH-HALLIDAY'S GAR-
OR COMPANY.
Tel. 751.
PENDLETON-ARCHIE BOND. WARRENTON-SERVICE GARAGE
Tel. 847.
WASCO-AuTo ELECTRIC Co.
PORTLAND AND VICINITYTel. 682.
Call Atwater 5257, Day or WAUNA - HEGSTAD SERVICE
Nite.
STATION.
PORT ORFORD-BATTLE ROCK WHEELER-AUTO REST SERGARAGE. Tel. 181.
VICE STATION.
POWERS-,SMITH'S GARAGE.
WILLAMINA-WILLAMINA GARPRAIRIE CITY-CLARK'S GARAGE. Tel. 106.
AGE.
WOLF CREEK-WoLF CREEK
PRINEVILLE-INI.AND AUTO
GARAGE.
Co. Tel. Prineville Exchange W 0 ND BR-SLATE CREEK SERPROSPECT-PROSPECT GARAGE.
VICE STATION. Tel. Wonder
Tel. Prospect Branch.
Exchange
RAINIER-LowE's GARAGE. Tel. WOODBURN-HMAPLR PARK GAR92. Nite, 161 or 1181.
AGE. Tel. Woodburn Exch.
RED M OND-REDMOND GARAGE, YAM HI L L-YAMHILL GARAGE.
Main St. Tel. Red 52.
Tel. Yamhlll Exchange.
RISEDSPORT - REEDSPORT GAR- YONCALLA - CowAN's GARAGE,
S. Front St. Tel. Yoncaila Ex.
AGE. Tel. 601. Day or Nite.
MEMBERS ARE REQUESTED TO FAMILIARIZE THEMSELVES WITH THE RULES AND REGULATIONS
GOVERNING THIS SERVICE AS SHOWN ON THE REVERSE SIDE OF THIS LIST.
For Service in Portland Zone, Call Atwater 5257.
Official Stations of the Oregon Motor Association
For Free Emergency Road Service, Consult Separate List of Official Mechanical
Service Stations.
Mosier, Oregon
Riverview Camp
Mt. Hood Loop
Wisteria Farm Inn
(5 miles East of Sandy)
Multnomah Falls, Oregon
Simmons by the Falls
Myrtle Creek, Oregon
Umpqua Auto Park
Myrtle Point, Oregon
Hotel Myrtle
Netarts, Oregon
Terrimore Camp
Newberg, Oregon
Pearson & Knowles Super
Service Station
Moore's Cafe
Newport, Oregon
Hotel Gilmore
North Bend, Oregon
Hotel North Bend
N. B. Fuel & Trans Co.
Ontario, Oregon
Hotel Moore
Globe Service Station
Oregon City, Oregon
Hotel Electric
Kirchems Garage and Service
Station
Falls Vista Service and
Barbeque
Park Rose, Oregon
Park Rose Restaurant
Pendleton, Oregon
Hotel Pendleton
Oregon Motor Garage
Western Auto Garage
Quelle Cafe
Lassen Auto Camp
Portland, OregonHotels
Hotel Arthur, 170 11th St.
Hotel Benson, Bdw. and Oak
Hotel Broadway,
Broadway and Burnside St.
Campbell Court Hotel,
11th and Main St.
Hotel Carlton, 14th & Wash.
Hotel Clifford,
East 6th and Morrison St.
Hotel Clyde, 10th & Stark St.
Cornelius Hotel, Park & Alder
Hotel Congress, 6th and Main
Hotel Heathman,
Broadway and Salmon St.
Hotel Imperial,
Broadway and Stark St.
Hotel Multnomah, 4th & Pine
Hotel Nortonia, 11th & Stark
Hotel Ritz. Park & Morrison
Hotel Roosevelt,
West Park and Main St.
Hotel Roseland,
12th and Yamhill St.
Hotel Seward,
10th and Alder St.
(Hotels Continued)
flotel t. Andrews,
Broadway and Columbia St.
Hotel St. Francis,
11th and Main St.
Union Ave. 1-tote! Apts.,
927 Union North
Hotel Washington,
12th and Washington St.
Garages
Arlington Garage
396 Salmon St.
Axel Garage, Lents Station
Bates Motor Ramp Garage,
West Park and Salmon St.
Bates Portland Garage
207 Fifth Street
Bybee Avenue Garage,
Milwaukie Ave & Bybee St.
Berg Bros. Garage, 84 Tenth
Bungalow Garage,
505 Willamette Blvd.
City Garage, 132 12th St.
East Side Packard Service,
525 East Couch Street
Epley's Garage & Service Stn.
82nd and Stark Streets
Franklin Garage,
50th and Division
57th Street Garage,
57th and Sandy Blvd.
Fulton Repair Shop Garage
1641 Macadam
Lewis & Clark Garage,
Union Ave. & Weldier St.
Library Garage,
11th and Yamhlll St.
Multnomah Hotel Garage,
12 Second St. at Ankeny
Pacific Building Garage,
Yamhill and Sixth
Pacific Coast Garage,
69 Fourth at Oak
Rose City Park Garage,
52nd and Sandy Blvd.
Wheelocks Service Garage
780 East 82nd Street North
Woodard Garage & Ser. Stn.,
2280 Sandy Blvd.
Yost Bros. Garage, 720 UniOn
Service Stations
Belle Crest Service Station.
68th and Sandy Blvd.
Conwell & Mullen,
551 Union Ave., North
Dunford & Clark,
82nd and Foster Road
Gustin Service Station,
Union N. & Columbia Blvd.
0. I. C. Service Station,
28th and Sandy Blvd.
Electrical
Ed's Auto Electrical Service,
25 Grand Avenue
Sanders Magneto Service,
424 Belmont St.
Stevens & Rathkey,
10th and Flanders
Sunset Electric Co.,
121 North 9th St.
Fenders
M. B. Fisch, 105 N. 15th St.
G. G. Gerber, 11th & Glisan St.
Paint
Vana's Quality Auto Paint Co.
14th and East Davis St.
Tires
Edwards Tire Shop,
Broadway and Everett St.
Fletcher Tire Co.,
391 Rurnside St.
Jack & Van. Inc.,
460 MorrIson, Cor. 13th St.
Seaside, Oregon
Cafe
New Beacon Hotel
Rob & No! Cafeteria,
Smith Restaurant and
10th and Morrison St.
Cottages
Millionaire Club, 144 4th St.
The Oasis
Barker H oad & Sandy Blvd.
Oyster L,oa f, Bdw. & Oak St. Shedd, Oregon
lied Steer Cafe,
McDonald Bros.
North t'c rtland
Towing
Oregon
Arrow Towing Co., 471 Alder Springfield,
Eagle Cafe
Repairing
Factory Motor Car Co.,
Stayton, Oregon
14th and Everett St.
Lewis & Bell Service Station
Sam Huston,
54 N. 13th St. at Davis St.
Henry Ward, Inc., 111 13th St.
Godfrey Seberg, 142 17th St. Sunset Beach, Oregon
Sunset Beach Resort
Auto Camps
All States Auto Camp
Columbia River Highway
Interstate Auto Camp
Union Ave. & Columbia Blv.
Sutherlin, Oregon
Hotel Sutherlin
Log Cabin Service Station
Brakes
Bankhead & Walters,
11th and Everett St.
L. H. Curtis Brake Service,
345 Union Avenue
Thompson & Duby, Inc.
12th and Couch St.
Washing
15th St. Auto Laundry,
15th and Davis Sts.
Rotway Laundry,
Union and East Burnside
Tangent, Oregon
Mothers Inn
The Dalles, Oregon
Hotel Dalles
Double Chance Service Station
Julius L. Kellers Auto Electric
Service station
American Restaurant
Yellow Lantern Confectionery
Prospect, Oregon
Toledo, Oregon
Lincoln Cafe
Rainier, Oregon
Trail, Oregon
Rogue Elk Hotel
Redmond, Oregon
New Redmond Hotel
Troutdale, Oregon
Cooks Garage
Prospect Park Hotel
Interstate Restaurant
Rhododendron, Oregon
Rhodorendron Inn
Rickreall, Oregon
Fullers Service Station
Roseburg, Oregon
Hotel Umpqua
Hotel Rose
Grand Hotel
Rose Garage
Ned Dixon's Super Service
Station
Brands Coffee House
Rufus, Oregon
Umatilla, Oregon
Hotel Umatilla
Lou's Service Station
Umatilla Ferry
Union, Oregon
Davis Super Service Station
Vernonia, Oregon
Riverside Service Station
Vida, Oregon
Thompsons Resort
Fleck Orchards Blue Grass
Camp (1 mi. West of Rufus) Wedderburn, Oregon
Wedderburn Hotel and Cafe
Salem, Oregon
Marion Hotel
New Hotel Salem
Argo Hotel
Wheeler, Oregon
Auto Rest Garage
Hotel Senator
Marion Auto Camp
Fitzgerald-She rwln Motor Co. Willowdale, Oregon
Black & White Service Station
Dougherty Brc s.
Smith & Watidns Super ServIce Station
Joe WIlliams 1lattery Service Wolf Creek, Oregon
Gray Belle Re taurant and
Wolf Creek Tavern
Fountain Lu nch
Laurel Camp
Spa ConI'ectior iery and
Restaurant
Greasing
White House Restaurant
Woodburn, Oregon
Irvington Greasing Station,
Hello World Service StatIon
21st and East Broadway St.
Woodburn Arch Store and
Sandy, Oregon
Speedway Lubricators,
Lunch
Wisteria Farm
East 12th and Clay St.
Additional Lists of Official Stations on Inside Front Cover.
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