FAREWELL TO THE POINT OF NOVELTY TEST: EGYPTIAN GODDESS, INC. v. SWISA, INC. THE EN BANC FEDERAL CIRCUIT SCRAPS ONE OF THE TWO TESTS FOR DESIGN PATENT INFRINGEMENT AND TRANSFORMS THE OTHER Presented by: Frederick L. Medlin, Counsel K&L Gates 1717 Main Street, Suite 2800 Dallas, Texas 75201 212.939.4911 frederick.medlin@klgates.com October 29, 2008 Andrew L. Reibman, Partner K&L Gates 599 Lexington Avenue New York, New York 10022 212.536.4074 andrew.reibman@klgates.com The nature of design patents requires a different infringement analysis than that for utility patents. Unlike utility patents, which protect inventions that serve a function, design patents protect the ornamental aspects of a product’s design. They do not have the kind of claims that utility patents do, with written claims limitations. Instead, they have a single claim, consisting of drawings for the design. So infringement must be determined in a different manner than for utility patents. © 2008 K&L Gates LLP frederick.medlin@klgates.com 3 The “Ordinary Observer Test.” “We hold . . . that if, in the eye of an ordinary observer, giving such attention as a purchaser usually gives, two designs are substantially the same, if the resemblance is such as to deceive such an observer, inducing him to purchase one supposing it to be the other, the first one patented is infringed by the other.” Gorham v. White, 81 U.S. 511, 528 (1871). © 2008 K&L Gates LLP frederick.medlin@klgates.com 4 The Ordinary Observer Test is a Substantial Similarity Test. By itself it is like a “substantial similarity” analysis under the doctrine of equivalents, but one not restrained by individual claim limitations because, again, design patents have no such limitations. Standing alone, the traditional ordinary observer test could lead to a finding of liability where the accused design was only practicing the prior art. © 2008 K&L Gates LLP frederick.medlin@klgates.com 5 The “Point of Novelty Test” “For a design to be infringed, however, no matter how similar two items look, the accused device must appropriate the novelty in the patented device which distinguishes it from the prior art.” Litton Sys., Inc. v. Whirlpool Corp., 728 F.2d 1423 (Fed. Cir. 1984). In Egyptian Goddess, Swisa argued that the Litton test had its origins in Smith v. Whitman Saddle, 148 U.S 674 (1893), where the Court seemed to isolate the “inventive” aspect of the plaintiff’s patented design, determined that it was not present in the accused design, and held that therefore there was no infringement. © 2008 K&L Gates LLP frederick.medlin@klgates.com 6 The point of novelty test was a check on the equivalence analysis inherent in the ordinary observer test. The ordinary observer test subsumes an equivalence analysis, so that even when conducting a “literal” infringement analysis, you are in effect conducting an equivalence analysis. The point of novelty test could be seen as constraining this equivalence analysis in the same way that the claims of a utility patent limit an application of the doctrine of equivalents. © 2008 K&L Gates LLP frederick.medlin@klgates.com 7 In Egyptian Goddess, the en banc Federal Circuit dramatically altered this two test framework for determining infringement, all in the context of . . . Fingernail Buffers! © 2008 K&L Gates LLP frederick.medlin@klgates.com 8 Starting with the 4-way buffer block invented by in 1987 by Michael Falley © 2008 K&L Gates LLP frederick.medlin@klgates.com 9 Elements of the Falley Buffer 4-way Buffer Block: A solid foam block, with the foam absorbing the heat from the buffing process. Four long sides, with a different abrasive surfaces attached to each long side, for a four step buffing process. Along the sides, a gap between the abrasive surfaces: a “cuticle protection edge.” © 2008 K&L Gates LLP frederick.medlin@klgates.com 10 Michael Falley’s company, Realys, Inc., also made the Tammy Taylor Buffer, which had three different abrasive surfaces on three of the block’s long sides, with one side bare. This was a 3-way buffer for a three step buffing process. © 2008 K&L Gates LLP frederick.medlin@klgates.com 11 The Falley Buffer Block and imitations were widely available. By November, 2006, Realys Inc. had sold over 1,500,000 4-way and 3-way buffer blocks. In addition, numerous foreign and domestic manufacturers were making 3-way and 4-way buffer blocks that were imitations of the Falley Buffer Block © 2008 K&L Gates LLP frederick.medlin@klgates.com 12 In 1998 Nailco, Inc. asked Falley to make a threesided hollow buffer with triangular ends. A hollow plastic tube instead of the foam block Raised foam pads to absorb the heat of the buffing process Different abrasive surfaces on all three sides, for a three step buffing process. The “cuticle protection edges”—gaps between abrasive surfaces—- retained. © 2008 K&L Gates LLP frederick.medlin@klgates.com 13 THE NAILCO DESIGN PATENT In August, 1998, Anne Letherby and Lawrence Gaynor, who was Nailco’s owner, applied for what became United States Design Patent D416, 648 (the “Nailco Patent”). © 2008 K&L Gates LLP frederick.medlin@klgates.com 14 Michael Falley’s company, Realys, Inc., makes Nailco Buffers, some with the words “Egyptian Goddess” printed on them, and sells them to Nailco, Inc.-- Nailco, Inc., then resells the buffers marked “Egyptian Goddess” to--Adi Torkiya’s Company, Egyptian Goddess, Inc. which resells them. © 2008 K&L Gates LLP frederick.medlin@klgates.com 15 THE SWISA 4-WAY BUFFER At a Fort Worth trade show in the summer of 2001, Falley proposed to make a hollow, 4-way buffer for Dror Swisa. The new buffer would have every feature of the Nailco Buffer, but would add a fourth side with a pad, resulting in square ends like the Falley Buffer Block. © 2008 K&L Gates LLP frederick.medlin@klgates.com 16 IN OCTOBER, 2001, ADI TORKIYA APPLIED FOR A PATENT. Torkiya, who again was selling the Nailco Buffer, applied for a design patent for a 3-way buffer that had every feature of the Nailco design, but added a fourth side without an abrasive pad, resulting in square ends like the Falley Buffer Block. He was issued United States Patent No. D467,389 (the “D’389 Patent”). © 2008 K&L Gates LLP frederick.medlin@klgates.com 17 In 2003, Torkiya’s company, Egyptian Goddess, Inc. sued Dror Swisa and Swisa Inc. for patent infringement. After Markman claim construction briefing, the district court out a detailed verbal description of the patented design: “A hollow tubular frame of generally square cross section, where the square has sides of length S, the frame has a length of approximately 3S, and the frame has a thickness of approximately 1.25T, and the inner corner of the cross section rounded on a 90 degree radius of approximately 0.25T; and the rectangular abrasive pads of thickness T affixed to three of the sides of the frame, covering the flat portion of the sides while leaving the curved radius uncovered, with the fourth side of the frame bare. (emphasis added).” © 2008 K&L Gates LLP frederick.medlin@klgates.com 18 Swisa moved for Summary Judgment on the grounds that it could not infringe under either the ordinary observer test or the point of novelty test. Only possible point of novelty: 4th side without a pad Swisa argued that the Swisa Buffer could not infringe under the point of novelty test because the only possible point of novelty in the D’389 design, the addition of a fourth side without an abrasive pad, was not present in the Swisa Buffer. © 2008 K&L Gates LLP frederick.medlin@klgates.com 19 Egyptian Goddess argued that its point of novelty was not the addition of a fourth side without a pad, but a combination point of novelty consisting of four prior art elements: 1. Open and hollow body 2. Square cross section 3. Raised rectangular pads 4. exposed corners. © 2008 K&L Gates LLP frederick.medlin@klgates.com 20 The District Court granted summary judgment that there could be no infringement under the point of novelty test. “[The Nailco Patent] discloses a nail buffer with an open and hollow body, raised rectangular pads, and open corners . . . EGI cannot claim the combination of those three elements in the D’389 Patent as novel when they were already combined in the Nailco Patent. The only point of novelty in the D’389 Patent over the Nailco Patent is the addition of the fourth side without a pad, thereby transforming the equilateral triangular cross-section into a square.” (emphasis added). © 2008 K&L Gates LLP frederick.medlin@klgates.com 21 Egyptian Goddess appealed, still claiming the same combination point of novelty. Swisa again argued that a combination point of novelty at most consists of the difference between the claimed design and the nearest prior art. The Nailco Patent already combined the open and hollow frame, the raised pads, and the exposed corners, so none of these elements could be part of Egyptian Goddess’ combination point of novelty. That left the addition of the fourth side without a pad, and the resulting square ends, as the point of novelty. © 2008 K&L Gates LLP frederick.medlin@klgates.com 22 Swisa also argued in both its brief and oral argument that the panel could affirm the summary judgment on the grounds that there could be no infringement under the Ordinary Observer test. A purchaser of buffers for a multi-step buffing process would not buy a 4-way buffer mistaking it for a 3-way buffer. © 2008 K&L Gates LLP frederick.medlin@klgates.com 23 During oral argument before the panel, Judge Kimberly Moore, then new to the Federal Circuit from being a law professor, asked: Why do we even need a point of novelty test? © 2008 K&L Gates LLP frederick.medlin@klgates.com 24 In a split decision, the majority of the Federal Circuit panel affirmed, but in doing so introduced the “non-trivial advance test.” “For a combination of individually known design elements to constitute a point of novelty, the combination must be a non-trivial advance over the prior art. Smith v. Whitman Saddle . . .” “In light of the prior art, no reasonable juror could conclude that EGI’s asserted point of novelty constituted a non-trivial advance over the prior art.” © 2008 K&L Gates LLP frederick.medlin@klgates.com 25 The Federal Circuit granted rehearing en banc and vacated the panel decision. The Federal Circuit ordered the parties to brief a series of questions going to the basic nature of design patent infringement, starting with: 1. Should ‘point of novelty’ be a test for infringement of a design patent? © 2008 K&L Gates LLP frederick.medlin@klgates.com 26 The En Banc Court further inquired: 2. If [the point of novelty test is retained]: (a) should the court adopt the non-trivial advance test adopted by the panel majority in this case; (b) should the point of novelty test be part of the patentee’s burden on infringement or should it be an available defense; (c) should a design patentee, in defining a point of novelty, be permitted to divide closely related or ornamentally integrated features of the patented design to match features contained in an accused design; (d) should it be permissible to find more than one ‘point of novelty’ in a patented design; and (e) should the overall appearance of a design be permitted to be a point of novelty? See Lawman Armor Corp. v. Winner Int’l, LLC, 449 F.3d 1190 (Fed. Cir. 2006). © 2008 K&L Gates LLP frederick.medlin@klgates.com 27 And finally: 3. Should claim construction apply to design patents, and, if so, what role should that construction play in the infringement analysis? See Elmer v. ICC Fabricating, Inc., 67 F.3d 1571, 1577 (Fed. Cir. 1995). © 2008 K&L Gates LLP frederick.medlin@klgates.com 28 27 Amici Filed 16 Amicus Briefs: 1. American Intellectual Property Law Association 2. Apple, Inc. 3. Bar Association of the District of Columbia—Patent, Trademark & Copyright Section 4. Daisy Manufacturing Company 5. Electrolux Home Products, Inc. and Nike, Inc. 6. Elite Group, Inc. and Sensio, Inc. 7. Ford Global Technologies, LLC 8. Houston Intellectual Property Law Association 9. Industrial Designers Society of America 10. Federal Circuit Bar Association © 2008 K&L Gates LLP frederick.medlin@klgates.com 29 11. Federation Internationale Des Conseil’s En Propriete Industrielle (“FICPI”) 12. Intellectual Property Law Association of America 13. Intellectual Property Owners Association 14. Monster Cable Products, Inc. 15. LKQ Corp.; Keystone Automotive Industries, Inc.; U.S. Auto Parts Networks, Inc.; Gordon Auto Body Parts Co., Ltd.; Depo Auto Parts Ind. Co., Ltd.; Automotive Aftermarket Industry Association; Coalition for Auto Repair Equality; Auto Body Parts Association; Automotive Parts Remanufacturers Association; and Property Casualty Insurer’s Association of America 16. Professor William T. Fryer, III © 2008 K&L Gates LLP frederick.medlin@klgates.com 30 THE BIG QUESTION: Should the point of novelty test even exist? EGYPTIAN GODDESS ARGUED THAT: AND MANY AMICI • The Point of Novelty Test was unworkable, and • The Ordinary Observer Test could be performed in such a way as to render the point of novelty test unnecessary. © 2008 K&L Gates LLP frederick.medlin@klgates.com 31 TWO PROPOSED NEW ORDINARY OBSERVER TESTS: THE 3-WAY TEST: The fact finder, putting himself in the place of the ordinary observer, would compare the accused design to both the claimed design and the prior art, and if the accused design was closer to the claimed design than to the prior art, then it infringed. If the accused design were closer to the prior art, it did not infringe. THE “CONTEXTUAL” OR “FAMILIAR OBSERVER” TEST: The fact finder compares the accused and claimed designs in the context of the prior art, or put differently, the ordinary observer is someone familiar with the prior art. © 2008 K&L Gates LLP frederick.medlin@klgates.com 32 According to Egyptian Goddess and some amici, until Litton the ordinary observer test had always been conducted in light of the prior art. “The need for the point of novelty test has been founded upon the false notion that the prior art is not considered when conducting the ordinary observer test. Simply put, the Gorham ordinary observer test is not applied in a vacuum. Rather, the Gorham test [takes] into account (1) accused design, (2) claimed design, and (3) prior art.” AIPLA Amicus Brief at p. 4 (emphasis added). © 2008 K&L Gates LLP frederick.medlin@klgates.com 33 Swisa argued that precedent and policy both required the point of novelty test. Swisa argued that the Supreme Court had adopted the essence of the point of novelty test in Smith v. Whitman Saddle in 1893. There was insufficient reason to overturn the Federal Circuit’s own precedent employing the point of novelty test. The test was needed to prevent findings of infringement where the accused design was simply practicing the prior art or what was obvious over the prior art. The proposed three-way test was unworkable. © 2008 K&L Gates LLP frederick.medlin@klgates.com 34 The buffers at issue showed why the “3-way” version of the ordinary observer test would lead to improper findings of infringement. Nearest prior art Accused Design Claimed Design Here, the accused design looks closer to the claimed design than to the nearest prior art, but: Nothing “inventive” has been appropriated, and An ordinary observer familiar with the prior art and “giving such attention as a purchaser usually gives” would not buy a 4-way buffer mistaking it for a 3-way buffer. © 2008 K&L Gates LLP frederick.medlin@klgates.com 35 Even if you compare the accused design to both the Falley Buffer Block and Nailco Patent on the one hand, and the Claimed D’389 on the other: the Swisa Buffer still looks closer to the D’389. © 2008 K&L Gates LLP frederick.medlin@klgates.com 36 The En Banc Oral Argument Before 12 Judges Other K & L Gates Lawyers at the en banc argument: Jeff Snow. He generously lent assistance on the case from the early days on, and assisted at the appellate arguments before both the panel and the en banc hearing Linda Moore. Dror Swisa and Swisa Inc. were her clients, and she was active throughout the case. © 2008 K&L Gates LLP frederick.medlin@klgates.com 37 THE COURT DECIDED: WHITMAN SADDLE DID NOT REQUIRE RETAINING THE POINT OF NOVELTY TEST. Unanimous En Banc Opinion: “Nothing in the [Whitman Saddle] opinion suggested that it was fashioning a separate point of novelty test for infringement.” COMPARE Robert Oake at oral argument: “. . . this Whitman Saddle case . . . does not use or express a point of novelty test. Judge Lourie: Well, it doesn’t use those words but it certainly applies the concept. It talks about what was new and material and said lacking that there was no infringement.” (emphasis added). © 2008 K&L Gates LLP frederick.medlin@klgates.com 38 BUT WHAT ABOUT LITTON? Chief Judge Michel had noted at oral argument that the Federal Circuit didn’t normally overrule a precedent of a decade or more standing, like Litton, unless there was some intervening event like a new Supreme Court case or, rarely, when the practical application had proved to be a disaster. © 2008 K&L Gates LLP frederick.medlin@klgates.com 39 LITTON DID NOT HAVE TO BE OVERRULED, BUT JUST “MORE PROPERLY READ.” THE EN BANC COURT: “We think, however, that Litton and the predecessor cases on which it relied are more properly read as applying a version of the ordinary observer test in which the ordinary observer is deemed to view the differences between the patented design and the accused product in the context of the prior art.” © 2008 K&L Gates LLP frederick.medlin@klgates.com 40 The En Banc Court thus SCRAPPED THE POINT OF NOVELTY TEST, and adopted the “CONTEXTUAL” or “FAMILIAR OBSERVER” version of the ordinary observer test. © 2008 K&L Gates LLP frederick.medlin@klgates.com 41 The purpose of the point of novelty test had been “to focus on those aspects of a design which render the design different from prior art designs.” “That purpose can be equally served . . . by applying the ordinary observer test through the eyes of an observer familiar with the prior art. If the accused design has copied a particular feature of the claimed design that departs conspicuously from the prior art, the accused design is naturally more likely to be regarded as deceptively similar to the claimed design, and thus infringing.” (emphasis added). © 2008 K&L Gates LLP frederick.medlin@klgates.com 42 But query to what extent this new test, by whatever name, conflicts with Gorham’s conclusion that the test is not whether an “expert” would be deceived: “Such a test would destroy all the protection which the act of Congress intended to give. There never could be piracy of a patented design, for human ingenuity has never yet produced a design, in all its details, exactly like another, so like, that an expert could not distinguish them . . . Experts, therefore, are not the persons to be deceived.” © 2008 K&L Gates LLP frederick.medlin@klgates.com 43 The Court affirmed Swisa’s summary judgment on the ground that there could be no infringement under this new Ordinary Observer Test. “[A]n ordinary observer, familiar with the prior art Falley and Nailco designs,” would not “be deceived into believing the Swisa buffer is the same as the patented buffer.” Or put differently “In light of the similarity of the prior art buffers to the accused buffer, we conclude that no reasonable factfinder could find that EGI met its burden of showing, by a preponderance of the evidence, that an ordinary observer, taking into account the prior art, would believe the accused design to be the same as the patented design.” © 2008 K&L Gates LLP frederick.medlin@klgates.com 44 EGYPTIAN GODDESS PLANS TO FILE A PETITION FOR WRIT OF CERTIORARI Egyptian Goddess argues that the Federal Circuit has misapplied the Gorham test, because it took individual features from prior art designs into account rather than just comparing overall designs. Note that comparing only to individual overall designs from prior art, rather than to features in a collection of prior art designs, would have the same effect as just using a 3-way comparison with the closest piece of prior art. © 2008 K&L Gates LLP frederick.medlin@klgates.com 45 Egyptian Goddess argues that the Swisa Buffer’s overall design still looks closer the overall design of the D’389 Design than to the overall designs either the Falley Buffer Block or the Nailco Patent. © 2008 K&L Gates LLP frederick.medlin@klgates.com 46 A Ghost of the Three-Way Test Although the En Banc Court embraced the “familiar observer” or “contextual” test, a trace remained of the 3-way test for which Egyptian Goddess had argued: “Nothing about Ms. Eaton’s declaration explains why an ordinary observer would regard the accused design as being closer to the claimed design than to the Nailco prior art patent.” © 2008 K&L Gates LLP frederick.medlin@klgates.com 47 So what will courts call the new test? Some Possibilities: The “familiar ordinary observer test:” “. . . The ordinary observer test through the eyes of an observer familiar with the prior art.” The “contextual ordinary observer test.” “[T]he ordinary observer is deemed to view the differences between the patented design and the accused product in the context of the prior art.” The “knowledgeable ordinary observer test.” “[A] test that asks how an ordinary observer with knowledge of the prior art designs would view the differences between the claimed and accused designs is likely to produce results more in line with the purposes of design patent protection.” © 2008 K&L Gates LLP frederick.medlin@klgates.com 48 Another major issue before the En Banc Court: 3. Should claim construction apply to design patents, and, if so, what role should that construction play in the infringement analysis? See Elmer v. ICC Fabricating, Inc., 67 F.3d 1571, 1577 (Fed. Cir. 1995). © 2008 K&L Gates LLP frederick.medlin@klgates.com 49 THE EN BANC COURT DECIDED: Ordinarily, no verbal description of the design as part of Claim Construction. “[T]he preferable course ordinarily will be for a district court not to attempt to ‘construe’ a design patent claim by providing a detailed verbal description of the claimed design.” With that said, it is important to emphasize that a district court’s decision regarding the level of detail to be used in describing the claimed design is a matter within the court’s discretion, and absent as showing of prejudice, the court’s decision to issue a relatively detailed claim construction will not be reversible error.” © 2008 K&L Gates LLP frederick.medlin@klgates.com 50 As part of claim construction the court “can” or “must” identify the non-functional aspects of the design. “A trial court can “usefully guide” the finder of fact by addressing such matters as “distinguishing between those features of the claimed design that are ornamental and those that are purely functional, see Oddzon Prods., Inc. v. Just Toys, Inc. 122 F.3d 1396, 1405 (Fed.Cir. 1997) (‘Where a design contains both functional and non-functional elements, the scope of the claim must be construed in order to identify the non-functional aspects of the design as shown in the patent.’)” (emphasis added) © 2008 K&L Gates LLP frederick.medlin@klgates.com 51 “Design patents do not and cannot include claims to the structural or functional aspects of the article.” Lee v. Dayton Hudson, 838 F.2d 1186, 1188 (Fed. Cir. 1988). Compare with “It is not necessary to parse ornamental and functional features during claim construction, since the design patentee has already claimed all features shown in solid lines in the drawings, regardless of whether such features are new, old, ornamental or functional. Functionality is a validity issue, not an infringement issue.” Amicus Brief in the Egyptian Goddess case for Apple Inc. at p. 12, n.14 (internal Citations omitted). © 2008 K&L Gates LLP frederick.medlin@klgates.com 52 Swisa had argued during claim construction in the district court and in briefing to the appellate panel that features of the Swisa Buffer were functional. Four-sidedness is functional in a 4-way buffer. Square ends are functional in a 4-way way buffer. The “cuticle protection edges” are functional. The foam pads are functional in a hollow buffer. © 2008 K&L Gates LLP frederick.medlin@klgates.com 53 What does “functional” mean in the context of elements of a design patent? Egyptian Goddess argued in the district court that appearance must be dictated solely by functional considerations for the feature to be “functional” in the claim construction context, and that it did not matter what was the best or most practical design. Swisa argued that the existence of other alternatives did not necessarily mean that a design was not still primarily functional, and that other considerations included whether the protected design represented the “best” design and whether alternative designs would adversely affect the utility of the article. © 2008 K&L Gates LLP frederick.medlin@klgates.com 54 In support of its argument, Swisa cited to Supreme Court authority in the trademark area. Federal Circuit decisions seemed to go both ways as to what was “functional” in the design patent arena. Swisa argued that in the related area of the functionality doctrine in the trademark context, the Supreme Court had repeatedly made clear that a product feature was functional not only when it was essential to the use or purpose of the article, but also if “it affects the cost or quality of the article.” E.g. Inwood Laboratories, Inc. v. Ives Laboratories Inc., 456 U.S. 844, 851 fn. 10 (1982). © 2008 K&L Gates LLP frederick.medlin@klgates.com 55 The District Court accepted the argument of Egyptian Goddess, and in March 2005 ruled that no feature of the D’389 Patent was functional The district court seemed to accept that features were not functional if alternative designs could accomplish the purpose. A year later, the Federal Circuit in a design patent case would adopt the approach urged by Swisa, and quote the Supreme Court decision in Inwood for the proposition that “[a]n aspect is functional ‘if it is essential to the use or purpose of the article or if it affects the cost or quality of the article.” Amini Innovation Corp. v. Anthony California, Inc., 439 F.3d 1365, 1371 (Fed. Cir. 2006) (emphasis added). © 2008 K&L Gates LLP frederick.medlin@klgates.com 56 Two developments to watch for as courts interpret the Egyptian Goddess case: How exactly will the new ordinary observer test, whatever they call it, work? Just how “familiar” with the prior art will the non-expert ordinary observer be? Will the language about identifying functional elements in claim construction lead to courts finding features functional, so that they can be deleted from the comparison under the ordinary observer test, and how will that work? © 2008 K&L Gates LLP frederick.medlin@klgates.com 57 Whether the point of novelty test existed for 115 years or only 24, I met it late in its life, in a time when many extremely talented voices cried out for its death. I say with pride that I defended it to its last hours. FAREWELL TO THE POINT OF NOVELTY TEST! © 2008 K&L Gates LLP frederick.medlin@klgates.com 58 Some Thoughts On Design Patent Acquisition Although my partner won the case, the patent holders appear to have won on the rule Stopping exact copies and “colorable imitations” often has great commercial importance Although prior art still must be considered in infringement case, burden remains on accused infringers to invalidate in the face of presumption of validity Detailed written claim constructions optional © 2008 K&L Gates LLP frederick.medlin@klgates.com 59 Repeat Players Explore What Is Available at the PTO © 2008 K&L Gates LLP frederick.medlin@klgates.com 60 Egyptian Goddess Reminds Us The Prior Art Does Matter – so consider doing a search… In many consumer product categories design searches are quick and easy – much quicker than utility searches. Get samples of what's already out there If you’re a regular in a field, collect magazines & catalogs, make shopping trips, and visit the trade shows © 2008 K&L Gates LLP frederick.medlin@klgates.com 61 Use Divisional Practice Related Design Patents For the Same Package: © 2008 K&L Gates LLP frederick.medlin@klgates.com 62 Think About Every Feature -Delete Whatever You Can Get Away With © 2008 K&L Gates LLP frederick.medlin@klgates.com 63 Consider Being Aggressive In The PTO If you aren't ever fighting rejections and taking appeals you may not be trying hard enough. (This is already an accepted folk wisdom for utility patent applications…) The patent at issue in Egyptian Goddess was allowed on a first office action without objection; so was its parent application. © 2008 K&L Gates LLP frederick.medlin@klgates.com 64 Where the Action Is: Consumer Products Where “Look” Matters Distinctive Applied or Separable Features Packaging Markets With “Private Labels” Replacement Parts “Instant” Trade Dress Molded Copies or “Third Shift” Products Notably Egyptian Goddess Is Not In Any Of These Categories © 2008 K&L Gates LLP frederick.medlin@klgates.com 65