* Indicates confirmed participants CEO.1 : Globalization and localization CEO Roundtable

* Indicates confirmed participants
CEO Roundtable
CEO.1 : Globalization and localization
Wednesday, 07 October 2009, 09:00 - 10:30, Room B
Global markets allow economies of scale and scope that enable low prices, making devices and services
affordable and more widely accessible. In response consumers are adopting many innovations but also
rejecting others. . Increasingly consumers create and define their own markets, at the extreme down to a
customised market of one. Consumers are altering their expenditure patterns and, in so doing, are imposing
challenges to both old and new business models on the suppliers.
KEY QUESTIONS: - How does a global company enable individuals to create their own experience? Will the brand appearing on that experience be the manufacturer, the operator, the service provider, the
social network or the user? - Who gets paid and how does the money flow through the value chain? " How
are the people at the bottom of the pyramid to be engaged in a rich service environment?
* Ms Patricia Szarvas, Anchor, CNBC, United Kingdom
* Mr Ryuji Yamada, President and CEO, NTT DOCOMO, Inc., Japan
* Dr CaiJi Zhen, Chairman and President, CEO, DaTang Telecom Technology & Industry Group, China
* Dr Homoud Al-Kussayer, Vice-President Regulatory Affairs, STC, Saudi Arabia
* Mr Matthew Kirk, Group External Affairs Director, Vodafone Group Services Ltd, United Kingdom
* Mr Carlos Lopez Blanco, International Office Director, Telefonica SA, Spain
* Mr Adolfo Hernandez, President EMEA, Alcatel-Lucent, France
CEO.2 : Adapting to circumstances
Thursday, 08 October 2009, 09:00 - 10:30, Room B
Disruptive changes come from economic, social and technological sources, and by definition are ifficult to
predict. Simultaneously, we have customers adopting fixed broadband and abandoning fixed line
subscriptions. Some innovations disappear, while others become ubiquitous. Manufacturers are increasingly
relying on revenues from operators for services rather than equipment. For operators, voice revenues are
diminishing in importance as they rely more on value-added services.
KEY QUESTIONS: - How did companies respond to the global financial crisis, given that it was not
foreseen? - How do companies plan ahead given the very rapid pace of technological change? - How do you
respond when customers quickly flock to something or reject something else? " How do you move your
company into a new business, such as IPTV?
* Mr Jonathan Dharmapalan, Lead Partner - Global Telecommunications Advisory Services, Ernst & Young,
* Mr Tadashi Onodera, President and Chairman, KDDI Corporation, Japan
* Mr Carsten Schloter, CEO, Swisscom SA, Switzerland
* Mr Anoop Gupta, Corporate Vice President Technology Policy & Strategy, Microsoft Corporation, United
* Mr Sean Cai, VP, ZTE, China
* Mr Dato' Zamzamzairani Mohd Isa, CEO, Telekom Malaysia Berhad, Malaysia