Overview
Study Overview
 Using the devices
 Or not…
 Changes to Services
 Next Steps
NOT addressing
 eBooks trends
 eReader recommendations

How We Began
Delivery
vs.
Content
eReader
Question
Librarian
Training
eReader Defined

For the purposes of our study, we defined an eReader
as a single-functioning reading device that uses e-ink
for display.
Do you have dedicated
eReader experience?
eReader: a single-functioning reading device that uses e-ink
for display.
Previous Research

2011 – Adoption, Rejection, or Convergence:
Consumer Attitudes to Book Digitization (Chen &
Granitz)


20 participants. Individual interviews of 120 minutes.
2011 – eReading User Experiences: eBook Devices,
Reading Software and Contents (Heikkilä)

17 participants. Probes, user testing, user research,
expert evaluation, ethnography, interviews, and
quantitative methods.
Kobo
Evviva
Kindle - Jane
Sony - Uta
 12 months
 4 eReader brands
 30 librarians & press staff
Nook - Laurie
Timeline
Lundeen
Grant
Interview 1
Interview 3
2011
2012
Purchase
eReaders
Interview 2
Interview 4
Research Objectives
1) understand the difficulties and hurdles users encounter
when adopting and using an eReader;
2) how knowledge of this technology can lead to
enhanced library or Press services
Diffusion of
Innovations

Knowledge: In this stage a person becomes aware of an
innovation and gains some understanding of how it functions.

Persuasion: When the person develops a favorable or
unfavorable opinion about the innovation.

Decision: Occurs when the person engages in activities that
lead to the choice to adopt or reject the innovation.

Implementation: When the person puts the innovation to use.
Up until this stage, the person has been involved in the mental
activity of thinking and deciding, not actually putting the
innovation to use.

Confirmation: The person is seeking reinforcement for the
decision that has been made and may reverse the decision, if
they find conflicting information which leads to dissonance.
Flickr: Bill_Owen
Prior eReader
Ownership?
Previous eReader &
eBook Experience
What eReader experience
do you have?
Device Adoption
Flickr: mikealex
Cumulative Downloads
Downloads by Device
August 2012
eReader Adoption
eReader Adoption by
Tech Adoption Category
It’s Complicated
…if it’s more
than a five hour
plane ride I
would think
about it
No.
I find it very
comfortable to
read on, and I
like having
multiple books
Oh yes.
Most
definitely.
Yeah, I mean I won’t
profess to have used it a
lot but I …for me…the
interesting piece of the
whole project was
figuring it out.
I would hope to
maybe at some
point to use it.
I spend
enough time
looking at a
screen at work
and prefer
books.
Reading Habits
The Hurdles
Finding content
Accessing content
Transferring/syncing content
Getting device going
Instructions/getting started
Preconceived ideas
Using content on device
Misc
Promotions
0
10
20
30
40
50
Number of Comments
60
70
80
Difficulty Using
eReaders
?
Trough of
Disillusionment
Image: PRSA Southeastern Wisconsin
Transitional
Technology
“No revolution in communication media succeeds
without a transitional period during which it imitates
the old.” (Waller, 1986)
"Looking back on the history," he writes, "one clear
trend stands out: Each new technology increased the
complexity of the ecosystem.“ (Naughton, 2011)
Multiple Devices
9 smartphones (4 iPhones/1 Droid/4 unnamed brand)
8 tablets (6 iPads/1 Kindle Fire/1 unnamed brand)
3 eReaders (2 Kindle/1 unnamed brand);
2 iPods
2 laptops
1 mention of Regular Books
We Like Print
Flickr: Wiertz Sebastien
Flickr: jRa7
The words
don’t go away
if they are
improperly
downloaded.
I like
collecting books
My reasons include
everything from nostalgia to
eyestrain to all the sensory
experiences of a physical
book. The smell of the
physical, turning the pages…
for professional
reading, when I’m
reading articles, I prefer
to actually have paper,
and I think some of that is
so I can concentrate. I
can hold it, I’m holding it
in front of me.
I see that cover
and that’s
visually very
appealing to
me.
Flickr: Jennie Faber
A Kindle has all
of my purchased
books on it …I’ll
probably continue
to use my iPod.
Yeah that’s
the whole
pocket thing.
…its super convenient
because its all in one place,
you know? I’ve got
subscriptions to 150 different
resources out there that are all
flowing into one place and
that’s nice
checked like the top
news headlines right
on my smartphone
first thing in the
morning…having
that option on my
phone has
encouraged me to
check daily.
…it was so easy to
just buy them. It
could get a little
dangerous.
It’s Still
Complicated
OSU Press
Changes to Services
Modified loan lengths
•
1-28 days for OSU’s EBL
More access points
Adobe Digital Editions
Workshops
Tablets
Do you offer eReader
training for your staff or
your patrons?
Flickr: carlesrgdm
Flickr: clasesdeperiodismo
Flickr: hersheydesai
To Infinity and
Beyond!
Flickr: tikiak
Flickr: Jirmil dotdotdot
Thanks!
uta.hussong-christian@oregonstate.edu
laurie.bridges@oregonstate.edu
jane.nichols@oregonstate.edu
evviva.weinraub@oregonstate.edu
Kindle
Keyboard
(wi-fi/3G)
Kobo
Touch
(wi-fi)
Nook
Simple
Touch
(wi-fi)
Sony
PRS-350
(touch)
References
Chen, S., & Granitz, N. (2012). Adoption, rejection, or convergence: Consumer attitudes toward book digitization. Journal of Business
Research, 65(8), 1219–1225.
Clark, D. T., Goodwin, S. P., Samuelon, T., & Coker, C. (2008). A qualitative assessment of the Kindle e-book reader: results from initial focus
groups, 9(2).
Gartner, Inc. (2010). Fenn, Jackie. [Graph illustration Hype Cycle for Emerging Technologies, August 2, 2010]. Hype Cycle for Emerging
Technologies, 2010, G00205757. Retrieved from
http://my.gartner.com/portal/server.pt?open=512&objID=260&mode=2&PageID=3460702&resId=1414917&ref=QuickSearch&sthkw=%22
emerging+technologies%22+2010
Gartner, Inc. (2011). Fenn, Jackie, Hung LeHong. [Graph illustration Hype Cycle for Emerging Technologies, July 28, 2011]. Hype Cycle for
Emerging Technologies, 2011, G00215650. Retrieved from
http://my.gartner.com/portal/server.pt?open=512&objID=260&mode=2&PageID=3460702&resId=1869515&ref=QuickSearch&sthkw=201
1+%22emerging+technology%22+hype
Gartner, Inc. (2012). Fenn, Jackie, Meike Escherich. [Graph illustration Hype Cycle for Consumer Devices, July 27, 2012]. Hype Cycle for
Consumer Devices, 2012, G00233994. Retrieved from
http://my.gartner.com/portal/server.pt?open=512&objID=260&mode=2&PageID=3460702&resId=2095915&ref=QuickSearch&content=ht
ml
Heikkila, H. (2011). eReading User Experiences: eBook Devices, Reading Software & Contents (pp. 12–65). Finland: Aalto TAIK. Retrieved from
http://virtual.vtt.fi/virtual/nextmedia/Deliverables2010/D1.1.4.2_D1.1.4.3_D1.1.4.4%20eReading_Media_Use,%20Experience%20and%20Adoption.pdf#page=13
Milliot, J. (2012, November 9). Kindle share of e-book reading at 55%. Retrieved from http://www.publishersweekly.com/pw/bytopic/digital/devices/article/54705-kindle-share-of-e-book-reading-at-55.html
Naughton, J. (2012) From Gutenberg to Zuckerberg : what you really need to know about the Internet. London: Quercus.
Raine, L., Zickuhr, K., Purcell, K., Madden, M., & Brenner, J. (2012). The rise of e-reading. Retrieved from
http://libraries.pewinternet.org/files/legacy-pdf/The%20rise%20of%20e-reading%204.5.12.pdf
Richardson, J. V., & Mahmood, K. (2012). eBook readers: user satisfaction and usability issues. Library Hi Tech, 30(1), 170–185.
doi:10.1108/07378831211213283
Rodzilla, J. (2009). The portable e-book: issues with e-book reading devices in the library. Serials, 22(3), S6–S10. doi:10.1629/22S6
Waller, R. (1986). What electronic books will have to be better than. Information Design Journal, 5(1), 72-75
Weller, M. (2012, April 29). The Virtues of Blogging as Scholarly Activity. The Chronicle of Higher Education. Retrieved from
http://chronicle.com/article/The-Virtues-of-Blogging-as/131666/