EPCglobal Update
Academic Alliance, MIT, Boston
Bernie Hogan
23 January 2006
A look into the past….
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Evolution to EPCglobal
From New Technology to Business Standards
Auto-ID
Center
Research and
Initial Technology
Development
(tags, readers)
Auto-ID
Inc.
UCC/EAN Joint
Venture Focused
on Standards
2004 and
Beyond
EAN.UCC: Global
Standards Development
and Governance
Auto-ID
Labs
Focused on
Continuing
Research
Research
Slide 3
© 2006 EPCGlobal
Commercialization
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Future of Auto ID Center
• Phase I research reaching conclusion
• Time to hand off Version 1.0 to the commercial arm
• Only through real implementation will we be able to
identify and correct systems issues
• Only through mass adoption will we gain the benefits
the system offers
• Only through implementation we will define the needs
for new research
• UCC and EAN are our selected commercialization
partners
Slide 4
© 2006 EPCGlobal
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UCC and EAN
• Uniform Code Council (UCC) was among the founding
sponsors of the Auto ID Center
• The EAN.UCC System provides a global language of
business for over one million companies in over 140
countries around the world
• UCC and EAN have an unmatched track record in the
development and implementation of open, global
standards
• UCC and EAN are uniquely positioned to move EPC
research into real world implementation on a global basis
Slide 5
© 2006 EPCGlobal
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Roles and Responsibility
MIT
• Research, grad and
undergraduate education
• Development of new
technology
• Publish to maintain
awareness
• Outreach to other
universities and research
institutions
• Government / other funding
Slide 6
© 2006 EPCGlobal
UCC and EAN
• Administration of the
system
• Commercialization and
implementation of EPC
• Manage IP
• Marketing and
communication
• Standards development
• Training and education
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•
2003 Projections
Auto ID Inc. must have the following cumulative
number of users:
–
–
–
–
–
–
Slide 7
© 2006 EPCGlobal
2004
20
2005
40
2006
80
2007
160
2008
320
400 each year thereafter
Where we are today…..
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EAN is now GS1
Single global
organization
A product portfolio for
today’s business needs
and for the future
Slide 9
© 2006 EPCGlobal
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GS1: a diversified portfolio
• GS1 has a full portfolio of products and solutions
Global standards for automatic identification
Rapid and accurate item, asset or location identification
Global standards for electronic business messaging
Rapid, efficient & accurate business data exchange
The environment for global data synchronisation
Standardised, reliable data for effective business transactions
Global standards for RFID-based identification
More accurate, immediate and cost effective visibility of information
Slide 10
© 2006 EPCGlobal
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EPCglobal Purpose
•Take a global leadership role in developing and
promoting multi-industry, user driven standards for
collaborative commerce utilising the EPC
•To deliver added value to our customers and
stakeholders through our activities
•Drive the global, multi-industry adoption of EPC via
the GS1 Member Organizations
Slide 11
© 2006 EPCGlobal
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Expanded statement of purpose
ƒ To act as the trusted authority on technical
standards relating to the use of the EPC
ƒ To effectively manage public policy issues that are
relevant to use of EPC
Slide 12
© 2006 EPCGlobal
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Membership across the world
Total #
Members
% Total
Asia
148
20%
North America
451
62%
Europe
110
15%
8
1%
16
2%
733
100%
ME & Africa
Latin America
Total
•
Slide 13
© 2006 EPCGlobal
Each organization joins once in the location of the head office
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Significant growth in all regions
• EPC global is only two years old!
Jun 2004
Asia
Dec 2005
%
Increase
21
148
705%
132
451
342%
36
110
306%
ME & Africa
2
8
400%
Latin America
0
16
-
191
733
384%
North America
Europe
Total
•
Note: End 2004 = 391
Slide 14
© 2006 EPCGlobal
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End users now 53% of total membership
800
700
600
500
400
300
200
100
0
Jun '04
Sep '04
Jan '05
End User
Slide 15
© 2006 EPCGlobal
Mar '05
Jun '05
Solution Providers
Sep '05 Dec '05
Total
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Membership growth in all sectors
US example
• Momentum is developing rapidly in new sectors
Consumer Goods
71
Food & Beverage
48
Healthcare & Life Sciences
39
Footwear and Apparel
23
Technology
19
Hardlines
16
Industrial
12
Retail
6
Logistics
Slide 16
© 2006 EPCGlobal
5
Aerospace
3
Automotive
3
Chemical
3
Example shows split of EPCglobal US end user membership
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EPCglobal Organization
EPCglobal Board
of Governors
GS1
Architectural
Review Committee
Business Steering
Committee
Technology
Steering Committee
Business Action
Group - CP
Software Action
Group
Work Groups
Work Groups
Business Action
Group - HLS
W ork Groups
Business Action
Group - TLS
Work Groups
Slide 17
© 2006 EPCGlobal
President,
EPCglobal
Hardware Action
Group
Work Groups
GS1 US
Staff
Auto-ID Labs
Public Policy
Steering Committee
Virtual organization > 1500 people
Adoption programs – Europe, Asia
New action groups – Aerospace ,
Food & Beverage, Automotive,
Apparel
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Overview of Standards in Progress, January 2006
Business
Requirements
Data
Exchange
(Supports Track
& Trace)
Internal
Systems
(Supports
Inventory Mgmt,
Shipping,
Receiving)
Object
Exchange
(Tags /Readers)
Development
FMCG Data Exchange
Prototyping
Business/
Technical
Approval
Board
Ratification
Certification
5
EPCIS 1.0
ONS 1.0
Drug Pedigree
Security X.509
5
ALE 1.0
Tag Data Translation 1.0
Reader Management 1.0
Reader Operations (Protocol 1.2 & ALE 1.1)
TDS & TDT
Reader Protocol 1.1
5
Item Level Tagging
Tag Data Standard v1.1
Tag Data Standard v1.3
Applied Tag Performance
5
- Gen2
- GEN2 Tags
& Readers
Industry Alignment
Reduced Complexity
Lower Cost
Slide 18
© 2006 EPCGlobal
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EPCglobal Board of Governors
EPCglobal Board
of Governors
President, EPCglobal (1)
Member Organizations (3)
Latin America
Europe
Far East
CPG Mftg and Retail (4)
Gillette (Board Chairman)
Metro
Procter & Gamble
Wal*Mart
Trans/Logistics (1)
DHL
Healthcare (2)
MIT (1)
Consumer Electronics (1)
Technology (2)
Sony
HP
Cisco
Aerospace (1)
Public Sector (1)
Lockheed Martin
Slide 19
© 2006 EPCGlobal
J&J
Novartis
DoD
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EPCglobal research partners – Auto
ID Labs
• Cambridge - UK
• MIT – USA
• Adelaide - Australia
• St. Gallen – Switzerland
• Fudan – China
• Keio – Japan
• ICU – South Korea
Slide 20
© 2006 EPCGlobal
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Auto ID Labs Relationship
• New organizational structure and leadership for
Auto ID Labs
• Stronger linkage to Auto ID labs and research
planning through:
– Sanjay Sarma (MIT) member of Architectural Review
Committee (ARC), member of EPCglobal Board of Governors
– John Williams (MIT) member of ARC
– Elgar Fleisch (St. Gallen) member of BSC (Business Steering
Committee)
Slide 21
© 2006 EPCGlobal
Looking into the future…..
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Challenges and Opportunities going
forward…
• Business Justification
– ROI
– Use cases
• Information Sharing
–
–
–
–
•
•
•
•
•
•
Proprietary solutions
Legacy constraints
Lack of trust
Existing revenue models for information
Alternative Technologies
Security
Sensors
Active Tags
Intellectual Property
Public Policy
Slide 23
© 2006 EPCGlobal
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In summary…
• EPCglobal community…..from hope to hype to
implementation.
– The EPCglobal community grows stronger every day
– Life is becoming more complex…. but this is a good sign!
– Physics and standards challenges are being overcome
– Prices are going down
– The benefits of “visibility” are starting to be realised
– The community has moved decisively from preparation to
implementation
The
The race
race for
for business
business benefits
benefits and
and
competitive
competitive advantage
advantage is
is on!!
on!!
Slide 24
© 2006 EPCGlobal