Session 1
Interactive
Multimedia &
Mobile Video
Services
Peter Walop, ITU expert
Presentation Overview
• Defining services
• Why Mobile TV?
• Mobile Video Challenge
2
1. Defining Services
Managed
Semi
Interactive
1
Unmanaged
Linear TV
DTTB/Sat
2
Combined
Delivery
Networks
Integrated
Delivery
Networks
Linear
VoD
DTTB Internet
3
4
Linear
VoD
MTV
3/4G
7
Linear
VoD
IPTV/HFC
6
5
Linear
VoD
Internet
Linear
VoD
Internet
Linear
VoD
3/4G
Source: ITU
3
1. Defining Services
3
6
Linear
VoD
MTV
3/4G
Linear
VoD
3/4G
Source: KBS, KT
4
1. Defining Services
MTV
LTE-eMBMS
Source: 3GPP
• Like digital radio & TV networks
• CAS often DRM based
• Mediation platform
• In-band systems can switch
between base service & MTV
• eMBMS is LTE system’s
evolution for broadcasting
(based on LTE-A)
• Flexible switching between
unicast and broadcast mode
(per system cell and time
period)
5
1. Defining Services
Combinations of user environments and
receiver types
1. Stationary TV sets
•Requirements per use case
are different
•Two technology platforms:
2. Portable TV sets
o Broadcast networks
o Mobile networks
3. Desktop computer
4. Build‐in TV receiver in vehicle
5. Laptop computer
6. Smartphone
7. Tablet/phablet
Stationary
Nomadic
Mobile
Source: ITU, EBU
6
Presentation Overview
• Defining services
• Why Mobile TV?
• Mobile Video Challenge
7
2. Why Mobile Video? .. Again?
System
In commercial operations?
T-DMB/AT-DMB
Yes, T-DMB only. For example
in Korea, Ghana & China
ATSC-M/H (in-
No, tested in the USA and
Canada (2013)
ISDB-T 1Seg
(in-band system)
Yes, for example in Japan,
Brazil, Costa Rica & Chile
ISDB-Tmm
Yes, in Japan only
DVB-H
No, all DVB-H services
discontinued
Media-Flow
No, all Media-Flow services
discontinued
DVB-T2 Lite (in-
No, only tested, for example
in the UK and Italy (2012/13)
band system)
band system)
Delivery of mobile
television & video
services started early
2000’s:
•Mainly on broadcast
networks as there was
no LTE/4G
•DVB-H and Media-Flow
discontinued
Source: ITU
8
2. Why Mobile Video?
Because of
Hockey.. sticks
9
9
2. Why Mobile Video?
Global IP traffic (in EB/month)
Cisco
Source: Cisco VNI Index
Ericsson
Source: Ericsson Mobility Report
• Video = VOD + linear TV services, fixed and mobile
• Most growth from consumers
10
2. Why Mobile Video?
Traffic per Handset Type in Korea
(TB/year)
Global Consumer IP Video
(TB/month)
29%
67%
Source: Cisco VNI Index
Source: Analysis Mason
11
2. Why Mobile Video?
1990
1995
2000
2005
2010
2015
N92
12
2. Why Mobile Video?
1990
1995
2000
2005
2010
2015
13
1.
MobileVideo?
TV ?
2. Why
Why Mobile
N92!
14
Presentation Overview
• Defining services
• Why Mobile TV?
• Mobile Video Challenge
15
3. Mobile Video Challenge
Busy Hour vs Average Hour – SE Asia (Gbps)
• Globally busy hour will be
3.3 x higher than average
hour by 2018
26%
Video
19%
• Driven by video delivery
• Video carried over IP
networks, fixed and mobile
Source: Cisco VNI Index
16
3. Mobile Video Challenge
Minutes per Session per Device Type
• How many VOD/Live
session?
• Is demand restricted by
available capacity and/or
price?
• Is demand for Live on
mobiles distinct or subset
of premium content?
Source: OOYALA
17
3. Mobile Video Challenge
High Tower, High Power overlay
• Off-loading needed:
o Fixed/Wi-Fi from mobile
devices
o Fixed/Wi-Fi from Wi-Fi only
devices
• Live video off-loading to:
In-Band system with DVB-T2
o LTE eMBMS
o MTV system
o Hybrid (Tower Overlay)
•
•
•
Source: TDF, GatesAir
LTE A+ hand-sets
Mediation platform
Business model
18
Thank you !
peter@itupo.org
peter.walop@cococo.tv
19