UNIVERSITY of NORTH TEXAS
COLLEGE OF BUSINESS ADMINISTRATION
MGMT 3850 - Entrepreneurship
Fall, 2003
Instructor:
Professor Lynn Johnson
Office:
315 Business Administration
Phone:
940-565-3147
E-mail:
johnsonl@unt.edu
Office Hours: Wednesday 1:00 – 2:00 PM, Others by appointment.
INTRODUCTION:
Entrepreneurship (MGMT 3850.001) is a course focussing on the initiation of new ventures
and approaches to growth of existing firms through opportunity recognition, innovation, and
change. The course emphasizes the development of effective entrepreneurial skills and behaviors,
leading to the preparation of a comprehensive business plan.
Prerequisites: Open to non-business majors.
COURSE OBJECTIVES:
1.) Know and understand the basic theory and principles of entrepreneurship and small
business management;
2.) Conduct a feasibility study and prepare a business plan;
3.) Formulate and understand the process of implementing a strategic business plan;
4.) Conduct and prepare an industry and competitive analysis;
5.) Solve small business managerial, marketing, operations, and financial problems;
6.) Work effectively with peers to develop and recommend specific, effective solutions to
entrepreneurial problems;
7.) Learn how to deal effectively as entrepreneurial consultants.
REQUIRED MATERIALS:
Kaplan, J. M. (2003). Patterns of Entrepreneurship. Hoboken, NJ: John Wiley & Sons, Inc.
(Additional readings, cases, and exercises will be distributed in class)
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METHOD OF INSTRUCTION:
Classes in the course will be conducted using the textbook, research, discussions, exercises,
articles and cases. Discussions will be used to elaborate on and extend the content of the
readings, developing conceptual ideas and applying them to business situations. Articles and
cases will deal with issues related to entrepreneurial problems. Recognize that each article/case
is simply a record of an issue, which has been faced by business executives. It is not to be
construed as portraying either correct or incorrect behaviors. Instead, these articles/cases contain
the facts, opinions and prejudices upon which executive decisions have been made. As such,
they will provide the basis for in-depth examination of particular issues and concepts.
For this method of instruction to work effectively, you must have read and thought about all
assigned material prior to the class. A good rule of thumb is to spend as much time analysing
and preparing the material as you do reading it.
PERFORMANCE EVALUATION AND GRADING:
Your grade in this course will be determined by your performance on pop quizzes, one regular
exam, a comprehensive final exam, an integrative team project, two presentations, and the level
and quality of your participation. The point distribution will be as follows:
Opportunity Analysis Presentation
Business Plan Project
Final Project Presentation
Exam: 1
Comprehensive Final Exam
Misc Assignments (Est. value per assign 10pt.)
Maximum Points Possible
Final Points
360 to 400
320 to 359.9
280 to 319.9
240 to 279.9
239.9 or below
20
100
30
100
100
50
400
Letter Grade
A
B
C
D
F
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CLASS PARTICIPATION:
Various discussion techniques will be used in class. For these techniques to be effective, you
must do the following:
ATTEND every class, arriving on time so that it can start promptly. If you must be absent and
have a reasonable excuse, please let me know in advance. Missing two classes will result in a
reduction of one letter grade. Missing three class sessions will result in automatic failure.
PREPARE for every class so that you can contribute to the discussion and also appreciate what is
being said. Adequate preparation requires more than simply reading the assigned material.
Rather, you should have analyzed all the important issues, taken a position on them, and be
prepared to support them. If you have been unable to prepare adequately let me know before the
class. This will help you avoid being embarrassed inadvertently.
PARTICIPATE in every class. You are responsible for making sure that you do. Participation can
take many forms, including making a comment, questioning what has been said, and synthesizing
what has been said. If a fellow student makes a point you disagree with, do not let it go
unchallenged. Otherwise I will assume you concur, possibly to your peril.
Keep in mind that the amount of knowledge you gain from this course depends directly on your
level of preparation and participation: you cannot participate if you do not attend class, and you
cannot participate effectively if you have not prepared. Furthermore, the skills you develop
through participation are as valuable as the techniques you learn in the course.
Participation is evaluated on the basis of your readiness to become involved, the usefulness of
your contribution, and the depth/effectiveness of your argument. In addition, the consistency of
relevant contributions and degree of improvement over the semester will be noted. Minimal
participation will be reflected in a minimal grade.
PROJECT AND PRESENTATIONS:
Team—OR—Individual Work (if requested and approved by Professor)
The Business Plan (New Venture) project. The project assignment(s) are to be submitted in laser
hardcopy and on diskette in MS Word. The original copy of the venture plan containing
prototypes, etc. will be kept on file and will not be returned. A disk containing the exact
electronic file of the hardcopy must be attached onto the last page of the original hardcopy. A
professional report that (a) demonstrates a command and understanding of the business, the
Industry, and competitors, (b) uses sound presentation logic and well thought through
justifications, and (c) displays a liberal use of appropriate graphs, charts and tables, is expected.
The written assignments must be submitted in class on the day they are due. Late submissions
will not be accepted. (Separate handout)
The in-class Team presentation must be of the highest professional standards. Use of
appropriate presentation mediums and captivating presentation style is essential. Your team’s
presentation will be graded based on the quality of (a) the content of the presentation, (b) the
presentation style, and (c) the ability of the team to justify its position in the Q&A. All
presentations will be made in the Team context.
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PEER EVALUATION AND TERMINATION
Peer evaluations are due with the final report. In addition, peer evaluations will be randomly
requested during the semester to monitor team processes. Teams may also initiate a peer
evaluation to alert the instructor of issues. Removal from the team is possible, but rare. Warnings
usually correct the situation. The team is accountable for warning any student who is in danger
of receiving a failing peer evaluation. Failure to warn a student may invalidate negative peer
evaluations. A copy of the peer evaluation form is attached to this syllabus.
Students dropped from teams will be required to complete an entire business plan on their own
and must make the final presentation.
EXAMS (1 & Final Exam):
The two Exams are “knowledge-acquisition-application” oriented. That is they are designed to
“quickly” test your knowledge of basic entrepreneurship concepts and theories, certain key
business concepts, or analytical tools. The objective is to ensure that all students “are on board”
and are “staying up-to-date” with the instructor and the rest of the class.
The role of a comprehensive exam is to text your understanding of the theoretical and conceptual
foundation of a course designed to focus on one key area/topic, etc.
ORGANIZATIONAL CITIZENSHIP BEHAVIOR:
Your individual grade on two applications and the integrated project will be based on the team
score and peer evaluations. Therefore, contributions must be useful and timely. Individuals will
engage in pro-social behaviors, and attendance at team meetings is strongly encouraged. See the
attached student peer evaluation form.
TEAM LAB POLICIES:
Team lab policies and color printing policies are attached to this document. Violation of these
policies could result in forfeiture of participation points in this class.
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ADA COMPLIANCE:
The College of Business Administration complies with the AMERICANS WITH DISABILIES ACT
in making reasonable accommodations for qualified students with disability.
If you have an established disability as defined in the AMERICANS WITH DISABILITIES ACT
and would like to request accommodation, please see me as soon as possible. My office hours and
office number are shown on this syllabus.
SCHOLASTIC DISHONESTY POLICY:
The UNT Code of Student Conduct and Discipline provides penalties for misconduct by students,
including academic dishonesty.
Academic dishonesty includes cheating and plagiarism.
The term cheating includes, but is not limited to, (1) use of any unauthorized assistance in
taking quizzes, tests or examinations; (2) dependence upon the aid of sources beyond those
authorized by the instructor in writing papers, preparing reports, solving problems, or
carrying out other assignments; or (3) the acquisition, without permission, of tests or other
academic material belonging to a faculty member or staff of the university.
The term plagiarism includes, but is not limited to, the use, by paragraph or direct quotation,
of the published or unpublished work of another person without full and clear
acknowledgment. It also includes the unacknowledged use of materials prepared by another
person or agency engaged in the selling of term papers or other academic materials. (Source:
Code of Conduct and Discipline at the University of North Texas.)
If you engage in academic dishonesty related to this class, you will receive a failing grade on
the test or assignment, and a failing grade in the course. In addition, the case will be referred
to the Dean of Students for appropriate disciplinary action. This policy is intended to protect
the honest student from unfair competition with unscrupulous individuals who might attempt
to gain an advantage through cheating.
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MGMT 3850 - Entrepreneurship
Course Outline - Fall 20031
Week Date
Aug. 27
1
2
Sept. 3
3
Sept. 10
4
Sept. 17
5
Sept. 24
6
Oct. 1
7
Topic
- Introduction & Overview
- Developing Ideas and
Business Opportunities
- Developing Ideas and
Business Opportunities
- Preparing the Organization for
Growth
- Speaker: Jim McDonald
Reading/Assignment
Hand-outs
Text: Chapter 1
Text: Chapter 2
Text: Chapter 2
Bus Opp. due—one page
Text: Chapter 9
In-class appointments
Text: Chapter 3
Oct. 8
- Analyzing the Market,
Customers, and Competition
- Setting up the Company
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Oct. 15
Exam One
Chapters 1,2, 3, 5, & 9
9
Oct. 22
Speaker- Tony Clark
10
Oct. 29
Text: Chapter 4
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Nov. 5
12
Nov. 12
13
Nov. 19
Speaker- Spence Nelson
Preparing the Winning Business
Plan
Discovering the Value in
Intellectual Property
- Developing an E-Business
Strategy
- Managing Financial
Operations
- Early-stage Financing
- Growth Funding
- Preparing the Organization for
Growth
Team Presentations
- Harvesting and Exiting the
Venture
Team Presentations
- Holiday Time
- Open for review of text mat’l
& Final Exam mat’l
Final Exam Day
Team Project Due Today
14
Nov. 26
Nov. 27
15
Dec. 3
16
Dec. 10
Text: Chapter 5
Text: Chapter 8
Text: Chapter 10
Text: Chapter 11
Text: Chapter 6
Text: Chapter 7
Text: Chapter 9b
TBA
Text: Chapter 14
TBA
Happy Thanksgiving!
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This schedule is not absolute. While every effort will be made to follow the schedule as listed, changes may be
made as needed. It is your responsibility to be aware of any announced changes.
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Team Lab Use Rules
TEAM = Two or more students enrolled in Business Classes (no other students may work as teams
in these labs).
*Official Teams: These teams have officially been requested by a business faculty member. Teams may
reserve ONE four-hour time slot per day. These faculty requested teams may use the labs for four (4)
hours at a time even if they did not make a reservation. If the labs are full and a reservation comes in, this
team who is a “walk-in” team will be asked to leave for the reserved team.
*General Teams: These “teams” are two or more students currently enrolled in business courses.
Teams may reserve one two-hour time slot per day.
Rules for all Teams
 Students MUST present their current University ID card. One-time access may be provided
with a picture ID for students who are in the lab database. The lab attendant will keep the
ID cards while the students are using the lab and will only give the ID back to the owner of
the ID. No other person may take the ID.

Reservations have to be made at least 24 HOURS IN ADVANCE. If a team comes in and
wants to make a reservation for that day, they may not. If there is an opening in the lab at
that time, they will be admitted, but if the lab is full and a team enters who has a
reservation, the “walk-in” team will be asked to leave.

One team member cannot check in independently and use the team lab. There must be two
or more team members checking in for the team area to be used.

A team can only reserve and use one cubicle—not two or more.

Reservations will be honored over walk-in teams.

Reservations will be held for 15 minutes.

Individual persons in one team CANNOT try to reserve a lab right after another member
of their team has made a reservation. Both of the ENTIRE GENERAL TEAM and
ENTIRE OFFICIAL TEAM can only reserve one cubicle once a day.

Lab Printing: All print jobs will be ONE SINGLE COPY FOR EACH TEAM MEMBER
PRESENT—no other duplicate copies will be made. Color printed copies will be ONE
FINAL SINGLE COPY for each team (not each member) to be handed in to the professor.
There will be no loud talking, smoking, chewing tobacco, eating, or drinking in the lab areas. No children,
friends, family, or personal tutors may accompany the users.

Cell Phones MUST BE TURNED OFF while in the labs.
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College of Business
Computer Labs
Color Printing Policies
These policies are an extension of the standard printing policies already in place for the College
of Business Computer labs.
All print jobs intended for the color printer must be reviewed and approved by the lab attendant
on duty before they can be printed.
Lab attendants must visually inspect each document on the student's computer monitor before
clearing it for printing. Any print job, which does not satisfy the color printing requirements,
will be deleted from the print queue.
Any print job that remains in the print queue for more than 15 minutes will be deleted.
COBA Computer Labs Color Printing Requirements

Printing will be provided ONLY to UNT students.

Only documents that will be turned in as class assignments may be printed on the color
printer.

Only pages that require color may be printed on the color printer. If a 7-page document
has color only on one page, then only that page may be printed on the color printer. The
other 6 pages must be printed on the laser printer.

Only pages that use a limited amount of color may be printed on the color printer.

Only one copy of a document may be printed on the color printer. Students are
encouraged to print a draft copy on the laser printer and carefully proof-read it for
accuracy before printing to the color printer.

Only PowerPoint presentations with a white background color may be printed on
the color printer.

Pages with solid-color backgrounds may not be printed on the color printer.

Web pages may not be printed on the color printer.

Students are not allowed to make flyers or signs unless they are directly related to UNT
course work. Proof is required.
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Students are limited in the number of pages they may print.

Students may not print more than 5 pages of color printouts per print job.
Larger documents must be printed in stages (i.e. print pages 1 - 5, then print pages 6 - 10,
etc.). Please ask the lab attendant if you need assistance.
These jobs should not be printed during peak hours, but should instead be printed during
the early mornings, evenings, or weekends.

Very large print jobs must be cleared in advance with the Lab Manager.

Users are encouraged to use double-sided printing when available and appropriate.
Lab attendants have the right to delete any print job, which prevents other customers from
receiving their printouts in a timely manner.
Students may only print using available lab resources.



Printers will only be loaded with the lab's stock paper.
No "special paper" will be loaded into the printers.
Printouts requiring special paper or transparencies should be printed onto lab stock paper
and then taken to an UNT Copy Center to be copied onto the special media.
All users must adhere to the COBA Printing Policies.


Customers found disregarding Lab Printing Policies will be asked to leave the lab.
The Lab Manager has the authority to restrict the printing and/or lab access privileges of
any person who abuses printing policies.
The Lab Manager may, at her own discretion, grant exceptions to these policies. However,
these exceptions will only be made on a case-by-case basis, and the student must be able to
present valid documentation.
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Team #______
Name ___________________________
Activity: _________________
Signature ________________________
MGMT 3850
PARTICIPATION IN TEAM PROJECT
EVALUATION SHEET INSTRUCTIONS:
*
Evaluate the performance of each team member (including yourself) using the following criteria.
1.
Did the individual display initiative while working on project?
2.
Did the individual attend scheduled meetings?
3.
Did the individual adequately complete assigned work?
4.
Did the individual foster team spirit?
5.
Did the individual contribute to project completion?
*
You must distribute a total of [N*100] points among your team members based on each member’s
overall contribution to the team project. N = the number of individuals on your team. For
example, if there are 7 members (including yourself) on the team, then the total number of points
that must be distributed among the members of your team is: 7*100 = 700.
*
For any team member whose points are significantly above or below the team average (i.e, greater
than 110, or less than 85), please make specific comments indicating why the team member
received that score.
*
Fold the evaluation sheet, enclosed in one envelope, and return it to the instructor with the finished
report.
PERFORMANCE EVALUATION MATRIX
POINTS
NAME OF TEAM MEMBER
ALLOCATED
[Ensure that this
column total
=[N*100]
1.
2.
3.
4.
5.
6.
7.
Total Points
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Comments on Highest and Lowest rated team members. Please be as specific as possible to explain your
rating. I will use the team consensus (and investigation) to penalize those members that underperformed
due to controllable job related behaviors.
Member Name ______________________
Member Name ______________________
Member Name ______________________
Member Name ______________________
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