22 August 2013 DAN MURPHY’S WINS PRESTIGIOUS ONLINE RETAILER OF THE YEAR AWARD Dan Murphy’s last night won the Online Retail industry Awards (ORIAs) prestigious Online Retailer of the Year award, confirming the Company’s position as Australia and New Zealand’s pre-­‐eminent multi-­‐option retailer. As well as receiving the Online Retailer of the Year award, Dan Murphy’s also won Best Online Retail Marketing Initiative for an innovative campaign of customer product choices showcased in store and across digital media. Masters Home Improvement won Best New Online Retailer for its groundbreaking success in bringing a full online range to the traditionally store-­‐based DIY market. Penny Winn, Woolworths Director of Group Retail Services, said the three awards were evidence of the Woolworths Limited’s (Woolworths) progress in delivering to its customers a seamless multi-­‐option experience. “Woolworths is the largest Australian online retailer and delivering for our customers across our brands in the way that they want is paramount to us. This hat trick of awards at the ORIAs confirms our leading position.” All Woolworths’ businesses now have multi-­‐option capabilities – whether that be online, click and collect, transactional smartphone Apps, and direct-­‐to-­‐customer. We have made it easy to shop, check prices, create shopping lists, layby online or pick up your shopping quickly and easily. “One size fits all is no longer enough for any retailer. Customers demand multiple options so their shopping fits around their lives and that’s what Woolworths is delivering every single day,” Ms Winn said. For more information please contact the Woolworths Limited Press Office Ph 02 8885 1033 or media@woolworths.com.au. Media Release MASTERS HOME IMPROVEMENT WINS BEST NEW ONLINE RETAILER