-Woolworths - Australian supermarket industry
Report
Value: 40% Due date: 19-Oct-2014; Length: 2,500 words
Task
You are required to select an organisation of your choice and to undertake strategy evaluation
of this firm. This is an individual assignment. You are required to write a 2000 word report
including 200 words of an executive summary, but excluding references and appendix. You
should also perform the following tasks:
1. Identify and discuss strategy the firm (or SBU) implements by examining its strategy
statement and/or its value chain activities.
2. Evaluate the suitability of the firm’s current business strategy based on the outcomes of
your analysis (e.g., the identification of the firm’s current strategy and the most significant
factors affecting the firm’s performance, and your understanding of strategy). If the current
strategy is not suitable, please recommend no more than two alternative strategic initiatives
that the firm should pursue and justify your recommendations.
3. Draw your conclusion.
Rationale
- To provide you with an opportunity to describe and explain concepts addressed.
- To develop cognitive and practical skills by applying theoretical concepts to practical,
organisational situations.
- To develop analytical skills by evaluating and justifying courses of strategic action for
organisations
- To develop research skills through in-depth research on this particular topic.
- To practice and develop presentation skills through formal case study reporting.
- Require minimum of 10 refereed journal articles, and 10 references in year 2012 to 2014 (recently).
Marking criteria
1.Understanding of strategic management theory and tools, and the quality of Information
sources: good use of a range of appropriate information sources .
2. Critical analysis and synthesis of argument: critical analysis and evaluation of issues and
synthesis of ideas and information into an argument that shows merits.
3. Application of strategic management theory and tools : use of appropriate strategic
Management frameworks
4. Depth and breadth of coverage: Most aspects of the assignment were
5. Referencing and presentation: Most information is fully and accurately referenced.
Assignment is easy to read and presented.

Must have:
Executive summary
Introduction
Content
External analysis (Macro environmental factor affecting industry; Forter 5 forces analysis;
Socio-cultural segment; SWOT analysis; Comparison of industry attractiveness for
Woolworths; PESTEL [legal condition must need license for sell, fair work, fair trade)
Internal analysis (Examination of Food chain Woolworths participates in; Value chain
analysis of Woolworths for cost; Assessment of Woolworths significant resources and
capabilities; Critical [human resource, technology, procurement; delivery time; )
Recommendation (strength or weak strategies; solution of problems; any strategic renewal?;
short and long term recommendations)
Appendix
References (everything bring to this assignment must prove and support link relevant with)

More information:
Target Markets and sales (2 main activities are in store promotion and organization
dynamism)
Marketing Mix Strategy (Marketing strategic planning; Market Penetration; Market
Development ; Cost Leadership; Localization
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