Woolworths guarantees Fresh or Free
Sunday 11 March 2012: Woolworths today announced a new and groundbreaking customer
guarantee on fresh food - Fresh or Free Guarantee.
The Fresh or Free Guarantee means that Woolworths guarantees our food is fresh every time or
we’ll replace the product and refund customers’ money.
Tjeerd Jegen, Director of Woolworths Supermarkets said, “We are so confident of the quality of our
fresh food that if a customer is not satisfied with a product - whether they have shopped online or
in one of our stores - we will both refund their money and replace the item.
“We can do this because we have 25 years experience as Australia’s Fresh Food People. Our
team has the expertise and commitment to quality to ensure that our customers get the best fresh
food on offer anywhere in the country.
“Woolworths is an industry leader in supply chain innovation which means we have and will
continue to reduce the time it takes fresh produce, seafood and other perishable products to get
from our farmers, producers and suppliers to our stores.
“We also set the bar on quality with our rigorous Woolworths Quality Assurance program to ensure
products meet our high standards and our customers’ expectations.
“All of our fresh products are now evaluated by a panel of customers for taste and freshness in the
Woolworths Sensory Kitchen as well.
“Our store staff undergo comprehensive training to ensure that every item put on show in our
stores is of the highest quality. Our staff will only sell products that they would be happy to buy for
their own family.
“If a customer buys something that doesn’t meet their expectations, they can ask for the store
manager, or any staff member, who will honour the Fresh or Free Guarantee.
“We love our fresh food and we want our customers to love it too. However, if they don’t love the
quality of a product we’ll replace it and refund the money in acknowledgement of the
inconvenience,” Mr Jegen said.
For further information please contact: Woolworths Press Office on 02 8885 1033
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