Proceedings of 8th Asian Business Research Conference
1 - 2 April 2013, Bangkok, Thailand, ISBN: 978-1-922069-20-7
How Environment Uncertainty Affects Partner Selection: The
Mediating Role of Cost and Strategy Motivations
Wei-Long Lee1
This paper investigate the degree to which environment uncertainty
affects inter-organisational alliance partner selection in SMEs and
blends the Resource-Based View (RBV) in a multiple-mediator model
in which different dimensions of alliance motivation (cost and strategy)
act as mediating mechanisms that transmit the positive effects of
environment uncertainty to partner selection criteria. Four hypotheses
are developed and then tested on a survey data sample of 108 firms in
the Taiwanese steel industry. Our research findings show the
mediating effects of alliance motivation cost and strategy and
understanding how environment uncertainty impacts alliance
motivation (cost and strategy) within SMEs.
Keywords: Environment Uncertainty, RBV, Alliance Motivation (cost and strategy), Partner
Selection, SMEs
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Dr.Wei-Long Lee, Associate Professor, Department and Graduate Institute of International
Business, National Kaohsiung University of Applied Sciences, Taiwan, ROC, Email: w.lee@kuas.edu.tw
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