EALS
Fifth Annual
Emerging
Arts
Leaders
Symposium
Katzen Arts Center
American University
Sunday, April 15, 2012
9:00-10:00
RegistrationKreeger Hall Lobby
9:00 – 5:00 Coffee and Tea
10:00 – 11:00 Plenary Address: Chad Bauman
Kreeger Hall Lobby
Abramson Family Recital Hall
11:15 – 12:45 Breakout Session 1
i. Hitting the Target Audience: Keeping up with Market Trends Room 112
ii. Reworking the Start UpRoom 115
12:45 – 2:00 Lunch
Kreeger Hall Lobby
Kreeger Hall Lobby
12:45 – 6:30 Silent Auction
2:00 – 3:30 Breakout session 2
i. Beyond the Bottom Line: Running a Non-Profit in a For-Profit World Room 115
ii. Creative Collaborations: What Works?
Room 112
iii. Universal Visions: International arts management
3:30 – 3:45 Coffee Break
Our creative conversations do not end after we leave the Katzen Arts Center this evening – join
our conversations on our website, our blog, our Facebook page, and on Twitter. Links to each of
them can be found in the footer of this conference packet.
Special thanks go to Sherburne Laughlin, director of the AU Arts Management program and
faculty advisor of EALS, all of our incredible and wise faculty members, the knowledgeable speakers at EALS and our advisory council members, the remarkably patient staff members at AU, our
fellow fabulous arts managers at AU, our generous sponsors and partners, and everyone else who
have helped along the way. We could not have done it without you.
EALS 2012 Executive Committee:
Ethan Clark, Neena Narayanan, Catherine Teixeira, and Vennesa Yung (Chair)
EALS 2012 Sub-Committee:
Steven Dawson, Raynel Frazier, Jennifer Glinzak, Marisa Beahm Klein, and Anjali Lahiri
Room 123
Kreeger Hall Lobby
3:45 – 5:00 Arts Advocacy 101: Learn the Language Abramson Family Recital Hall
5:00 – 6:00 Closing Keynote: Adrian Ellis
Abramson Family Recital Hall
6:00 – 7:00 Networking Reception
Rotunda
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Photograph by Cedric Terrell.
Welcome to the 5th Annual Emerging Arts Leaders Symposium (EALS) at American University.
We are thrilled to have you join us at this annual meeting for emerging arts professionals to learn
from and connect with each other and successful arts administrators. EALS is organized, executed, and run by MA in Arts Management students at American University. It is an opportunity
to discuss the issues, unique or universal, that affect all arts organizations. We look forward to all
the conversations and discussions we are about to have today and beyond, and we hope you will
join us again in the future.
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WEBSITE www.american.edu/cas/eals | BLOG http://emergingartsleaders.wordpress.com
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Welcome Remarks and Introductions: Sherburne Laughlin
10:00 – 11:00 Plenary Address: Chad Bauman
Abramson Family Recital Hall
Abramson Family Recital Hall
Faculty Advisor of the Emerging Arts Leaders Symposium
Director of the Arts Management Program at American University
Sherburne Laughlin is the Director of the Arts Management
Program and Professorial Lecturer at American University.
Ms. Laughlin holds an MBA from Yale University, an Executive
Leadership Certificate in Nonprofit Management from Harvard University and is a cum laude graduate in economics from
Davidson College. Her nonprofit management career spans over
20 years of executive director and program director experience.
As a professor for 13 years at American University, she has developed top-ranked courses in Strategic Planning, Fundraising,
and Boards and Governance. Her prior consulting work focuses
on issues of governance, organizational development and strategic planning and serves all types of nonprofits, arts and non-arts,
large and small, national and local.
Chad M. Bauman has just joined the Smithsonian Institution as the
Director of Marketing and Membership for the Smithsonian Associates.
Prior to the Smithsonian, Chad was the Director of Communications for
Arena Stage at the Mead Center for American Theater, where he supervised the marketing, media relations, publications, sales and front of
house departments. He was recruited to join the company in the fall of
2007 in order to develop strategies to guide the company through a 2.5
year transition period while a new $135 million, three theater complex
was being built. While at Arena Stage, he rebranded the 60 year old
resident theater as a national center, reversed a seven year subscription
decline, almost doubled the subscription base and increased subscription
revenue by 105%. In addition, he increased total earned revenue by 154%,
increased the number of new patrons by 90% and reduced patron attrition
by 7%. During his tenure, Arena Stage set new all-time records for highest grossing play, highest grossing musical, highest grossing week and highest grossing day in four
separate fiscal years.
Laughlin also managed and provided training and consulting services for a large NEA/Maryland
State Arts Council Advancement Grant in the late 1990s and worked with hundreds of small to
mid-size arts organizations in Maryland to improve their capacity. She has served on many arts
grants panels, including the Montgomery County and Fairfax County Arts Council, the DC Commission for the Arts and Humanities and the national VSA arts panel. Having previously served
on numerous boards, Laughlin is currently a member of the Advisory Board of Round House
Theater and sits on the Board of Trustees of Davidson College. Laughlin is the Academic Director
of Art Cart, an innovative initiative to archive the work of aging visual artists. She is a member of
ArtTable and served as the Chair of the Association of Arts Administrators Conference in 2010.
Professor Laughlin is currently on that association’s committee to review Graduate Standards in
Arts Management. She is a long-distance swimmer, avid reader, and mother of two active sons.
Previously, he was the Director of Marketing and Communications at Americans for the Arts, the
nation’s leading non-profit organization for advancing the arts in America. At Americans for the
Arts, he was responsible for all earned revenue goals, branding, strategic communications, and promoting the organization’s more than 480 different programs.
EMERGING ARTS LEADERS SYMPOSIUM | EMAIL auartsymposium@american.edu
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As a speaker and consultant, he has worked with a wide variety of clients including City Theatre
Company, Carnegie Hall, the Flynn Center for the Performing Arts, the Philadelphia Cultural Alliance, ArtsMidwest, the Arts & Business Council and the National Arts Marketing Project.
He currently teaches in the MFA Producing Program at CalArts, the graduate Arts Administration
Program at Drexel University, and the graduate Arts Management Program at American University.
10:00 – 11:00 Plenary Address: Chad Bauman
Abramson Family Recital Hall
(Continued)
In 2011 and 2012, Washington Life Magazine named Chad one of the most influential leaders under 40 in our nation’s capital. He currently writes a bi-monthly column for DC Theatre Scene, and
founded the Arts Marketing Blog.
He graduated as an Ahmanson Scholar with an MFA in Producing from CalArts, and as a Presidential Scholar in the Honors College with a Bachelor of Science in Education from Missouri State
University.
Keep in touch with Chad:
Blog – www.arts-marketing.blogspot.com
Twitter – @chadbauman
Confessions from an Arts Marketer Learning from the Past, Looking Toward the Future
Chad Bauman has served as a chief marketing and communications officer for some of the nation’s most prestigious non-profit arts organizations, and as a sought after consultant, he advises
complex institutions on strategic planning and organizational communications. He’s recognized
for his many accomplishments, but the truth is he failed his way to success.
Believing that the best way we learn is from our mistakes, Chad side steps discussing current best
practices, and focuses on learning from some of the worst practices in the field, supplemented
by discussing his own major missteps with an emphasis on failing forward. Physicist Niels Bohr
once said “an expert as a person who has made all the mistakes that can be made in a very narrow
field.” Entertaining and enlightening, this is an opportunity to get a jump on the world by learning from the mistakes of others. Chad will wrap up his presentation by looking into the future,
and discussing some of the field’s most important challenges ahead.
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WEBSITE www.american.edu/cas/eals | BLOG http://emergingartsleaders.wordpress.com
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11:15 – 12:45
Breakout Session 1
i. Hitting the Target Audience: Keeping up with Market Trends
Room 112
A wise arts manager once told us to “know thy audience.” These days, with prevalent social media use, smartphones and web 3.0, the level of engagement the average individual
expects is constantly evolving and entertainment options are seemingly endless. Since
the arts are a classic audience-driven field (after all, if a painter paints something no one
sees or a singer only sings when no one can hear, does it matter?), arts managers must be
savvy in attracting and retaining audiences. What are the best ways to do this? What are
the marketing trends arts organizations must be aware of, and is it essential for us to follow them?
Moderator:
Ximena Varela is an Associate Professor of Arts Management at American University. A native of Uruguay, she specializes in Audience Development, Community Engagement and Organizational Change. She has
developed ground-breaking research and practice in audience research
and development, which has impacted marketing practice in organizations in the United States and Latin America. She plays the clarinet badly,
but enthusiastically.
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11:15 – 12:45
Breakout Session 1
i. Hitting the Target Audience: Keeping up with Market Trends
Room 112 (Continued)
Panelists:
Dana Allen-Greil is an account director and digital strategist at Ogilvy
Public Relations, where she manages innovative digital communications
projects for public health clients such as the National Heart, Lung, and
Blood Institute’s The Heart Truth® Campaign and the Centers for Disease Control and Prevention. Before joining Ogilvy PR, Dana worked for
8 years at the Smithsonian’s National Museum of American History. As
New Media Project Manager, and later as Chief of Digital Outreach and
Engagement, Dana developed a number of award-winning projects that
reinvigorated the organization, making the museum more transparent
and relevant to its online and on-site audiences. Prior to her work at the
Smithsonian, she spent 3 years in online communications and publishing
at the Kaiser Family Foundation, a nonprofit health policy organization. Dana holds a bachelor’s degree
in English from St. Mary’s College of Maryland and a master’s degree in Museum Studies from The
George Washington University. She served on the Board of Directors for the Mid-Atlantic Association of
Museums from 2008-2011. Dana is a member of the adjunct faculty at Johns Hopkins University and
The George Washington University, where she teaches graduate courses on technology and the arts.
Jennifer Buzzell is the Vice President for Marketing and Communications at Strathmore, a multi-disciplinary arts center in North Bethesda, MD.
Accomplishments at Strathmore include leading the efforts to be the first
arts organization in the D.C. area to allow patrons to select their exact seats
online; starting an innovative grass-roots and guerilla marketing program;
spearheading the efforts with the Strathmore staff to have Strathmore branded as a leader in customer service; and moving from a subscription-based
sales model to a single ticket/membership based sales model. Ms. Buzzell has
a Masters in Arts Management from American University, and a Bachelor of
Music in Vocal Performance and Music Education from Boston University.
She is a graduate of Leadership Montgomery, and serves on the Board of
Directors of The Bach Sinfonia. She lives in Wheaton, MD with her husband
Jeremy and children Zoe and Myles.
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11:15 – 12:45
Breakout Session 1
i. Hitting the Target Audience: Keeping up with Market Trends
Room 112 (Continued)
Panelists (Continued):
Karalee Dawn has wide-ranging professional experience in theatre production and management throughout the United States (Broadway, Off-Broadway, Regional, Non-Profit and Commercial). She has served as the General Manager of the Signature Theatre Company (NYC),
Managing Director of The Jose Quintero Theatre and Cherry Lane Theatre (NYC), and in various
capacities at American Stage Festival, Milwaukee Repertory Theatre, Odd Act Theatre Group,
Boneau/Bryan-Brown, the William Morris Agency, among others. As a publicist she has worked
with Tony® Award Productions, League of American Theatres and Producers, Roundabout Theatre Company, Manhattan Theatre Company, Drama Dept. and Broadway Cares/Equity Fights
Aids as well as the Broadway productions of Aida, Cabaret (with Brooke Shields), Proof (with
Anne Heche and Neil Patrick Harris) and various Off-Broadway and regional shows. In addition,
Ms. Dawn served as the North American Press Representative for five companies of the smash hit
musical MAMMA MIA! (Broadway, Las Vegas, Toronto and two national tours).
Alli Houseworth is the president and founder of Method 121, a
marketing agency that focuses on audience engagement and social
media for the theatre. Prior to venturing out on her own, Alli was
the Communications and Audience Development Director at theatreWashington where she executed the rebranding of the 27 yearold company (formerly known as The Helen Hayes Awards), was the
Director of Marketing and Communications at Woolly Mammoth
Theatre Company, and founded the New York-based TKTS Patron
Service Representatives Program—a customer-service program
whose mission it is to provide a positive theatre-going experience
for those in line to buy tickets. Named one of the “Top 100 Theatre
Tweeters You Must Follow” by BroadwayWorld.com in 2010 & 2011,
Alli has spoken on the topic of social media for Theatre Communications Group, the International
Special Events Society, ArtsReach, March of Dimes, the National Alliance for Musical Theatre,
Social Media Week Washington D.C., and served as a live-tweeter at From Scarcity to Abundance:
Capturing the Moment for the New Work Sector at Arena Stage. Alli has guest lectured at Barnard
University, the University of Maryland Baltimore County, and American University, and is on the
faculty of the MFA Theatre Management and Producing program at Columbia University where
she teaches Audience Engagement: In Line and Online.
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11:15 – 12:45
Breakout Session 1
ii. Reworking the Start-Up
11:15 – 12:45
Room 115
Why start from scratch? Every organization begins its life as a start-up fueled by an idea for
something great. But how does it grow, change and morph into a giant performing arts venue or
an intimate gallery space? When you decide to take the plunge and create something new, how
do you defend that decision when there are already hundreds of thousands of incredible arts
organizations that currently exist today? With the fierce competition for funding, is there more
value in forming partnerships or exploring alternative funding options like micro-financing?
What happens when you rework the start-up?
Moderator:
David Snider is an award-winning arts manager and artist, with over 20
years of experience as a director, educator, producer, administrator and
actor. As Producing Artistic Director and CEO of Young Playwrights’ Theater, he has received the Meyer Foundation’s $100,000 Exponent Award
for visionary leadership of a nonprofit, the National Arts and Humanities
Youth Program Award from the President’s Committee on the Arts and
the Humanities, and the Hands On Greater DC Cares’ Essence of Leadership Award, as “a nonprofit executive who has integrated innovative and
strategic leadership to make a lasting impact on their organization and the
community at large.” Mr. Snider received his MFA from New York University, Tisch School of the Arts and his BA in English Literature/Russian
language from Dickinson College, magna cum laude, Phi Beta Kappa. He
is a Directing Fellow of the Drama League of New York, the immediate past President of the League of
Washington Theatres and a member of the National Arts Strategies’ Chief Executive Program, a collaborative think tank of 100 CEO’s from around the world dedicated to tackling issues of competition,
finance and relevance on a global scale.
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Breakout Session 1
ii. Reworking the Start-Up
Room 115
(Continued)
Panelists:
Mary Brown has spent over 22 years of her life serving as a tireless
advocate for countless youth. Her life’s purpose is to unveil human
potential and to nurture that potential until it flourishes into meaningful action. Ms. Brown is currently the Executive Director of Life Pieces
to Masterpieces, Inc (LPTM), an internationally-acclaimed, arts-based
youth development organization serving boys and young men living
in low-income and public housing East of the Anacostia River. In addition to serving as the co-founder and Executive Director of LPTM,
Ms. Brown has served as a youth development consultant and trainer
for NeighborWorks America, a national community development
organization, for over 11 years. She has received the Mayor’s Spirit of
Neighborhood Action Award; the Augusta Savage Arts Leadership
Award; the Monica Davis Show Award for Community Service; the
2007 Washington, D.C. Economic Partnership Innovators Award; and was inducted into the Leadership
Greater Washington class of 2009. Ms. Brown has been featured on the front page of the Thanksgiving
2007 edition of the Washington Post honoring local heroes and was named a 2010 Washingtonian of
the Year by Washingtonian Magazine. She serves on the Board of Directors of Fair Chance DC, Leadership Greater Washington and the Center for Nonprofit Advancement.
Louise Kennelly is the Executive Director of the DC Arts and Humanities Education Collaborative,
an organization dedicated to ensuring access to arts and humanities education for all D.C. public school
students. Before coming to the DC Collaborative, she was a Director at the National High School Center
located at the American Institutes for Research. Before joining AIR, Ms. Kennelly led external relations
initiatives at New American Schools (NAS). Ms. Kennelly is a published poet and painter showing at the
Anne C. Fisher Gallery. She is the recipient of a Maryland State Arts Council Individual Artist Award,
a North Carolina State Arts Council Individual Artist Award and is an artist in the schools through the
Maryland State Arts Council’s Arts in Education (AiE) program. She graduated from Yale University
and holds a Master’s from Columbia University’s Graduate School of Journalism and an M.F.A from the
University of North Carolina.
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11:15 – 12:45
Breakout Session 1
ii. Reworking the Start-Up
Panelists (Continued):
Room 115
11:15 – 12:45
(Continued)
Brooke Kidd is a dance artist, choreographer, movement instructor and dance researcher who explores movement systems, their patterns and styles, symbolic gesture
and functional roles of dance in world cultures. Her approach to dance is grounded in
anthropology and the study of world cultures. Brooke also advocates for public policy
initiatives that benefit cultural education opportunities.
Kidd attended American University in Washington, D.C. to earn an M.A. in Dance with
the thesis “Revitalizing Community through Dance” (1998) after a B.A. in International
Relations and B.A. interdisciplinary degree in Dance, Anthropology and African Studies
(1991).
She is Founder and Director of World Arts Focus, Inc., a non-profit arts organization established in 1992.
Out of World Arts Focus has grown the studio facility Joe’s Movement Emporium, which Kidd and fellow artist Ajax Joe Drayton opened in 1995 in downtown Mt. Rainier, MD. At Joe’s, Kidd is responsible
for program development, a performance series, artist services, fundraising and general operations. She
directs an annual community production, Sweeping the Avenue, and has staged numerous site-specific
productions that blend civic engagement and local artists. In 2009, the organization completed a $3.2
million capital campaign to renovate a warehouse into a community performing arts center.
Breakout Session 1
ii. Reworking the Start-Up
Panelists (Continued):
Room 115
(Continued)
Christopher Naoum is a lawyer and has been a long time advocate for independent musicians focusing on licensing and copyright
reform for the past two years. He has focused much of his work on
artist development and proposing policy reforms that benefit local
creative communities. Chris co-founded Listen Local First in July
of 2011and has been working to develop and grow the LLF platform since.
Chris has previously worked as Policy Counsel for the Future of
Music Coalition, Editor of BroadbandBreakfast.com and Legal Research Fellow for the Benton Foundation. Chris has a BA in political science and economics from Emory
University, an MA in Television Radio and Film from the Newhouse School of Public Communications
and a JD from the Syracuse College of Law.
As an artist, Kidd has toured throughout the Mid-Atlantic region with her work, including the Dance
Place, Publick Playhouse, Avalon Theatre in Easton, MD, Rockville Civic Center, Mt. Vernon College,
Montgomery College, and other venues. She has choreographed site-specific works for the “Community
Bridge” opening celebration in Frederick, MD and the Bladensburg Waterfront Park, for theater companies including Scena Theater, Fraudulent Productions, Washington Shakespeare Company, and the
Naked Theatre. For several years, she choreographed and co-directed a large scale musical in a swimming pool at New York’s community center at Asphalt Green featuring 75 swimmers and past Olympian
athletes in swimming, diving and synchronized swimming.
Through extensive teaching, performing and consulting, Kidd has participated in a broad-based community initiative of establishing the Gateway Arts District in a 4-city neighborhood of Prince George’s
County. A coalition of artists, business leaders and politicians are combining forces to use the arts for
community and economic revitalization. From 2001 to 2003, Kidd also served as a council member for
the city of Mt. Rainier.
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2:00 – 3:30
Breakout Session 2
2:00 – 3:30
Breakout Session 2
i. Beyond the Bottom Line: Running a Nonprofit in a For-Profit World
Room 115
i. Beyond the Bottom Line: Running a Nonprofit in a For-Profit World
Room 115 (Continued)
In this volatile economy, nonprofits are often last and hardest hit by financial downturns.
How do they stay fiscally viable and mission-focused when faced with dwindling funding? Are there aspects of the nonprofit model that are advantageous when compared to
the for-profit model, specifically concerning the arts? What features of for-profits would
be beneficial to integrate into the nonprofit world? Is there a better way to fiscally manage
arts organizations?
Moderator:
Panelists:
Jack Rasmussen, a native of Seattle, earned his BA in Art from
Whitman College in Walla Walla, WA, before moving to Washington, D.C., and completing an MFA in Painting, MA in Arts Management, and MA and PhD in Anthropology at American University. He
worked in the Education Department of the National Gallery of Art
before becoming the Assistant Director of the Washington Project for
the Arts when it opened in 1975.
He left this position to open the Jack Rasmussen Gallery, one of the
first commercial galleries to move to downtown Washington, and
then launched Rockville Arts Place, served for ten years as the Executive Director of Maryland Art Place in Baltimore, and three years as
Executive Director of the di Rosa Preserve: Art & Nature, a contemporary art museum and natural habitat in Napa, California.
Rasmussen is currently Director and Curator of the American University Museum at the Katzen
Arts Center, and President of the Mid-Atlantic Association of Museums.
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Kate Gibney joined the staff of Americans for the Arts in April 2006. As
vice president of development, she oversees all fundraising undertaken on
behalf of Americans for the Arts, collaborating closely with the Board of
Directors, program staff, and senior leadership to create new opportunities
for corporations, foundations, and individuals to support the organization’s
goal of advancing the arts and arts education. Kate also coordinates development for the Americans for the Arts Foundation, which provides an array
of planned giving vehicles for donors interested in providing legacy support
for Americans for the Arts.
Kate brings to her role a wealth of knowledge and experience gained from
her past tenures at The National Museum of Women in the Arts; the Smithsonian Institution’s National Portrait Gallery; and The Corcoran Gallery of Art, where she oversaw
a corporate and foundation relations team focused on both annual and capital campaign fundraising. A singer in her spare time and an avid patron of the visual arts, Kate earned her bachelor’s
degree with honors from Guilford College.
Lissa Rosenthal brings 20 years of experience in arts leadership, advocacy and nonprofit development to her role as Executive Director of the
Future of Music Coalition. Prior to joining FMC, she served as Programs
Director for the American Council for the Arts, Development Director of
P.S.1 Contemporary Art Center/The Museum of Modern Art New York and
National Program Director for PAX: Real Solutions to Gun Violence. She
has also worked extensively in AIDS fundraising and event production. As
a social justice advocate, she led and supported numerous fundraising and
awareness-generating campaigns. Volunteer activities include work with
the national hunger relief agency Share Our Strength and their Taste of the
Nation events. This led to her nomination for Share Our Strength’s National
Leadership Award, ranking her among their most effective national advocates
and volunteers. A promoter of all things green, she has authored several “green” cover features for
publications including Pittsburgh Magazine.
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2:00 – 3:30
Breakout Session 2
i. Beyond the Bottom Line: Running a Nonprofit in a For-Profit World
Room 115 (Continued)
Panelists (Continued):
B. Stanley is an actor, director, pedagogue, puppeteer, and performance artist. He founded
Theatre Du Jour in Washington D.C. in 1982 as an experimental group with an actor-based approach to creating new works. As an actor he has performed with The Living Theatre, Theatre Du
Jour, Protean Forms Collective, The Hungry Fetus, The Puppet Company, Cherry Red Productions, Guillermo Gomez Pena, and in a myriad of unusual solo performances with his puppet,
Ubu. Influenced by Antonin Artaud, Alfred Jarry, Jerzy Grotowski, Ingemar Lindh and like minds,
he has directed a broad array of plays and performances, including Peter Handke’s Self Accusation, Antonin Artaud’s There Is No More Firmament and The Spurt of Blood, Alfred Jarry’s Ubu
Cuckolded, George Bernard Shaw’s Pygmalion, and Ossie Davis’ Purlie Victorious. As director of
Theatre Du Jour he had lead many company-created works including Poor Oedipus (an adaptation
of the Oedipus story), Tower of Babel, Last Minute, and Ritual Play. He has worked with several
poets, including Silvana Straw and Quique Aviles in creating performances that combine literature,
acting and multimedia.
From 1989-1992, Stanley trained under Ingemar Lindh at the Instituto Di Arte Scenia (Institute for
Scenic Art) in Pontremoli, Italy where his roles ranged from directing and acting to light design and
pedagogy. He also edited a book of observations and meetings of the participants of the University
of Theatre, Fifth Session (Actions, Consequences, Resonances, 1990). By the end of this period,
Stanley was dividing his time between Pontremoli, Washington, and Scandinavia, conducting
workshops and creating, acting in and directing plays.
2:00 – 3:30
Breakout Session 2
ii. Creative Collaborations: What Works?
Room 112
Working with others is a skill ingrained at an early age. We’re taught to share, to help out and
support each other...basically, to collaborate. Often, arts organizations must go back to those
basics and learn to work with others in order to survive. It can be a tricky dance to partner with
outsiders while remaining true to one’s own artistic mission and vision, so how do we make
these partnerships positive, fruitful experiences? What are some success stories of collaborative
projects?
Moderator:
Michael Wilkerson has worked as a university administrator, freelance writer, director of two multidisciplinary artists’ residency programs, founding chair of a national service/advocacy organization, and
as founding editor of a national literary magazine. He has taught writing,
arts management, literary interpretation, and other subjects for more
than two decades at American, Indiana, DePauw, Wisconsin, and at the
School of the Art Institute. His recent research offers a new system for
public funding of the arts and a proposed reworking of the endowment
funds held by most arts organizations.
Currently, Stanley is Executive/Artistic Director of The District of Columbia Arts Center, where he
encourages the development of cutting edge work by new and emerging theater groups in Washington, D.C. He conducts workshops on acting, directing and theater production and participates in
conferences and seminars abroad with regularity.
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2:00 – 3:30
Breakout Session 2
ii. Creative Collaborations: What Works?
2:00 – 3:30
Room 112 (Continued)
Panelists:
Joan Jeffri is the director and founder of the Research Center for the Arts and Culture, now at
the National Center for Creative Aging in Washington D.C., and recent director of the graduate
program in Arts Administration at Teachers College, Columbia University for 22 years. Author of
several books about the management of arts organizations, including the recently-released Respect
for Art: Visual Arts Administration and Management in China and the United States, The Emerging Arts: Management, Survival and Growth and ArtsMoney: Raising It, Saving It and Earning
It, and academic director of the Arts Leadership Institute with the Arts & Business Council, she has
a particular interest in the care and survival of artists. Her latest projects, ART CART: Saving the
Legacy, Still Kicking and Above Ground, are concerned with aging visual and performing artists in
New York City, Los Angeles and Washington D.C.
She has edited the 12-volume series entitled Information on Artists and Artist-Help: The Artist’s Guide to Work-Related Human and Social Services, as well as the 6-volume Information on
Artists II. She has recently completed Making Changes: Facilitating the Transition of Dancers
to Post-Performance Careers with cultural economists William Baumol and David Throsby, and
Changing the Beat: A Study of the Worklife of Jazz Musicians (NEA Research Report). For ten
years she was an Executive Editor of the Journal of Arts Management and Law and has published
articles on a wide variety of arts administration issues in it, as well as in Poetics, the International
Journal of Cultural Policy, American Demographics, among other journals. She has served on a
national task force for health care and insurance issues for artists for the National Endowment for
the Arts, has served as President of the Board of the International Arts-Medicine Association and is
on the Advisory Board of the Cultural Policy and National Data Archive at Princeton University.
She has taught and consulted in Brazil, Canada, China, Hong Kong, Hungary, Israel, Japan, Portugal, Russia. A former poet and professional actress, Ms. Jeffri works closely with artists, arts service
organizations, arts unions, and arts researchers.
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Breakout Session 2
ii. Creative Collaborations: What Works?
Room 112 (Continued)
Panelists (Continued):
Robert C. Pullen: Emmy™ nominated Producer, Broadway producing and/or general and company management credits include:
The Music Man, Footloose, Chicago, the Musical, Annie Get Your
Gun, Titanic, Seussical the Musical, 42nd Street, Blast, and Broadway Salutes Hillary Clinton with Rosie O’Donnell.
Producing highlights include President Obama’s 2009 Inaugural
Swearing-In Ceremony (Aretha Franklin segment); 9/11: Ten
Years Later (simulcast worldwide on Facebook); Producing television credits include the Mark Twain Prize for American Humor on
PBS for 7 years including Tina Fey, Jon Hamm, Chris Rock, Danny
DeVito, Green Day, Molly Shannon, Steve Martin, Bill Cosby, Billy
Crystal, Whoopi Goldberg, etc.; produced and directed a documentary for Bravo Networks On With the Show; In 2009 Pullen
produced Some Enchanted Evening: A Salute to Senator Ted Kennedy with Bill Cosby, Bernadette Peters, James Taylor, President Obama and more, in May of 2009 Pullen produced A Celebration of Women in the Arts hosted by Lily Tomlin with Patti LaBelle, k.d. lang, LeAnn Rimes,
Annie Leibowitz, Vera Wang, Chita Rivera and more and in 2008 Pullen produced The Art of Film
Music with John Williams, Martin Scorsese and Steven Spielberg; and in 2011: President Kennedy
Remembered: JFK 50th Anniversary with Herbie Hancock, Esperanza Spalding, Yo-Yo Ma, Paul
Simon, Terrence McNally, Lorne Michaels and hosted by Diane Sawyer and Mike Nichols.
Education: Studied at the American Musical and Dramatic Academy, and the Juilliard School.
Pullen is a member of American University’s Arts Management Advisory Council, a member of the
National Society of Arts and Letters Advisory Council and a member of the Board of Directors of
the DC Youth Orchestra Program.
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2:00 – 3:30
Breakout Session 2
ii. Creative Collaborations: What Works?
2:00 – 3:30
Room 112 (Continued)
Panelists (Continued):
Jason Schupbach is the Design Director for the National Endowment for the Arts, where he oversees all design and creative placemaking grantmaking and partnerships. Previous to his current position,
Jason served as the Creative Economy and Information Technology
Industry Director for Massachusetts. In this job he focused on the
nexus of creativity, innovation and technology to grow the innovation industries cluster in the state. He formerly was the director of
ArtistLink, a Ford Foundation initiative to stabilize and revitalize
communities through the creation of affordable space and innovative
environments for creative entrepreneurs. He has also worked for the
Mayor of Chicago and New York City’s Cultural Affairs department.
Breakout Session 2
iii. Universal Visions: International Arts Management
Room 123
In a country with no cultural ministry, is cultural diplomacy a myth? As arts managers in an
increasingly connected world, we will be challenged to navigate a global landscape and create
mutually beneficial intercultural exchanges. What are some ways to do this? Looking through
the lens of cultural policy, what are ways that arts organizations and presenters should interact
with government agencies? How can we build bridges across cultural divides and overcome
policy barriers?
Moderator:
Gail Humphries Mardirosian is an arts administrator,
professor, and director focusing on the arts in the international
arena. She is currently a professor at American University in
Washington, D.C., teaching in the Department of Performing
Arts, the University College and the University Honors Program. At American, Gail has received the University’s Award for
Outstanding Service, the College of Arts and Sciences Outstanding Teaching Award, and the Alpha Chi Omega Award for
Outstanding Teaching in the Arts. As an arts administrator for
over 25 years, she has consulted for multiple nonprofit arts and
education organizations in California, Florida, Georgia, Maryland, Virginia and Washington, D.C.
Community service includes participation on panels and commissions for numerous local, regional
and state funding organizations for the arts. With a particular interest in international forums
allowing for meaningful and substantive artistic exchange and interaction, Gail has taught and
directed in multiple countries including Greece, Russia, Slovakia, Sweden and the Czech Republic,
where she was a Fulbright Senior Scholar at the Academy of Performing Arts in Prague. This spring
she is touring a production to the St. Petersburg State Theatre Arts Academy in Russia.
Directing credits include over 130 productions that range from serious drama, musicals, children’s
theatre, and the classics to new works. A recent directing project began in the Czech Republic in
2009 and continues in Washington, D.C. at the University of New Hampshire and the Florida Holocaust Museum - VOICES OF TEREZIN, the arts as a strategy for survival. Gail has chronicled
the project in a chapter within an upcoming book to be published by Routledge (Taylor & Francis
Group) spring 2012, entitled THE POWER OF WITNESSING: Reflections, Reverberations and
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2:00 – 3:30
Breakout Session 2
iii. Universal Visions: International Arts Management
Room 123
Moderator (Continued):
Traces of the Holocaust. Other current projects include work on a new musical adaptation of a children’s novel (INVINCIBLE) and writing a docudrama about the life of a survivor of the Holocaust
(AND SMILE WITH EYES STILL SMARTING).
Gail is also the team leader for an arts integration research project entitled Imagination Quest (IQ),
a collaborative effort between Imagination Stage and American University professors. The project
has received funding for over a decade from foundations, corporations, school districts and national education agencies to investigate the potency of arts integration in the process of education.
Her publications about the impact of the use of the arts across the curriculum for enhanced teacher
effectiveness and increased student achievement have appeared in many journals including The
Chronicle of Higher Education, The International Journal of Teaching and Learning, Current
Issues in Education and Teaching Artist Journal. Gail is currently co-authoring a book entitled
Teaching to Reach through Arts Integratio: Training the Classroom Teacher for Innovative and
Creative Instruction.
Panelists:
Todd Dellinger earned a Bachelor of Arts in Theater Performance and a Master of Arts in Arts Management from American University. He has extensive experience of multi-faceted and in-depth participation in enriching lives through the management of arts institutions. Before joining the faculty of Rider
University’s Westminster College of the Arts, he was the founder and executive director of TexARTS
Association for Visual and Performing Arts in Austin Texas. His previous positions include serving as
executive director of A Noise Within classical repertory theater company in Los Angeles and executive
director of Elisa Monte Dance in New York. For three years he was also executive director of the Martha
Graham Dance Company and School in New York.
Committed to both the performing and the visual arts, he has produced exhibits for TexARTS in Austin
and served as the liaison between the Martha Graham Company and SUNY Binghamton, which presented the works of Isamu Noguchi that were created for Martha Graham works. Mr. Dellinger is a past
member of Actors Equity Association, the Screen Actors Guild and American Federation of Television &
Radio Artists.
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2:00 – 3:30
Breakout Session 2
iii. Universal Visions: International Arts Management
Room 123
(Continued)
Panelists:
David Furchgott, President and Founder, International Arts &
Artists: Coming from a family of creative artists, scientists and entrepreneurs, David Furchgott was first trained as an arts educator
and studio artist, and has focused his career for the past 32 years
on international arts activities and exchange.
Following his first directorship of an organization in 1970 at age
23, Furchgott’s earliest arts career included work as a museum
curator, educator, and director of a small art school, followed by a
government position charged with developing accessibility to the
arts for broader populations in his home state.
Since 1978, he has worked on an international scale in the arts, catapulted by work with the Spoleto
Festival USA, then serving for 16 years as the first Executive Director of the International Sculpture
Center. At the ISC he began programs to serve artists which eventually attracted 15,000 members
in more than 70 countries, and provided exhibitions and programs across North American and
from Asia to Europe. He also began and published Sculpture magazine.
In the same entrepreneurial spirit in 1995, Furchgott founded International Arts & Artists. Since its
founding, IA&A has grown to be the producer of the largest number of touring fine and decorative
arts exhibitions in the USA with an average of 15-20 exhibitions on view nationwide at all times and
a similar number in development. Under his leadership, IA&A also began and operates an international exchange program that arranges for US organizations to host between 70-130 artists and arts
managers annually. IA&A’s design studio provides comprehensive design services to IA&A itself
and to artists and other arts organizations. Its Hillyer Art Space holds upwards of 30 small, on-site
exhibitions annually of emerging and under-exposed mid-Atlantic area artists, along with a variety
of arts-related public programming.
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2:00 – 3:30
Breakout Session 2
3:45 – 5:00
Panel 3
iii. Universal Visions: International Arts Management
Room 123
(Continued)
Arts Advocacy 101: Learn the Language
Abramson Family Recital Hall
Panelists (Continued):
As arts managers and enthusiasts what can we do to advocate for the arts, both in Washington,
D.C. - the center of policies and politics - and in our hometowns? Learn to make a case for the
arts by effectively utilizing your personal experiences and knowledge and backing them up with
data. What are the advocacy roles of arts managers, representatives of arts organizations and
individuals, and how can we maintain successful relationships with the public and those who
are in public office?
Danielle Mouledoux is currently the Marketing Manager of the
George Washington University Lisner Auditorium. In this role, she manages all marketing and communications efforts for the venue and shapes
its performance series, which includes a significant number of events featuring international artists. She recently served as a grant panelist for the
DC Commission on the Arts and Humanities and an adjudicator for the
Dance/MetroDC Awards. Prior to joining Lisner staff, Danielle worked
in communications and development with a variety of organizations
such as Dance/USA, Maryland Classic Youth Orchestras, Society for the
Performing Arts (Houston) and Psophonia Dance Company (Houston.)
She received her MA in Arts Management from American University
and a BA in English from Rice University in Houston. During her time in
Houston, Danielle danced with Psophonia and Chrysalis dance companies. She maintains an ever-growing roster of creative personal projects
she will frequently begin and occasionally complete.
Stacy White is the Cultural Programs Division Chief in the Bureau of Educational and Cultural
Affairs (ECA) at the U.S. Department of State. Her division develops, coordinates and directs the
implementation of cultural exchange programs in the arts and humanities worldwide in support of
U.S. foreign policy objectives. Stacy joined U.S. government diplomatic service in 1988 as a foreign
service officer for the United States Information Agency (USIA). In 1999, USIA was merged into
the State Department. During her twenty-four year diplomatic career she has served in a variety of
cultural, press and public affairs positions at U.S. embassies in Canada, Finland, Indonesia, Malaysia, Mexico and Panama. Her most recent foreign assignment (2007-2011) was in Ottawa, Canada
where she directed U.S. government media relations. Past assignments in Washington include a
stint at the State Department’s Foreign Service Training Institute training fellow officers in public
affairs work and two years in the Bureau of Western Hemisphere Affairs supporting U.S. Missions
in Mexico and Canada with their public diplomacy activities. Prior to joining the foreign service,
Stacy was a professional broadcast journalist, working as a news anchor, reporter and producer in
Texas and Oklahoma. She holds a Masters Degree in International Relations (Webster University)
earned in Leiden, The Netherlands and a Bachelors Degree in Broadcast Journalism from the University of Texas in Austin. Stacy hails from Austin, Texas and is the proud mother of a 9-year-old
boy.
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Moderator:
Anne L’Ecuyer is a writer and a consultant who stays closely connected to an international network of city leaders, cultural professionals, and working artists. She is an expert in creative industries and
cultural tourism in the United States, as well as the contributions of
the arts toward educational, social, and environmental goals.
Previously, Anne served as Associate Vice President for Field Services
at Americans for the Arts. In this role, she produced seven national
conferences and an annual program of leadership events for an audience of cultural professionals and their allies in government, business,
and education. She consulted directly with hundreds of local arts
leaders to provide strategy and support for their efforts and routinely
met with delegations of foreign cultural leaders on visits sponsored by
the U.S. State Department. She served as editor of the Americans for the Arts Monograph Series,
and is the author of Public Funding for the Arts at the Local Level.
Anne owns and operates the Washington Writer’s Retreat, a private writing and research residency
in the nation’s capital. She is an essayist currently at work on a book-length collection that profiles
cultural leaders in ten American cities. Anne also consults independently with businesses, nonprofits, and public institutions. Her clients have included Culture Action Europe, the Canadian Conference on the Arts, and the California Arts Council. She holds a bachelors degree from Northern
Arizona University, studied public policy at the University of Maryland at College Park, and now
teaches at American University in the Arts Management program.
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3:45 – 5:00
Panel 3
Arts Advocacy 101: Learn the Language
Abramson Family Recital Hall 3:45 – 5:00
(Continued)
Panelists:
Panel 3
Arts Advocacy 101: Learn the Language
Abramson Family Recital Hall (Continued)
Panelists (Continued):
Robert Bettmann is a choreographer, community organizer,
writer and administrator. He is the FY13 Advocacy Director for the
DC Advocates for the Arts, Managing Editor of the arts magazine
Bourgeon, and the author of the book Somatic Ecology. The Washington Post called his recent choreography, Quis Custodiet, “A powerful performance” (August, 2011.) Later this spring, the Arts Club of
Washington will host the book launch and award event for the 2nd
annual D.C. Student Arts Journalism competition.
Jeffrey Herrmann became Managing Director of Woolly
Mammoth Theatre Company in 2007 after eight seasons as
Producing Director of Alaska’s Perseverance Theatre. A native of Schenectady, NY, Jeffrey grew up in West Hartford, CT,
and received his BA in English at Vassar College and his MFA
in Theater Management at the Yale School of Drama. Prior to
his enrollment at Yale, he was Managing Director of the Albany
Berkshire Ballet in Pittsfield, MA. During his time at Yale, he
worked at the Mark Taper Forum in Los Angeles and as Associate Managing Director of the Yale Repertory Theatre.
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Jonathan Katz, Ph.D., is the CEO of the National Assembly of State Arts Agencies (NASAA), which was created by
the 50 state and six jurisdictional arts agencies of the United
States as their primary vehicle for arts policy development,
advocacy, leadership development, research, information
and communication. During FY 2012, state arts agencies will
manage in excess of $300 million including the Congressionally mandated 40% of the grant budget of the National
Endowment for the Arts.
Dr. Katz consults globally on cultural policy, leadership
development, strategic planning and effective advocacy. A
former member of the U.S. Commission on UNESCO, he has
advised the International Federation of Arts Councils and
Cultural Agencies on its corporate development and facilitated its CEO Seminar for heads of national arts and cultural
agencies at World Summits in England, South Africa and
Australia. Most recently, he has advised the governments of Korea and Canada, led a session
on problem-solving for Grantmakers in the Arts in Chicago, and keynoted the Arts and Education Symposium of the Education Policy Leadership Center (Pennsylvania) on Learning
and the Arts: What do we Know & What should we Do? He is a founder of the Arts Education Partnership, the nation’s coalition of more than 100 organizations for the advancement
of learning in the arts, and of the Cultural Advocacy Group, which is the forum through
which the national cultural service organizations of the United States develop their united
federal agenda. For the U.S. Department of State, he has conducted planning and professional development sessions with cultural agencies in five cities in Mexico. His doctoral dissertation proposed a national agenda for literary activities in the United States based on an
analysis of factors affecting literary participation.
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3:45 – 5:00
Panel 3
Arts Advocacy 101: Learn the Language
Abramson Family Recital Hall 5:00 – 6:00
Keynote Address: Adrian Ellis
Abramson Family Recital Hall
(Continued)
Panelists (Continued):
Andrea Kreuzer is a Program Associate for Research and Policy at the Arts Education
Partnership (AEP), based in Washington, D.C. At AEP she has a substantial role in developing and authoring a new user-friendly database of outcomes-based arts education research
and policy implications, called ArtsEdSearch. She’s also working with the U.S. Department
of Education’s Professional Development for Arts Educators Program to develop and implement a rubric to assess the quality and effectiveness of grantee Annual Progress Reports.
Andrea also co-wrote the AEP Research Bulletin, Music Matters: How music education
helps students learn, achieve, and succeed which compiles and digests recent research on
the benefits of music education.
Andrea received her Master of Arts degree in museum studies from George Washington
University and her Bachelor of Sciences degree in photography and art history from Ithaca
College. Before joining AEP, Andrea worked in museum research and evaluation, and in exhibition development and design at the Smithsonian Institution National Museum of Natural History and the National Geographic Society.
Adrian Ellis, Director, AEA Consulting: Adrian founded AEA in
1990. He recently returned to consulting full-time after serving as
Executive Director of Jazz at Lincoln Center from 2007 – 2011.
Prior to that, he was Executive Director of The Conran Foundation, where he was responsible for planning and managing the
establishment of the Design Museum in London, which opened on
Butlers Wharf in 1989. Between 1981 and 1986, he was a civil servant in the UK Treasury and the Cabinet Office, where he worked
on service-wide efficiency reviews and privatization, and for two
years ran the office of the Economic Secretary to the Treasury (the
Minister responsible for monetary policy and regulation of the
banking sector). From 1980 to 1982, he was a College Lecturer in
Politics at University College, Oxford, where he received his B.A.
(first class) and M.A. degrees, before undertaking graduate studies
at London School of Economics.
Adrian writes and lectures extensively internationally on management and planning issues in the
cultural sector, and has published, lectured and organized conferences for The J. Paul Getty Trust,
Demos, The Wallace Foundation, Grantmakers in the Arts, The Jerwood Foundation, Clore Duffield Foundation, Sterling and Francis Clark Art Institute at Williams College, Bolz Center for Arts
Administration at the University of Wisconsin, and the Australia Arts Council, among others. He is
also a regular contributor to The Art Newspaper.
Adrian was a member of the Getty Leadership Institute’s advisory board from 2001 – 2007, and
has served on the board of the Kaufman Center in New York, and Pathé Pictures, a film production
company in London. He is a past member of the Governing Council of the National Museums and
Galleries of Wales (1996 – 2000) and a member of the Royal Institute of British Architects’ Architecture Centre Committee (1997 – 2001). In May 2010, Adrian was a Scholar in Residence at Teachers College of Columbia University where he taught a graduate seminar series on ‘Special Topics in
International Cultural Policy’.
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5:00 – 6:00
Keynote Address: Adrian Ellis
Abramson Family Recital Hall
(Continued)
About the Keynote Address
Adrian Ellis has ben involved in the cultural sector since his mid-twenties, and has worked as a
foundation director, a scholar and lecturer, and in line management in the performing and visual
arts, as well as an active board member. He recently spent just under five years as the Executive
Director of Jazz at Lincoln Center. In 1990 he set up AEA Consulting, a company that has undertaken strategic and operational planning for arts organizations and funding agencies all over the
world.
12:45 – 6:30 Silent Auction
Kreeger Hall Lobby
1) Dance Around Town
Take in the DC dance scene this year with a year’s subscription to American Dance Institute and
two tickets to a Dance Place performance. Then get moving yourself (and work on that pirouette)
with a gift certificate to classes at Joy of Motion.
American Dance Institute: One 2012-2013 Season Pass
Dance Place: Two tickets to a performance
Joy of Motion: $50 gift card towards classes
In his talk, he will draw from his experiences to identify what he sees as the key trends affecting
the cultural sector in the United States, and the strategic responses that are likely to be required,
and discuss some of the challenges we face in implementing these responses.
Further Reading
Ellis, Adrian. “Some Reflections on the Relationship between Supply and Demand in the Formalized Arts Sector.” Grantmakers in the Arts Reader 23.1 (Winter 2012). Grantmakers in the Arts.
<http://www.giarts.org/article/some-reflections-relationship-between-supply-and-demandformalized-arts-sector>.
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2) Tour of 14th Street
Spend some time on 14th Street NW with 4 tickets to any Washington Improv Theatre show and 2
tickets to Gala Hispanic Theatre’s production of Puerto Rico...fua! And before one of these great
shows, take a detour over to 18th Street and grab some tasty falafel at Amsterdam Falafelshop.
Washington Improv: 4 Tickets to any show
Gala Hispanic Theatre: 2 Tickets to Puerto Rico…fua!
Amsterdam Falafelshop: Gift certificate for one meal
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12:45 – 6:30 Silent Auction
Kreeger Hall Lobby
12:45 – 6:30 Silent Auction
Kreeger Hall Lobby
3) Walt Whitman’s Dream Weekend
Spend the weekend immersed in poetry, relaxing in your lounger with poems by Marisa Beahm
Klein and the Iona Poets, then hop over to Busboys and Poets for some slam poetry and tasty
treats.
6) Remember that Time Shakespeare Went to Asia?
Yea, neither do we. But this is definitely what it would have been like if he did. Enjoy the succulent Asian fusion cuisine at Buddha Bar DC before hopping a few blocks over to enjoy a play at the
Shakespeare Theatre Company.
Signed book/piece of commissioned writing
by Marisa Beahm Klein and the Iona Poets
Busboys and Poets: $25 gift certificate
4) Something Old and Something New
Take a trip to the north side and enjoy the classic sounds of the Bach Sinfonia, then continue
north to Baltimore for a look at the new creations at the American Visionary Art Museum. And
don’t miss your chance to own and even wear beautiful art, too, with a gift certificate to any As
Kindred Spirits store.
Bach Symphonia: 2 tickets
American Visionary Art Museum: 4 admission passes
As Kindred Spirits: $25 gift certificate
5) Dinner and a Show
Trying to figure out what to do with that significant other on your first date? Or have you fallen
into that “quick bite and a movie” rut? Spruce it up next time with an inclusive dinner for two
at any Chef Geoff’s location and two tickets to the Tony Award winning play Next to Normal at
Arena Stage. You won’t be disappointed.
Shakespeare Theatre Company: 2 tickets
Buddha Bar DC: $50 gift certificate
7) Private Wine Tasting for 20 People by Total Wine & More
Treat your friends, family and fellow wine lovers to a private wine tasting for up to 20 people.
Select between a seated gathering with a class style atmosphere or a walk around event, where
your guests can not only learn about the wines they taste but are also able to mingle. Total Wine &
More will provide eight hand-selected wines, stemware, an educational handout for tasting notes
and a private room within our store. Their wine experts will be on hand to present and discuss
each delicious wine featured during your two hour private wine tasting.
8) Be a Super Advocate!
Take advantage of this opportunity of a free one year’s membership to Americans for the Arts,
along with an Americans for the Arts goody bag, which includes a t-shirt, literature, and other
great items.
Arena Stage: 2 tickets to Next to Normal
Chef Geoff’s: Certificate for dinner for two
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EMERGING ARTS LEADERS SYMPOSIUM | EMAIL auartsymposium@american.edu
WEBSITE www.american.edu/cas/eals | BLOG http://emergingartsleaders.wordpress.com
FACEBOOK www.facebook.com/ealsau | TWITTER www.twitter.com/EALSAU
Sponsors and Partners
The Arts Management Program at American University is a
proud National Sponsor of American for the Arts’ Arts Advoacy Day.
Certificate in Technology in Arts Management
A certificate awarded by American University’s College of Arts and Sciences is a symbol of professional achievement widely recognized by international organizations, non-profit agencies, corporate and government employers. These certificates are credit programs designed for individuals
who want an advanced academic credential without necessarily enrolling in a degree program.
Classes are offered every spring and fall. The certificate program requires 15 hours of approved
graduate level course work. Up to 9 of the certificate credits are transferable to a master’s degree
program for which you will have laid a strong foundation. This Certificate is designed not for
those seeking to enhance aesthetic skills, but those wishing to advance technology skills related to
management of the arts.
Admission
Open to students with a bachelor’s degree or equivalent from an accredited institution. Applicants
must submit their official transcripts along with a one page statement of purpose. International
students whose native language is not English are required to submit results of the Test of English
as a Foreign Languate (TOEFL) or the International English Language Testing System (IELTS)
unless they hold a degree from a U.S.-accredited institution (before enrollment at CAS). The minimum TOEFL score for full admissions consideration is 100 on the Internet-based test (IBT), 250
on the computer-based test, or 600 on the paper-based test. The minimum IELTS score is 7.0.
Certificate Requirements
15 credit hours of approved course work with at least 6 credit hours at the 600-level or above
with grades of C or better. Grades of C- or D in certificate courses are not accepted toward the
fulfillment of certificate requirements, although these grades will be included in the calculation
of the GPA. Students must have at least a 3.0 GPA in certificate courses in order to be awarded a
certificate. Students in certificate programs must take a minimum of 6 credit hours during each
12-month period and complete the certificate in four years. International students must enroll in
9 credit hours each semester (except for summer). A maximum of 3 credit hours earned at an accredited college or university may be applied toward the certificate as transfer credit.
Course Requirements
PERF 572
Introduction to Technology in Arts Management (3)
PERF 573
Technology and Marketing the Arts (3)
PERF 596
Technology in Fundraising (3)
PERF 672
Experimentation, Evaluation and Analytics (3)
PERF 672
Database Management (3)
EMERGING ARTS LEADERS SYMPOSIUM | EMAIL auartsymposium@american.edu
WEBSITE www.american.edu/cas/eals | BLOG http://emergingartsleaders.wordpress.com
FACEBOOK www.facebook.com/ealsau | TWITTER www.twitter.com/EALSAU
EMERGING ARTS LEADERS SYMPOSIUM | EMAIL auartsymposium@american.edu
WEBSITE www.american.edu/cas/eals | BLOG http://emergingartsleaders.wordpress.com
FACEBOOK www.facebook.com/ealsau | TWITTER www.twitter.com/EALSAU
Joint Certificate in International Arts Management
A joint certificate awarded by American University’s School of International Service and College
of Arts and Sciences is a symbol of professional achievement widely recognized by international
organizations, non-profit agencies, corporate and government employers. SIS-CAS joint graduate
certificates are credit programs designed for individuals who want an advanced academic credential without necessarily enrolling in a degree program.
Classes are offered every spring and fall. The certificate program requires 18 hours of approved
graduate level course work. Up to 12 of the certificate credits are transferable to a master’s degree
program for which you will have laid a strong foundation.
Admission
Open to students with a bachelor’s degree or equivalent from an accredited institution. Applicants
must submit their official transcripts along with a one page statement of purpose. International
students whose native language is not English are required to submit results of the Test of English
as a Foreign Languate (TOEFL) or the International English Language Testing System (IELTS)
unless they hold a degree from a U.S.-accredited institution (before enrollment at SIS and CAS).
The minimum TOEFL score for full admissions consideration is 100 on the Internet-based test
(IBT), 250 on the computer-based test, or 600 on the paper-based test. The minimum IELTS
score is 7.0.
Certificate Requirements
18 credit hours of approved course work with at least 6 credit hours at the 600-level or above
with grades of C or better. Grades of C- or D in certificate courses are not accepted toward the
fulfillment of certificate requirements, although these grades will be included in the calculation
of the GPA. Students must have at least a 3.0 GPA in certificate courses in order to be awarded a
certificate. Students in certificate programs must take a minimum of 6 credit hours during each
12-month period and complete the certificate in four years. International students must enroll in
9 credit hours each semester (except for summer). A maximum of 3 credit hours earned at an accredited college or university may be applied toward the certificate as transfer credit.
Course Requirements
International Communication
SIS 642 Cross-Cultural Communication (3)
SIS 628 Public Diplomacy (3)
SIS 645 International Communication and Cultural Policy (3)
Arts Management
PERF-570 Survey of Arts Management (3)
PERF-596 International Cultural Management (3)
PERF-690 Independent Study in the Performing Arts (3)
EMERGING ARTS LEADERS SYMPOSIUM | EMAIL auartsymposium@american.edu
WEBSITE www.american.edu/cas/eals | BLOG http://emergingartsleaders.wordpress.com
FACEBOOK www.facebook.com/ealsau | TWITTER www.twitter.com/EALSAU
EMERGING ARTS LEADERS SYMPOSIUM | EMAIL auartsymposium@american.edu
WEBSITE www.american.edu/cas/eals | BLOG http://emergingartsleaders.wordpress.com
FACEBOOK www.facebook.com/ealsau | TWITTER www.twitter.com/EALSAU