Proceedings of 23rd International Business Research Conference 18 - 20 November, 2013, Marriott Hotel, Melbourne, Australia, ISBN: 978-1-922069-36-8 Does Income Lead to Empowerment?: The Case of Women Potato Farmers in Pakistan Amjad, Maria Fay Rola-Rubzen and Kandy Dayaram Literature abounds with claims that income leads to empowerment. However, this relationship is not always straightforward, particularly where cultural, social and religious factors interplay. In Pakistan, roles of men and women are embedded in socio-cultural and religious beliefs. Although women empowerment and promotion of gender equality are being adopted in line with global development objectives within the Millennium Development Goals (MDGs), various factors can potentially impact women empowerment and gender. In this paper, we examine the role of, and relationship between, income and women empowerment among women potato farmers in Pakistan from the multiple perspectives surrounding women’s participation in rural employment and economic activities. This research is expected to provide valuable information on women’s participation in economic activities, their income share and its impact on women empowerment in the context of Pakistan’s rural socio-economy. ________________ Corresponding author: Amjad, Curtin Business School, Curtin University, Perth, Australia Email: amjad.amjad@postgrad.curtin.edu.au, amjadkhan180@hotmail.com Associate Professor Fay Rola-Rubzen, Deputy Dean, Research and Development, Curtin Business School, Perth, Australia Professor Kandy Dayaram, Head, School of Management, Curtin University, Perth, Australia.