Corporate Social
Responsibility: WAVE RIDERS
TEAM B1
GURBANI DASSAN
SOPHIE BELLONE
FARHAAN MIRZA
FAWAZ IQBAL
NIKHIL NAIR
TABLE OF CONTENTS!
  Definition
  Overview
  Pyramid of Corporate Social Responsibility
  Advantages of applying CSR to Wave Riders
  Wave Rider’s Vision
  Applying CRS to Wave Rider’s Goals
  Financial Development
  Production Development
  Human Resource Development
  References
Definition
Corporate Social Responsibility is a concept whereby
companies integrate social and environmental concerns in
their business operations and in their interaction with
their stakeholders on a voluntary basis. (Commission of
the European Communities, 2001)
Overview
  Apart from wealth creation, businesses have some
responsibilities towards resolving social problems that
are created by businesses or by other causes beyond its
economic and legal responsibilities.
  CSR is framed in such a way that the entire ranges of
business responsibilities are embraced. It is suggested
here that four kinds of social responsibilities constitute
total CSR: economic, legal, ethical, and philanthropic.
Pyramid of Corporate Social
Responsibility
Philanthropic Responsibility
contribute resources to community; improve quality of life
Ethical Responsibility
Obligation to do what is right, just and fair. Avoid Harm
Legal Responsibility
Law is society’s codification of right and wrong. Play by the
rules of the game.
Economic Responsibility
The foundation upon which all the others rest
What Wave Riders will gain from
Corporate Social Responsibility?
  Increased employee attraction
  Employee Engagement and retention
  Strong corporate reputation
  Good brand image
  Contribute to overall business goals
  Increased market share
  Reduced operating costs
  Support marketing objectives
  Build a strong community relationship
WAVE RIDER’S VISION
To become the number one company of selling rafts for both
the leisure and the military sectors in the next 5 years.
Financial Department
• Increase price of the products to sell in Europe.
• Ensure the correct utilization of the return on
capital employed.
• Increase the gross margin as much as possible.
• Properly manage the accountants and assign
jobs efficiently.
Marketing Department
• Ensure rigorous marketing techniques inside
Europe.
• Employ
advertising
through
magazines,
newspapers, fliers, billboards etc. mainly for
the leisure market.
• Make the advertisements fun and attractive
(keeping in mind how it is better than the
competitors).
• Appoint team leaders for appropriate sales
management techniques.
Production Department
Human Resource Department
• Communicate and discuss problems before
taking action.
• Assign only the right amount of workers for the
correct jobs and avoid materials wastage.
• Make exact assumptions about the amount of
raw materials required.
• Provide convenient incentives to the workers
for proper motivation.
• Avoid resources wastage and reorganize the
human resources.
• Accommodate employee costs within the
system.
• Use motivational techniques in order to get
the maximum benefits from the employees.
Financial Department
  Total annual revenues: Total annual revenue gives a good
quantitative measure that concerns the shareholders and the
society as a whole. A company with large total annual
revenues constitutes a powerful company of a high potency,
which implies that it would be a good investment for the
shareholders. As far as society is concerned a high amount of
annual revenues of a company implies that many work
positions thereby reducing the unemployment and providing
the government with more taxes.
  Total sum of taxes of all types paid to the government: This is
also a quantitative measure that concerns the society. More
taxes would help the government implement its programs for
the betterment of the quality of life of the citizens.
MARKETING DEPARTMENT
  Improve marketing techniques / Europe
  Advertising (magazines, newspapers, flyers …)
Production Department
  Consumption of alternative sources of energy: use of
alternative sources of energy is the key to solving the
problem of increasing energy needs of the society and
also minimizes the chances of global warming. The use
of alternative sources of energy is a quantitative
indicator of the environmental concern of a company.
  Reduce Carbon Emissions
  Develop products which are better for the environment
Human Resource Department
  Improve our internal organization
  Equal Treatment of Employees: Equal treatment should
be given to all the employees and no discrimination
should be made based on age, gender or religion.
  Number of employees that attend training programs:
Employees should be given Equal treatment in terms of
imparting education to the employees to improve their
skills and qualifications.
TO SUMMARIZE
  FINANCIAL DEPARTMENT
  MAKE THE COMPANY MORE PROFITABLE AND THEREFORE BE
ABLE TO EMPLOY MORE PEOPLE AND ACT ON THE SOCIAL ISSUE
(REDUCTION OF EMPLOYMENT)
  MARKETING DEPARTMENT
  IMPROVE THE IMAGE OF THE COMPANY
  HUMAN RESOURCES DEPARTMENT
  FOCUSE MORE ON OUR SHAREHOLDERS AND EMPLOYEE’S
MOTIVATION
  PRODUCTION DEPARTEMENT
  ENVIRONMENTAL ISSUE
RECOMMANDATIONS - Conclusion
  Set specific goals
  Shareholders engagement and feedback
  Sustainability Management Systems (SMS)
  Develop a framework to ensure that environmental, social
and economic concerns are fulfilled
  Identify and prioritize sustainability aspects and impacts
  Life Cycle Assessment
  Crucial point to keep improving our vision and our image
References
  Mostovicz,
I.,
Kakabadse,
N.
and
Kakabadse,
A.
(2009),
"CSR:
the
role
of
leadership
in
driving
ethical
outcomes",
CORPORATE
GOVERNANCE,
Emerald
Group
Publishing
Limited,
VOL.
9
NO.
4,
pp.
448‐460
  Mostovicz, L., Kakabadse, N. and Kakabadse, A. 2009. CSR: the role of
leadership in driving ethical outcomes,CORPORATE GOVERNANCE,
Emerald Group Publishing Limited, VOL. 9 NO. 4, pp. 448-460
  Maignan L, Ferrell O.C., Ferrell L, 2005. A stakeholder model
for implementing social responsibility in marketing.European Journal of
Marketing, Vol. 39 Iss: 9/10, pp.956 – 977
  Carroll A. 1991. The pyramid of Corporate Social Responsibility: Toward
the Moral Management of Organizational Stakeholders – Business
Horizons
  Idowu S, Filho W. 2009. Global Practices of corporate Social
Responsibility. 1st Ed. Springer.