The Car in the
CONNECTED SOCIETY
Orvar Hurtig
Vice President Industry and Society
Ericsson
Ericsson Internal | 2015-02-25 | Page 1
TOWARDS THE NETWORKED SOCIETY
50
15 years
50 billion connected devices
Connections (billion)
40
30
25 years
5 billion connected people
20
100 years
1 billion connected places
10
1875
Ericsson Internal | 2015-02-25 | Page 2
1975
2000
2020
Networked Society
CONSUMER DRIVEN
BUSINESS DRIVEN
SOCIETY DRIVEN
“CONNECT YOUR
USERS”
“CONNECT YOUR ECO-
“CONNECT TO OTHER ECO-
Ericsson Internal | 2015-02-25 | Page 3
SYSTEM”
SYSTEMS”
CONSUMER PERSPECTIVE
›50 % of all drivers surveyed worldwide would
switch brands to a comparable brand to get
Connected Car services.
›72 % of drivers would delay a car purchase by
one year to buy a car with connected Car services
from their preferred brand.
›65 % of drivers surveyed after learning about
Connected Car services consider them an
important feature in their next car.
Ericsson Internal | 2015-02-25 | Page 4
AT&T Drive Studio & Ericsson ConsumerLab study in July/August 2014:
United States, Germany, Brazil, Japan and China.
http://about.att.com/story/Aatt_drive_studio_and_ericsson_release_global_study_on_connected_car_buyers.html
BUSINESS PERSPECTIVE
Dealer
Media Agencies
Automotive OEM
Insurance
Companies
CONNECTED
ECOSYSTEM
Driver & Owner
Content Provider
Service Provider
App Developer
Vehicle
Energy / Utilities
Companies
Fleet Company
Network
Operator
Ericsson Internal | 2015-02-25 | Page 5
Support Center
Repair Shop
Society Perspective
Connected
Traffic Cloud
Connected
Vehicle Cloud
MWC 2015 | Ericsson Internal | 2014-09-30 | Page 6
Connected Traffic
Safety
Connected Traffic
Management
Reaching out to vehicles and road users
Sharing aggregated anonymous data
Traffic
Authority
TRAFFIC
MANAGEMENT
Ericsson framework for Intelligent Transport
Customer Experience Management
Traffic
efficiency
Fees &
charges
Vehicle
interaction
Transport
safety
Infotainment
Service Enablement
Device Management
Connectivity Management
ICT infrastructure (private/public)
People
MWC 2015 | Ericsson Internal | 2014-09-30 | Page 7
Goods
Goods
mgmt
PUBLIC
SAFETY
UTILITIES
TRANS-PORT
TELECOM OPERATORS
TV & MEDIA
35,000
Patents
25,000
R&D
Employees
$5B
Ericsson Internal | 2015-02-25 | Page 8
In R&D
Subscribers
1 billion
managed by us
LTE (4G) Market share in the
#1
worlds largest 100 cities
Subscribers
2.5 billion
supported by us
Services Employees
65,000
$33B
180
118,000
Net Sales 2014
Countries with
customers
Employees