Creativity in Teams – Searching for Solutions E Hirst IBM Global Business Services

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IBM Global Business Services
Creativity in Teams
– Searching for Solutions
E Hirst
IBM Global Business Services
© Copyright IBM Corporation 2007
IBM Global Business Services
Summary
ƒ Generate Solutions
-
Learn various idea-generating tools/techniques to identify candidate solutions
Define objectives for solutions in terms of customer/user requirements or the
elimination or reduction of the root causes of problems
ƒ Evaluate and Select Solutions
-
-
Define the criteria to be used to evaluate candidate improvement solutions
Prioritize and evaluate the candidate solutions against the solution evaluation
criteria
Conduct a feasibility assessment for the highest value solutions
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Starting Point
ƒ
ƒ
We are trying to solve a problem
We believe we understand the problem
-
we have collected data
we understand root causes
we understand what customers want (VoC)
Idea
Idea
Root
Cause
Idea
Address
Root
Cause
Resolve
Problem
Statement
Root
Cause
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Gather
Information
Convergent
Thinking
Ga
the
ge ring
ne inf
rat orm
ing
a
ide tion
as &
Clarification
Issue/Problem
Issue/Problem
Statement
Statement
Divergent
Thinking
The General Approach to Creative Problem Solving
es
b
the h
g
tin roac
c
e
l
Se app
Organize the
Information
Decision
Decision
t
Agree on the
Outcome
All
Allproblem
problemsolving
solvingmeetings
meetingsare
areaaseries
seriesof
ofdiscussions
discussions
that
thatfollow
followthis
thissame
samegeneral
generalpattern
pattern
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Sources of Solutions
The source of solutions can be from within or outside of your team
Inside the Team
Project Goals
Performance Targets
Root Causes
“Discoveries”
Innovative
Solutions
Outside the Team
Other Projects
Best Practices
Benchmarks
Market Research
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Section 1 – Generating Ideas
Generating Ideas – the divergent phase
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Tips: As You Begin To Generate Ideas, Remember ƒ Capture your ideas as you go along
ƒ Review your team’s ideas and use to develop further ideas
-
one idea leads to another
ƒ Look for new themes for streams of ideas
ƒ Ensure that your team avoids “idea assassins.”
-
“Idea assassins” are the familiar phrases that many people use to express objection, negative
thinking, and hostility to ideas and/or resistance to change
-
Many good ideas are thrown away before they have time to develop because of negative
thinking
-
Promote the use of “and”; avoid the use of “but”
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Some Idea Generation Tools & Techniques
ƒ
ƒ
ƒ
ƒ
ƒ
ƒ
ƒ
ƒ
ƒ
Brainstorming
Brainwriting
Challenge Assumptions
Solution Mapping
Mind-Mapping
Six Thinking Hats Technique
Lateral Thinking
Random Word
Idea Box
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Idea Generation: Brainstorming & Brainwriting
ƒ We all know “Brainstorming”
ƒ “Brainwriting” is a variant; we start as individuals writing our ideas and then sharing
ƒ In general, there are the three steps:
1.
Generate
2.
Clarify
3.
Organize/categorize
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SYNERGY! The Power Of Brainstorming
ƒ One team member comes up with an idea that is vague or initially perceived as
unworkable
ƒ The idea triggers a thought in another team member’s mind and the original
idea is then modified
ƒ Another team member picks-up on the trend and builds on the idea even further
ƒ The team ends up with an innovative idea that no one person could have
devised alone
ƒ This phenomenon is also called "idea hitch-hiking"
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Preparing for a Brainstorming Session
•
Invite the right people (max 12)
•
Find the right facilitator
•
Establish Ground Rules.
•
Capture Every Idea.
•
Establish a Time Limit.
•
Work Through Lulls.
•
Organise and Categorize.
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Invite the Right People
ƒ
ƒ
ƒ
ƒ
ƒ
The team should be knowledgeable about the whole subject area
Look for variety; mix of knowledge and experience
Positive attitudes
Try to avoid large range of seniority
Avoid too many people from the same area
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A Good Facilitator
ƒ
ƒ
ƒ
ƒ
ƒ
ƒ
Can make a great difference
Should understand the subject
Should encourage but should not ‘lead’ the answers
Should make sure everyone gets a chance to contribute
Should encourage ‘risk – taking’
Should manage difficult and negative contributions
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Rules Of Effective Brainstorming
ƒ Do:
-
-
-
Understand the exact issue or topic being
considered
Allow individuals to complete their
thoughts
Build on existing ideas
Encourage
Think “out of the box”
Be brief when stating an idea
Strive for quantity
Organise, categorize, and evaluate only
after the session is completed
ƒ Don’t:
-
-
-
Criticize
Use idea assassins
Make judgments, verbal or visual, as
ideas are being offered
Paraphrase an individual’s idea when
scribing
Constrain the outrageous
Dominate the session
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Hints To Help Your Team Work Through The Inevitable Lulls
ƒ Save an idea or two for the occasion.
ƒ Read back ideas from the existing list.
ƒ Turn the problem upside-down — define it from a different perspective.
ƒ Take a five-minute break.
ƒ Determine how many ideas you want to generate during the session.
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EXERCISE
EXERCISE:
OBJECTIVE
-
To practice generating a list of ideas and candidate solutions to a problem
.
TIME: 30 min
INSTRUCTIONS
1.
2.
3.
4.
5.
Select the problem for your team to work on.
Use the brainstorming method to generate solution ideas.
Capture the ideas on flipcharts.
Begin the exercise by choosing a facilitator and agreeing ‘ground rules’.
Prepare to report out to the group on your generated potential solutions and your
experiences as a team in generating these solutions.
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Other Idea Generation Tools - Alternatives to Brainstorming
ƒ
Brainstorming in any form is useful when a team wishes to generate many ideas
ƒ
Sometime, using other idea generation tools can assist a team to get more ideas or
to find a fresh way of approaching a problem or issue.
ƒ
The techniques may seem strange and unfamiliar, be adventurous and see what
ideas can be generated with them. Judge the situation and take some risks.
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Challenging Assumptions
ƒ Everyone brings assumptions to the problem-solving table.
ƒ These assumptions reflect what we know, or at least what we think we know.
ƒ The assumptions limit our thinking of what is feasible and possible.
Assumption:
Assumption: The
Thesupplier
supplierwill
willnot
notchange
changetheir
theirprocess.
process.
Challenge:
Askthe
thesupplier
supplierto
toparticipate
participatein
inthe
theproject.
project.
Challenge: Ask
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How Does A Team Begin To Challenge Assumptions?
1.
Write your problem and post it where all participants can see it.
2.
Solicit and write down as many existing assumptions about the problem as the
participants can think of.
3.
Reverse the assumptions.
4.
Modify the assumptions by capturing responses to:
-
5.
“Wouldn’t it be nice if …”
“Wouldn’t it be awful if …”
Vary your perspective by putting yourself in different shoes…how would different
people see this problem?
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Hints for Challenging Assumptions
ƒ If your team identifies many existing assumptions about your problem, select the
three to five that are most significant and focus on them
ƒ If a challenge to an existing assumption is successful, the team might decide to
conduct a formal brainstorming session based on the new perspective
ƒ Capture all assumptions the team identifies
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Idea Generation - Solution Mapping
ƒ The Solution Mapping technique combines traditional systematic, focused analytical
thinking with spontaneous, unconstrained thinking
ƒ Solution maps start with a core premise that can be stated as either an objective or a
challenge
ƒ In the example shown next, the map started with a goal of reducing processing time
by 50 percent
The
Theobjective
objectiveof
ofSolution
SolutionMapping
Mappingis
isto
tocreate
createmore
moreand
andbetter
betterideas
ideas
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Example of Solution Mapping
Supervisor
approval
for routines
Eliminate
Dept. Head approval
Increase
no. of daily
pick-ups
New sorting
equipment
Streamline
New sorting
procedures
Dept. Head
approval for
exceptions only
Dept. Head
approval for
high priority items
Reduce
Processing
Time by 50%
Reduce
input errors
Improve internal
mail distribution
Put
workstations
on line
Automate
input
Edit input
Train
operators
Buy new
machines
Label mail:
high, medium,
low priority
No higher
approval
(above operator)
for routines
Make
easier
to use
Eliminate
Revise
input
form
Simplify
Survey
users for
needs
Prove
guidelines
to users
Eliminate
non-value
added items
Establish
pre-processing
sort
Establish
processing
priorities
Create new
acceptance
criteria
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Process for Creating a Solution Map
1.
Start with a core premise, validated root cause, or the problem statement.
2.
Begin brainstorming forming clusters of related potential solutions around the core
premise.
3.
Using the principles of brainstorming, one person offers an idea and other team
members try to expand it, give it a new twist, or turn it into another idea.
4.
Build your solution map as you go so the team can see its ideas begin to take
shape.
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Idea Generation - Mind Mapping
ƒ Encourages team members to use both right and left brain thinking to raise their
levels of creativity.
ƒ Involves visually mapping ideas and their relationships to other ideas unlike the
sequential organization of Solution Mapping.
ƒ Creates a “mental picture” as the team Brainstorms.
-
Aids in following the thinking track of the team.
Relationships can be understood based on the different branching and proximity of ideas.
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Sample Mind Map – How to Increase Employee Satisfaction
Not Challenging
Perceived Unfair Treatment
Lack of Management
Training
Left
LeftBrain
Brain
Analytical
Analytical
Lists
Lists
Words
Words
Formulas
Formulas
Serial
Serial
Su
pe
rv
Career Ceiling
iso
rs
W
k
or
e
Its
lf
Not Using Best Skills
Right
RightBrain
Brain
Creative
Creative
Symbols
Symbols
Pictures
Pictures
Ideas
Ideas
Random
Random
Employee Satisfaction
G
Risk Taking Punished
No Room for
Creativity
re
tu
l
Cu
oa
lB
ar
rie
Lack of Room
rs
Inflexible
Bottom Line Mentality
Cumbersome Processes
Lack of Tools
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Sample Mind Map on ‘Mind Mapping’!
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Benefits of Using Mind Maps
ƒ Positions the main idea in the center
forcing clarification and definition from the
start.
ƒ Indicates the relative importance of each
idea by its proximity to the center of the
mind map.
-
More important ideas are near the center and less
important ones are farther away.
ƒ Links between and among ideas are
clearly recognizable.
ƒ Speeds recollection and review of steps
due to the pictorial representation and
visual image.
ƒ Adding more information is easy and
does not look messy.
ƒ Each map looks different, therefore
stimulates recall.
ƒ The open-ended nature of the map
allows the brain to make innovative
connections.
ƒ Enhances team understanding and
creative thinking.
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de Bono’s Six Thinking Hats
A form of role playing
White
Red
Black
ƒ The White Hat considers only
the data and information at
hand
ƒ The Red Hat presents their
feelings or intuition about the
subject without explanation or
need for justification
ƒ The Black Hat calls for caution
and critical judgment
Blue
Green
Yellow
ƒ The Blue Hat controls the
brainstorming process
ƒ The Green Hat makes time and
space available for creative
thinking
ƒ The Yellow Hat has optimism
and a positive view of things
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Using Six Thinking Hats
ƒ The hats involve participants in a type of mental role play
ƒ The following are some ways to apply this technique during idea
generation:
-
A thinker puts on or takes off one of the hats
A facilitator asks a thinker to put on or take off one of the hats
All thinkers put on one hat for a period of time
Each thinker is assigned a different hat to wear for a period of time
All thinkers wear hats they do not “normally” wear
White
Red
Black
Blue
Green
Yellow
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Lateral Thinking
ƒ Lateral thinking is concerned with possibilities and focuses on different points of
view
-
For example, if you walk around a building and take pictures from various places and at
different angles, all of the pictures would be of the same building and would vary only in
terms of the point of view
ƒ Is not linear, sequential, or logical. It is seeking to solve problems by
unorthodox or apparently illogical methods
ƒ Is not the same as divergent thinking in which the approach is to create multiple
possibilities. In this sense divergent thinking is one aspect of lateral thinking
You
Youcannot
cannotdig
digaahole
holein
inaadifferent
differentplace
placeby
bydigging
diggingthe
thehole
holedeeper.
deeper.
Dr
Edward
de
Bono
Dr Edward de Bono
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Lateral Thinking Takes An Issue And Makes Parallels To
An Unrelated Situation Or Entity
Your
Team’s
Problem or
Issue Being
Addressed
Similarities?
Similarities?
Unrelated
Situation
or Entity
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Random Word
ƒ This lateral thinking technique allows teams to approach problems from different
perspectives rather than through patterned ways of thinking
ƒ By relating seemingly unrelated words and concepts, team members challenge
themselves to see the world anew
ƒ The technique is easy to use and helps teams “shift” to right brain thinking
ƒ For variation, generate new random word tables based on “people” – how would
a fireman, banker, baker, courier, etc. see this problem or what impact would
“location” – Alaska, Key West, Africa, LA, Chicago, etc. have on this problem
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Choosing a “RANDOM WORD”
Accounts Receivable (First Word–Satellite)
1
2
3
4
1
2
3
4
5
Skeleton
Valley
Maze
Tunnel
Amoeba
Room
Fruit
Water
Altar
Anvil
Treadmill Oven
Library Purse
Air
Earth
Diamond Army
Bait
Balloon
6
7
8
9
10
Algebra
Menu
Pepper
Rainbow
Ice
Alphabet
Prison
Pill
Rudder
Index Key
Child
Monster
Satellite
Safe
Ladder
5
Filter
Molecule
Money
Computer
Bible
Lamp
Leg
Muscle Nest
Pod
Ring
Sauce
Saloon
Landslide Lever
Ask team members to choose two numbers at random
without looking at the chart.
Note: Brainstorming your own list of random words can also work if the
team is unaware of how they will be asked to use the words.
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Using the Random Word Technique
ƒ Imagine a team trying to design an improved system for handling accounts receivable
in a small business
ƒ Have the team select two numbers, one between 1&10, the other between 1&5 – Use
those numbers to determine the cross-point in the random word table below - In this
case, 8&3 were chosen
ƒ The team selected the word “satellite” from the table
ƒ They then brainstorm words or phrases that describe how the accounts receivable
process is like the word “satellite”
ƒ An example of an outcome might be accounts receivable process… satellite… allow
customers to pay remotely?
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IDEA BOX
The Idea Box is a more structured idea generation tool
- liked by analytical thinkers
ƒ How to create an Idea Box:
-
-
-
Example of Brainstorming a
Child’s Clothes Hamper
Across the top of the matrix, put various
types of characteristics of the item you
are wanting to brainstorm
Shape
Size
Location
Material
Round
Small
Bathroom
Plastic
Then vary the specification down the
rows in the matrix
Square
Medium
Closet
Cloth
Oblong
Large
Bedroom
Net
Using one characteristic from each
column, brainstorm ideas
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There are many ways of getting teams to generate ideas.
Try them; take risks; keep trying!
TOOL
Brainstorming
Challenge
Assumptions
Solution
Mapping
DESCRIPTION
USE TO...
Method to generate
many ideas either individually
or as team
Encourage thinking out
of the box
Look at assumption from
different perspective
Turn obstacles into
opportunities
Create clusters around core Create more and better ideas
ideas to generate more ideas
Mind Mapping
Brainstorm the connections
between multiple issues
Stimulate creative thinking
and create a mental picture
Six Thinking
Hats
Role-play to facilitate looking
at different perspectives
Avoid negativity and group
arguments
Lateral
Thinking
Non-linear thinking
Generate innovative solutions
Random Word
Facilitates lateral thinking
Apply different perceptions
and points of view
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DOT EXERCISE
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Section 2 – Evaluating Ideas & Selecting Solutions
Evaluating and selecting ideas – the convergent phase
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EVALUATE AND SELECT SOLUTIONS
Objectives
-
Categorize and organize a large number of candidate improvement ideas.
Narrow the list of potential solution ideas.
Develop and refine the potential solutions.
Choose the best solution
Key Topics
-
Developing and refining solutions
Impact assessment
Consensus building tools
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Convergent
Thinking
Issue/Problem
Issue/Problem
Statement
Statement
Clarification
Divergent
Thinking
Clarification
Right Brain:
Creativity
• challenge assumptions
• brainstorming
• nominal group technique
• random word
• visualization
Decision
Decision
•• consensus
consensus
•• groupthink
groupthink
Identify
Optimal Solution
Incubation
Clarify
Meanings &
Eliminate Duplications
• affinity diagramming
• CDAM
Left Brain:
Decision-Making
• prioritization (n/3)
• multi-voting
• pairwise ranking
• negative polling
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Avoiding ‘Groupthink’
ƒ Groupthink is defined as apparent
agreement rather than real consensus. It
happens when:
ƒ Symptoms:
-
-
-
-
People outside the team are reluctant to upset the
apparent agreement
Team does not want to upset the relationships
they have developed
A person of higher authority is pushing a viewpoint
-
-
An illusion of invulnerability and infallibility
“Rationalizing away” data that contradicts
assumptions and beliefs
An unquestioned belief in the group’s
inherent “morality”
Stereotyping competitors or opposition as
“weak, evil, stupid”
Pressure on deviants to conform
Self-censorship of members
An illusion of unanimity
Self-appointed “mind-guards”
“I don’t agree, but I
don’t want to hold
everyone back”
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Preventing Groupthink
ƒ Encourage openness and expression of doubt
ƒ Encourage constructive criticism of self, team, methodology and solutions
ƒ Superiors should delay expression of opinion to avoid excessive influence
ƒ Periodically form subgroups (encourage confrontation)
ƒ Seek reactions and opinions from outsiders
ƒ Invite trusted outsiders to join team discussions
ƒ Assign someone the role of “devil’s advocate”
ƒ Develop scenarios of rival’s possible actions
ƒ Use anonymous polling techniques
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Working With A Huge List Of Generated Ideas
Use of Affinity Diagrams and the CDAM technique
ƒ When a team finishes brainstorming, it can be overwhelmed with the volume of ideas
it has to work with.
ƒ Two methods to categorize and organize ideas are:
-
Affinity Diagrams - Provides an effective and efficient tool to create groupings of “like” ideas.
Combine, Delete, Add, Modify (CDAM) - Provides a structured approach where each idea is
evaluated both individually and in relation to the other ideas.
ƒ Both approaches help the project team to start working toward consensus on ideas
and potential solutions.
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Developing An Affinity Diagram
1.
Write the issue under discussion in a full sentence for clarification
2.
Sort through all of the ideas generated during Brainstorming
3.
Look for patterns, characteristics or trends
4.
Sort ideas simultaneously with the target of having five to ten related groupings
5.
For each grouping, develop summary group headings
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Example: Affinity Diagram
Our business planning approach
must be improved
The group could function
more effectively
Plan not integrated
Planning approach
not standardized
No strong
commitment to the
group
Communication
issues within
the group
Reconciliation with
corporate resource
allocation
Poor definition of
prioritization for
market introduction
Functional groups
not trusting
each other
Insufficient team
approach to new
product development
and introduction
Ownership of plan
doesn’t cross
functional lines
Fighting daily
problems
(alligators/swamp)
Group members not
making individual
commitment to the
success of the plan
Them/us perception
Means not clearly
defined
Unrealistic goals
create blue sky
attitude
Rewards do not
compensate team
playing
Communication
between functional
groups difficult
Group is not focal
point for conflict
resolution
Plan is not linked to
unit financial goals
ISSUES SURROUNDING THE IMPLEMENTATION OF THE BUSINESS PLAN
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The CDAM Technique
ƒ Another technique to help consolidate and screen a long list of ideas is referred to as
CDAM (Combine, Delete, Add and Modify).
ƒ It is important for the team to collect all potential ideas and solutions. This includes:
-
Output from the idea generating exercises
Benchmarking
Best practices
Ideas discovered during earlier analysis and captured in team documentation.
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Using the CDAM Technique
ƒ Identify the root cause that was the subject for the idea generation.
ƒ Review each idea on the list and clarify any questions.
ƒ Combine – Ideas that basically say the same thing.
ƒ Modify – Ideas to provide more clarity or that can be combined.
ƒ Add – Any new ideas that may come up as the team reviews and discusses
the list of potential solutions.
ƒ Delete – Last, eliminate those ideas that have no merit on their own and
cannot be modified or combined with other ideas.
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Convergent
Thinking
Issue/Problem
Issue/Problem
Statement
Statement
Clarification
Divergent
Thinking
Selecting Solutions
Right Brain:
Creativity
• challenge assumptions
• brainstorming
• nominal group technique
• random word
• visualization
Decision
Decision
•• consensus
consensus
•• groupthink
groupthink
Identify
Optimal Solution
Incubation
Clarify
Meanings &
Eliminate Duplications
• affinity diagramming
• CDAM
Left Brain:
Decision-Making
• prioritization (n/3)
• multi-voting
• pairwise ranking
• negative polling
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Evaluating Solutions
ƒ Affinity Diagrams and CDAM provide methods to make an initial assessment of a
large number of potential solutions.
ƒ Each method has its benefits and project teams will need to decide which method
makes more sense for them.
ƒ The objective at this point is to narrow the list of alternative solutions so as to arrive
at a manageable number for evaluation.
ƒ A couple additional “screens” or “hurdles” are recommended prior to moving on to
additional, more thorough evaluation.
-
Show Stoppers
-
Organisational Fit
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Show Stoppers
Remove solutions with obvious problems which would prohibit implementation
ƒ Examples of misfit solutions include those that:
-
Address a defect but result in a large adverse impact on customers
Directly conflict with the organization’s strategy
Violate a law or company policy
Are beyond the scope of the charter
Potential Solutions
-
Show Stoppers
ƒ Examples of show stoppers might include:
-
-
A project charter requirement that states that any improvement can not impact information
systems or exceed capital improvement cost of $100,000.
A solution which involves the use of a software package that requires additional hardware.
A solution that requires eleven different locations to invest $20,000 in new bar coding
equipment.
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Poor Organisational Fit
ƒ The solutions that remain are capable of being implemented (e.g., not Show
Stoppers) and may achieve the desired goals. However, just because a solution may
work, does not necessarily mean that it is appropriate or achievable within the
organization.
-
Management commitment
Strategic factors and organizational values
Operating and management systems
The organization’s culture
Environment
Potential Solutions
ƒ Here are some issues to consider as you explore your ideas:
Organization
Fit
Show Stoppers
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Quick Wins
ƒ Then review the remaining list of ideas to determine if any meet the “Quick Win”
criteria.
-
Easy to Implement
Fast to Implement
Cheap to Implement
-
Within the Team’s Control
-
Reversible
-
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Making Choices
ƒ The further a team gets into narrowing
the list of potential solutions, the more
complex and time-consuming the
process.
ƒ Staying objective is important - a bias or
uninformed preference may cause the
team to overlook excellent, costbeneficial solutions.
ƒ Solutions previously set aside may be
revisited. Remember, nothing gets
thrown away.
ƒ In order to arrive at a manageable
number (4-7) of potential solutions,
Consensus Building Tools may help to
narrow the list.
-
Force Field Analysis
Pairwise Ranking
Multi-Voting
Team Polling
Solution Selection Matrix
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What is Consensus?
ƒ A consensus is one where each group
member has had adequate and fair
input into the discussion to influence
the decision of the group. The decision
may not be viewed by an individual
member as their “preferred” decision,
but they can live with the decision
and have ownership of the decision
such that they can advocate and
implement it.
ƒ An optimal solution is reached based on
discussing and understanding the
needs of:
-
All parties involved
The organization
The solution itself
ƒ Every effort should be made to reach a
consensus decision on primary issues
such as:
-
The team’s mission
The team’s primary goals
Major project milestones
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Consensus Seeking: Asking The Right Kinds Of Questions.
ƒ Actively solicit and explore all minority
ideas and positions.
ƒ Take the time to make sure language
and wording is clear.
ƒ Within reason, acquire and thoroughly
analyze all relevant data.
ƒ Listen to the ideas of others with an
open mind.
ƒ Help others to clarify and develop their
own viewpoints. Work to make the
alternative viewpoint as strong as
possible.
ƒ Let others in the group help you
develop your ideas; let the ideas belong
to the group rather than being “yours.”
ƒ Offer criticism only after a viewpoint has
been well developed.
ƒ Objectively consider which decision will
best serve in accomplishing the team’s
mission.
ƒ Freely express any reservations you
still have about an idea or approach the
team is about to adopt.
© Copyright IBM Corporation 2007
IBM Global Business Services
Force Field Analysis
ƒ Example: Suppose a potential solution
ƒ Force Field Analysis is used to
suggests invoices be paid within 14 days
maximize the strengths of potential
solutions or minimize their weaknesses. of receipt to reduce administrative and
late payment costs and improve
customer satisfaction.
ƒ However, while completing the Force
Field Analysis it was determined that a
small percentage of the invoices involve
Force
high-cost items and paying for them early
ForceField
FieldAnalysis
Analysis
helped
may create a conflict with the
helpedto
toimprove
improvethe
the
organization’s cash flow policies.
idea
ideaand
andgive
giveititaabetter
better
chance
ƒ Force Field Analysis helped to identify
chanceof
ofacceptance.
acceptance.
the exception, which resulted in a
modified solution to include an exception
for high-dollar invoices.
© Copyright IBM Corporation 2007
IBM Global Business Services
Example: Force Field Analysis
Solution: Pay Invoices Within 14 Days of Receipt
Driving Forces
Restraining Forces
Reduce handling costs
Requires job combination
Improve customer service
Reduce “float benefit”
Reduce late fees
Requires new tracking report
Reduce database requirements
Increases Working Capital
Gain competitive distinction
This
Thissolution
solutionmay
maybe
bemodified
modifiedto
topay
payinvoices
invoicesof
of
less
lessthan
than$10,000
$10,000within
within14
14days
daysof
ofreceipt.
receipt.
© Copyright IBM Corporation 2007
IBM Global Business Services
Multivoting
Multivoting is a variation of counting the number of raised hands for a given idea or
solution.
1.
Identify precisely the question/issue to be answered.
2.
Give each team member a number of votes equal to approximately half the
number of items on the list (for example, 10 votes for a 20-item list). This can
also be done with stick-on dots representing votes.
3.
Each person assigns only one vote to a given item (their top ten).
4.
After one round of voting, drop items with few or no votes from the list.
5.
If it is not clear what the top 4-6 items are at this point, do another round of
voting, assigning fewer votes per person. (Example: 5 votes per person if the list now
has 10 items.)
© Copyright IBM Corporation 2007
IBM Global Business Services
Pairwise Ranking
ƒ Use this tool to choose by comparison; when scoring or informal decision processes
produce unclear outcomes.
ƒ Useful for broad qualitative criteria
ƒ There are many different variations of this technique, but all of them force you to
compare items and to rank them against each other.
ƒ The combined results of these paired rankings help to clarify what the priorities of
your team should be.
© Copyright IBM Corporation 2007
IBM Global Business Services
Example: Pairwise Ranking
A
Vote Points
8-0
3
7-1
2
6-2
2
5-3
1
4-4
B
B
A3
C
A2
B1
D
A1
D1
D1
E
A2
B1
0
D1
A
B
C
D
E
8
2
0
3
0
C
D
E
© Copyright IBM Corporation 2007
IBM Global Business Services
Team Polling
ƒ
ƒ
ƒ
ƒ
ƒ
ƒ
Gauges team confidence with individual or multiple ideas/solutions.
Lets team members know how their perceptions align with the rest of the team.
Provides “degrees” or “levels” of performance versus a straight up or down vote.
Often used to confirm a decision or selection.
Helps to refocus or sharpen a discussion on specific points.
Can be used to mark the end of a discussion.
© Copyright IBM Corporation 2007
IBM Global Business Services
Team Polling Process
ƒ Frame the question or issue
“To what extent (degree) …”
“How important (confident) is …”
Polling Scale
Low
1
High
2
3
4
5
ƒ Post the polling scale.
ƒ Review the question and scale to ensure understanding.
ƒ Have each participant mark a piece of paper with their choice(s).
ƒ Collect, sort and record responses.
© Copyright IBM Corporation 2007
IBM Global Business Services
Solution Selection Matrix
ƒ When there are multiple considerations and criteria, and the trade-offs are not
obvious, teams can have difficulty selecting the best solution using the tools presented
- even with a limited number of options
ƒ The difficulty stems from several aspects of the problem:
-
What are the criteria?
Does everybody have the same definition and understanding of these criteria?
What is the relative importance (weight) of each of the criteria?
Does everyone attach the same importance to each of the criteria?
Does everyone use the same scoring system (scale, definition of the scale points, …) ?
ƒ In most cases, we should be using at least following criteria:
-
Quality impact
Time impact
Cost / benefit
ƒ It may be necessary to look at other considerations as well
© Copyright IBM Corporation 2007
IBM Global Business Services
Solution Selection Matrix - 2
ƒ The selection matrix helps overcome these difficulties by replacing opinions and
assumptions with data and facts.
ƒ The matrix gives visibility to all of the components used to make the selection
decision.
ƒ Each solution is evaluated against the criteria (Sigma impact, time, cost-benefit and
other impacts).
ƒ To conduct the evaluation a scale is developed for all factors. The scale
contains the same range (usually 1 to 10) for each factor to enable cross
category comparisons.
ƒ The importance of each factor is defined by “weighting” the factors. Weighting is a
process of assigning a multiplier to a factor to increase its overall importance
relative to other factors.
© Copyright IBM Corporation 2007
IBM Global Business Services
Solution Selection Matrix: Criteria & Weighting
ƒ Ideally, the evaluation criteria and their relative weight should be determined by
management at the start of the project (Define stage)
ƒ If not, you can use brainstorming, CDAM, affinity diagramming and multi-voting to
determine a limited set of weighted criteria
ƒ For each of the criteria, the point scale should be clearly defined
Solution
Sigm a
Im pact
Tim e
Im pact
3
3
CostBenefit
Im pact
3
O ther
Im pacts
Total
Rank
1
© Copyright IBM Corporation 2007
IBM Global Business Services
Example: Solution Selection Matrix
ƒ For each factor, determine the score for each solution
ƒ Work out the individual score for each solution by:
-
multiplying the score for each factor with the weight for that factor
-
add up the weighted factor scores of the solution to obtain its total score
ƒ Rank the solutions according to their total scores
Solution
Sigma
Impact
Time
Impact
Other
Impacts
3
CostBenefit
Impact
3
Total
Rank
3
A
8 / 24
4 / 12
6 / 18
2/2
56
3
B
5 / 15
8 / 24
9 / 27
3/3
69
1
C
3/9
10 / 30
4 / 12
6/6
57
2
D
6 / 18
2/6
7 / 21
9/9
53
4
1
© Copyright IBM Corporation 2007
IBM Global Business Services
Impact on Project Goals
ƒ For solutions to be considered, they must contribute to the goals of the project
ƒ Solutions that cannot produce the desired results must either be modified to meet
the goals or removed from consideration.
ƒ There are two solution types:
-
Independent Solutions
Coupled Solutions
© Copyright IBM Corporation 2007
IBM Global Business Services
Combined Solutions
ƒ Independent Solutions
Solutions that are capable of satisfying the
project goals by themselves or due to their
uniqueness cannot be combined with other
solutions.
-
These are solutions that in isolation are not
capable of satisfying the project goals, but are
capable of being combined with other solutions.
6
5
Project s Goal
4
3
2
X
Y
Z
Solution
SolutionXXisisremoved
removedfrom
from
consideration
because
it
cannot
consideration because it cannot
independently
independentlymeet
meetthe
theproject
project
team’s
sigma
goal.
team’s sigma goal.
Sigma Level
Sigma Level
-
ƒ Coupled Solutions
6
C
Project s Goal
5
B
B
A
A
A
A
A+B A+B+C
4
3
2
Solutions
© Copyright IBM Corporation 2007
IBM Global Business Services
Solution Impact
ƒ Evaluate each potential solution on its
ability to resolve the problems and targets
set.
ƒ Make objective, realistic assessments of
the extent to which each solution will
impact each problem or target.
ƒ Use data and feedback from others if
available. Validate with pilots.
ƒ When determining if a solution satisfies
the goals consider:
-
Does it meet or exceed the targets?
-
Will the solution reduce or eliminate root
causes of problems?
© Copyright IBM Corporation 2007
IBM Global Business Services
Quantifying the value of solutions
ƒ Once a list of potential solutions has been identified, the team must
determine which solution(s), singularly or in combination, will achieve the
project objectives.
ƒ Tools that can assist the team to accomplish this include:
-
Simulation Models
Benchmarking
Financial Analysis
© Copyright IBM Corporation 2007
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