Proceedings of 32nd International Business Research Conference
23 - 25 November, 2015, Rendezvous Hotel, Melbourne, Australia, ISBN: 978-1-922069-89-4
B. E. (Bernie) Williams* and Kathleen M. Willms**
In recent years the term "blended learning" has emerged to describe a hybrid approach to teaching and learning that involves both face-to-face and electronically mediated interaction. The term blended learning has been used to describe a number of different models and configurations of approaches to teaching and learning. In this paper we describe, analyze and evaluate a particular model of blended learning that is based on enriching and enhancing the traditional classroom experience by utilizing electronically mediated group work to help students prepare for classroom sessions. This approach has been found to increase student engagement, increase effectiveness, and provide positive learning outcomes for undergraduate students enrolled in a Bachelor of Management Program.
JEL Codes: I2, L1, M1
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*Dr. Bernard Edward Williams, Faculty of Management, University of Lethbridge, Alberta,
Canada. Email: b.williams@uleth.ca
**Ms. Kathleen M. Willms, M.A., Assistant Registrar, University of Lethbridge, Alberta,
Canada. Email: willms@uleth.ca