Proceedings of 12th Asian Business Research Conference 8 - 9 October 2015, Novotel Hotel Bangkok on Siam Square, Bangkok, Thailand ISBN: 978-1-922069-85-6 What Makes a Professor an Effective Educator? Jack Fay, Connie Shum* and Christine Fogliasso Is effective teaching an art, or is it a science? As will be discussed in this article, the authors take the position that teaching is more of an art than it is a scientific process. Nevertheless, it is still possible for professors to improve their teaching effectiveness through a scientific, systematic study of the traits of effective professors. A beginning point when considering what makes a professor effective is that person’s abilities and experience with regard to open, engaging interpersonal communication skills; in other words, a person who truly likes, accepts, and enjoys students as people. However, even if a teacher has developed such an engaging demeanor and teaching style, he will be completely ineffective unless he is also conveying accurate information in a structured method that has been proven successful (teaching as “science”). Conversely, even though a teacher has correct and important information to convey in a carefully organized and methodical manner, if students are neither attentive to the instructor nor able to comprehend the information being taught, that professor will still be ineffective. He may be a master of the information he is teaching, but without the ability to engage students in the learning process and persuade them to “buy-in” to the relevance and importance of the material that will pique their interest and inspire them to study, he is not a master of teaching (teaching as “art”). So where does this leave a professor who truly wants to be master of both “science” and “art”? Is it possible for professors to actually improve their teaching effectiveness? Literature reveals that it is possible to identify instructors’ teaching styles, and this awareness can make them modify or improve on their practice. Professors can then build on their teaching style and then, through a systematic study of the traits of effective professors, become better teachers. Professors can improve the art of teaching by reviewing what attributes and skills have been found effective and to thereafter take steps to hone these attributes and skills in their own teaching activities. After discussing the different types of professors and how each operates in the classroom, this paper explores if a certain type is best and what type students prefer. The paper then continues with a discussion of what can be done to help professors to be more effective educators. Track: Business Education ________________________________________________________________ *corresponding author Dr. Jack Fay, Department of Accounting and Computer Information Systems, Pittsburg State University, Pittsburg, KS 66762, Email: jfay@pittstate.edu Dr. Connie Shum, Department of Economics and Finance, Pittsburg State University, Pittsburg, KS 66762, Email: cshum@pittstate.edu Dr. Christine Fogliasso, Department of Management and Marketing, Pittsburg State University, Pittsburg, KS 66762, Email: cfogliasso@pittstate.edu