Proceedings of Annual Spain Business Research Conference
14 - 15 September 2015, Novotel Barcelona City Hotel, Barcelona, Spain
ISBN: 978-1-922069-84-9
Motivational Drivers of Knowledge Sharing in the Banking
Sector in India
Deepa Ittimani Tholathi and Gabriel Simon Thattilii
Even though there has been worldwide implementation of knowledge management
systems with in most of the companies in the banking sector, one of the key components
of this system that is knowledge sharing has to be actively promoted by the company.
This is due to the simple fact that people are skeptical about their redundancy if they
share and institutionalize their acquired knowledge .So in order to facilitate the
knowledge sharing and also acceptance and reuse of this shared knowledge it has to be
catalysed by motivating the concerned employees. This paper tests the hypothesis that
there is a difference between the different categories of banks and banking as a whole in
the effectiveness of specific motivation factors. The evidence collected and processed
suggest that each of the banking categories have different motivation factor profiles when
it comes to knowledge sharing.
JEL Codes: G21, O33, O15
Key Words: Banking, Knowledge worker, Motivation
i
Dr. Deepa Ittimani Tholath. Loyola Institute of Business Administration, Madras University, Tamilnadu,
India. Email- deepa.ittimani@libaedu.in
ii
Dr .Gabriel Simon Thattil. Department of Commerce. Kerala University, Kerala, India,
Email- simon.thattil@gmail.com