Proceedings of Paris Economics, Finance and Business Conference
13 - 15 April 2015, Crowne Plaza Hotel Republique, Paris, France, ISBN: 978-1-922069-73-3
The Use of FB in EFP: Determinants & Expected Outcomes:
A Pitch
Caranica Cristina Nicoleta
This short paper is build using the pitch template; “a new methodical approach”
developed by Professor Robert W. Faff (2015) from University of Queensland, for a
proposed financial and marketing research project on determinants and expected
outcomes in using Facebook (FB) in the European Union funded projects (EFP).
Keywords: Facebook, European Union funded projects, Eastern Europe economies
JEL Classification: M31; F36
Name of track Marketing
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Ms. Caranica Cristina Nicoleta, Phd Student, Department of Management Information Systems, The
Bucharest University of Economic Studies, 328 Pantelimon Street, ap.11, Bucharest, Romania, Email:
Cristina.Caranica@gmail.com
Acknowledgement: This work was co-financed from the European Social Fund through Sectorial
Operational Programme Human Resources Development 2007-2013, project number
POSDRU/159/1.5/S/142115 „Performance and excellence in doctoral and postdoctoral research in
Romanian economics science domain”.