ITU Workshop on
“Making Media Accessible to all:
The options and the economics”
(Geneva, Switzerland, 24 (p.m.) – 25 October 2013)
Users, Content & Accessibility
Peter Olaf LOOMS
Chairman, ITU-T FG AVA
polooms@gmail.com
Geneva, Switzerland, 25 October 2013
1
What this talk is about
Content, including user-generated
content (UGC)
Crowd-sourcing
Non-traditional models for making
AV content accessible
2
1. What do we mean by content?
TV-programs
Access Services
‘Meta-content’
3
Who produces the content?
TV-programs
Access Services
‘Meta-content’
User
4
Who produces the content?
Non-traditional (=UGC)
5
Who produces the content?
Traditional Supply Chain
5
1
6
7
8
Trade
associations
Software &
Equipment
Suppliers
Software &
Equipment
Suppliers
9
10
2
3
4
& promos
Trade
associations
Broadcaster
associations
Regulators and legislators
CE
Manufacturers
Consumer
Bodies/
Disability
assoc.
6
Who produces the content?
Traditional Supply Chain
5
1
6
7
8
Trade
associations
Software &
Equipment
Suppliers
Software &
Equipment
Suppliers
9
10
2
3
4
& promos
Trade
associations
Broadcaster
associations
Regulators and legislators
CE
Manufacturers
Consumer
Bodies/
Disability
assoc.
7
Who produces the content?
Non-traditional access services
Production
of access
services
Who makes the
subtitles?
Who distributes the
subtitles?
Who pays for production
& distribution?
Who assesses
accessibility?
Who produces the content?
Non-traditional access services
9
Case 1: Users make subtitles
Source: http://www.bbc.co.uk/news/technology-23252523
10
Case 1: Issues and Take-aways
Intellectual property rights and
accessibility
WIPO Conference made progress for
fair-use provisions for e-books for
screen readers (visual impairments)
No general ‘fair-use’ provisions for
accessibility and other audiences (both
individuals with functional impairments
and inter-lingual communication)
Get stakeholder buy-in!
11
Case 2: Subtitles on Ted Talks
12
Case 2: Subtitles on Ted Talks
13
Case 2: Subtitles on Ted Talks
14
Case 2: Subtitles on Ted Talks
15
Case 2: Issues and Take-aways
Operating costs - subtitles
TED TALKS shows that it can be done
for multiple languages
A mix of traditional models for
production and non-traditional (TED
TALK users contribute and evaluate the
subtitles and transcripts)
Virtuous Circle - ‘success breeds
success’!
16
Case 3: Crowd-sourcing
& Media Accessibility - EIII
17
Case 3: Crowd-sourcing
Cost-effective accessibility tests?
Developer watching video of usability test
Source: http://justincaseyouwerewondering.com/wp-content/uploads/2012/01/UsabilityTest.png
18
Case 3: Crowd-sourcing& Media
Accessibility - EIII
19
Case 3: Crowd-sourcing
& Media Accessibility - EIII
Objectives - the main objectives of
the crowd-sourcing workpackage:
a methodology for the user testing of
e-accessibility for web and for audio-visual
media.
a framework to enable user testing of
accessibility and usability of the web and
audiovisual media using crowd-sourcing.
At national level, analyse additional needs
for evaluations to find ways to do this with
user testing using crowd-sourcing.
Geneva, Switzerland, 25 October 2013
20
Case 3: Crowd-sourcing
& Media Accessibility - EIII
Issues
How do we ensure that crowd-sourcing for
user testing is inclusive?
Geneva, Switzerland, 25 October 2013
Pieter Bruegel (1568)
The Parable of the Blind
21
Case 3: Crowd-sourcing
& Media Accessibility - EIII
Issues
How do we ensure that the results of Web
checks and AV media evaluations make a
difference?
Metrics of accessibility
Building awareness end-to-end from
those commissioning content to those
who use it
Change management!
Geneva, Switzerland, 25 October 2013
22
Case 3: Issues and Take-aways
Access service optimization
Crowd-sourcing - a good case using
both ideological and economic
arguments
Check that the voices of those
excluded are also heard
(triangulation with other assessment
methods like simulators, user tests)
Change management: make sure
that we learn from our mistakes!
23
Thank you for listening
Contact details:
FG AVA website:
http://www.itu.int/en/ITU-T/focusgroups/ava/Pages/default.aspx
FG AVA secretariat:
Alexandra Gaspari
tsbfgava@itu.int
Chairman:
Peter Olaf Looms
Ellesvinget 25
DK-2950 Vedbæk
DENMARK
E: polooms@gmail.com
M: +45 51 56 75 46
Skype: pol-denmark
WeChat: peterolaflooms
Barrier-Free Digital Television
25 May 2011 European Commission
International
Telecommunication
Union
24