Site Plan
[ 3.2p ] Practice Court Sponsor
[ 3.1p ] Practice Court Banners
[ 3.7p ]
Fifth Street &
N. Caldwell St
[ 2.3p ] Fifth Street Façade
[ 3.4p ] Fifth Street Video Marquee
[ 2.8p ] Paegentry Banners
[ 2.4p ] Fifth Street Entrance
[ 2.9p ] Transit Billboards
=FIGL9C@:I<M@<N
G<K@K@FE)''/$()0
[ 2.2p ] East Trade Street Entrance
[ 3.6p ] Team Store Entrance
[ 2.1p ] (a+b) East Trade Street Façade
[ 3.3p ] East Trade Street Video Marquee
[ 3.5p ] Pageantry Banner Elevation
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[ 2.5p ]
Caldwell Street
Façade
[ 2.6p ]
Caldwell Street
Entrance
sheet
2.0p
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East Trade Street Facade
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proposed signage in context.
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sheet
2.1p (a)
East Trade Street Facade
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proposed signage in context.
sheet
2.1p (b)
East Trade Street Entrance
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signage previously installed (now removed)
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sheet
2.2p
Fifth Street Facade
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sheet
2.3p
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sheet
2.4
Fifth Street Entrance
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proposed signage in context.
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existing signage shown
sheet
2.5p
S Caldwell Street Facade
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sheet
2.5p (a2)
S Caldwell Street Entrance
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proposed signage in context.
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existing signage shown
sheet
2.6p
Roof Graphics
Manufacture and Install (1) one new set of graphics with bordertube LED illumination on arena roof.
The display will consume approximately 36,250 square feet, and may include approximately 4,450 linear feet of LED fixture.
The proposed roof sign will only be illuminated from dusk to mid-night on days that the arena holds an event.
New Sign
Requesting 36,250 sq ft
Rendering of proposed installation on existing structure
Layout of Roof Graphic in approximate scale
21'-6 "
15'-7"
48'-6"
200'-0"
400'-0"
11'-3"
209'-7"
158'-0"
rev.10 ( 15 october 2008 )
sheet
2.7p
Fifth Street Pageantry Banner
Manufacture and Install (2) two new
digitally printed mesh banners.
2'-0"
Previously approved sign approved 8 banners
with 50 sq ft of Pageantry and 22 sq ft. with logo
for a total of 72 sq ft.
The graphic representations set forth are illustrative
and alternative graphic designs are allowed within
the size limits set forth.
One Banner to be installed on the 5th Street Set (see 3.5p), the other
to be installed on the Trade Street Set (shown on this page.)
15'-0"
Proposed new banner will use all 72 sq ft for logo.
photo inset of proposed signage (opt. treatment)
optional banner
signage treatment
photo inset of proposed signage
Primary Layout
drawn to 1/2” = 1’-0” scale
drawn to 1/2” = 1’-0” scale
photo of existing signage
shop & permit drawings
rev.10 ( 15 october 2008 )
sheet
2.8p
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Transit Billboard
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sheet
2.9p
Practice Court Banners
2'-6 1/2"
1'-0"
2" 8" 2"
Specifications
BANNERS TO REMAIN.
Existing Signage :
(5) five pageantry banners on
practice court elevation.
Previously Approved
13'-8"
34
sq.
ft.
Approved for 34 square feet
No Change requested
14'-10"
28'-6"
28'-6"
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practice court part. elevation
approx. to scale
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practice court section
approx. to scale
sheet
3.1p
practice court sponsor
DISPLAYS TO REMAIN.
CL
33'-2"
2'-9"
1'-4" 6"
14'-6"
6"
2'-9"
14'-6"
Existing Signage :
6" 1'-4"
2"
2"
29'-6" +/4'-3"
eq eq
21'-0" +/-
4'-3"
(1) primary ID sign, channel letters
with backlit lexan faces mounted on
metal framing, secondary logos are
flat metal outlines with digitally printed
applied graphics.
1'-0"
Previously Approved Signage
Approved for one sign at 162
square and one at 22 square
feet and one at 14.5 square feet
No Changes requested
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practice court elevation
approx. to scale
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sheet
3.2p
east trade street video marquee
Existing Signage :
(1) one RGB LED Video
Marquee mounted to wall.
27'-0"
REFER TO
SHEET 2.1p (a+b)
Previously Approved Signage
Approved Video Board Sign
with 324 square feet plus
24'-8"
218 square feet of additional
7'-8"
signage.
22'-0"
Total of 542 square feet
No change requested
324 sq. ft.
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E. Trade St. Elevation
approx. to scale
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sheet
3.3p
east trade street video marquee
Existing Signage :
(1) one RGB LED Video
Marquee mounted to wall
to remain in place.
Previously Approved Sign
REFER TO
SHEET 2.3p
Approved Video Board Sign
with 144 square feet plus
68.5 square feet of a
dditional signage.
Total of 212.5 square feet.
No change requested
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144 sq. ft.
5th St. Elevation
approx. to scale
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sheet
3.4p
East Trade Street Pageantry Banners
3'-9 3/4"
3'-0"
2" 4"
Existing Signage :
1
(8) eight digitally printed
banners to remain.
9'-10"
.
23'-0"
24'-4"
24'-0"
24'-4"
1'
7/8 BANNERS TO REMAIN,
ONE BANNER TO BE REPLACED
DETAILED ON SHEET 2.8p
Previously Approved Signage
Approved eight (8) banners at
72 square feet
Other banners to remain/
4"4" 2"
no change.
Proposed new banner will use
all
1 72 square feet for logo.
16'-3"
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Elevation View
approx. to scale
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End View
approx. to scale
sheet
3.5p
(1) one non-illuminated
1static Team Store Entrance
Display to remain in place.
Previously Approved Sign
No Changes requested.
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team store entrance
Existing Signage :
STATIC SIGNAGE
TO REMAIN.
21 sq. ft.
Elevation View @ team store
approx. to scale
j_fgg\id`k[iXn`e^j
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sheet
3.6p
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proposed signage in context.
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existing site condition
sheet
3.7p(a1)
Fifth Street and N Caldwell St
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sheet
3.7p(a2)
TIME WARNER ARENA SIGNAGE STANDARDS
UPTOWN MIXED USE DISTRICT OPTIONAL SITE PLAN AMENDMENT
Rezoning Petition No. 2008-129 (UMUD-O SPA)
October 20, 2008
1.
Summary of Request.
This Petition seeks to modify the previously approved exterior signage package for the Time
Warner Cable Arena (formerly the Bobcats Arena; the "Arena") pursuant to the requirements of
the Uptown Mixed Use District (UMUD) zoning district.
The modifications include new signs as well as changes to the size of some of the previously
approved signs. Some of the previously approved signs are not been modified These approvals
shall be pursuant to the provisions of the UMUD (O) zoning classification and the "optional"
provisions as set forth below. No other modification to the Arena or the applicable UMUD
standards is sought.
The previous Optional approval to delete three (3) street trees along E. Fifth Street is still
applicable and is carried forward with this Site Plan Amendment.
2.
UMUD-Optional Provisions (Signage)
The Petitioner hereby requests variations from the UMUD minimum standards for design
and development of signage as set forth in this UMUD (optional) application as
described in these signage standards (the “standards”) and in the Plan (as defined
below):
Signage Standards. The UMUD signage provisions may be modified to allow a signage
system appropriate to an urban arena. All signage associated with the Arena shall
conform to Section 13.108(a) of the Ordinance with the exception of the
following optional variations:
A.
Allowable signage types shall include all signs permitted under Chapter 13 of the
Ordinance as well as those signs illustrated in the attached Exterior Signage
Program, and as detailed on Sheets 2.1p(a) thru 3.7p(a2) entitled "Exterior
Signage Program", all as attached hereto (hereafter collectively referred to as the
"Plan"). This Optional provision is intended to include, the following types of
signs: wall signs, projecting signs, blade signs, banners, LED and other digital
signs, LED and other video boards, canopy and awnings signs, identification
signs, a roof sign, window signs, and a message center signs, which may be
fabricated in a variety of ways, including without limitation: halo illuminated
channel letters, non-illuminated channel letters on perforated aluminum backing,
face illuminated reverse pan channel letters, stud mounted letters on aluminum
backing, printed mesh banners, printed vinyl banners, neon, LED bordertube,
LED digital signage.
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B.
Although building or site lighting is not considered signage under the Ordinance,
these provisions recognize that lighting will be a key design element for the
Arena. Any type of lighting, such as, but not limited to, accent lighting, neon
lights, flashing lights, colored lights, attached lighting, major or minor projecting
lighting, light beams of any color and lamp posts lighting may be utilized on the
site. Any lighting on the site shall not be calculated as a part of the maximum
allowable wall signage area noted above.
C.
Certain exterior signage will be made available to approximately eight (8)
businesses that will enter into a relationship with Petitioner as "Founding
Partners". It is anticipated that one business (Time Warner Cable) will purchase
the right to have the Arena named for such business ("Naming Rights"). Due to
the extensive partnership and business relationship between the Arena and the
Founding Partners and between the Arena and the purchaser (Time Warner Cable)
of the Naming Rights, the exterior signage for the "Founding Partners" and the
exterior signage in connection with the Arena Naming Rights shall be deemed to
be permitted "business signs" as defined under the Ordinance.
D.
The proposed sign located on the roof of the Arena will be for the purposes of this
MUDD-O application will be treated as a Wall Sign and will be permitted as
such. The proposed roof sign will be a painted sign which may be outlined with
LED Bordertube lights.
E.
The proposed roof sign will only be illuminated from dusk to mid-night on days
that the arena holds an event.
F.
Prior to the issuance of the sign permit for the roof sign the Planning Staff will
review the proposed sign for compliance with these Signage Standards and The
Exterior Signage Program. Prior to commencing construction or installation of
the roof sign contemplated by this petition, Charlotte Arena Operations, L.L.C.
will demonstrate to the reasonable approval of City Engineering staff that the roof
sign: (a) complies with all applicable warranties, including without limitation all
warranties covering the Arena roof, and (b) will not have a detrimental impact on
the structural integrity of the Arena. Construction and installation of the roof sign
will be performed in compliance with such approval. G.
In the event of any conflict between the specifications for the proposed signage
indicated on the Plan as supplemented by these standards, and the standards of
Section 13.108(a), the proposed signage (or substantially similar signage) as set
forth in the Plan, as supplemented by these standards, shall be deemed as
approved. Specifically, limitations on the size, location, or lighting of wall signs,
projecting signs, attached signs or canopy and awning signs set forth in Section
13.108(a) shall not prohibit the Petitioner's signage as set forth in the Plan, as
supplemented by these standards.
H.
The proposed signage sizes indicated in the exterior Signage Program are
maximum square footages, therefore the Petitioner has the right to at the
Petitioners discretion to erect signs that are smaller than the maximum sizes
specified.
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3.
Amendments to Signage. Future amendments to these optional standards may be applied
for by the then owner or owners of the site involved in accordance with the provisions of
Section 9.911.(2) of the Ordinance.
4.
Binding Effect of the Rezoning Documents. If this Rezoning Application is approved,
the conditions set forth herein shall be binding upon and inure to the benefit of the
Petitioner and the current and subsequent Owners of the Arena and their respective
successors in interests and assigns.
5.
Terms. The terms “Petitioner” and "Owner" or "Owners" shall be deemed to include the
heirs, devisees, personal representatives, successors in interest and assigns of the
Petitioner or the Owner or Owners of the site from time to time who may be involved in
any future development thereof.
6.
Statement with Respect to the Attached Exhibits. The intent of the proposed signage is to
create a comprehensive exterior signage package consistent with the contemporary
requirements and design standards of an urban arena. The signs described and illustrated
in the Plan are intended as conceptual, schematic and illustrative signage themes for the
Time Warner Cable Arena (formerly know as the Bobcats Arena). Therefore, the
illustrative graphic representations set forth may be modified and alternative graphic
designs allowed within the size limits and in accordance with the provisions of these
standards. Substantially similar designs will be permitted without further approvals;
including without limit changes to type-face, logos, materials, colors and similar sign
features. Material changes in such design may be approved as provided in Section 9.911.
(2) of the Ordinance.
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