Program Assessment Plan
American University
CAS: Arts Management - MA
CAS: Arts Management - MA
Contact Person for Ximena Varela
Assessment:
Primary Department: Performing Arts
Learning Outcome: Context Overview and Understanding
At the end of the program, students will have an overview of and understand organizational, cultural, political, social, technological, and economic contexts in the field of arts management.
Outcome Year: 2012-2013
2013-2014
2014-2015
Start Date: 11/10/2010
Outcome Status: Active Learning Outcome
Assessment Plan
Assessment Method
Target
Schedule/Cycle
Final Paper/ Final Project - 100% of students who complete the program will either write
a thesis, create a portfolio or do directed research; 80% pass the General Question of the
comprehensive exam on the first try. Read by arts management faculty and external
reviewers who are experts in their disciplines.
Measure Type:
Written Assignment
100% of students who complete the program Spring and Fall of each academic year.
will either write a thesis, create a portfolio
or do directed research; 80% pass the
General Question of the comprehensive
exam on the first try.
Active
Yes
Learning Outcome: Problem Solve Major Issues
At the end of the program, students will be able to explore, analyze and problem solve major ethical and managerial issues affecting an arts organization.
Outcome Year: 2012-2013
2013-2014
2014-2015
Start Date: 08/31/2012
Outcome Status: Active Learning Outcome
Assessment Plan
Assessment Method
Target
Final Paper/Final Project--100% of students who complete the program will either write
a thesis, create a portfolio or do directed research. 80% pass the General Question of the
comprehensive exam on the first try. Read by arts management faculty and external
reviewers who are experts in their disciplines.
100% of students who complete the program Prior to graduation.
will either write a thesis, create a portfolio
or do directed research; 80% pass the
General Question of the comprehensive
exam on the first try.
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Schedule/Cycle
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Active
Yes
Learning Outcome: Theory and Practice
At the end of the program, students will connect to theory and practice through class projects with outside organizations and government, guest speakers, colloquia, convenings with thought leaders in arts
management, involvement of outside experts on thesis committees, and internships at international, national and local arts organizations and other creative industries.
Outcome Year: 2012-2013
2013-2014
2014-2015
Start Date: 09/01/2012
Outcome Status: Active Learning Outcome
Assessment Plan
Assessment Method
Target
Successful completion of an internship by
100% of students shall participate in an internship.
Reviewed by faculty prior to graduation. Site visits and evaluation from supervisors; self- all students.
evaluation by students.
Measure Type:
Field Work/ Internship
100% of students who complete the program will either write a thesis, create a portfolio
or do directed research; 80% pass the General Question of the comprehensive exam on
the first try.
Read by arts management faculty and external reviewers who are experts in their
disciplines.
Measure Type:
Final Paper/ Final Project
Schedule/Cycle
Active
Reviewed by faculty in fall and spring.
Yes
For all students, successful completion of a Reviewed each fall and spring.
thesis, portfolio or directed research and
pass the General Question of the
comprehensive exam.
Yes
Learning Outcome: Financial Management
Students will be able to understand and contribute to financial reporting, effectively use financial tools and analysis to inform sound decision-making, prepare and modify budgets and communicate
financial results to key stakeholders.
Outcome Year: 2012-2013
2013-2014
2014-2015
Start Date: 08/31/2012
Outcome Status: Active Learning Outcome
Assessment Plan
Assessment Method
Target
Schedule/Cycle
Students will pass the General Question of the Comprehensive Exam. Read by arts
management faculty and external reviewers who are experts in their disciplines.
Measure Type:
Quiz/ Exam
80% of students pass the General Question Every March and November.
of the Comprehensive Exam on the first try.
Active
Yes
Learning Outcome: Marketing
Students will be able to use and apply marketing theories and concepts to develop audiences, promote the nonprofit arts as a valuable sector, and develop marketing plans and strategies.
Outcome Year: 2012-2013
2013-2014
2014-2015
Start Date: 08/31/2012
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Outcome Status: Active Learning Outcome
Assessment Plan
Assessment Method
Target
Schedule/Cycle
Active
Students will pass the General Question of the Comprehensive Exam. Read by arts
management faculty and external reviewers who are experts in their disciplines.
Measure Type:
Quiz/ Exam
80% of students will pass the General
Question the first time.
March and November
Yes
Learning Outcome: Fundraising
Students will be able to develop effective fundraising strategies and tools to raise funds from institutional, government and individual donors.
Outcome Year: 2012-2013
2013-2014
2014-2015
Start Date: 08/31/2012
Outcome Status: Active Learning Outcome
Assessment Plan
Assessment Method
Target
Schedule/Cycle
Active
Students will pass the General Question of the Comprehensive Exam. Read by arts
management faculty and external reviewers who are experts in their disciplines.
Measure Type:
Quiz/ Exam
80% of students will pass the General
Question the first time.
March and November
Yes
Learning Outcome: Cultural Policy
Students will be able to analyze the local, state, federal and international policy context for arts organizations.
Outcome Year: 2012-2013
2013-2014
2014-2015
Start Date: 08/31/2012
Outcome Status: Active Learning Outcome
Assessment Plan
Assessment Method
Target
Schedule/Cycle
Active
Students will pass the General Question of the Comprehensive Exam. Read by arts
management faculty and external reviewers who are experts in their disciplines.
Measure Type:
Quiz/ Exam
80% of students will pass the General
Question the first time.
March and November
Yes
Learning Outcome: Governance
Students will be able to work effectively with nonprofit boards of directors and understand a variety of approaches to doing so.
Outcome Year: 2012-2013
2013-2014
2014-2015
Start Date: 08/31/2012
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Outcome Status: Active Learning Outcome
Assessment Plan
Assessment Method
Target
Schedule/Cycle
Active
Students will pass the General Question of the Comprehensive Exam. Read by arts
management faculty and external reviewers who are experts in their disciplines.
Measure Type:
Quiz/ Exam
80% of students will pass the General
Question the first time.
March and November
Yes
Learning Outcome: Research
Students will be able to design and conduct a major research project, reviewing the state of the field to locate their work within larger scholarly and professional conversations; identifying and accessing a
sufficient base of primary or secondary sources and producing a well-written and professional research paper.
Outcome Year: 2012-2013
2013-2014
2014-2015
Start Date: 02/28/2013
Outcome Status: Active Learning Outcome
Assessment Plan
Assessment Method
Target
Schedule/Cycle
Final Paper/ Final Project - 100% of students who complete the program will either write
a thesis, create a portfolio or do directed research; Read by arts management faculty and
external reviewers who are experts in their disciplines.
Measure Type:
Paper/Project
100% of students who complete the program Spring and Fall of academic year.
will either write a thesis, create a portfolio
or do directed research; Read by arts
management faculty and external reviewers
who are experts in their disciplines.
Active
Yes
Learning Outcome: Oral and written communication
Using a variety of formats appropriate for a variety of audiences, communicate clearly and compellingly in written and spoken word about the business and context of the arts.
Outcome Year: 2012-2013
2013-2014
2014-2015
Start Date: 02/28/2013
Outcome Status: Active Learning Outcome
Assessment Plan
Assessment Method
Target
Students will satisfactorily write and present their final project of the program. Read by 100% of students will satisfactorily write
and presented to arts management faculty and external reviewers who are experts in their and present their final project.
disciplines.
Measure Type:
Presentation
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Schedule/Cycle
Active
Spring or Fall of academic year.
Yes
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