ITU-T / ATIS Workshop “Next Generation Technology and Standardization” Las Vegas, 19-20 March 2006 NGN Market Drivers: A Carrier’s perspective Brad Medford Principal Member of Technical Staff AT&T Laboratories ITU-T Technical Possibilities to “Change the Game” with IPTV o Video on any IP device: PCs, Laptop o o o o o computers, even wireless phones Every TV in the house has digital quality video VoD and DVR serving every TV in the house Any Video Display device can have multiple video windows on it Faster digital channel changes More flexibility on programming and content ITU-T ITU-T / ATIS Workshop “Next Generation Technology and Standardization“ Las Vegas, 19-20 March 2006 2 Project Light Speed - IP Everything Voice over IP SBC U-verseSM TV AT&T Yahoo! High Speed Internet, U- Wireless verse Enabled ITU-T ITU-T / ATIS Workshop “Next Generation Technology and Standardization“ Las Vegas, 19-20 March 2006 3 NGN Architecture* IP Applications Farm Wireless Provider (e.g. 3GPP) PSTN Service SIP Network IMS SIP Network SIP Registry & Presence Server P-CSCF (SIP Access Proxy) Carrier Applications and IP Applications Farm NG BE Um Interface Carrier Network SIP Registry & Presence Server Mobile SIP Phone SIP Registry & Presence Server SIP Access Proxy IMS MCU Another Carrier 802.11X IP BE IP BE IP BE 802.11X Hot spot PE/AR PE/AR DSL, cable, etc Access Network DSL, cable, etc Access Network Wireless AP PE/AR DSL, cable, etc Access Network Cable/DSL Modem SIP Access Proxy SIP Access Proxy SIP Registry & Presence Server Firewall / NAT SIP Registry & Presence Server Corp SIP Network Home Network Corp SIP Network SIP TA SIP SoftPhone Enterprise ITU-T SIP Hard Phone SIP SoftPhone Enterprise SIP Hard Phone SIP SoftPhone Black phone ITU-T / ATIS Workshop “Next Generation Technology and Standardization“ Las Vegas, 19-20 March 2006 4 Consumer SIP Hard Phone How Do We Get There? ITU-T ITU-T / ATIS Workshop “Next Generation Technology and Standardization“ Las Vegas, 19-20 March 2006 5 Standardized Even the Most Complex Technologies Channel Mbps 6 ATSC DVD’s 5 4 1st integrated MPEG-2 Encoders 3 IPTV 2 1 1995 1996 ITU-T 1997 1998 1999 2000 2001 ITU-T / ATIS Workshop “Next Generation Technology and Standardization“ Las Vegas, 19-20 March 2006 2002 6 2003 2004 New Networks Expand and Provide New Markets o IP Video standardization will enable applications and services beyond what is available in today’s proprietary networks • DVR Control from Office PC, PDA or Cell Phone • Advanced DRM will enable sharing of content in a way that empowers the use and protects content. o Providing Connectivity will require standardization beyond the IP layer • Security • Protection of Network Devices — Viruses — Spyware ITU-T ITU-T / ATIS Workshop “Next Generation Technology and Standardization“ Las Vegas, 19-20 March 2006 7 Moving Forward o AT&T is currently in a controlled launch. o Our technology direction will continue to rely on the development of standards to not only enable our network, but to empower our customers to use it to its fullest potential o IPTV’s inherent connectivity will enable new services and market opportunities. ITU-T ITU-T / ATIS Workshop “Next Generation Technology and Standardization“ Las Vegas, 19-20 March 2006 8 NGN Architecture Thank You ITU-T ITU-T / ATIS Workshop “Next Generation Technology and Standardization“ Las Vegas, 19-20 March 2006 9