NGN Market Drivers: A Carrier ’ s perspective

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ITU-T / ATIS Workshop
“Next Generation Technology and Standardization”
Las Vegas, 19-20 March 2006
NGN Market Drivers:
A Carrier’s perspective
Brad Medford
Principal Member of Technical Staff
AT&T Laboratories
ITU-T
Technical Possibilities
to “Change the Game” with IPTV
o Video on any IP device: PCs, Laptop
o
o
o
o
o
computers, even wireless phones
Every TV in the house has digital quality
video
VoD and DVR serving every TV in the house
Any Video Display device can have multiple
video windows on it
Faster digital channel changes
More flexibility on programming and
content
ITU-T
ITU-T / ATIS Workshop “Next Generation Technology and
Standardization“
Las Vegas, 19-20 March 2006
2
Project Light Speed - IP Everything
Voice
over
IP
SBC U-verseSM TV
AT&T Yahoo!
High Speed
Internet, U-
Wireless
verse Enabled
ITU-T
ITU-T / ATIS Workshop “Next Generation Technology and
Standardization“
Las Vegas, 19-20 March 2006
3
NGN Architecture*
IP Applications Farm
Wireless Provider (e.g. 3GPP)
PSTN
Service SIP Network
IMS SIP Network
SIP Registry &
Presence Server
P-CSCF
(SIP Access Proxy)
Carrier Applications and
IP Applications Farm
NG
BE
Um Interface
Carrier
Network
SIP Registry &
Presence Server
Mobile
SIP Phone
SIP Registry &
Presence Server
SIP Access Proxy
IMS
MCU
Another
Carrier
802.11X
IP BE
IP BE
IP BE
802.11X
Hot spot
PE/AR
PE/AR
DSL, cable, etc
Access Network
DSL, cable, etc
Access Network
Wireless AP
PE/AR
DSL, cable, etc
Access Network
Cable/DSL Modem
SIP Access Proxy
SIP Access Proxy
SIP Registry &
Presence Server
Firewall / NAT
SIP Registry &
Presence Server
Corp SIP Network
Home Network
Corp SIP Network
SIP TA
SIP SoftPhone
Enterprise
ITU-T
SIP Hard Phone
SIP SoftPhone
Enterprise
SIP Hard Phone
SIP SoftPhone
Black phone
ITU-T / ATIS Workshop “Next Generation Technology and
Standardization“
Las Vegas, 19-20 March 2006
4
Consumer
SIP Hard Phone
How Do We Get There?
ITU-T
ITU-T / ATIS Workshop “Next Generation Technology and
Standardization“
Las Vegas, 19-20 March 2006
5
Standardized Even the Most Complex Technologies
Channel Mbps
6
ATSC
DVD’s
5
4
1st integrated
MPEG-2 Encoders
3
IPTV
2
1
1995 1996
ITU-T
1997
1998
1999
2000
2001
ITU-T / ATIS Workshop “Next Generation Technology and
Standardization“
Las Vegas, 19-20 March 2006
2002
6
2003
2004
New Networks Expand and Provide New Markets
o IP Video standardization will enable applications and
services beyond what is available in today’s
proprietary networks
• DVR Control from Office PC, PDA or Cell Phone
• Advanced DRM will enable sharing of content in a way
that empowers the use and protects content.
o Providing Connectivity will require standardization
beyond the IP layer
• Security
• Protection of Network Devices
— Viruses
— Spyware
ITU-T
ITU-T / ATIS Workshop “Next Generation Technology and
Standardization“
Las Vegas, 19-20 March 2006
7
Moving Forward
o AT&T is currently in a controlled launch.
o Our technology direction will continue to rely
on the development of standards to not only
enable our network, but to empower our
customers to use it to its fullest potential
o IPTV’s inherent connectivity will enable new
services and market opportunities.
ITU-T
ITU-T / ATIS Workshop “Next Generation Technology and
Standardization“
Las Vegas, 19-20 March 2006
8
NGN Architecture
Thank You
ITU-T
ITU-T / ATIS Workshop “Next Generation Technology and
Standardization“
Las Vegas, 19-20 March 2006
9
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