ISLAM'S GROWTH AFFECTS WORKPLACE POLICIES! With more than 5 million adherents, Islam is expected to soon surpass Judaism as the second-most commonly practiced religion in the United States (Christianity being the first). As a result, managers will need to ensure that their organizations consider both Muslim employees and customers when designing their management policies and programs. An initial challenge for employers will be to overcome anti-Muslim sentiment in the workplace. Distrust and limited understanding often characterize Americans' perceptions of Islam. In a recent Roper poll, for example, more than half of the respondents indicated that Islam was, by definition, anti-American, anti-Western or supportive of terrorism. Employers cannot afford to ignore the growing influence of Muslims, both as consumers and employees. Much of the global market consumers and employees are now Muslims. In 1997, for example, after it received complaints, Nike recalled a shoe line imprinted with a logo that resembled the Arabic script for Allah. The company offered refunds for returned shoes, issued a public apology, implemented sensitivity training for employees and provided financial support for a Muslim elementary school in the United States. In another example, the July issue of US Airways' Attaché magazine contained a picture of the Prophet Muhammad. After receiving letters and phone calls saying that it is both inappropriate and offensive to Muslims to attempt to portray the Prophet Muhammad, the company issued an apology in the magazine. Religious discrimination cases are likely to increase as Muslims become more willing to assert their rights in the workplace. Many of the cases filed to date relate to disagreements over religious dress, daily prayers or derogatory remarks by co-workers and supervisors. Misunderstandings seem to occur frequently over the issues of head scarves worn by women and facial hair for men. The problem here lies with the understanding of workforce diversity. Due to globalization, companies now see the world as a single market. Thus to remain competitive in the global market, managers need to manage the workforce properly so that they can get the best performance out of the workforce. Whatever the goal a company is having, one issue is linked with the other. It is not only a matter of diversity and globalization anymore. So current managers should eliminate these barriers. Questions 1. Globalization and workforce diversity is an important factor for management. What are the consequences if the managers ignore these factors? (15) 2. What can managers do to resolve the tension related with Islam and Muslims in their organization? (15) 3. Being an HR manager how you will respond to such diverse issue? (10)