FORUM ON NEXT GENERATION STANDARDIZATION
(Colombo, Sri Lanka, 7-10 April 2009)
NGN
Service PF solutions and applications
Kaoru Kenyoshi,
Chief Manager
NEC corporation
Colombo, Sri Lanka, 7-10 April 2009
Advanced NGN/IMS solutions
Advanced solutions
Description
XaaS
Service Provider can launch a variety
of applications rapidly on a common
platform.
(X as a Service)
Device Management Solution realizes
DM
various services by using enablers on
(Device Management) DM Core Engine (NC7000-DM:Server
/Client)
XaaS is a coined word which is the general name of SaaS/PaaS/CaaS.
NC7000: NEC’s SDP (service delivery platform) solution
Colombo, Sri Lanka, 7-10 April 2009
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XaaS solutions
SaaS Software as a Service
SynerboSpace
SNS
Web
Conference
SFA
Group
ware
Synerbo
=
Synergy
+
Collaboration
Portal
SynerboSpace
Expand NW Business
on NEC’s XaaS Solution
PaaS Platform as a Service
VPCC
Microsoft
Office
IP-PBX
VPCC
Colombo, Sri Lanka, 7-10 April 2009
CaaS Communication as a Service
UC Centrex
C2C
Voice
Outbound Drop
Broadcast
dialer
UC Centrex
3
Overview of SaaS
••Cost
CostReduction
Reduction
CAPEX/OPEX
CAPEX/OPEXis
isgreatly
greatlyreduced
reduceddue
dueto
tosubscription
subscriptionbased
basedpayment,
payment,
with
no
upfront
fee
with no upfront fee
••Flexible
FlexibleUse
Use
On-demand
On-demanduse,
use,stop
stopanytime,
anytime,number
numberof
ofusers
usersand
andits
itsperiod
periodcan
canbe
be
changed
easily
changed easily
Player
Application
Application
Holder
Holder
NEC
ISV Partner
Value added applications
Applications
Voice
Movie
･･･
Voice + IT
Application
ＩＴ
SaaS
SaaS Platform
Platform
Operation
Operation Carrier
Carrier
SaaS Platform
Dealer
Dealer
Various application
of department sales type
(Operation Partner)
Direct
DirectSales
Sales Sales
SalesPartner
Partner Sales
SalesPartner
Partner
Sales Partnership
of franchise type
NGN
Internet
<Example of Application>
- Voice : Unified Communication
- Movie : Web Conference, TV Conference
- IT
: CRM, Sales Assistance, Groupware
User
User
A company
Colombo, Sri Lanka, 7-10 April 2009
B company
C Company
SaaS ： Software as a Service
ISV ： Independent Software Vendor
4
Aggregation type of SaaS
Aggregation
Aggregationtype
typeenables
enablesservice
serviceproviders
providersto
tomeet
meetwide
wideranges
rangesof
ofmarket
marketrequirements
requirements
of
applications
as
well
as
to
reduce
cost
by
providing
number
of
applications
of applications as well as to reduce cost by providing number of applicationson
onthe
thesame
same
platform
(SaaS-PF)
platform (SaaS-PF)
Legacy
Legacyboutique
boutiquetype
typeof
of
SaaS
SaaS(e.g.
(e.g.salesforce.com)
salesforce.com)
Groupware
SFA
vendor
SFA
SaaS
Providers
CRM
Groupware
vendor
(New
(Newbusiness
businessmodel)
model)
Application
vendors
CRM
vendor
Aggregation
Aggregationtype
typeof
ofSaaS
SaaS
End
Users
Colombo, Sri Lanka, 7-10 April 2009
Groupware
vendor
SFA
vendor
・・・
ERP
vendor
Aggregation
Department Store
CRM
Groupware
ERP
SFA
SaaS-PF/AS,DB
・・
Payment and contract are simple through
single contact point for varieties of applications
Payments and contracts need to be arranged
respectively thus makes it complex for end users
Difficult &
complex!
CRM
vendor
Easy & simple!
5
Overview of CaaS (UC Centrex)
UC
UCCentrex
Centrexprovides
providesvarious
variousPBX
PBXfunctions
functionsthrough
throughnetwork
networkand
and
provides
providesAPI
APIto
tocollaborate
collaboratewith
withother
otherservice.
service.
APL
Salesforce
.com
Web UC
Open API
••Offer
Offer various
various application
application on
on
top
top of
of API
API of
of UC
UC Centrex.
Centrex.
TTS
API Platform
IT
Multi-tenant
UC Centrex Server
NC7000-CS/UC
SIP
NW
Microsoft
(EVS)
SIP
••Share
Share resources
resources with
with multi
multitenant
tenant function
function and
and efficient
efficient
use
use of
of UC
UC Centrex
Centrex Platform.
Platform.
SIP
Network Control Platform
VPN/
NGN
NC9000 series
Transport Control Platform
NC5000 series
IMS
3G
Anywhere
••Apply
Apply to
to Fixed/Mobile
Fixed/Mobile
Network
Network by
by using
using SIP.
SIP.
SME
••IP
IP Phone
Phone and
and existing
existing PBX
PBX
PBX
Fixed IP Phone
(multifunction phone)
Mobile Phone
(2G/3G, WiFi)
Enterprise user
Colombo, Sri Lanka, 7-10 April 2009
6
Use case of CaaS (1/3): Business Continuity
Provide long-tail application (killer 10) in addition to legacy IP-PBX function
Killer
Killer 10:
10: UC
UC services
services based
based on
on the
the needs
needs of
of major
major companies
companies from
from Fortune
Fortune 500
500 in
in the
the USA
USA
Long-tail Applications
Killer 10 service example: Business Continuity
Initiate safety inquiry calls
to each worker, which calls
are triggered by a disaster.
[List of Killer 10 service]
B office C office
OK OK
Pulu,Pulu
Collect worker’s
safety information
and report to the
headquarters.
Broadcast
Call
Disaster occurs!
Operator
Report to headquarters
Colombo, Sri Lanka, 7-10 April 2009
A office
„
„
„
„
„
„
„
„
„
„
Voice Drop
Outbound Dialer
Click to Call
Broadcast
Two Factor
Authentication
Incident Management
Dynamic Conferencing
Business Continuity
Voice Recording
Social Networking (SNS)
Report their safety
information according to
the audio guidance.
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Use Case of CaaS (2/3):
User friendly personalization tool for sales persons
AAsales
salesperson
personisisable
ableto
toconfigure
configurewide
widerange
rangeof
ofservices
services(e.g.
(e.g.follow
followme
meservice)
service)from
fromWEB
WEBbrowser
browseraccording
accordingto
tohis/her
his/herown
ownneeds.
needs.
Get a call in
the desk phone
In a meeting
NC7000-CS
At work
Outside
Call History
Click-to-Dial
Get a call in a Dual
Phone (Extension Line)
Call Setting
Get a call in a Dual
Phone (External Line)
Advantage of End-Users
• Easy web-based Centrex Service Personalization
• Follow-me feature allowing work efficiency
Colombo, Sri Lanka, 7-10 April 2009
Get Voicemail
notification be mail
Advantage of network carriers
• Differentiation by providing User-Friendly
Personalization tools
8
Use Case of CaaS (3/3):
Communication enhancement of helplines
••Web
WebUC
UCservice
serviceprovides
providesvarious
variousUC
UCservices
servicessuch
suchas
asvoice,
voice,text,
text,
document
documentsharing
sharingand
andfile
filedelivery.
delivery.
••All
AllUC
UCservice
serviceisisprovided
providedvia
viaaaweb
webbrowser
browserand
andaanormal
normalphone
phone
(fixed,
mobile),
so
no
additional
software
is
required
for
the
lient PC.
(fixed, mobile), so no additional software is required for thecclient
PC.
Voice Communication
User
＋
Helpline
Whiteboard sharing
Document sharing
File Delivery
Text Message
Colombo, Sri Lanka, 7-10 April 2009
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Overview of PaaS (VPCC: Virtual PC Center)
VPCC
VPCCprovides
providesthe
thesecured
securedenvironment
environmentby
bysaving
savingall
alldata
dataon
onthe
thePC
PC
Center
not
on
local
PC
disc.
Center not on local PC disc.
Eliminate the risk of
information leakage
Easy to deploy by SME
Easy to carry
with small size
Colombo, Sri Lanka, 7-10 April 2009
10
Overview of DM (Device Management)
Just
Justas
asself-explained,
self-explained,DM
DMstudies
studiesand
andsolves
solvesthe
theproblem
problemof
of
“how
“howto
tomanage
managevarious
variousdevices
deviceseffectively
effectivelyand
andconveniently
conveniently
with
withrelatively
relativelylow
lowcosts”
costs”
DMC
Mobile Phone, PDA
Device information
Device software delivery
DMC
Gaming Console
Device central control
DMS
Device control (e.g. Lock)
DMC
Car, Car Navigation
DM Server
Device settings
DMS: Device Management Server
DMC: Device Management Client
Features
Features of
of device
device management
management
‹Device information is remotely collected.
‹Update software is remotely delivered to each devices and it
realizes long life cycle for devices.
‹Device functions such as lock and restriction are remotely controlled.
‹Customer information on a device is remotely operated for backup,
customize, etc.
Colombo, Sri Lanka, 7-10 April 2009
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Use case of DM (1/3): Blind Zone Detection
Blind Zone Detection solution fixes blind zone problem of network
quality.
Analysis
Detection
• DM collects blind zone data
periodically.
Blind Zone of Radio signal
BTS
Radio signal
Blind zone
Detection
Analysis
NW Quality
Enhancement
Radio signal
BTS: Base Transceiver Station
Order
Order
• Order equipment (e.g. BTS) or adjust radio signal.
Direction/Level adjustment
of radio signal
NW equipment delivery
Colombo, Sri Lanka, 7-10 April 2009
Operator
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Use case of DM (2/3): Device Security Control
Device Security Control solution fixes security problem of mobile
devices for enterprise user.
Carrier
Carrier
Security Policy
Restrict Camera/Music
Enterprise administrator
of A corporation
Colombo, Sri Lanka, 7-10 April 2009
Policy Application
- Lock Camera/Music
Mobile Phone of A corporation
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Use case of DM (3/3): Event Collection
Event collection solution enables carrier to know device events (e.g.
played game name, watched Mobile TV program and view time) and
carrier uses device events as marketing data.
Applications
Web/Mail
Mobile TV
Game
Device Event
Log
Carrier
User’s
Preference
Device Event
Log
Content Provider
User’s
Preference
Mobile Device
Suitable recommendation, advertisement
Various Services
• Recommendation of games
• Suitable advertisement, etc
Colombo, Sri Lanka, 7-10 April 2009
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Conclusion
•
•
•
NEC provides Advanced NGN/IMS solutions as
commercial services to mobile and fixed network
service providers in Japan.
NEC’s NGN/IMS products are compliant to the
ITU-T/3GPP/TISPAN standards and support
standardized interfaces to assure the NGN
interoperability.
NEC’s IMS and SDP solution provides Advanced
NGN/IMS services such as XaaS and DM on NGN.
Some of them have already been launched in
Japan.
Colombo, Sri Lanka, 7-10 April 2009
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Acronyms
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
CaaS
CAPEX
DM
DMC
DMS
ERP
ISV
OPEX
PaaS
SaaS
SFA
SME
UC
VPCC
XaaS
Communication as a Service
Capital expenditure
Device Management
Device Management Client
Device Management Server
Enterprise Resource Planning
Independent Software Vendor
Operation expenditure
Platform as a Service
Software as a Service
Sales Force Automation
Small and Medium-sized Enterprise
Unified Communication
Virtual PC Center
X as a Service
Colombo, Sri Lanka, 7-10 April 2009
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Colombo, Sri Lanka, 7-10 April 2009
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