LinkedIn Power Formula Training for Job Seekers
Lakeshore Technical College – November 29, 2012
Presented by Wayne Breitbarth
I.
What is LinkedIn and How Does it Work?
A. Finding others (searching)
B. Being found by others (profile)
C. How does LinkedIn work?
1. Review Network Statistics
2. Power is in the 2 degree connections
3. Makes connections VISIBLE that would normally be INVISIBLE!
nd
II.
What LinkedIn isn’t
A. Does not replace real “face-to-face,” “mano-a-mano” networking
B. The answer to all your networking challenges and struggles
III.
What is the LinkedIn Power Formula?
Your Unique Experience + Your Unique Relationships + The LinkedIn Tool = The Power
IV.
Finding Others (Searching): Using Your UNIQUE RELATIONSHIPS
A. Advanced People Search
1. Keywords -- Who do you want to meet?
a. HR Professionals
b. Recruiters
c. Well-connected people in your network
d. Industry and related-industries movers and shakers
e. People you are going to interview with
2. Who do you know who knows them?
3. Using Introduction function
4. Save three searches
B. Company Search
C. Searching – Action Steps to Take
1. Search through LinkedIn Jobs function
2. Master Boolean Search Rules
3. Search for recruiters that you may want to use
4. Look at profile of person you are interviewing with
5. Use Introduction function to contact people who work(ed) at target company
6. Join targeted industry & professional groups (review job discussions, see what’s
going on)
7. Join alumni groups (people love to hire alumni)
8. Use company search for reviewing info and connections for target companies
V.
Being Found By Others (Profile): It All Starts With Your UNIQUE EXPERIENCES
A. Profile is critical because…
1. Tells your unique story (credibility and expertise)
2. Keywords (every word on profile is searchable)
3. Shows you are not a dinosaur
B. What should I include on my profile? Use these two filters:
1. Does including the information add to my credibility or story?
2. Could I be found because I included this information?
C. Profile – Action Steps to Take:
1. Clean name (Maiden name and specific certifications ok)
2. Picture (Professional headshot with smile)
3. Professional headline, 120 characters (“IT professional seeking employment in”…)
4. List all jobs descriptively (Tell story; keywords will help others find you)
5. Recommendations (2 or 3 for every job listed; hard work but worth it)
6. Vanity URL (www.linkedin.com/in/johndoe)
7. Three websites (Rename descriptively; links to the internet; video resume)
8. Summary (2000 characters for keywords and telling story; Word, spell-check and
paste)
9. Job experiences (2,000 characters, specific titles and descriptions)
10. Groups (Join them and be active)
11. Applications (Box.net files - Word, Excel and pdf; SlideShare - PowerPoint, video
resume)
12. Skills (Endorsements)
VI.
Daily LinkedIn Work Plan for Job Seekers
A. Who are your #1’s connecting with?
B. Who is looking at your profile?
C. Review group activity
D. “People You May Know”
E. Review other people’s 1 level connections
F. Status Update
1. Your way to tell your network “I’m still lookin’”
2. Share information, events, relationships
3. What are you doing that someone may want to join
4. Your chance to send a business “tweet” to your network
G. Check LinkedIn job postings
st
VII.
Additional Resources
A. Book: “The Power Formula for LinkedIn Success: Kick-start Your Business, Brand, and
Job Search”
B. Lots of free resources on my website: www.powerformula.net
C. Free ebook: “The Job Seeker’s Guide to Online Networking and LinkedIn”
Send email to andybrandt531@yahoo.com and put “Guide request LI” in subject line
D. For daily tips, follow me on Twitter at http://twitter.com/WayneBreitbarth
E. For weekly tips, complete form, contact me, or sign up on my website
F. Wayne’s LinkedIn training videos/downloads:
1. “LinkedIn Speed Training for Beginners”
2. “Intermediate LinkedIn Power Formula Training”
3. “LinkedIn for the Sales Professional: Advanced Strategies & Techniques”
4. “LinkedIn for Non-Profits: Top 10 Strategies to Grow Your Organization”
5. “LinkedIn for the Human Resources Professional: A Step-by-Step Guide”
6. “LinkedIn for the CEO: What Questions Should You Be Asking?”
VIII.
Other Services Wayne Provides
A. Customized corporate training classes
B. Keynote and workshop presentations for conventions and association meetings
C. Corporate LinkedIn strategy consulting
Look for my book on
Amazon.com,
800ceoread.com, or in a
bookstore near you!
Download a FREE CHAPTER
at www.powerformula.net
CONTACT INFORMATION
Wayne Breitbarth -- Power Formula LLC
10806 N. Wyngate Trace, Mequon, WI 53092
(414) 313-7785 wayne@powerformula.net
www.Linkedin.com/in/waynebreitbarth
www.twitter.com/WayneBreitbarth
www.powerformula.net
The Power Formula for
LinkedIn
Success
free resources
THE
WORDS
TO BEING FOUND ON LINKEDIN
The key to winning the “being found” part of the LinkedIn game is having the right keywords in your profile.
This worksheet is designed to help jumpstart your thought process as you begin to beef up your profile with
keywords. Be sure your most important keywords are used numerous times. For me, those words would be
“office furniture” and “LinkedIn trainer.” As a reminder, the places you can include them are:
Headline (improves your search ranking)
Summary
Specialties
Experience: Job titles (improves your search ranking)
Experience: Description of jobs
Recommendations
Skills (improves your search ranking)
Be sure to think of different words people may use to describe the same thing, like attorney & lawyer, legal &
law, editor & proofreader, teacher & instructor.
Titles you hold or have held
______________________/______________________/______________________/____________________
Types of products or services you sell
______________________/______________________/______________________/____________________
Brand names of the products you sell
______________________/______________________/______________________/____________________
Brand names of the services you sell
______________________/______________________/______________________/____________________
Job responsibilities you have had
______________________/______________________/______________________/____________________
Specialty certifications or degrees you have received
______________________/______________________/______________________/____________________
Names of software you know how to use
______________________/______________________/______________________/____________________
The Power Formula for
LinkedIn
Success
free resources
Regions of the world you specialize in serving
______________________/______________________/______________________/____________________
Titles of books, articles or other things you have written
______________________/______________________/______________________/____________________
Your present and past employers (including any corporate name changes)
______________________/______________________/______________________/____________________
Clubs, associations and groups that you have belonged to
______________________/______________________/______________________/____________________
Hobbies/activities that you want your business connections to know about
______________________/______________________/______________________/____________________
Wayne C. Breitbarth
Author of The Power Formula for LinkedIn Success: Kick-Start Your Business, Brand and Job Search
(March 2011, Greenleaf Book Group)
wayne@powerformula.net
Connect with me online!
www.powerformula.net
www.linkedin.com/in/waynebreitbarth
www.twitter.com/WayneBreitbarth
www.facebook.com/powerformula
www.pinterest.com/waynebreitbarth
Did you enjoy this free resource? Some of the other resources I provide are:
Customized corporate training classes and social media strategy consulting
Keynote and workshop presentations for conventions and association meetings
For Sale: LinkedIn training DVDs for beginners and intermediate users, sales professionals,
CEOs, nonprofits, and human resources professionals
For daily tips, follow me on Twitter at: http://twitter.com/WayneBreitbarth
Order my book now at Amazon.com
Wayne Breitbarth
Power Formula LLC
www.powerformula.net
wayne@powerformula.net
(414) 313-7785

Yes, I would like to sign up to receive Wayne’s free weekly LinkedIn tip.

Yes, I would like information regarding customized LinkedIn training for my
company or hiring Wayne to speak at a convention or corporate event. My phone
number is: _______________________
Name________________________________________________________
E-mail address_________________________________________________ Wayne Breitbarth
Power Formula LLC
www.powerformula.net
wayne@powerformula.net
(414) 313-7785

Yes, I would like to sign up to receive Wayne’s free weekly LinkedIn tip.

Yes, I would like information regarding customized LinkedIn training for my
company or hiring Wayne to speak at a convention or corporate event. My phone
number is: _______________________
Name________________________________________________________
E-mail address_________________________________________________ LinkedIn Training Class Schedule
Join the 40,000+ people who have learned how to use the world's most popular professional networking site, LinkedIn, from
Wayne Breitbarth, a nationally recognized speaker, author and consultant.
Wayne is the author of "The Power Formula for LinkedIn Success: Kick-start Your Business, Brand and Job Search."
All classes are held at M&M Office Interiors, W233 N2833 Roundy Circle West, Suite 100, Pewaukee, Wisconsin.
Customized corporate training classes are also available. Contact Wayne at wayne@powerformula.net for more information.
** LinkedIn Training for Beginners
More info & registration at:
Tuesday, December 4, 5:00-7:30 p.m. Only $59
http://dec4beginner.eventbrite.com
Saturday, January 5, 9:00-11:30 a.m.
http://jan5beginner.eventbrite.com
(11:30-12:00 bonus session for college students & recent grads)
A copy of Wayne’s book is included in the price of the registration for this class.
This class is for you if you are:
•
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Getting invitations to connect on LinkedIn from friends and business associates but don’t know what to do with them
Interested in learning how using LinkedIn can lead to increased revenue
Looking for a job and want to learn how this innovative tool can improve your chances of finding the perfect position
Searching for new ways to market or brand yourself or your business
** Using LinkedIn to Generate a Steady Stream of Sales Prospects
Wednesday, January 16, 5:00-7:30 p.m.
Only $59
More info & registration at:
http://advsalesjan16.eventbrite.com
Are you a sales professional who is actively using LinkedIn but still looking for more ways to use it to generate quality
leads and close more deals? Then let Wayne help you move beyond the basics and show you how to:
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•
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Find prospects that lead to sales
Drive traffic to your profile and website
Discover insider information about your prospects
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Build credibility in your marketplace
Develop an overall strategy to accomplish your
most ambitious goals
Don’t miss this chance to develop the LinkedIn skills that will help you generate a steady stream of sales leads that you can turn
into sales dollars! Register early as seating is limited.
** Unlocking LinkedIn’s Corporate Marketing Potential
Thursday, January 24, 8:00-10:00 a.m.
Only $99
More info & registration at:
http://jan24mktg.eventbrite.com
Do you think LinkedIn is only for individuals? Well, think again! Smart companies are using LinkedIn to:
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Promote their products and services
Engage with prospective customers
Increase their visibility in the marketplace
Demonstrate their thought leadership
Build a community of followers
Let Wayne show you how investing in your company’s LinkedIn presence will lead to greater marketing and branding success.
This starts with learning how to improve the effectiveness of your LinkedIn company page. More information about what you will
learn and who should attend at the Eventbrite registration site shown above.
Don’t miss this opportunity to learn how LinkedIn can help your company make this a year to remember!
**Madison LinkedIn Extravaganza: Build Trust & Credibility and Dominate Your Market with LinkedIn
December 6, 2012. Go to http://madisonlinkedin.eventbrite.com for complete details.