Global Standards Collaboration (GSC) 14
DOCUMENT #:
GSC14-PLEN-059
FOR:
Presentation
SOURCE:
ATIS
AGENDA ITEM:
Plenary; 7
CONTACT(S):
James McEachern (jmce@nortel.com)
Service Oriented
Networks (SON)
James McEachern,
Manager – Application Enabler
Standards, Nortel
Geneva, 13-16 July 2009
Fostering worldwide interoperability
Service Oriented Network –
Problem Statement
A Service Oriented Network (SON) is one in which
service providers use agile methods to rapidly create
new products and services from re-usable components
(known as Service Enablers).
In order for products and services to have the
maximum appeal to customers, service enablers must
come from telco, IT and Web sources and providers.
SON propositions must be secure and reliable, and
make maximum use of future and existing investment
for example, in NGNs, IMS, and IT infrastructure.
To enable agile service creation and to reduce service
provider costs, the SON proposition must be based
upon an open, flexible standards based ecosystem.
Where standards are available to support SON, they
are inconsistent, incomplete, or non-interoperable
especially across the Telco, IT and web domains.
Geneva, 13-16 July 2009
Fostering worldwide interoperability
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Service Technology
Services are groups of
software applications that
have been packaged for
use in the SON.
The services interact using
data that are then
instantiated as objects.
Interfaces are a
mechanism to deliver data
required for objects within
the service to work.
Frequently reused services
and data elements should
be standardized to reduce
friction during integration.
Service Interface
(Data Wrapper)
Service
App
App
App
Object #1
Object #2
Object #3
Object #1
Object #2
Object #3
Object #1
Object #2
Object #3
Data
Data
Data
App Server
App Server
Business and reusability requirements drive service packaging
Geneva, 13-16 July 2009
Fostering worldwide interoperability
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SON Framework
Evolution of
environment to
support SON services
across domains
Geneva, 13-16 July 2009
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Technology Centric
Services are delivered
through common
transport.
Data is not shared across
applications so the customer must
manually input and synchronize
preferences, contacts, and other
metadata.
Geneva, 13-16 July 2009
The customer experience is
fragmented because each
service requires a separate
login and is in a distinct silo.
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User Centric
PIM
Presence
User
Profile
Service
Interaction
Services are delivered
through common
transport.
Key data is shared across
applications.
The services work together in a
single user experience.
Geneva, 13-16 July 2009
The user experience is unified
by a common SON service
enabler, profile, and
metadata.
The number of discrete
service experiences increase
as a factorial function of the
service inventory.
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Highlight of Current Activities (1)
ATIS’ Service Oriented Networks (SON) Forum was
created in December 2008 to implement
recommendations of ATIS’ TOPS Council SON
Focus Group, and the Forum was successfully
launched on March 10-11, 2009.
The fundamental goal of the SON Forum is to
progress standards related to the concept of
Service Oriented Networks – facilitating the
creation and execution of services, especially
mindful of the need to support converged and
personalized services involving cross-domain
interactions.
Geneva, 13-16 July 2009
Fostering worldwide interoperability
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Highlight of Current Activities (2)
ATIS believes it is critical that emerging standards
that support Service Oriented Networks capitalize
on the strengths of the telco providers, IT
developers and broader web services provider
communities.
In order to accomplish its work, the SON Forum
participants must represent the breadth of ‘service
providers’ and include all relevant technologies so
that the more traditionally telephony-oriented
service needs, web services needs, and also
additional content service needs can all be
considered and common solutions synthesized.
Three Task Forces have been established:
Policy and Data Models Task Force
OSS/BSS and Virtualization Task Force
Service Delivery Creation and Enablers Task Force
Geneva, 13-16 July 2009
Fostering worldwide interoperability
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Key Deliverables
The SON Forum work items include
the following high priority areas:
Common service enabler description
including non-functional aspects
Consistency of 3rd-party interfaces
Packaging of OSS/BSS components as
service enablers
IT Infrastructure Virtualization
Common policy reference model
Common data model requirements
Common name space requirements
Geneva, 13-16 July 2009
Fostering worldwide interoperability
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Next Steps/Actions
Initiating active liaisons with other
interested SDOs
SON Forum technical program
The SON Forum will be meeting face-toface from September 15-17, 2009.
Working to expand participation to
include web services companies
Geneva, 13-16 July 2009
Fostering worldwide interoperability
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Supplementary Slides
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SON Value Proposition
It is about people!
It’s not about devices
People are mobile, and they use services not
technologies
SON is about services and services are everywhere.
It is about Globalization!
Service supply chains are distributed and real time
Best of breed capabilities come from many industries
It is about Technology!
Great technology melts into the background
Reusable infrastructure reduces cost of new services
Software and integration skills are keys to success
Geneva, 13-16 July 2009
Fostering worldwide interoperability
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Globalization – Service Supply
Chain
The traditional supply chain integrates raw
materials into a finished product that is delivered
to a customer.
Globalization facilitates multiple suppliers with
specialized roles working together in bringing a product
to market
Service supply chains operate in a similar way
except there is real time interaction between the
suppliers during service invocation.
The ability to manage the service supply chain is
a core competency of SON companies.
Geneva, 13-16 July 2009
Fostering worldwide interoperability
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Service Pot Luck
Each domain brings a unique capability to
SON. These capabilities are complimentary
but must be harmonized to work together.
Web 2.0
Many developers
IMS
Mobility, Multimedia
SOA
Stateless Interaction, Business Process
Overlap
Identity Management
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Core Competencies
Other
Networks
Content
Agreements
Search
NBC
MSN
Your Companies
Core Competency
Developers
(App Store)
A defensible set of
capabilities
Social
Networking
DIRECTV
Qwest
The Next
Big Thing
Reinforced through
regular investment
Application
Service
Providers
The Next
Big Thing
Verizon
Wireless
Value
Added
Reseller
Successful Service Companies build a Core
Competency and Innovate around it.
Geneva, 13-16 July 2009
Fostering worldwide interoperability
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Service Provider
Products &
Bundled Solutions
Service Oriented Networks
Partnerships
Service Provider
Telephony Products
Subscriber
User Profile Contacts
Presence
HSS
Preferences
Presence
Server
SIP
Server
Call Logs
Wireline/Wireless
Incoming/Outgoing Call
Events
Analytics
Integration
DIRECTV
Service Mediation
Service Provider
Wireless Products
SP Products
Orchestration Framework
MSN
VZW
Games
SP Voice Mail
Products
SP Broadband
Products
Access Mediation
SaaS
POTS, DSL or
FTTX
CDMA, EVDO
or LTE
Service Provider
VOIP Products
Consumer Devices
by Access Domain
Fixed
Geneva, 13-16 July 2009
Mobile
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