Scholarly articles and the Clapham omnibus David Payne Editor, bmj.com June 2012 What the BMJ is about • • • • Helping doctors make better decisions Answering questions, questioning answers Leading the debate on health To engage, inform, and stimulate doctors, researchers, and other health professionals in ways that will improve outcomes for patients Article responses Weekly poll Google news feed on news channel Research “picos” Social media • BMJ Facebook page (5501 “likes”) • BMJ on Twitter (39,000 followers) • BMJ on YouTube (970 subscribers/296,523 views) What your patients are reading Audio and video “BMJ Publishing Group Limited (“BMJ Group”) 2012. All rights reserved.”