ITU-T Workshop on
Bridging the Standardization Gap
and Interactive Training Session
Mobile WiMAX Service experience
Ju--heon Kim
Ju
Nadi, Fiji, 4-6 July 2011
CONTENTS
I.
kt WiBro Services in Korea
II.
kt Global WiBro Biz
III.
kt WiBro R&D
-1-
I.
kt WiBro Services In Korea
-2-
Introduction of kt Group
I. kt WiBro Services in Korea
kt, Korea's top integrated wired/wireless service provider, has been the leader in the
development of the information & communications business in Korea.
CEO Suk-Chae Lee
Established December 10, 1981
Revenue USD 17.8 Billion
Operating profit USD 1.8 Billion
Stock listing Korean, New York, London
Credit rating A3(Moody’s), A-(S&P), A(Fitch Ratings)
As of Dec. 2010
32,000
17.6mil.
7.4mil.
No. of Employees
Telephone
Subscribers
Broadband
Subscribers
16.0mil.
Mobile
Subscribers
2.1mil.
IPTV
Subscribers
Source: Korea Communications Commission / kt IR Dept.
-3-
What is WiBro?
I. kt WiBro Services in Korea
WiBro is service brand name of Mobile WiMAX, which is fully compliant with IEEE
802.16e TDD OFDMA Standards
WiBro can provide full mobility within urban area through open IP based network
with various types of terminals
Mobility
IP
Broadband
 Vehicle Speed (120km/h)
 Internet Service
 3Mbps per User
 Outstanding Performance
while on the Move
 Various Terminals
(PC/PMP/PDA/Phones etc)
 High Uploading Capability
-4-
WiBro Positioning
I. kt WiBro Services in Korea
-5-
WiBro Target Market
I. kt WiBro Services in Korea
Customer
Large-size device
Web access
WiFi
Students, Businessman,
Heavy data user
Mass
WiBro
Broadband, large-volume
Internet –centric Market
Smartphone/Smartpad
Students, Businessman,
Trendy mobile internet user
WCDMA
Voice
/Video Phone
Voice/Video Phone/
Global Roaming, etc.
Voice-centric Market
Large-volume
Internet
Connection
Vertical
Enterprise solution
B2B salesman
Small-size device
Global
-6-
Roaming, Rental
Business traveler
WiBro Customer Status
I. kt WiBro Services in Korea
Number of Subscribers: about 0.3 million
Subscribers distribution
[Gender]
50~59
(10%)
Female
(33%)
[Age]
60~(3%)
Male
40~49
(25%)
(67%)
Student
( 26.0%)
20~29
(27%)
30~39
(34%)
[User device]
[Occupation]
Etc.
Professional (16.7%)
(7.3%)
~19(1%)
Smart phone(7%)
USB
dongle
(53%)
Businessman
(50.0%)
-7-
Netbook & UMPC
(40%)
WiBro Mobile Devices
WiBro
Galaxy TAP
WiBro
PMP
WiBro
Modem
WiBro
Phone
WiBro
Netbook
M2M
Embedded
WiBro ↔ WiFi
Egg
Terminal
I. kt WiBro Services in Korea
WiBro
Navigation
-8-
WiBro Infrastructure
I. kt WiBro Services in Korea
PSS
RAS
Repeater
Switch
Portable Subscriber Station
- WiBro Terminal
- Mobile Station (MS) for mWiMAX
Access Control Router
ACR
Radio Access Station
- Base Station (BS) for mWiMAX
OAM
Operation and
Management
- NMS
CC&B
Customer Care &
Billing Server
- OSS/BSS
Service
Platform
Application Server
- Messaging
- Presence, etc.
- ASN-GW for mWiMAX
- IP connectivity and Handover
- Security and QoS, etc.
Covering shadow area
Concentrating RASs to an ACR
AAA
Authentication, Authorization
and Accounting Server
-9-
WiBro Network Strategy
I. kt WiBro Services in Korea
Phase I
Phase II
Phase Ⅲ
Change Frequency bandwidth from 8.75MHz
to 10MHz
April
2007
1
Oct.
2008
2
2010~
3
Phase III
Population density
5000~
1000~5000
500~1000
200~500
100~200
~100
(person/km2)
1 Deployed the network in Seoul
2 Expand coverage to suburb from Seoul
3 Constructing metro zones
WiBro covers 75% of total population in Korea
- 10 -
WiBro Current Coverage
I. kt WiBro Services in Korea
- 11 -
WiBro Business Phase
Phase I
2007. 2Q ~
Core
customer
value
•Overcome the chasm
•lead in mobile broadband
data market
Relief
Phase Ⅲ
Phase II
Initial stage
Business
goals
I. kt WiBro Services in Korea
Growing stage
2008.4Q ~
•Widen the value with
specialized service
Personal Fun
Matured stage
2010 ~
•2M subscribers by 2012
•Change in frequency
bandwidth
•Increase of system & device
types (Netbook, MID,
Embedded notebook)
Generalization
Plain connection - Connection fees, application service fees
BM
Convergence WINDOW: FMC, e-Book, Telematics
- 12 -
WiBro Services Chances
I. kt WiBro Services in Korea
Mobile WiMAX meets the trend of mobile broadband usage
Demand for the personal broadband increases
Mobile WiMAX has great chances in vertical/M2M markets
Not just the personal broadband but beyond
kt would like to share our valuable experiences
Helping Mobile WiMAX to grow globally
- 13 -
Service Example – WiBro Telematics
I. kt WiBro Services in Korea
Provide vehicle safety/management information, internet connection, real-time navigation,
M-IPTV service to driver and passenger
Basic Service
Additional Options
Car Navigation (AVN)
Vehicle Safety Service
• Real-time navigation, Partial map, Caution update, real-time
gas price, mash up service
• Theft alarm, theft trace, SOS, report the usage of airbag
Vehicle Management Service
m-IPTV
• Remote diagnostics, management of supplements, remote
door control, parking positioning
• m-IPTV(VOD), DMB, etc.
Car Portal Service
Internet Connection
• Latest news (voice & text), audio book, music portal service,
etc.
• Provide WiFi connectivity (500MB/month) for WiFi enabled
user devices (I-Pod Touch, Laptops, etc.)
HYUNDAI, KIA Vehicle
• Theft Alarm
• Car positioning
• Remote diagnostics
WiBro Comm. Equipment
자
동
차
Real-time navigation
/m-IPTV
iPod Touch
iPhone
- 14 -
Laptop
Service Example - WiBro Navigator
I. kt WiBro Services in Korea
Real-time
Functions
Traffic Information
S/W Undate (Upgrade)
Web Browsing
- 15 -
Gas Prices near by
Service Example – WiBro Egg Taxi
I. kt WiBro Services in Korea
Wireless communications through Egg in taxi
Equipped Navigation
Egg
Data
messaging
Data messaging
WiBro
Internet
Access
Input/Display
messages
Customer’s
WiFi devices
Call a taxi
Customer
Taxi
- 16 -
Taxi
Call
Center
II. kt WiBro Global Biz
- 17 -
Mobile WiMAX Global Trends
II. Global WiBro Biz
Mobile WiMAX(802.16e) service is increasing.
Mobile WiMAX Deployments Map(April,2011)
http://www.wimaxmaps.org
- 18 -
Competitive Power of kt WiBro
II. Global WiBro Biz
Consulting
Experience
 Vast experience
in Mobile WiMAX fields
 Broadband Internet Business
Consulting
- Rwanda, Stanford University (USA)
- Tunisia, Sudan, Japan, Malaysia,
Saudi Arabia, etc.
 WiMAX Forum Board Member
and Working Group activity
 Deployment
- Super-iMAX in Uzbekistan in 2008
- NTC in Vladivostok, Russia in 2008
First
Mobile WiMAX
Operator
 World’s First Mobile WiMAX
operator
Customized
Solutions
 kt’s WiMAX Solutions
- Mobile WiMAX Systems
(Femto BS, Pico BS, Micro BS,
 Know-How
Macro BS, Various MS..)
- Planning
- Deployment
- Cell Planning Tool(CellTREK)
- Operation
- AAA,BSS(Billing Support System)
 Commercial Service Experience
- Applications Service Platform
(Mobile IPTV, Mobile VoIP,
Mobile CCTV, W-Navigation..)
- 19 -
Global adoption
II. Global WiBro Biz
- 20 -
Global Alliance Partners
II. Global WiBro Biz
kt has broadened the area of alliance with the global leading companies.
Source: kt Corporate Center
- 21 -
Global Business – Overseas Presence
- 22 -
II. Global WiBro Biz
III. kt WiBro R&D
- 23 -
Mobile IPTV Services via WiBro
III. kt WiBro R&D
- 24 -
WiBro System (1/2)
III. kt WiBro R&D
- 25 -
WiBro System (2/2)
III. kt WiBro R&D
- 26 -
Overseas Exhibitions
III. kt WiBro R&D
- 27 -
“ World Best Network Company ”
www.kt.com
contact: Juheon Kim(semperor@kt.com)