International Telecommunication Union
ITU-T
Korea Case Study
Young-Hui Lee
Head of Media BU, KT
ITU-T IPTV Global Technical Workshop
Seoul, Korea, 12-13 October 2006
Contents
ITU-T
1. Broadcasting Industry Overview
2. Corporate Overview
3. KT IPTV Overview
4. IPTV Forecasting
5. Government Trial Service
6. IPTV Ready State & Road Map
7. Issues
Appendix. KT IPTV Examples
ITU-T IPTV Global Technical Workshop
Seoul, Korea, 12-13 October 2006
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1. Broadcasting Industry Overview
ITU-T
o Structure of Broadcasting Industry
• Terrestrials -dominated Industry
• Increasing of Pay-TV & MVPD (Cable SO, DBS, MPP,
MSP…etc.)
Contents
Creation
Terrestrials
Cable
DBS
(Satellite)
69%
Internal
Production
Contents
Packaging
Platform
Network
Terminal
Maintenance of Absolute Dominance Power
- Contents (Soap operas), Free to Air
→ Established Advertisement Market Dominance
Studio,
PP
Indie(Program Provider)
Production
- Over 200 Co.
Cable SO : Almost Analog
119 Co. in domestic local area
Subs.
(000)
Revenue
(Bil. Won)
17,650
3,545
SO 11,700
(66%)
SO: 1,348
PP: 2,589
(include
Shopping)
RO 520
37
2,000
255
Digital Broadcasting Satellite : Sky Life
ITU-T IPTV Global Technical Workshop
Seoul, Korea, 12-13 October 2006
7,773
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2. Corporate Overview
ITU-T
Convergence
Communication
& Broadcasting
Convergence
Wire & Wireless
Convergence
Voice & Date
ITService
Ubiquitous
Society
IPTV
Realize
Growth
2010
WiBro
Stagnant
top-line
2004
Contents
Build
Growth 2006
Foundation
ork
w
t
e
N
2005
P
I
l
l
,A
6
v
P
I
N,
c
B
,
FTTH
ITU-T IPTV Global Technical Workshop
Seoul, Korea, 12-13 October 2006
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3. KT IPTV : Overview
ITU-T
o KT IPTV Service : 3rd Generation IPTV Î IP Media
•
•
•
•
Contents :
Platform :
Network :
Terminal :
60~100 Channel Live-casting, Real VOD, Data Broadcasting (ACAP)
SD / HD quality video & Broadcasting services (Format ; H.264)
Guarantee Minimum 10Mbps to the home VDSL & FTTH
STB & TV
o Service Main Objective (Goal)
•
•
Quality of Service, Ease-of-Use, Maximization of Churning
Convergence with Telco service, More than Digital Cable Service
Broadcasting
Television
Data Broadcasting
ITU-T IPTV Global Technical Workshop
Seoul, Korea, 12-13 October 2006
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3. KT IPTV : Content Differentiation Strategy
ITU-T
o Focus on Differentiation Strategy
•
Enhanced Real Interactive Convergence Service, Better than Digital Cable
Service !
Î Interactive TV Communication (Messenger/ Video Conference)
HD Linear ch. HD VOD, Multi-Angle Service …
IP TV
※Select Service
※Interactive Service
Infotai
nment
Weather
News
Traffic
Local
T-Gov.
i-Ad
Com
merce
Communication
Stock
SMS
Banking
Messenger
Shopping
Multi Mail
Auction Ch. Chatting
Market
Video Phone
Delivery
V.Confer.
Entert
ainme
nt
Learni
ng
Blog
Picture
Game
3DGame
Karaoke
Mobile
Kids
Elementary
Middle/High
Language
Test
Hobby
PPV
VOD/
PVR
※Linear Ch.
HD/
MultiAngle
Video
Audio
Competitive Edge of
IPTV’s High Quality & Real
Interactive Convergence Service
(better than Digital CATV)
ITU-T IPTV Global Technical Workshop
Seoul, Korea, 12-13 October 2006
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3. KT IPTV : Platform Perspectives
ITU-T
P
C
BasebandEnc & Mux
Internet
DS3
Premium
N/W
IP MUX
Encoder
Tuner
GigaBit
Dedicated line
Terrestrial
-
APC
CAS
DBS
SMS
DBS
Provisioning
Server
CAS
Server
Cart Key Generator
Machine
Encoder
VCR
Ext. EPG
Provider
N
Server
PP
Acquisition
of
IP Media
Contents
C Contents N Network
P Platform T Terminal
IP
Media Platform
Access N/W
Si
Monitoring
Monitoring
Server
MOC
MOC Svr
. DB Svr
.
STB
Kornet
N
/W
Enhancement
of Access
N/W QoS
Si
disc
Copper line
UTP
FTTH
T
ITU-T IPTV Global Technical Workshop
Seoul, Korea, 12-13 October 2006
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3. KT IPTV : Network QoS & Security
ITU-T
o Quality Guaranteed IP-TV Network
• Guaranteed Security: Separate from Existing Internet Service over BES N/W
Æ IPTV offer Walled Garden (Limited Internet) Service
• Guaranteed QoS: IPTV Packet only go thru the exclusive way of QoS N/W
Router
Media Center
Firew
all
Router
QoS Network
Router
BES Network
Media traffic
Bulk data traffic
Media traffic
Bulk data traffic
Si
L3 Switch
L2
Switch
??
?
ITU-T IPTV Global Technical Workshop
Seoul, Korea, 12-13 October 2006
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4. IPTV Forecasting (ETRI)
ITU-T
o The Future Subscriber Size in Korea IPTV Market
Data from marketing research done by Electronics & Communication Research Institute
• Reaching 2.2Mil ~ 3.8Mil Subs. Within 5th Year
Optimistic
Pessimistic
3,799,687
3,966,342
4,045,583
2,300,278
2,332,062
3,389,548
2,574,741
2,112,046
2,244,346
1,767,154
1,488,986
1,135,000
666,785
533,190
1
2
3
4
5
ITU-T IPTV Global Technical Workshop
Seoul, Korea, 12-13 October 2006
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5. Government Trial Service
ITU-T
o Period : 2006.11 ~ 2006.12
o Target : at least 300 users
(including 1 fringe areas)
o Services : Channels (26). VOD (1000),
Interactive TV (27)
Available network for IPTV : VDSL 50Mbps, Ntopia,
FTTH
‘06 4Q
0.9 million
‘07 3Q
1.55 million
available
available (49%
Metropolitan)
(63% Seoul)
ITU-T IPTV Global Technical Workshop
Seoul, Korea, 12-13 October 2006
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6. IPTV Ready State & Road Map
ITU-T
’06 ~ ‘07
Place
Service
Infra
’08 ~
Seoul Metro Area
Nationwide
• NVOD, Linear Ch.: over 100 channels
• NVOD, Linear Ch.: over 150 channels
• Interactive TV Svc
: T-Comm., Learning (over 30 items)
• Interactive TV Svc
: T-Comm., Learning (over 100 items)
• RVoD : 1,000 Library
• RVoD : 2,000 Library
• Media Platform : Setup & Upgrade
• Media Platform : Upgrade
• Network Upgrade (QoS Guaranteed N/W)
• Network Upgrade (QoS Guaranteed N/W)
• Development of H.264 HD STB
Accessible
Subscriber
• 2.5 Mil Households
(40~50% of Internet Subscriber)
• 6.5 Mil Households
(100% of Internet Subscriber)
ITU-T IPTV Global Technical Workshop
Seoul, Korea, 12-13 October 2006
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7. Issues
ITU-T
o
o
Regulation Issue
•
A long conflict & agreement between MIC and Korean Broadcasting
Commission
Î Agreement on ‘starting the IPTV Pilot project within this year’
•
Under discussion in Preparatory Tele-Broadcasting Convergence Committee
•
Some members of NA prepare to make the Convergence Service Extra Act,
as a tentative law
•
Stand upon the agreement of MIC & KBC this month, KT’s IPTV service will
launch in Metropolitan area, as the name of IPTV Pilot service at the end of
this year.
Contents Issue
•
Many of PP are under the dominion of Cable SO’s oppression
•
Contents Differentiation
•
Development of Interactive TV Contents
: T-Communication, T-Commerce, Interactive TV Service (Local Portal,
Edutainment, Network Game…etc.)
ITU-T IPTV Global Technical Workshop
Seoul, Korea, 12-13 October 2006
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Appendix
ITU-T
KT IPTV Examples
ITU-T IPTV Global Technical Workshop
Seoul, Korea, 12-13 October 2006
13
KT IPTV Example : Mosaic EPG
ITU-T
ITU-T IPTV Global Technical Workshop
Seoul, Korea, 12-13 October 2006
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KT IPTV Example : EPG
ITU-T
<Mini EPG>
<Text EPG>
<BOX EPG>
<Tree Navigator>
ITU-T IPTV Global Technical Workshop
Seoul, Korea, 12-13 October 2006
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KT IPTV Example : T-communication
ITU-T
<Messenger>
<Mail>
<SMS>
<Channel Chatting>
ITU-T IPTV Global Technical Workshop
Seoul, Korea, 12-13 October 2006
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KT IPTV Example : Enhanced TV
ITU-T
ITU-T IPTV Global Technical Workshop
Seoul, Korea, 12-13 October 2006
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KT IPTV Example : Data Service
ITU-T
<Karaoke>
<Stock Trading>
<GAME>
<TV Banking>
ITU-T IPTV Global Technical Workshop
Seoul, Korea, 12-13 October 2006
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KT IPTV Example : VOD
ITU-T □ VOD (Video On Demand)
□ PPV(Pay Per View)
ITU-T IPTV Global Technical Workshop
Seoul, Korea, 12-13 October 2006
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