GOLF EQUIPMENT AND CLOTHING QUESTIONNAIRE
Pat Gavin, the Director of Golf Operations at Mulligan Golf Course has designed this questionnaire to gather
information on your uses of and preferences for different brands of golf equipment and clothing. Your time
in completing this questionnaire is greatly appreciated.
Please answer the following questions as accurately as possible. Rest assured that your answers are completely
confidential.
If you have any questions, please contact Pat Gavin at Mulligan Golf Course.
INSTRUCTIONS: UNLESS OTHERWISE INSTRUCTED, PLEASE CIRCLE THE NUMBER NEXT TO YOUR
ANSWER OR FILL IN THE BLANK SPACE PROVIDED FOR YOUR ANSWER. REMEMBER, THERE ARE
NO RIGHT OR WRONG ANSWERS.
Q#1:
On a scale of 1 to 7, where 1= poor and 7 = excellent, rate your knowledge of the following golf
equipment and golf clothing.
Type of Golf Equipment or Clothing
Poor
Exc.
Drivers (#1 woods)
1
2
3
4
5
6
7
Fairway woods
1
2
3
4
5
6
7
Irons
1
2
3
4
5
6
7
Putters
1
2
3
4
5
6
7
Golf shoes
1
2
3
4
5
6
7
Golf shirts
1
2
3
4
5
6
7
Golf pants
1
2
3
4
5
6
7
Golf gloves
1
2
3
4
5
6
7
Q#2:
What brand of driver are you playing now?
1
Ben Hogan ........................................ 1
Ping ....................................................... 7
Callaway ........................................... 2
Taylor Made ........................................... 8
Cobra ............................................... 3
Titleist .................................................... 9
Lynx ................................................. 4
Wilson ...................................................10
Mizuno.............................................. 5
Other ..................................................... 11
Nike .................................................. 6
Specify___________________
Q#3:
Why did you choose this brand of driver? (You may circle more than one answer.)
Brand name ....................................... 1
Technology ....................................... 2
Other reason .................................... 3
Please specify_____________________________________________________
2
Q#4:
If you were to buy a new driver tomorrow, which brand would you buy?
Ben Hogan ........................................ 1
Ping ....................................................... 7
Callaway ........................................... 2
Taylor Made ........................................... 8
Cobra ............................................... 3
Titleist .................................................... 9
Lynx ................................................. 4
Wilson ...................................................10
Mizuno.............................................. 5
Other ..................................................... 11
Nike .................................................. 6
Specify___________________
Q#5:
Consider the following brands of drivers. Now assume that you have 100 total points, and that you
can assign some or all of those points to the brands listed below, where the brands that you prefer
more get more points and the brands that you prefer less get fewer points. How many points do you
assign to each brand?
Q#6:
Ben Hogan ............................. ____________
Ping ..................................____________
Callaway .................................____________
Taylor Made ......................____________
Cobra .....................................____________
Titleist ...............................____________
Lynx .......................................____________
Wilson ...............................____________
Mizuno....................................____________
Other brand .......................____________
Nike ........................................____________
TOTAL ........................ 100 points
What brand of fairway woods are you playing now?
Ben Hogan ........................................ 1
Ping ....................................................... 7
Callaway ........................................... 2
Taylor Made ........................................... 8
Cobra ............................................... 3
Titleist .................................................... 9
Lynx ................................................. 4
Wilson ...................................................10
Mizuno.............................................. 5
Other ..................................................... 11
Nike .................................................. 6
Specify___________________
3
Q#7:
Why did you choose this brand of fairway woods? (You may circle more than one answer.)
Brand name ....................................... 1
Technology ....................................... 2
Other reason .................................... 3
Please specify_____________________________________________________
Q#8:
If you were to buy new fairway woods tomorrow, which brand would you buy?
Ben Hogan ........................................ 1
Ping ....................................................... 7
Callaway ........................................... 2
Taylor Made ........................................... 8
Cobra ............................................... 3
Titleist .................................................... 9
Lynx ................................................. 4
Wilson ...................................................10
Mizuno.............................................. 5
Other ..................................................... 11
Nike .................................................. 6
Specify___________________
4
#9:
Now consider the following brands of fairway woods. Again, assume that you have 100 total points, and
that you can assign some or all of those points to the brands listed below, where the brands that you
prefer more get more points and the brands that you prefer less get fewer points. How many points do
you assign to each brand?
Q#10:
Ben Hogan ............................. ____________
Ping ..................................____________
Callaway .................................____________
Taylor Made ......................____________
Cobra .....................................____________
Titleist ...............................____________
Nike ........................................____________
Wilson ...............................____________
Lynx .......................................____________
Other brand .......................____________
Mizuno....................................____________
TOTAL ........................ 100 points
What brand of irons are you playing now?
Ben Hogan ........................................ 1
Ping ....................................................... 7
Callaway ........................................... 2
Taylor Made ........................................... 8
Cobra ............................................... 3
Titleist .................................................... 9
Nike .................................................. 4
Wilson ...................................................10
Lynx ................................................. 5
Other ..................................................... 11
Mizuno.............................................. 6
Specify___________________
Q#11:
Why did you choose this brand of irons? (You may circle more than one answer.)
Brand name ....................................... 1
Technology ....................................... 2
Other reason .................................... 3
Please specify_____________________________________________________
Q#12:
If you were to buy new irons tomorrow, which brand would you buy?
5
Ben Hogan ........................................ 1
Ping ....................................................... 7
Callaway ........................................... 2
Taylor Made ........................................... 8
Cobra ............................................... 3
Titleist .................................................... 9
Nike .................................................. 4
Wilson ...................................................10
Lynx ................................................. 5
Other ..................................................... 11
Mizuno.............................................. 6
Specify___________________
Q#13:
Now consider the following brands of irons. Again, assume that you have 100 total points, and that
you can assign some or all of those points to the brands listed below, where the brands that you prefer
more get more points and the brands that you prefer less get fewer points. How many points do you
assign to each brand?
Q#14:
Ben Hogan ............................. ____________
Ping ..................................____________
Callaway .................................____________
Taylor Made ......................____________
Cobra .....................................____________
Titleist ...............................____________
Nike ........................................____________
Wilson ...............................____________
Lynx .......................................____________
Other brand .......................____________
Mizuno....................................____________
TOTAL ........................ 100 points
Where do you buy most of your golf equipment?
Catalog .................................................................................................................................. 1
Directly from manufacturer .................................................................................................... 2
Local pro shop ..................................................................................................................... 3
Sporting goods store (such as Academy) ............................................................................. 4
Other .................................................................................................................................... 5
Please specify_____________________________________________________
Q#15:
What brand of golf shoes do you wear most often?
Dexter ............................................... 1
Reebok................................................... 4
6
Etonic ............................................... 2
Sport Joy ............................................... 5
Nike .................................................. 3
Other brand ............................................ 6
Specify___________________
Q#16:
Why did you choose this brand of golf shoes? (You may circle more than one answer.)
Brand name ....................................... 1
Technology ....................................... 2
Other reason .................................... 3
Please specify_____________________________________________________
Q#17:
Consider the following brands of golf shoes. Again, assume that you have 100 total points, and that
you can assign some or all of those points to the brands listed below, where the brands that you prefer
more get more points and the brands that you prefer less get fewer points. How many points do you
assign to each brand?
Dexter ....................................____________
Reebok..............................____________
Etonic .....................................____________
Sport Joy ..........................____________
Nike ........................................____________
Other brand .......................____________
TOTAL ........................ 100 points
Q#18:
What brand of top (shirt) do you wear most often?
Ashworth ........................................... 1
Reebok................................................... 7
Callaway ........................................... 2
Taylor Made ........................................... 8
Hogan .............................................. 3
Titleist .................................................... 9
Nike .................................................. 4
Wilson ...................................................10
Ping .................................................. 5
Other brand ........................................... 11
Polo .................................................. 6
Specify___________________
Q#19:
Why do you buy this brand of top (shirt)? (You may circle more than one answer.)
7
Brand name ....................................... 1
Comfort ............................................ 2
Fashion ............................................ 3
Other reason .................................... 4
Please specify_____________________________________________________
8
Q#20:
Consider the following brands of top (shirt). Again, assume that you have 100 total points, and that
you can assign some or all of those points to the brands listed below, where the brands that you prefer
more get more points and the brands that you prefer less get fewer points. How many points do you
assign to each brand?
Q#21:
Ashworth ................................ ____________
Reebok..............................____________
Callaway .................................____________
Taylor Made ......................____________
Hogan ....................................____________
Titleist ...............................____________
Nike ........................................____________
Wilson ...............................____________
Ping ........................................____________
Other .................................____________
Polo ........................................____________
TOTAL ........................ 100 points
What brand of pants do you wear most often?
Ashworth ........................................... 1
Reebok................................................... 7
Callaway ........................................... 2
Taylor Made ........................................... 8
Hogan .............................................. 3
Titleist .................................................... 9
Nike .................................................. 4
Wilson ...................................................10
Ping .................................................. 5
Other brand ........................................... 11
Polo .................................................. 6
Specify___________________
Q#22:
Why do you buy this brand of pants? (You may circle more than one answer.)
Brand name ....................................... 1
Comfort ............................................ 2
Fashion ............................................ 3
Other reason .................................... 4
Please specify_____________________________________________________
9
Q#23:
Consider the following brands of pants. Again, assume that you have 100 total points, and that you
can assign some or all of those points to the brands listed below, where the brands that you prefer
more get more points and the brands that you prefer less get fewer points. How many points do you
assign to each brand?
Ashworth ................................ ____________
Reebok..............................____________
Callaway .................................____________
Taylor Made ......................____________
Hogan ....................................____________
Titleist ...............................____________
Nike ........................................____________
Wilson ...............................____________
Ping ........................................____________
Other .................................____________
Polo ........................................____________
TOTAL ........................ 100 points
10
Q#24: Where do you buy most of your golf clothing?
Catalog .................................................................................................................................. 1
Directly from manufacturer .................................................................................................... 2
Local pro shop ..................................................................................................................... 3
Sporting goods store (such as Academy) ............................................................................. 4
Other .................................................................................................................................... 5
Please specify_____________________________________________________
FINALLY, I NEED TO ASK YOU A FEW PERSONAL QUESTIONS TO HELP ME GROUP YOU WITH
SIMILAR PEOPLE.
Q#25: What is your handicap?
1 - 4 ................................................. 1
17 - 20 .................................................. 5
5 - 8 ................................................ 2
21 - 24 .................................................. 6
9 - 12 .............................................. 3
Over 24 ................................................. 7
13 - 16 ............................................. 4
Don't have a handicap ........................... 8
Q#26: How many rounds of golf do you play in a month?
1 - 4 ................................................. 1
13 - 16................................................... 4
5 - 8 ................................................ 2
17 - 20 .................................................. 5
9 - 12 .............................................. 3
Over 20 ................................................. 6
Q#27: What is your gender?
Male .................................................. 1
Female ............................................. 2
Q#28: In which of the following categories does your age fall?
17 - 19 .............................................. 1
26 - 28 ................................................. 4
11
Optional:
20 - 22 ............................................ 2
29 - 31 .................................................. 5
23 - 25 ............................................ 3
Over 31 .................................................. 6
As a token of my appreciation for completing this survey, I would like to enter you in a raffle
to win either a free round of golf or a $50 gift card to our pro shop. Please provide your first
name and contact phone number for notification purposes only. Once again, thank you for
your time!
First Name
________________________________
Contact Phone Number __________________________
THANK YOU FOR YOUR COOPERATION.
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