2011-06-09
2011. 5. 26
Ⅰ
The Concept of Digital Transition
Ⅱ
Korea’s Current Status
Ⅲ
Korea’s Digital Transition Policy
Ⅳ
Public Communications Program
Ⅴ
Securing Rights of Vulnerable Groups
Ⅵ
Addressing Poor Reception Problems
Ⅶ
Trial Service Areas
Ⅷ
Conclusion
1
2011-06-09
Digital Transition
A process of analogue switch-off via digitization of the entire
broadcasting process including production, transmission and
reception (Digital Transition Special Act Clause 2)
Viewers
Broadcasters
5~6 times better video quality than
analogue TV and CDCD-like audio
quality
Broadcasting Industry
Energy efficiency
Contribution to the national economic
development by promoting digital
broadcasting contents and equipment
market
Media
Convergence
Securing competitive power via
digitization of production and
transmission facilities
Diffusion of
Digital Life
Contribution to green growth via 60%
reducing in the use of broadcasting
infrastructure
Enhanced Public
Awareness
Opening new digital era
2
2011-06-09
Past
Present
&
Future
1960
Monochrome
TV
Color TV
HighDefinitionTV
Ultra High
Definition TV
Simple TV
Information
Platform
Home Gateway
2001~
2020
Digital TV
Next Generation
TV
1980
Color TV
28 out of 33 OECD countries are due to finish digital switchover by 2012
Netherlands(fi
nished)
Dec 2006
Sweden
(finished)
2005-Oct 2007
Finland
(finished)
UK
2007-Dec 2012
Sep 2007
Germany
(finished )
April 2010
Nov 2008
Italy
Dec 2012
2012
Canada
Aug 2011
Spain
(finished)
France
2008
2008 - Nov 2011.
2011
USA(finished)
Republic of
Korea
Dec 2012
Japan
July 2011
Jun 2009
Mexico
2011-2021
Australia
2010-Dec 2013
Dec 31, 2012, 4 am - Analogue Terrestrial Broadcasting Switch-off
3
2011-06-09
1997
Adaption of ATSC Standards
Switchover commenced in metropolitan
areas
2001.. 10
2001
2006.. 7
2006
Nationwide introduction of DTV
2008. 3
Establishment of the Digital Transition
Special Act.
Establishment of the Digital Transition Promotion
Committee
2008.. 12
2008
Establishment of the Basic Plan for the
Digital Transition Promotion
2009
2010
Start of
the Digital Era
(Uljin,
Uljin, Gangjin,
Gangjin, Danyang)
Danyang)
Terrestrial Broadcasting
Nationwide Network : KBS1, KBS2, MBC, EBS (4 providers)
Local Broadcasters : SBS, OBS etc. (11 providers)
Private Broadcasting
Local Cable Network : 77 companies
Satellite Network : Sky Life (1 company, nationwide)
IPTV : SKT, KT, LGU+ (3 companies)
DMB
Terrestrial DMB : 6 companies (metropolitan area)
Satellite DMB : TU Media (nationwide)
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2011-06-09
Digitization of Relays
(Transmitter)
HD Production Facility
HDConversion
Rate
99.7%
100%
80%
80.8%
Digital
Conversion
Rate
100%
100%
80%
70.5%
60%
60%
40%
40%
20%
20%
408
468
582
2010
2011
2012
68.1%
39.2%
442
768
2010
2011
1,243
2012
Unit: Relays
Unit: Facilities
※ Key Stations (63) were digitized.
Diffusion Rate
The diffusion rate of digital TV receivers is 61 percent
- Lower than those of developed countries
- Despite the continuous decline in price of DTVs (18% per year),
consumers remain reluctant to make purchase
[Digital Diffusion Rate By Countries]
89.8% 98.9%
DTV Price Trends (Units : 1000 KRW)
80
69.5%
60
5,389
61%
40
4,035
LCD TV 42 inch
3,693
3,065
20
PDP TV 42 inch
2,258
1,988
0
2005.03
Start of Digital1998.09
Broadcasting
UK
1998.11
2003.12
2001.10
US
Japan
ROK
2005.12
1,751
1,306
2006.12
2007.12
1,298
960
2008.07
(Source : Display Bank)
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2011-06-09
Awareness Rate
The awareness rate of Analogue SwitchSwitch-off is 62.8 percent
- Lower than those of developed countries (Japan : 98%, UK : 90%)
- Lack of systematic public relations and promotion
※ PublicPublic-Private Partnership for the PR system in developed countries
Comparison of Awareness Rate and ASO date in 3 Countries
Dec 2012
62.8%
20072007
-2012, RegionRegion-byby-Region ASO
90%
98%
2011. July
※ ROK : Diffusion and awareness rate of digital transition, June 2010 (KCC)
※ UK : Switchover progress report, 2Q 2009 (OFCOM)
※ Japan : Survey on penetration rate of digital terrestrial TV Broadcasting, Nov 2009 (MIC)
Simultaneous
Nationwide Simultaneous ASO (Dec 31, 2012, 4 AM)
- ASOs are planned in trial service areas prior to the nationwide ASO
ASO Help Scheme
Government assistance to be provided for vulnerable households
who receive analogue terrestrial TV service
- Public relations program for general public with subscription TV service
Broadcasters
Terrestrial broadcasters to terminate analogue terrestrial
broadcasting
- CATV (voluntarily), Satellite, IPTV (digitized)
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6
2011-06-09
A systematic public communications program for digital transition
Action
2010
2011
2012
Phase
Education/PR
- ASO date
- Impact on viewers
- How to receive digital
signal
- face to face PR
- Code of practice
- Detailed switchover
help scheme
- Education and PR by Opinion leaders, Consumer Organizations, Retailers and Installers
Public assistance to viewers, such as advice, installation support, etc.
Digital Switchover
Promotion Group
16 viewer assistance
centers
Call center at the
national level
Integrated Homepage for Digital Transition (www.dtvkorea.org)
(www.dtvkorea.org)
Definition of Digital Broadcasting
Self Diagnosis
Installation Guide, etc.
[Intro Page]
[Self Diagnosis]
[Installation Guide]
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2011-06-09
Following the analogue switchswitch-off, the government plans to
protect viewer’s rights of vulnerable groups
- Distribution of digital converters and antennae for the vulnerable
- Provision of technical supports upon request of those eligible (2012)
Both digital converter and assistive devices for those who are
deaf, blind and with difficulty in hearing
< The Switchover Help Scheme>
(unit : devices)
Assistive Device
2010
2011
2012
Total
Subtitling
7,500
15,739
15,869
39,108
Audio Description
5,000
19,073
22,491
46,564
Presbycusis
5,000
23,227
21,779
50,006
Securing viewer’s rights by addressing poor reception problems
affected by environments
- Digitization of analogue shared aerials (506 areas)
- Low Power Equalization OnOn-Channel Repeater and Satellite Broadcasting
Improving old TV reception facilities for viewer’s rights
Addressing Poor Reception Problems
Improving TV Reception facilities
379
2,700 Areas
198
2012
32
2011
2010
179 Areas
Public Housing
Private
Housing
2,000H
2,000 Households
Low Income
Households
[Unit : 1000 Households]
8
2011-06-09
Preparing for the switchover help scheme with the
experience of trial services
2010 Trial Service Areas
2011 Trial Service Areas
Danyang, Chungbuk
DTV Started : May 2010
ASO : Nov 3, 2010
Jejudo
DTV Started : Sep 2010
ASO : June 29, 2011, 4 am
Households : 216,000
Uljin,Kyoungbuk
DTV Started : May 2010
ASO : Sep 1, 2010
Gangjin,Jeonnam
DTV Started : May 2010
ASO : Oct 6, 2010
Digital Transition is a very complicated project
Digital Transition costs a lot
A strong cooperation with many different organizations is
mandatory
A successful Digital Transition requires a precise master plan
and accurate data
Promoting awareness of DTV transition and diffusion of the
DTV is crucial
9
2011-06-09
KCC & RAPA, planning a project to support developing
countries for digital transition
Considering to support digital transmission equipment for
broadcasters or D to A converters for the viewers
The project would be covering up one selected country every
year
Back data of the countries is required in order to plan a
precise project
If interested? or Further questions?
Please contact : silverfu@rapa.or.kr
Thank You for Your Attention !
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