Session 5: Trends of NGN Technology and
Migration Aspects
Transition from PSTN to NGN: Possible Scenarios
Orange Labs
Arnaud Braud (CORE/NAS)
December 14th 2010
ITU-D Regional Development Forum for the Arab Region
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A pragmatic solution to deliver content services
Bringing enhanced telecommunication services in
emerging countries
– Meet the end-users’ needs, education and health in particular
– But provide also Premium on-demand and Internet services
Using an incremental approach from legacy PLMN
(Public Land Mobile Network) to NGN (Next Generation
Network)
– Using legacy PLMN (2G) together with NGN
– Reusing current components in enhanced architectures
– Involving 2G mobile-phone networks since broadly deployed
– Involving the TV screen for Premium services
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Address 2 key segments of Orange's Emerging
Markets Segmentation
Entrant
House
holder
Young
Young
Active
Self
Employed
Premium
High
Segment size
High
Mobile value
Average
Segment size
Average
Mobile value
Average
Segment size
Low
Mobile value
Low
Segment size
Low
Mobile value
Average
Segment size
High
Mobile value
Low
Segment size
High
Mobile value
Cashchallenged
Middle
Class
All Social
Classes
Student or
active
Own a
small
business
The upper
income
group
Usages
Usages
Usages
Usages
Usages
Usages
Calls
SMS
@
Calls
SMS
@
Calls
SMS
@
Calls
SMS
@
Calls
SMS
@
Calls
SMS
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Low Entrant Segment: simple technical solution for service
and content delivery to cash-challenged people
High needs for
education and health
applications
Basic mobile phones
Very low income
Prepayment required
Rural or urban area
Huge potential of future
customers
Key requirements
Entrant
High
Segment size
High
Mobile value
Cashchallenged
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SMS
rural and
urban end-users
Deliver both free
and paid contents
Live content out
of scope
Usages
Calls
Support
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Low Entrant Segment: simple technical solution for service
and content delivery to cash-challenged people
Simple Architecture to start with
WiFi hotspot
Request content
1) Browse catalog
2) Select content
Deliver
encrypted content
Orange
retailer
3) Deliver
encrypted content
End User
with Orange
SIM card
Delivery
platform
Data network
Service
platform
6) Play content
Rights
Management
platform
4) Purchase content
5) Decryption key
2G
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Premium Segment: address multiple accesses as
well as multiple devices
High will for enhanced
services including
Internet and on-demand
content
Wealthy urban endusers
Multiple devices:
smartphone, TV,
satellite receptor device
and PC
High and immediate
value
Key requirements
Premium
Low
Segment size
High
Mobile value
The upper
income group
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Deliver ondemand content
Deliver Internet
content
Usages
Calls SMS @
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Deliver live
content
Allow content
display on the TV
screen
Exclude rural
end-users
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Premium Segment: address multiple accesses as
well as multiple devices
Add Push Vod to mobile network assets
1) Push catalog of content
Delivery
platform
2G
Code?
4) Purchase content
2) Browse catalog
3) Select content
5) Pay content (Prepaid card,
Orange Money….)
6) Decryption key
7) Play content
Service
platform
Payment
platform
Rights
Management
platform
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Conclusion
Ability to start from very light infrastructure to test the
market
Using an incremental approach from legacy PLMN to
NGN allows both quick deployment of new services and
lower investments.
Architectures propagating content distribution by using peers
to deliver content to otherwise inaccessible end users.
Status :
– Prototypes ready for the low entrant segment
– Field trial planned in Egypt with Mobinil for the Premium
Segment
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Contacts
Orange Labs : bertrand.loisel@orange-ftgroup.com
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References
References :
1) Mobile content and applications in emerging markets: operator
strategies, OVUM, January 2010
2) Cost Effective Distribution Channels in Low ARPU Markets, Wireless
Profit Program, October 2008
3) Mobile Strategies for rural India, Ovum, October 2009
4) Middle East and Africa TV, Informa 2009
5) Mobile money in emerging markets, by Ovum, June 2009
6) Egypt: Strong Telecom Growth Continues, Led by Mobile Voice,
Pyramid Research, June 2010.
Authors :
–
–
–
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Braud Arnaud
Fromentoux Gaël
Marjou Xavier
Omnès Nathalie
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Glossary
NGN: Next Generation Network
PLMN: Public Land Mobile Network
PSTN: Public Switched Telephone Network
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thank you
Orange, the Orange mark and any other Orange product or service names referred to
in this material are trade marks of Orange Personal Communications Services Limited.
© Orange Personal Communications Services Limited.
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France Telecom Group restricted.
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